独家
Netflix和亚马逊Prime是印度电信战争的最新武器
周二，Jio为选择按月计费而不是现收现付的用户推出了399卢比的新计划。除了75g的数据外，用户还可以通过移动设备访问Netflix，并订阅两个顶级应用程序一年，还可以访问Jio的电影和歌曲库。
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BSNL宣布六名官员被迫退休
被强制退休的军官是印度电信服务(ITS)干部，批次从1988年到1992年不等。
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作者:Ashutosh Joshi和Devidutta Tripathy
印度的电信价格战又回来了，这次的战场是免费赠品。
在2019年宣布三年来首次上调资费后，电信运营商正在提供订阅服务等激励措施网飞公司来Amazon Prime为了在内容饥渴的市场赢得客户。
印度是全球票房销量最大的电影市场之一，由于疫情限制，印度影院关闭，对娱乐内容的需求已经转移到网上。今年已经有几部高成本国产电影在流媒体平台上上映。
周二,依赖Jio印度用户最多的电信公司Infocomm Ltd.针对选择按月计费而非现收现付的用户推出了一项399卢比的新计划。除了75g的数据外，客户还可以通过移动设备访问Netflix，并订阅两个顶级应用程序和访问Jio的电影和歌曲库。
“Reliance Jio新的后付费计划提供更多内容，并以20%的折扣”给Bharti附近的旅馆杰富瑞印度公司(Jefferies India Pvt.)的分析师在给客户的报告中说。Bharti的入门级套餐价格为499卢比，提供相同的数据量，但不包括迪士尼+ Hotstar和Netflix沃达丰的想法据分析师说，Ltd.的套餐提供40GB数据，不包括上述三个在线平台中的任何一个。
杰富瑞(Jefferies)的分析师说，过去四年来，选择按月计费的移动服务用户数量大幅下降，目前这类用户占11.4亿用户总数的5%左右，占该行业收入的15%。
摩根士丹利(Morgan Stanley)分析师表示，尽管Jio在2018年推出了后付费计划，但该公司的产品并没有太大吸引力，显示出这一客户群的“粘性”。
Emkay Global Financial Services Ltd.分析师Naval Seth和Sonali Shah在一份报告中说:“这一次，极具侵略性的内容提供可能是吸引消费者的关键。”他们预计Bharti和Vodafone Idea将效仿Jio，与OTT平台建立类似的合作关系，以留住每月平均支出高于预付费用户的月账单支付客户。
自Jio宣布增强后付费计划以来，Bharti Airtel股价下跌近9%，沃达丰Idea股价在两个交易日内下跌12.7%。
印度的电信价格战又回来了，这次的战场是免费赠品。
在2019年宣布三年来首次上调资费后，电信运营商正在提供订阅服务等激励措施网飞公司来Amazon Prime为了在内容饥渴的市场赢得客户。
周二,依赖Jio印度用户最多的电信公司Infocomm Ltd.针对选择按月计费而非现收现付的用户推出了一项399卢比的新计划。除了75g的数据外，客户还可以通过移动设备访问Netflix，并订阅两个顶级应用程序和访问Jio的电影和歌曲库。
“Reliance Jio新的后付费计划提供更多内容，并以20%的折扣”给Bharti附近的旅馆杰富瑞印度公司(Jefferies India Pvt.)的分析师在给客户的报告中说。Bharti的入门级套餐价格为499卢比，提供相同的数据量，但不包括迪士尼+ Hotstar和Netflix沃达丰的想法据分析师说，Ltd.的套餐提供40GB数据，不包括上述三个在线平台中的任何一个。
杰富瑞(Jefferies)的分析师说，过去四年来，选择按月计费的移动服务用户数量大幅下降，目前这类用户占11.4亿用户总数的5%左右，占该行业收入的15%。
Emkay Global Financial Services Ltd.分析师Naval Seth和Sonali Shah在一份报告中说:“这一次，极具侵略性的内容提供可能是吸引消费者的关键。”他们预计Bharti和Vodafone Idea将效仿Jio，与OTT平台建立类似的合作关系，以留住每月平均支出高于预付费用户的月账单支付客户。
自Jio宣布增强后付费计划以来，Bharti Airtel股价下跌近9%，沃达丰Idea股价在两个交易日内下跌12.7%。
By Ashutosh Joshi and Devidutta Tripathy<\/em><\/strong>
India\u2019s telecom price war is back, and this time the battle is being fought with freebies.
After announcing the first tariff increase in three years in 2019, telecom carriers are offering incentives such as subscriptions to services from Netflix<\/a> to Amazon Prime<\/a> to win customers in a content-hungry market.
India\u2019s telecom price war is back, and this time the battle is being fought with freebies.
After announcing the first tariff increase in three years in 2019, telecom carriers are offering incentives such as subscriptions to services from Netflix<\/a> to Amazon Prime<\/a> to win customers in a content-hungry market.
<\/div><\/div>With theaters in India, among the biggest film markets globally by number of tickets sold, closed due to pandemic restrictions, the demand for entertainment content has shifted online. Several big-budget local films have been released on streaming platforms this year.
On Tuesday, Reliance Jio<\/a> Infocomm Ltd., the country\u2019s biggest telecom company by subscribers, launched a new Rs 399 plan for users who opt for monthly billing instead of pay-as-you-go packs. Besides 75 gigabytes of data, customers would get access to Netflix on a mobile device and one-year subscription to two over-the-top applications and access to Jio<\/a>\u2019s movie and songs library.
\u201cReliance Jio\u2019s new postpaid plans offer more content and come at 20% discount\u201d to Bharti Airtel<\/a> Ltd., analysts at Jefferies India Pvt. said in a report to clients. Bharti\u2019s comparable entry-level plan is priced at Rs 499 and offers the same amount of data but doesn\u2019t include access to Disney+ Hotstar and Netflix, while Vodafone Idea<\/a> Ltd.\u2019s plan offers 40GB data and doesn\u2019t include any of the three online platforms, according to analysts.
Over the past four years, the number of users opting for monthly billing of mobile services has come down sharply and such users now form about 5% of the total 1.14 billion subscribers and generate 15% of the sector\u2019s revenue, according to Jefferies analysts.
On Tuesday, Reliance Jio<\/a> Infocomm Ltd., the country\u2019s biggest telecom company by subscribers, launched a new Rs 399 plan for users who opt for monthly billing instead of pay-as-you-go packs. Besides 75 gigabytes of data, customers would get access to Netflix on a mobile device and one-year subscription to two over-the-top applications and access to Jio<\/a>\u2019s movie and songs library.
\u201cReliance Jio\u2019s new postpaid plans offer more content and come at 20% discount\u201d to Bharti Airtel<\/a> Ltd., analysts at Jefferies India Pvt. said in a report to clients. Bharti\u2019s comparable entry-level plan is priced at Rs 499 and offers the same amount of data but doesn\u2019t include access to Disney+ Hotstar and Netflix, while Vodafone Idea<\/a> Ltd.\u2019s plan offers 40GB data and doesn\u2019t include any of the three online platforms, according to analysts.
Over the past four years, the number of users opting for monthly billing of mobile services has come down sharply and such users now form about 5% of the total 1.14 billion subscribers and generate 15% of the sector\u2019s revenue, according to Jefferies analysts.
<\/div><\/div>Although Jio introduced its postpaid plans in 2018, the company\u2019s offerings didn\u2019t see much traction, showcasing \u2018stickiness\u2019 of this base of customers, according to Morgan Stanley analysts.
\u201cThis time extremely aggressive content offerings could be the key attraction for consumers,\u201d Emkay Global Financial Services Ltd. analysts Naval Seth and Sonali Shah said in a note. They expect Bharti and Vodafone Idea to follow Jio with similar tie-ups with OTT platforms to retain the monthly bill paying customers whose average monthly spending is higher than the prepaid users.
Bharti Airtel has lost nearly 9%, while Vodafone Idea has fallen 12.7% in two sessions since Jio announced the enhanced postpaid plans.
<\/div><\/div>
\u201cThis time extremely aggressive content offerings could be the key attraction for consumers,\u201d Emkay Global Financial Services Ltd. analysts Naval Seth and Sonali Shah said in a note. They expect Bharti and Vodafone Idea to follow Jio with similar tie-ups with OTT platforms to retain the monthly bill paying customers whose average monthly spending is higher than the prepaid users.
Bharti Airtel has lost nearly 9%, while Vodafone Idea has fallen 12.7% in two sessions since Jio announced the enhanced postpaid plans.
<\/div><\/div>
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