\n
Workplace by Facebook is a subscription product, a departure from its advertising-led revenue model. Businesses pay $1-3 per active user for the product. It counts Godrej<\/a>, Pidilite<\/a>, MakeMyTrip<\/a>, StoreKing<\/a> and Jugnoo<\/a> as some of its top clients in India. Globally, it has 14,000 customers.
\n
\nThe product, which aims to replace emails, mailing lists, newsletters, intranet and other forms of internal communication at companies, is available in 21 languages in India. It includes News Feed, the ability to create and share in groups, features like live video, reactions, search, trending posts and chat to communicate with colleagues in real time. “The mission for Workplace is to connect everyone in the company.
\n
We don't see it as a piece of productivity software. We see it is as a different way of running the company by giving everyone a voice, even people who have never had email or a desktop before,“ said Julien Codorniou<\/a>, VP . Workplace by Facebook, which competes with Google, Microsoft and Slack in the office-communication segment, is going after companies with employees who spend most of their time outside office premises such as factory workers and salesmen.
\n
\n“Every company where you see desk-less workers, mobile-only workers is perfect for us. That is why I think there is a strong appetite for Workplace in India compared to other regions. It is a huge market,“ said Codorniou. “Mobile first is a global strategy, but it resonates well with Indian companies.“
\n
\nWorkplace by Facebook has a mobile application and a messenger similar to Facebook's consumer version, which it sees as a key differentiator aiding fast adoption. “People don't have to be trained to use the product, especially in India where many people use Facebook and WhatsApp. The fact that it is mobile-first is very important as well,“ said Codorniou.
\n
\nFacebook has more than 184 million monthly active users in India. Codorniou said Workplace is growing fast in India but didn't share any internal growth projections or targets. “Indian companies move very fast. We have a diverse range of companies -startups, big conglomerates, small companies and non-profit organisations,“ he added.
\n
\nAccording to FB, the “massive“ Indian workforce below the age of 25 prefers using mobile applica tions to communicate rather than emails.\n\n<\/body>","next_sibling":[{"msid":58744672,"title":"Flipkart's Big 10 Sale helped clock one-million transactions on PhonePe","entity_type":"ARTICLE","link":"\/news\/flipkarts-big-10-sale-helped-clock-one-million-transactions-on-phonepe\/58744672","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":58744738,"entity_type":"ARTICLE","title":"Nearly 800 Indian companies including MakeMyTrip, Jugnoo on Facebook's Workplace now","synopsis":"The mobile-first, subscription-based product has made the country one of the top five in the world for the enterprise communications app.","titleseo":"telecomnews\/nearly-800-indian-companies-including-makemytrip-jugnoo-on-facebooks-workplace-now","status":"ACTIVE","authors":[{"author_name":"Megha Mandavia","author_link":"\/author\/479233258\/megha-mandavia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479233258.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479233258,"author_name":"Megha Mandavia","author_seo_name":"megha-mandavia","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-05-19 08:55:41","lastupd":"2017-05-19 08:57:44","breadcrumbTags":["Facebook","Airtel","workplace","pidilite","Jet Airways","Godrej","makemytrip","Jugnoo","StoreKing","MVAS\/Apps","Julien Codorniou"],"secinfo":{"seolocation":"telecomnews\/nearly-800-indian-companies-including-makemytrip-jugnoo-on-facebooks-workplace-now"}}" data-authors="[" megha mandavia"]" data-category-name="" data-category_id="" data-date="2017-05-19" data-index="article_1">
孟买:脸谱网在印度已经签署了大约800客户包括Bharti附近的旅馆和喷气机航空公司为其工作场所版本,使该国成为世界前5名的企业通信应用。
工作场所通过Facebook是一个订阅产品,背离其广告收入模式。企业为产品支付1 - 3美元每活动用户。它重要高德瑞治,Pidilite,MakeMyTrip,StoreKing和Jugnoo在印度的一些顶级客户。在全球范围内,它有14000个客户。
产品,旨在取代电子邮件、邮件列表、简报、内部网和其他形式的内部通信公司,在印度有21种语言。乐动扑克它包括新闻Feed,创造乐动扑克和分享组织的能力,诸如视频直播、反应、搜索、热门帖子和实时聊天与同事沟通。“工作场所的任务是连接公司的每个人。
我们不认为这是生产力的一个软件。我们认为这是一种不同的方式运行该公司通过给每个人一个声音,即使是那些以前从来没有电子邮件或桌面,”说朱利安Codorniou副总裁。工作场所通过Facebook与谷歌竞争,微软在办公通信领域和松弛,追求企业与员工花大部分的时间在办公室的前提,如工厂工人和销售人员。
“每个公司,你看到desk-less工人,只用手机工人对我们来说是完美的。这就是为什么我认为有一种强烈的对工作场所在印度其他地区相比。这是一个巨大的市场,”Codorniou说。“手机第一是全球战略,但它与印度公司产生共鸣。”
工作场所通过Facebook有一个移动应用程序和一个信使类似于Facebook的消费者版本,它看到一个关键区别协助迅速采用。“人们不需要被训练使用产品,特别是在印度,许多人使用Facebook和WhatsApp。它是尝试是非常重要的,”Codorniou说。
Facebook在印度每月有超过1.84亿活跃用户。Codorniou说工作在印度发展迅速但不共享任何内部增长预测或目标。“印度公司移动非常快。我们有各种各样的创业公司,大企业集团,小公司和非营利组织,”他补充道。
根据facebook,“大规模”印度25岁以下员工更喜欢使用移动应用设计而不是电子邮件通信。
工作场所通过Facebook是一个订阅产品,背离其广告收入模式。企业为产品支付1 - 3美元每活动用户。它重要高德瑞治,Pidilite,MakeMyTrip,StoreKing和Jugnoo在印度的一些顶级客户。在全球范围内,它有14000个客户。
产品,旨在取代电子邮件、邮件列表、简报、内部网和其他形式的内部通信公司,在印度有21种语言。乐动扑克它包括新闻Feed,创造乐动扑克和分享组织的能力,诸如视频直播、反应、搜索、热门帖子和实时聊天与同事沟通。“工作场所的任务是连接公司的每个人。
我们不认为这是生产力的一个软件。我们认为这是一种不同的方式运行该公司通过给每个人一个声音,即使是那些以前从来没有电子邮件或桌面,”说朱利安Codorniou副总裁。工作场所通过Facebook与谷歌竞争,微软在办公通信领域和松弛,追求企业与员工花大部分的时间在办公室的前提,如工厂工人和销售人员。
“每个公司,你看到desk-less工人,只用手机工人对我们来说是完美的。这就是为什么我认为有一种强烈的对工作场所在印度其他地区相比。这是一个巨大的市场,”Codorniou说。“手机第一是全球战略,但它与印度公司产生共鸣。”
工作场所通过Facebook有一个移动应用程序和一个信使类似于Facebook的消费者版本,它看到一个关键区别协助迅速采用。“人们不需要被训练使用产品,特别是在印度,许多人使用Facebook和WhatsApp。它是尝试是非常重要的,”Codorniou说。
Facebook在印度每月有超过1.84亿活跃用户。Codorniou说工作在印度发展迅速但不共享任何内部增长预测或目标。“印度公司移动非常快。我们有各种各样的创业公司,大企业集团,小公司和非营利组织,”他补充道。
根据facebook,“大规模”印度25岁以下员工更喜欢使用移动应用设计而不是电子邮件通信。
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