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NEW DELHI : Online fashion store Myntra<\/a> has launched its first smart wearable device ‘Blink Go<\/a>’ on Wednesday<\/span>. The fitness band<\/a> priced at Rs 4199 is set to be available in the market at the Myntra End of the Reason Sale (EORS) for a special price between June 22 and June 25<\/span><\/span>, according to a statement released by the company.<\/span>
The company said that the band is the first in line of ‘Myntra Wearable Platforms’ (MWP), a variety of wearables<\/a> which can discover and communicate with each other through a software platform called the Myntra Wearable Platform designed by the company’s innovation unit. The launch comes two months after the fashion commerce company acquired Bangalore-based smart watch company Witworks for an undisclosed amount.
“This is an exciting moment for Myntra as we foray into the connected wearable segment with our first product Blink Go which is a perfect blend of fashion and technology to help our customers keep track of their goals and stay fit,” Jeyendran Venugopal, Chief Technology Officer, Myntra, said, during the launch.
The band comes with features such as activity, calorie, distance, step tracker, heart rate sensor and can be connected to the smartphone to receive notifications and standard alerts, according to the company.
The smart wearable market is currently dominated by Samsung<\/a> and Fitbit<\/a> products. With over 60% population under 35, India is among the youngest nation in the world and is expected to be a growing market for smart wearable devices<\/a>.
“The market for smart wearables in India has been growing at a CAGR (Compound Annual Growth Rate) of 140% over the last 5 years with 85% of the sales happening online. We are planning to bring in smart features through a combination of varied sensors and connectivity modules for audio wear, footwear, eyewear and apparels and are looking at acquiring 10-20% of the wearables market over the next 3 years,” Venugopal added.
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新德里:在线时装商店Myntra推出了它的第一个智能可穿戴设备”眨眼去”周三。的健身带售价4199卢比将市场上Myntra一端的原因(采油)之间的一个特殊的价格出售6月22日和6月25日根据公司发布的一份声明。
该公司表示,乐队是第一行“Myntra耐磨平台”(MWP),各种各样的这套可以发现和相互通信通过一个称为Myntra耐磨平台的软件平台设计的公司的创新单元。推出来了两个月后,时尚商务公司总部设在班加罗尔的智能手表公司收购Witworks所涉金额不详。
“这是一个激动人心的时刻为Myntra我们涉足的连接可穿戴段第一个产品眨眼的完美结合时尚和技术来帮助我们的客户跟踪的目标和保持健康,“Jeyendran Venugopal,首席技术官,Myntra,说,在发射。
乐队有特性,比如活动,卡路里,距离,一步跟踪,心率传感器,可以连接到智能手机接收通知和标准的警报,据该公司。
智能嵌入式市场目前占主导地位的三星和Fitbit产品。35岁以下的人口超过60%,印度是世界上最年轻的国家之一,预计将智能可穿戴的不断增长的市场设备。
“聪明的衣物在印度市场已经增长140%(复合年增长率)的复合年增长率在过去5年以85%的网上销售情况。我们正计划引进智能功能通过各种传感器和连接模块的组合音频穿,鞋子,眼镜和服装,看着获得10 - 20%的这套市场未来3年,”Venugopal补充道。
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