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Snap<\/a> Inc on Thursday missed analyst expectations for quarterly revenue as changes to its advertising platform hurt demand for ads, and warned results in the next quarter could fall below Wall Street's targets.
Shares of Snap tumbled 19% in after-market trading.
The Santa Monica, California-based company, which owns photo messaging app Snapchat<\/a>, has long been known to jumpstart new trends in social media that have been copied by larger rivals, but has faced investor questions about whether it can turn its investments in new technology like augmented reality<\/a> (AR) into revenue growth.
While Snap said it was not providing formal financial guidance, its internal revenue forecast for the second quarter is $1.04 billion, which would be a 6% decline year-over-year. The internal forecast is below analyst expectations of $1.13 billion, according to IBES data<\/a> from Refinitiv<\/a>.
In a letter to investors, Snap said it was taking steps to improve the relevance of ads shown to users and simplify how people can interact with Snapchat ads.
As a result of the changes, a small number of Snap's largest advertisers are seeing fewer \"actions,\" such as users tapping on ads, than they did previously, Snap said.
The company said it would take time for its advertising systems to adjust to the updates and result in better performing ads.
\"We are optimistic that our ad platform improvements are laying the foundation for future growth,\" said Snap Chief Executive Evan Spiegel, during an earnings conference call with analysts.
In contrast, Alphabet<\/a> and Meta Platforms<\/a>, the two largest digital ad platforms in the world, posted upbeat first quarter results this week, as brands turned to the companies for their vast reach among consumers and well-developed ad tools.
Snap's revenue for the first quarter ended March 31 was $989 million, down from $1.06 billion in the same period last year, and missing analyst expectations for $1.04 billion.
Snap's revenue decline \"is a signal of deep challenges at the company,\" said Insider Intelligence<\/a> principal analyst Jasmine Enberg.
\"Snapchat users primarily use the app for messaging, and messaging apps are notoriously difficult to monetize,\" she said.
Snap's net loss was $329 million during the quarter, narrowing from a net loss of $360 million the previous year.
Along with AR, Snap has deepened its investment in artificial intelligence and recently expanded its chatbot called My AI to all Snapchat users globally.
At an annual gathering for content creators, advertisers and other partners last week, Snap also announced My AI will be able to respond to user messages with a fully AI-generated image.
Spiegel said on Thursday the company is in the early stages of experimenting with sponsored links in text generated by My AI.
Daily active users on Snapchat rose 15% year-over-year to 383 million, in line with Wall Street expectations.
Snap said it expects between 394 million and 395 million daily active users in the second quarter.
Pinterest Inc on Thursday also forecast second-quarter revenue below market expectations and its shares fell 13% in trading after the bell.
Snap and Pinterest lost more than $4 billion in combined stock market value on Thursday following their results.
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提前了收入预期,警告说在第二季度前景
圣塔莫尼卡,总部位于加州的公司,拥有照片的消息传递应用Snapchat,长期以来一直被引进新趋势在社会媒体已经被规模更大的竞争对手复制,但面临投资者质疑是否能将其投资于新技术如增强现实(AR)营收增长。
提前公司周四低于分析师预期的季度收入改变其广告平台伤害对广告的需求,并警告下个季度的结果可能低于华尔街的目标。
突然股价在盘后交易中重挫19%。
圣塔莫尼卡,总部位于加利福尼亚的公司,它拥有照片的消息传递应用程序Snapchat早就知道,引进新趋势在社会媒体已经被规模更大的竞争对手复制,但面临投资者质疑它能否将其投资于新技术增强现实(AR)营收增长。
而临时说不提供正规金融指导,其内部第二季度收入预期是10.4亿美元,这将同比下降6%。内部预测低于分析师预期的11.3亿美元,根据ib数据从Refinitiv。
吸附在致投资者的信中表示,它正在采取措施来提高广告的相关性显示用户和简化人们如何与Snapchat交互广告。
结果的变化,少量的吸附最大的广告商看到更少的“行为”,如用户利用广告,相比以前,提前说。
该公司表示,其广告系统需要时间适应的更新,导致性能更好的广告。
“我们是乐观的,我们的广告平台改进为未来的增长奠定了基础,”首席执行官突然表示埃文明镜,在收益与分析师的电话会议。
相比之下,字母和元平台,世界上两个最大的数字广告平台,本周第一季度公布乐观的结果,作为品牌转向广阔的公司达到在消费者和发达的广告工具。
提前为截至3月31日的第一季度的收入为9.89亿美元,低于去年同期的10.6亿美元,和失踪分析师预期为10.4亿美元。
快速的收入下降”是一个信号深公司的挑战,”说内幕情报首席分析师茉莉花Enberg。
“Snapchat用户主要使用消息传递的应用程序,和消息传递应用程序是出了名的难以赚钱,”她说。
吸附在季度净亏损为3.29亿美元,缩小从去年净亏损3.6亿美元。
随着基于“增大化现实”技术,最近在人工智能和快速加剧其投资扩大chatbot全球所有Snapchat用户打电话给我人工智能。
年会为内容的创造者,上周广告商和其他合作伙伴,提前还宣布我AI能够响应用户的消息完全AI-generated形象。
明镜周刊周四表示,该公司在早期试验赞助商链接的文本生成的人工智能。
每日活跃用户Snapchat同比上涨15%至3.83亿年,符合华尔街预期。
提前说,预计在3.94亿年和3.95亿年之间每天的活跃用户在第二季度。
Pinterest . n:行情)周四也预测第二季度收入低于市场预期,其股价下跌13%后,钟。
提前和Pinterest损失了超过40亿美元的联合市值周四后的结果。
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