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<\/span><\/figcaption><\/figure>Video streaming<\/a> service Netflix<\/a> is in talks with Viacom18<\/a>, part of the Indian conglomerate Reliance Industries<\/a>' media unit Network18<\/a>, about a multi-year partnership to source content, three sources told Reuters, in a move that would expand a relationship between the two sides.

Under the partnership, Network18 affiliates - which include its joint venture with ViacomCBS, Viacom18 - would create shows for Netflix to help the U.S. firm expand offerings in India, where it competes against the video<\/a> streaming services of Amazon and Walt Disney.

A Netflix spokesman in India denied the company was in talks with Network18 or Viacom18, but did not elaborate. A spokeswoman for Viacom18 declined to comment on whether any talks were under way.

The financial terms of any potential partnership were not immediately clear and negotiations are still in the early stages, the sources said, who spoke on condition of anonymity because the talks are private.

While the new shows will be used only by Netflix, that does not mean Network18 and its affiliates will stop creating shows for other platforms, said two of the three sources.

Viacom18 licences content to several platforms, including Amazon. In 2019, its digital unit partnered with Netflix for three Hindi-language shows, but two of the sources said the current discussions were about a much bigger tie-up over several years.

\"This is a bigger version of the 2019 deal in essence,\" said the first source.

The second source described the ongoing discussions as one of Netflix's \"biggest moves to create local content in India.\"

\"The scale of Netflix's ambition and aspiration in India is quite high,\" said the source, adding that the deal could involve at least 10 shows, mainly in Hindi.

Network18 Media & Investments is controlled by Indian billionaire Mukesh Ambani through subsidiaries of his oil-to-telecoms conglomerate Reliance Industries.

In recent weeks, Reliance has secured nearly $13 billion in investments from Facebook<\/a>, KKR & Co and other investors into its digital unit Jio Platforms, which houses movie and music apps, and a telecoms venture.

Some Reliance executives are involved in the Netflix negotiations, two of the sources said. A spokesman at Reliance did not respond to a request for comment.

Netflix's Indian roster includes blockbuster originals such as \"Sacred Games\", a crime thriller set in Mumbai and starring some of Bollywood's biggest names. Its pricing is, however, higher than that of Amazon Prime Video and Disney-owned Hotstar.

Netflix CEO Reed Hastings said in December the company planned to invest nearly $400 million<\/a> during 2019 and 2020 to develop content for Indian viewers.

Local-language shows are vital for Netflix's growth in India, which the company in 2018 said could deliver its next 100 million subscribers.

While a content deal would boost Netflix's offerings, it would also aid Network18 whose revenue has been hit as businesses cut back on advertising and other spending during the coronavirus lockdown, said one of the sources, adding: \"It makes huge sense (for both companies).\"
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Netflix的谈判与当地印第安内容从源依赖下属Viacom18:来源

在伙伴关系下,Network18子公司将为Netflix创建显示帮助美国公司扩大产品在印度

  • 更新在2020年6月12日01:08点坚持
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流媒体视频服务网飞公司正与Viacom18,印度企业集团的一部分信实工业公司的媒体单位Network18,对多年的合作内容来源,三个消息人士向路透表示,此举将扩大双方之间的关系。

在伙伴关系下,Network18子公司——包括其与ViacomCBS合资,Viacom18——将为Netflix创建显示帮助美国公司扩大产品在印度,竞争对抗视频亚马逊和迪斯尼的流媒体服务。

Netflix发言人否认该公司是与印度Network18或Viacom18,但没有详细说明。Viacom18发言人拒绝评论是否正在进行当中。

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任何潜在的伙伴关系的财务条款不清楚,谈判仍在早期阶段,消息人士说,谁不愿透露姓名的,因为是私人会谈。

而新节目将由Netflix,只用这并不意味着Network18及其同伙将停止为其他平台,创建显示说两三个来源。

Viacom18许可证内容几个平台,包括亚马逊。2019年,其数字单元与Netflix三印地语节目,但两位消息人士表示,当前的讨论是一个更大的合作多年。

“这是一个更大的2019年版本的协议从本质上讲,“第一个来源说。

第二个源描述正在进行的讨论的Netflix的“印度最大的移动创建本地内容。”

“Netflix的雄心和抱负在印度的规模是相当高的,”该消息人士称,并补充说该交易可能涉及至少10所示,主要在北印度语。

Network18媒体与投资是由印度亿万富翁穆凯什•安巴尼控制通过子公司oil-to-telecoms集团信实工业。

最近几周,已经获得了近130亿美元的投资的依赖脸谱网KKR & Co和其他投资者为其数字单元Jio平台,房屋的电影和音乐应用,和电信公司。

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一些依赖高管参与Netflix谈判,两位消息人士说。依赖发言人没有回应记者的置评请求。

Netflix的名单包括印度大片原件如“神圣的游戏”,一组犯罪惊悚片在孟买和主演的一些宝莱坞最大的名字。然而,其定价高于Amazon Prime视频和迪士尼的Hotstar。

Netflix的首席执行官里德黑斯廷斯表示该公司12月计划投资近4亿美元在2019年和2020年期间为印度观众开发内容。

在印度当地语言显示了Netflix的增长是至关重要的,该公司在2018年表示可以提供其1亿用户。

虽然内容交易将促进Netflix的产品,它还将援助Network18的收入已经达到企业削减广告和其他支出在冠状病毒锁定期间,一名消息人士说,并补充道:“巨大的意义(两家公司)。”
  • 发表在2020年6月12日01:07点坚持
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  • Netflix的谈判与当地印第安内容从源依赖下属Viacom18:来源
\"\"
<\/span><\/figcaption><\/figure>Video streaming<\/a> service Netflix<\/a> is in talks with Viacom18<\/a>, part of the Indian conglomerate Reliance Industries<\/a>' media unit Network18<\/a>, about a multi-year partnership to source content, three sources told Reuters, in a move that would expand a relationship between the two sides.

Under the partnership, Network18 affiliates - which include its joint venture with ViacomCBS, Viacom18 - would create shows for Netflix to help the U.S. firm expand offerings in India, where it competes against the video<\/a> streaming services of Amazon and Walt Disney.

A Netflix spokesman in India denied the company was in talks with Network18 or Viacom18, but did not elaborate. A spokeswoman for Viacom18 declined to comment on whether any talks were under way.

The financial terms of any potential partnership were not immediately clear and negotiations are still in the early stages, the sources said, who spoke on condition of anonymity because the talks are private.

While the new shows will be used only by Netflix, that does not mean Network18 and its affiliates will stop creating shows for other platforms, said two of the three sources.

Viacom18 licences content to several platforms, including Amazon. In 2019, its digital unit partnered with Netflix for three Hindi-language shows, but two of the sources said the current discussions were about a much bigger tie-up over several years.

\"This is a bigger version of the 2019 deal in essence,\" said the first source.

The second source described the ongoing discussions as one of Netflix's \"biggest moves to create local content in India.\"

\"The scale of Netflix's ambition and aspiration in India is quite high,\" said the source, adding that the deal could involve at least 10 shows, mainly in Hindi.

Network18 Media & Investments is controlled by Indian billionaire Mukesh Ambani through subsidiaries of his oil-to-telecoms conglomerate Reliance Industries.

In recent weeks, Reliance has secured nearly $13 billion in investments from Facebook<\/a>, KKR & Co and other investors into its digital unit Jio Platforms, which houses movie and music apps, and a telecoms venture.

Some Reliance executives are involved in the Netflix negotiations, two of the sources said. A spokesman at Reliance did not respond to a request for comment.

Netflix's Indian roster includes blockbuster originals such as \"Sacred Games\", a crime thriller set in Mumbai and starring some of Bollywood's biggest names. Its pricing is, however, higher than that of Amazon Prime Video and Disney-owned Hotstar.

Netflix CEO Reed Hastings said in December the company planned to invest nearly $400 million<\/a> during 2019 and 2020 to develop content for Indian viewers.

Local-language shows are vital for Netflix's growth in India, which the company in 2018 said could deliver its next 100 million subscribers.

While a content deal would boost Netflix's offerings, it would also aid Network18 whose revenue has been hit as businesses cut back on advertising and other spending during the coronavirus lockdown, said one of the sources, adding: \"It makes huge sense (for both companies).\"
<\/body>","next_sibling":[{"msid":76336191,"title":"Vodafone Idea cellular services now available on Apple Watch in select circles","entity_type":"ARTICLE","link":"\/news\/vodafone-idea-cellular-services-now-available-on-apple-watch-in-select-circles\/76336191","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":76336506,"entity_type":"ARTICLE","title":"Netflix in talks to source local Indian content from Reliance affiliate Viacom18: Sources","synopsis":"Under the partnership, Network18 affiliates would create shows for Netflix to help the U.S. firm expand offerings in India","titleseo":"telecomnews\/netflix-in-talks-to-source-local-indian-content-from-reliance-affiliate-viacom18-sources","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":607,"shares":0,"engagementtimems":2883000},"Alttitle":{"minfo":""},"artag":"Reuters","artdate":"2020-06-12 13:07:59","lastupd":"2020-06-12 13:08:53","breadcrumbTags":["Netflix","video streaming","Viacom18","reliance industries","ril","Network18","facebook","Netflix Viacom18","video","MVAS\/Apps"],"secinfo":{"seolocation":"telecomnews\/netflix-in-talks-to-source-local-indian-content-from-reliance-affiliate-viacom18-sources"}}" data-news_link="//www.iser-br.com/news/netflix-in-talks-to-source-local-indian-content-from-reliance-affiliate-viacom18-sources/76336506">