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Netflix的夜晚仍然笼罩在红白相间的信封里

一旦(而不是如果)它真的发生了，Netflix将关闭这项自近四分之一个世纪前成立以来已经在美国各地运送了超过50亿张光盘的服务。成千上万的百视达(Blockbuster)录像带出租店倒闭，因为他们无法应对Netflix的dvd邮寄服务带来的威胁。

  • 美联社
  • 美国东部时间2022年11月26日07:41分
2022年11月17日，Netflix DVD信封在旧金山上映。Netflix dvd邮寄服务的用户仍然期待着打开他们的邮箱，发现一张装在熟悉的红白信封里的dvd。(美联社图片/Michael Liedtke)
2022年11月17日，Netflix DVD信封在旧金山上映。Netflix dvd邮寄服务的用户仍然期待着打开他们的邮箱，发现一张装在熟悉的红白信封里的dvd。(美联社图片/Michael Liedtke)
作者:Michael Liedtke
圣克鲁斯:网飞公司在视频流媒体时代，该公司开创性的dvd邮寄租赁服务已被视为过时之物，但仍有像阿曼达·康克尔(Amanda Konkle)这样的铁杆观众，他们乐意付钱，用标志性的红白信封收到这些光盘，尽管人数在不断减少。

“当你打开邮箱时，它仍然是你真正想要的东西，而不仅仅是账单，”乔治亚州萨凡纳的居民Konkle说，他从2005年开始订阅Netflix的dvd邮寄服务。

这是Konkle和其他仍然致力于此的人的小小荣幸DVD用户享受吧，但不清楚能持续多久。奈飞公司拒绝对本文发表评论，但在一次2018年媒体活动他是Netflix的联合创始人兼联合首席执行官Reed Hastings暗示dvd邮寄服务可能会在2023年左右关闭。

一旦(而不是如果)它真的发生了，Netflix将关闭这项自近四分之一个世纪前成立以来已经在美国各地运送了超过50亿张光盘的服务。成千上万的百视达(Blockbuster)录像带出租店倒闭，因为他们无法应对Netflix的dvd邮寄服务带来的威胁。

自2011年黑斯廷斯决定将其从当时刚刚起步的视频流媒体服务中剥离出来以来，其邮寄dvd服务的最终消亡已不可避免。当时，黑斯廷斯提出了将该服务重新命名为Qwikster的想法——这是一个拙劣的想法，受到了广泛的嘲笑被《周六夜现场》讽刺最终，它决定使用目前更为平淡的名称DVD.com。该业务现在位于加利福尼亚州弗里蒙特市的一间不起眼的办公室里，距离Netflix位于加利福尼亚州洛斯加托斯的时尚园区约20英里。

在与视频流媒体业务分拆之前不久，这项dvd邮寄服务号称拥有1,600多万订户，根据Netflix在季度报告中有限披露的数据计算，这个数字现在已经减少到大约150万订户，全部都在美国。Netflix的视频流媒体服务目前在全球拥有2.23亿用户，其中7400万在美国和加拿大。

Netflix原首席执行官马克·伦道夫(Marc Randolph)在位于加州圣克鲁斯邮局对面的一家咖啡店接受采访时说:“dvd邮寄业务留下了今天每个人都知道和观看的Netflix。”

这家拥有110年历史的邮局已成为硅谷历史上的一个里程碑，因为伦道夫在1997年将一张帕齐·克莱恩的CD寄给了黑斯廷斯，以测试光盘是否可以通过美国邮政服务发送而不损坏。

黑斯廷斯家收到了这张毫无瑕疵的光盘，促使两人在1998年推出了一个dvd邮寄租赁网站，他们一直知道这个网站会被更便捷的技术所取代。

伦道夫说:“这是计划报废，但我们打赌，它发生的时间会比大多数人当时想象的要长。”

有了Netflix成功的流媒体服务，人们很容易认为，那些仍然通过邮件付费接收dvd的人要么是技术恐惧症患者，要么是生活在美国偏远地区、没有可靠互联网接入的人。但订阅者表示，他们坚持使用这项服务，这样他们就可以租到在流媒体服务上很难找到的电影。

对35岁的迈克尔·弗斯科来说，他的代表作包括1986年由当时年轻的理查德·基尔和丹泽尔·华盛顿主演的电影《权力》，以及1980年由李·马文主演的电影《大红》。这是他从2006年开始订阅dvd服务的主要原因之一，当时他还是大学一年级的学生，现在他也不打算取消这项服务。

弗斯科说:“我几乎半生都在患这种病，而且它占了很大一部分。”“在我年轻的时候，它帮助我发现了我可能听不到的声音。我仍然记得看电影的时候，它们让我大吃一惊。”

塔贝莎·诺伊曼(Tabetha Neumann)是在2020年大流行封锁期间重新发现DVD服务的用户之一，当时她的视频流媒体服务上没有东西可看了。于是，她和丈夫自2011年取消后，第一次重新报名。现在他们非常喜欢它，以至于他们获得了一个计划，允许他们一次最多保留三张光盘，目前这个选项每月花费20美元(相比之下，一张光盘计划每月只需10美元)。

诺伊曼说:“当我们开始浏览所有我们想看的电影时，我们意识到这比在一些流媒体服务上支付每部电影5美元更便宜。”“另外，我们发现了很多老的恐怖电影，这种类型的电影在流媒体上并不是很受欢迎。”

康科尔曾写过一本关于玛丽莲·梦露电影的书，她说，她仍然在DVD服务上找到电影，比如1954年的电影《蒙大拿的牛女王》，讲述了未来的美国总统罗纳德·里根和芭芭拉·斯坦威克的故事，以及1983年的法国电影《甘蔗巷》，这些电影帮助她在佐治亚南方大学担任副教授时教授电影研究课程。40岁的康克尔笑着说，她通常不会和她的学生分享这种观看DVD的习惯，因为“我的大多数学生都不知道DVD是什么。”

不过，尽管DVD服务很吸引人，但订户们也开始注意到业务恶化的迹象，因为该业务的年收入已从一年前的逾10亿美元萎缩到今年可能跌破200美元。

住在马萨诸塞州霍普代尔(Hopedale)的订户凯蒂·卡迪纳尔(Katie Cardinale)说，她现在要比过去多等两到四天才能收到光盘，因为这些光盘是从新泽西的配送中心而不是波士顿发货的。(Netflix没有透露目前仍有多少DVD配送中心在运营，但在美国曾经有50个左右。)

康克尔说，现在越来越多的光盘出现裂纹或其他缺陷，而且要“永远”才能更换。几乎所有的订户都注意到，与该服务的鼎盛时期相比，可供选择的DVD影片数量已大幅减少。当时，Netflix宣称自己拥有超过10万部不同的电影和电视剧光盘。

Netflix不再公开其DVD库的规模，但接受美联社采访的订户都表示，选择范围的缩小使他们更难找到曾经在该服务上常规提供的著名电影和流行电视剧。相反，Netflix现在将对诸如获奖的“Ted Lasso”系列第一季(一个可以通过DVD购买的版本)的请求分类到“保存”队列中，这表明它可能会决定在未来根据需求进行库存。

伦道夫知道结局近在眼前，他说他会为他带来的DVD服务的死亡感到惋惜，同时也会为它的遗产保留下来感到欣慰。

他说:“Netflix的DVD业务过去和现在都是Netflix的重要组成部分。”“这已经融入了公司的DNA。”

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A Netflix DVD envelope is shown on Nov. 17, 2022 in San Francisco. Subscribers to Netflix\u2019s DVD-by-mail service still look forward to opening up their mailbox and finding one of the discs delivered in the familiar red-and-white envelopes. (AP Photo\/Michael Liedtke)<\/span><\/figcaption><\/figure>By Michael Liedtke
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SANTA CRUZ: Netflix<\/a>'s trailblazing DVD-by-mail rental service has been relegated as a relic in the age of video streaming, but there is still a steady - albeit shrinking - audience of diehards like Amanda Konkle who are happily paying to receive those discs in the iconic red-and-white envelopes.

\"When you open your mailbox, it's still something you actually want instead of just bills,\" said Konkle, a resident of Savannah, Georgia, who has been subscribing to Netflix's DVD-by-mail service since 2005.

It's a small pleasure that Konkle and other still-dedicated DVD subscribers<\/a> enjoy but it's not clear for how much longer. Netflix declined to comment for this story but during a 2018 media event<\/a>, co-founder and co-CEO of Netflix Reed Hastings<\/a> suggested the DVD-by-mail service might close around 2023.

<\/div><\/div>When - not if - it happens, Netflix will shut down a service that has shipped more than 5 billion discs across the U.S. since its inception nearly a quarter century ago. And it will echo the downfall of the thousands of Blockbuster video rental stores that closed because they couldn't counter the threat posed by Netflix's DVD-by-mail alternative.

The eventual demise of its DVD-by-mail service has been inevitable since Hastings decided to spin it off from a then-nascent video streaming service in 2011. Back then, Hastings floated the idea of renaming the service as Qwikster - a bungled idea that was so widely ridiculed that it was satirized on \"Saturday Night Live.\"<\/a> It finally settled on its current, more prosaic handle, DVD.com. The operation is now based in non-descript office in Fremont, California, located about 20 miles from Netflix's sleek campus in Los Gatos, California.

Shortly before breakup from video streaming, the DVD-by-mail service boasted more than 16 million subscribers, a number that has now dwindled to an estimated 1.5 million subscribers, all in the U.S., based on calculations drawn from Netflix's limited disclosures of the service in its quarterly reports. Netflix's video streaming service now boasts 223 million worldwide subscribers, including 74 million in the U.S. and Canada.

<\/div><\/div>\"The DVD-by-mail business has bequeathed the Netflix that everyone now knows and watches today,\" Marc Randolph, Netflix's original CEO, said during an interview at a coffee shop located across the street from the post office in Santa Cruz, California.

The 110-year-old post office has become a landmark in Silicon Valley history because it's where Randolph mailed a Patsy Cline CD to Hastings in 1997 to test whether a disc could be delivered through the U.S. Postal Service without being damaged.

The disc arrived at Hastings' home unblemished, prompting the duo in 1998 to launch a DVD-by-mail rental website that they always knew would be supplanted by even more convenient technology.

\"It was planned obsolescence, but our bet was that it would take longer for it to happen than most people thought at the time,\" Randolph said.

With Netflix's successful streaming service, it might be easy to assume that anyone still paying to receive DVDs through the mail is a technophobe or someone living in a remote part of the U.S. without reliable internet access. But subscribers say they stick with the service so they can rent movies that are otherwise difficult to find on streaming services.

For Michael Fusco, 35, that includes the 1986 film \"Power\" starring a then-youthful Richard Gere and Denzel Washington, and 1980's \"The Big Red One\" starring Lee Marvin. That's among the main reasons he has been subscribing to the DVD-by-service since 2006 when he was just a freshman in college, and he has no plans to cancel it now.

\"I have been getting it for almost half my life, and it has been a big part,\" Fusco said. \"When I was young, it helped me discover voices I probably wouldn't have heard. I still have memories of getting movies and having them blow my mind.\"

Tabetha Neumann is among the subscribers who rediscovered the DVD service during the throes of the pandemic lockdowns in 2020 after running out of things to watch on her video streaming service. So she and her husband signed up again for the first time since canceling in 2011. Now they like it so much that they get the a plan that allows them to keep up to three discs at a time, an option that currently costs $20 per month (compared to $10 per month for the one-disc plan).

\"When we started going through all the movies we wanted to see, we realized it was cheaper than paying $5 per movie on some streaming services,\" Neumann said. \"Plus we have found a lot of old horror movies, and that genre is not really big on streaming.\"

Konkle, who has written a book about Marilyn Monroe's films, says she still finds movies on the DVD service - such as the 1954 film \"Cattle Queen of Montana,\" featuring future U.S. President Ronald Reagan alongside Barbara Stanwyck and the 1983 French film \"Sugar Cane Alley\" - that help her teach her film studies classes as an associate professor at Georgia Southern University. It's a viewing habit she doesn't usually share with her classes because \"most of my students don't know what a DVD is,\" said Konkle, 40, laughing.

But for all the DVD service's attractions, subscribers are starting to notice signs of deterioration as the business has shrunk from producing more than $1 billion in annual revenue a year ago to an amount likely to fall below $200 in revenue this year.

Katie Cardinale, a subscriber who lives in Hopedale, Massachusetts, says she now has to wait an additional two to four days for discs to arrive in the mail than she used to because they are shipped from a distribution center in New Jersey instead of Boston. (Netflix doesn't disclose how many DVD distribution centers still operate, but there were once about 50 of them in the U.S.).

Konkle says more discs now come with cracks or other defects in them and it takes \"forever\" to get them replaced. And almost all subscribers have noticed the selection of DVD titles has shrunk dramatically from the service's peak years when Netflix boasted it had more than 100,000 different movies and TV shows on disc.

Netflix no longer discloses the size of its DVD library, but the subscribers interviewed by the AP all reported the narrowing selection is making it more difficult to find famous films and popular TV series that once were routinely available on the service. Instead, Netflix now sorts requests for titles such as the first season of the award-winning \"Ted Lasso\" series - a release that can be purchased on DVD - into a \"saved\" queue, signaling it may decide to stock it in the future, depending on demand.

Knowing the end is in sight, Randolph said he will lament the death of the DVD service he brought to life while taking comfort its legacy will survive.

\"Netflix's DVD business was part-and-parcel of who Netflix was and still is,\" he said. \"It's embedded in the company's DNA.\"
<\/div><\/div>
Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"40.0","minfoseo":"40-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1669428806749","minfoseo":"1669428806749"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"HashCode":{"minfo":"981353184","minfoseo":"981353184"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"NumberOfCharacters":{"minfo":"6965.0","minfoseo":"6965-0"},"ImageCreditAuthor":{"minfo":"By MICHAEL LIEDTKE","minfoseo":"by-michael-liedtke"},"NumberOfWords":{"minfo":"1168.0","minfoseo":"1168-0"},"key":{"0":{"keyid":"128682","value":"Netflix","smid":"0","keynameseo":"Netflix","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"566177","value":"Reed Hastings","smid":"0","keynameseo":"Reed-Hastings","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"15621037","value":"Netflix discs","smid":"0","keynameseo":"Netflix-discs","keytype":"","keycount":"totalcount","weightage":"20"},"3":{"keyid":"2909288","value":"Netflix app","smid":"0","keynameseo":"Netflix-app","keytype":"","keycount":"totalcount","weightage":"20"},"5":{"keyid":"15621038","value":"DVD subscribers","smid":"0","keynameseo":"DVD-subscribers","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"2923274","value":"DVD by mail","smid":"0","keynameseo":"DVD-by-mail","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":[],"similarlytagged":[{"msid":"97156436","stname":"Netflix's 4Q subscribers surge, long-time CEO passes baton","artsyn":"The company on Thursday disclosed a gain of 7.7 million subscribers during the October-December period, a stretch that included the debut of an ad-supported option for $7 per month - less than half the price of its most popular commercial-free plan. 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Through this partnership our customers can access a Netflix subscription as part of our bundles at no extra cost,\u201d said Ravi Karthik, Head of Marketing, Customer Experience and Innovation Atria Convergence Technologies Ltd.","seolocation":"telecomnews\/act-fibernet-partners-netflix-to-bundle-netflix-basic-plan-with-long-term-broadband-plans","seolocationalt":"ACT Fibernet partners Netflix to bundle Netflix Basic plan with long-term broadband plans","url_seo":"act-fibernet-partners-netflix-to-bundle-netflix-basic-plan-with-long-term-broadband-plans"},{"msid":"96718112","stname":"Internet providers warn against EU plans to make Big Tech cover telcos costs","artsyn":"Telecom operators have been pushing the European Union to implement new laws that would see U.S. tech firms like Alphabet's Google, Meta's Facebook, and Netflix bear some of the costs of Europe's telecoms network, arguing that they drive much of the region's internet traffic.","seolocation":"telecomnews\/internet-providers-warn-against-eu-plans-to-make-big-tech-cover-telcos-costs","seolocationalt":"Internet providers warn against EU plans to make Big Tech cover telcos costs","url_seo":"internet-providers-warn-against-eu-plans-to-make-big-tech-cover-telcos-costs"},{"msid":"96284906","stname":"App store avalanche forecast as Apple bows to EU demands","artsyn":"The bloc's Digital Markets Act (DMA) will force Apple and fellow tech giant Google to provide space for third-party app stores on their respective iOS and Android devices.","seolocation":"telecomnews\/app-store-avalanche-forecast-as-apple-bows-to-eu-demands","seolocationalt":"App store avalanche forecast as Apple bows to EU demands","url_seo":"app-store-avalanche-forecast-as-apple-bows-to-eu-demands"},{"msid":"96253437","stname":"Tech layoffs surpass Great Recession levels, set to get worse in early 2023","artsyn":"Led by companies like Meta, Amazon, Twitter, Microsoft, Salesforce and others, the tech layoffs are set to worsen early next year amid ongoing global macroeconomic conditions.","seolocation":"telecomnews\/tech-layoffs-surpass-great-recession-levels-set-to-get-worse-in-early-2023","seolocationalt":"Tech layoffs surpass Great Recession levels, set to get worse in early 2023","url_seo":"tech-layoffs-surpass-great-recession-levels-set-to-get-worse-in-early-2023"},{"msid":"96122980","stname":"Big Tech hiring in India hits a low amid global layoffs","artsyn":"These US tech giants had been reducing hiring for months now. Their active openings fell from 9,000 in the July-August period to 4,000 in mid-October, Xpheno said. Job postings in November were almost 80% less than in July.","seolocation":"telecomnews\/big-tech-hiring-in-india-hits-a-low-amid-global-layoffs","seolocationalt":"Big Tech hiring in India hits a low amid global layoffs","url_seo":"big-tech-hiring-in-india-hits-a-low-amid-global-layoffs"},{"msid":"96098162","stname":"Revised telecom draft to clear air on OTT, DTH","artsyn":"The absence of any specific definition of apps in the current draft raised concerns that all types of apps - including streaming platforms such as Netflix, Amazon Prime and Hotstar as well as food aggregators like Swiggy and Zomato - may be regulated by the telecom department. The I&B ministry also raised concerns on inclusion of broadcasting services as part of telecommunication services in the current draft bill.","seolocation":"telecomnews\/revised-telecom-draft-to-clear-air-on-ott-dth","seolocationalt":"Revised telecom draft to clear air on OTT, DTH","url_seo":"revised-telecom-draft-to-clear-air-on-ott-dth"},{"msid":"96049818","stname":"Prime time or Netflix? Streaming wars come to Thailand","artsyn":"The kingdom's high internet penetration, long-standing and highly regarded film industry -- as well as roughly six million active users of streaming services, according to 2021 data -- present a golden opportunity.","seolocation":"telecomnews\/prime-time-or-netflix-streaming-wars-come-to-thailand","seolocationalt":"Prime time or Netflix? Streaming wars come to Thailand","url_seo":"prime-time-or-netflix-streaming-wars-come-to-thailand"},{"msid":"96024256","stname":"Jio launches Rs 399, Rs 699 JioFiber prepaid plans, offering new OTT benefits with postpaid","artsyn":"The Rs 399 JioFiber prepaid plan 30Mbps upload and download speeds, unlimited data and free voice benefits whereas the Rs 699 JioFiber plan offers 100Mbps upload and download speeds, with the same validity and benefits.","seolocation":"telecomnews\/jio-launches-rs-399-rs-699-jiofiber-prepaid-plans-offering-new-ott-benefits-with-postpaid","seolocationalt":"Jio launches Rs 399, Rs 699 JioFiber prepaid plans, offering new OTT benefits with postpaid","url_seo":"jio-launches-rs-399-rs-699-jiofiber-prepaid-plans-offering-new-ott-benefits-with-postpaid"},{"msid":"95776895","stname":"Netflix nights still come wrapped in red-and-white envelopes","artsyn":"When - not if - it happens, Netflix will shut down a service that has shipped more than 5 billion discs across the U.S. since its inception nearly a quarter century ago. And it will echo the downfall of the thousands of Blockbuster video rental stores that closed because they couldn't counter the threat posed by Netflix's DVD-by-mail alternative.","seolocation":"telecomnews\/netflix-nights-still-come-wrapped-in-red-and-white-envelopes","seolocationalt":"Netflix nights still come wrapped in red-and-white envelopes","url_seo":"netflix-nights-still-come-wrapped-in-red-and-white-envelopes"},{"msid":"95389472","stname":"Netflix explores investing in live sports, bids for streaming rights: Report","artsyn":"Netflix executives have considered buying lower-profile leagues to avoid the mounting costs of bidding for sports rights, according to the report, while some of them believe they could boost lesser-known sports into franchises given the size of the platform.","seolocation":"telecomnews\/netflix-explores-investing-in-live-sports-bids-for-streaming-rights-report","seolocationalt":"Netflix explores investing in live sports, bids for streaming rights: Report","url_seo":"netflix-explores-investing-in-live-sports-bids-for-streaming-rights-report"},{"msid":"95311372","stname":"Telcos push EU to make Big Tech pay for network costs","artsyn":"\"GSMA is coordinating a proposal that speaks to Big Tech contribution to European infrastructure investment,\" said John Giusti, GSMA's chief regulatory officer, without elaborating on the content of the proposal.","seolocation":"telecomnews\/telcos-push-eu-to-make-big-tech-pay-for-network-costs","seolocationalt":"Telcos push EU to make Big Tech pay for network costs","url_seo":"telcos-push-eu-to-make-big-tech-pay-for-network-costs"},{"msid":"95225471","stname":"Netflix buys game developer 'Spry Fox' to expand in-house offerings","artsyn":"\"We\u2019re excited to announce that Spry Fox is joining Netflix to become our sixth in-house games studio,\" the streaming giant said in a statement.","seolocation":"telecomnews\/netflix-buys-game-developer-spry-fox-to-expand-in-house-offerings","seolocationalt":"Netflix buys game developer 'Spry Fox' to expand in-house offerings","url_seo":"netflix-buys-game-developer-spry-fox-to-expand-in-house-offerings"},{"msid":"95011394","stname":"Google, Netflix under scrutiny in South Korea over network fees","artsyn":"The deliberations mirror attempts in Europe by some countries that want the European Commission to come up with legislation that ensures Big Tech firms partly finance telecoms infrastructure, as video streaming and other data usage surges.","seolocation":"telecomnews\/google-netflix-under-scrutiny-in-south-korea-over-network-fees","seolocationalt":"Google, Netflix under scrutiny in South Korea over network fees","url_seo":"google-netflix-under-scrutiny-in-south-korea-over-network-fees"},{"msid":"94975970","stname":"Netflix reverses subscriber slump, shares surge 14%","artsyn":"Netflix estimated that competitors would end 2022 with combined operating losses of \"well over $10 billion,\" compared with Netflix's annual operating profit of $5 billion to $6 billion.","seolocation":"telecomnews\/netflix-reverses-subscriber-slump-shares-surge-14","seolocationalt":"Netflix reverses subscriber slump, shares surge 14%","url_seo":"netflix-reverses-subscriber-slump-shares-surge-14"},{"msid":"94934564","stname":"Microsoft continues layoffs, sacks nearly 1,000: Report","artsyn":"The company has confirmed the \u2018role eliminations\u2019. This is the third round of layoffs at Microsoft in four months. In July, the Big Tech firm fired nearly 1% of its 180,000-strong workforce across offices and product divisions as part of a \u2018realignment\u2019.","seolocation":"telecomnews\/microsoft-continues-layoffs-sacks-nearly-1000-report","seolocationalt":"Microsoft continues layoffs, sacks nearly 1,000: Report","url_seo":"microsoft-continues-layoffs-sacks-nearly-1000-report"},{"msid":"94848018","stname":"Netflix sets $7 monthly price for its ad-supported service","artsyn":"The ad-supported service is scheduled to debut Nov. 3 as Netflix tries to reverse a drop in subscribers. It will cost $7 per month in the U.S., a 55% markdown from Netflix's most popular $15.50-per-month plan, which is ad-free.","seolocation":"telecomnews\/netflix-sets-7-monthly-price-for-its-ad-supported-service","seolocationalt":"Netflix sets $7 monthly price for its ad-supported service","url_seo":"netflix-sets-7-monthly-price-for-its-ad-supported-service"},{"msid":"94812624","stname":"Cisco partners with Microsoft to add Teams to its meeting devices","artsyn":"Cisco's Jeetu Patel, head of Security & Collaboration, said the company aims to be the hardware platform for a wide range of conferencing software platforms.","seolocation":"telecomnews\/cisco-partners-with-microsoft-to-add-teams-to-its-meeting-devices","seolocationalt":"Cisco partners with Microsoft to add Teams to its meeting devices","url_seo":"cisco-partners-with-microsoft-to-add-teams-to-its-meeting-devices"},{"msid":"94798486","stname":"EU regulators group against big tech paying for telco infrastructure","artsyn":"The findings by the Body of European Regulators for Electronic Communications (BEREC) come as the European Commission is debating whether internet platforms should be obliged to fund digital infrastructure such as 5G telecoms networks, given they make heavy use of it.","seolocation":"telecomnews\/eu-regulators-group-against-big-tech-paying-for-telco-infrastructure","seolocationalt":"EU regulators group against big tech paying for telco infrastructure","url_seo":"eu-regulators-group-against-big-tech-paying-for-telco-infrastructure"}],"primeid":0,"storytags":{"categoryTag":{"sectionid":"49830939","sectionname":"TelecomNews","seolocation":"telecomnews","seolocationalt":"telecomnews"},"otherTags":[{"keyid":"128682","value":"Netflix","smid":"0","keynameseo":"Netflix","keytype":"","keycount":"totalcount","weightage":"100"},{"keyid":"566177","value":"Reed Hastings","smid":"0","keynameseo":"Reed-Hastings","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"15621037","value":"Netflix discs","smid":"0","keynameseo":"Netflix-discs","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"2909288","value":"Netflix app","smid":"0","keynameseo":"Netflix-app","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"3140800","value":"MVAS\/Apps","smid":"0","keynameseo":"(MVAS\/Apps)","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"15621038","value":"DVD subscribers","smid":"0","keynameseo":"DVD-subscribers","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"2923274","value":"DVD by mail","smid":"0","keynameseo":"DVD-by-mail","keytype":"","keycount":"totalcount","weightage":"20"}],"filterTags":[]},"formattedTags":{"companyTags":[],"otherTags":[{"name":"DVD subscribers"},{"name":"Reed Hastings"},{"name":"Netflix discs"},{"name":"Netflix app"},{"name":"DVD by mail"},{"name":"MVAS\/Apps"},{"name":"Netflix"}],"newsCategoryTags":[{"name":"TelecomNews","seolocation":"telecomnews"}],"breadcrumbTags":["Netflix","Reed Hastings","Netflix discs","Netflix app","MVAS\/Apps","DVD subscribers","DVD by mail"],"filterTags":[]},"breadcrumbTags":["Netflix","Reed Hastings","Netflix discs","Netflix app","MVAS\/Apps","DVD subscribers","DVD by mail"],"Alttitle":{"minfo":""},"Altdescription":{"minfo":""},"amp_url":"\/\/www.iser-br.com\/amp\/news\/netflix-nights-still-come-wrapped-in-red-and-white-envelopes\/95776895","associated":{"articles":{"97156436":{"msid":"97156436","stname":"Netflix's 4Q subscribers surge, long-time CEO passes baton","artsyn":"The company on Thursday disclosed a gain of 7.7 million subscribers during the October-December period, a stretch that included the debut of an ad-supported option for $7 per month - less than half the price of its most popular commercial-free plan. The performance followed subscriber gains that topped analysts' modest expectations during a July-September period that followed Netflix's second consecutive quarter of customer losses.","seolocation":"telecomnews\/netflixs-4q-subscribers-surge-long-time-ceo-passes-baton","seolocationalt":"Netflix's 4Q subscribers surge, long-time CEO passes baton","url_seo":"netflixs-4q-subscribers-surge-long-time-ceo-passes-baton"},"97076431":{"msid":"97076431","stname":"Netflix app for iPhone gets a new interface","artsyn":"Former Netflix UI designer Janum Trivedi has shared a post on Twitter to offer more insights about the app redesign. Trivedi who worked on the latest interface for the Netflix app on iOS has mentioned that the company started developing the interface in 2022. He also added a video to his tweet to demonstrate how the new interface will work.","seolocation":"telecomnews\/netflix-app-for-iphone-gets-a-new-interface","seolocationalt":"Netflix app for iPhone gets a new interface","url_seo":"netflix-app-for-iphone-gets-a-new-interface"},"96960837":{"msid":"96960837","stname":"ACT Fibernet partners Netflix to bundle Netflix Basic plan with long-term broadband plans","artsyn":"\u201cIn line with our brand promise of Feel the Advantage - we are delighted to partner with Netflix. Through this partnership our customers can access a Netflix subscription as part of our bundles at no extra cost,\u201d said Ravi Karthik, Head of Marketing, Customer Experience and Innovation Atria Convergence Technologies Ltd.","seolocation":"telecomnews\/act-fibernet-partners-netflix-to-bundle-netflix-basic-plan-with-long-term-broadband-plans","seolocationalt":"ACT Fibernet partners Netflix to bundle Netflix Basic plan with long-term broadband plans","url_seo":"act-fibernet-partners-netflix-to-bundle-netflix-basic-plan-with-long-term-broadband-plans"},"96718112":{"msid":"96718112","stname":"Internet providers warn against EU plans to make Big Tech cover telcos costs","artsyn":"Telecom operators have been pushing the European Union to implement new laws that would see U.S. tech firms like Alphabet's Google, Meta's Facebook, and Netflix bear some of the costs of Europe's telecoms network, arguing that they drive much of the region's internet traffic.","seolocation":"telecomnews\/internet-providers-warn-against-eu-plans-to-make-big-tech-cover-telcos-costs","seolocationalt":"Internet providers warn against EU plans to make Big Tech cover telcos costs","url_seo":"internet-providers-warn-against-eu-plans-to-make-big-tech-cover-telcos-costs"},"96284906":{"msid":"96284906","stname":"App store avalanche forecast as Apple bows to EU demands","artsyn":"The bloc's Digital Markets Act (DMA) will force Apple and fellow tech giant Google to provide space for third-party app stores on their respective iOS and Android devices.","seolocation":"telecomnews\/app-store-avalanche-forecast-as-apple-bows-to-eu-demands","seolocationalt":"App store avalanche forecast as Apple bows to EU demands","url_seo":"app-store-avalanche-forecast-as-apple-bows-to-eu-demands"},"96253437":{"msid":"96253437","stname":"Tech layoffs surpass Great Recession levels, set to get worse in early 2023","artsyn":"Led by companies like Meta, Amazon, Twitter, Microsoft, Salesforce and others, the tech layoffs are set to worsen early next year amid ongoing global macroeconomic conditions.","seolocation":"telecomnews\/tech-layoffs-surpass-great-recession-levels-set-to-get-worse-in-early-2023","seolocationalt":"Tech layoffs surpass Great Recession levels, set to get worse in early 2023","url_seo":"tech-layoffs-surpass-great-recession-levels-set-to-get-worse-in-early-2023"},"96122980":{"msid":"96122980","stname":"Big Tech hiring in India hits a low amid global layoffs","artsyn":"These US tech giants had been reducing hiring for months now. Their active openings fell from 9,000 in the July-August period to 4,000 in mid-October, Xpheno said. Job postings in November were almost 80% less than in July.","seolocation":"telecomnews\/big-tech-hiring-in-india-hits-a-low-amid-global-layoffs","seolocationalt":"Big Tech hiring in India hits a low amid global layoffs","url_seo":"big-tech-hiring-in-india-hits-a-low-amid-global-layoffs"},"96098162":{"msid":"96098162","stname":"Revised telecom draft to clear air on OTT, DTH","artsyn":"The absence of any specific definition of apps in the current draft raised concerns that all types of apps - including streaming platforms such as Netflix, Amazon Prime and Hotstar as well as food aggregators like Swiggy and Zomato - may be regulated by the telecom department. The I&B ministry also raised concerns on inclusion of broadcasting services as part of telecommunication services in the current draft bill.","seolocation":"telecomnews\/revised-telecom-draft-to-clear-air-on-ott-dth","seolocationalt":"Revised telecom draft to clear air on OTT, DTH","url_seo":"revised-telecom-draft-to-clear-air-on-ott-dth"},"96049818":{"msid":"96049818","stname":"Prime time or Netflix? Streaming wars come to Thailand","artsyn":"The kingdom's high internet penetration, long-standing and highly regarded film industry -- as well as roughly six million active users of streaming services, according to 2021 data -- present a golden opportunity.","seolocation":"telecomnews\/prime-time-or-netflix-streaming-wars-come-to-thailand","seolocationalt":"Prime time or Netflix? Streaming wars come to Thailand","url_seo":"prime-time-or-netflix-streaming-wars-come-to-thailand"},"96024256":{"msid":"96024256","stname":"Jio launches Rs 399, Rs 699 JioFiber prepaid plans, offering new OTT benefits with postpaid","artsyn":"The Rs 399 JioFiber prepaid plan 30Mbps upload and download speeds, unlimited data and free voice benefits whereas the Rs 699 JioFiber plan offers 100Mbps upload and download speeds, with the same validity and benefits.","seolocation":"telecomnews\/jio-launches-rs-399-rs-699-jiofiber-prepaid-plans-offering-new-ott-benefits-with-postpaid","seolocationalt":"Jio launches Rs 399, Rs 699 JioFiber prepaid plans, offering new OTT benefits with postpaid","url_seo":"jio-launches-rs-399-rs-699-jiofiber-prepaid-plans-offering-new-ott-benefits-with-postpaid"},"95776895":{"msid":"95776895","stname":"Netflix nights still come wrapped in red-and-white envelopes","artsyn":"When - not if - it happens, Netflix will shut down a service that has shipped more than 5 billion discs across the U.S. since its inception nearly a quarter century ago. And it will echo the downfall of the thousands of Blockbuster video rental stores that closed because they couldn't counter the threat posed by Netflix's DVD-by-mail alternative.","seolocation":"telecomnews\/netflix-nights-still-come-wrapped-in-red-and-white-envelopes","seolocationalt":"Netflix nights still come wrapped in red-and-white envelopes","url_seo":"netflix-nights-still-come-wrapped-in-red-and-white-envelopes"},"95389472":{"msid":"95389472","stname":"Netflix explores investing in live sports, bids for streaming rights: Report","artsyn":"Netflix executives have considered buying lower-profile leagues to avoid the mounting costs of bidding for sports rights, according to the report, while some of them believe they could boost lesser-known sports into franchises given the size of the platform.","seolocation":"telecomnews\/netflix-explores-investing-in-live-sports-bids-for-streaming-rights-report","seolocationalt":"Netflix explores investing in live sports, bids for streaming rights: Report","url_seo":"netflix-explores-investing-in-live-sports-bids-for-streaming-rights-report"},"95311372":{"msid":"95311372","stname":"Telcos push EU to make Big Tech pay for network costs","artsyn":"\"GSMA is coordinating a proposal that speaks to Big Tech contribution to European infrastructure investment,\" said John Giusti, GSMA's chief regulatory officer, without elaborating on the content of the proposal.","seolocation":"telecomnews\/telcos-push-eu-to-make-big-tech-pay-for-network-costs","seolocationalt":"Telcos push EU to make Big Tech pay for network costs","url_seo":"telcos-push-eu-to-make-big-tech-pay-for-network-costs"},"95225471":{"msid":"95225471","stname":"Netflix buys game developer 'Spry Fox' to expand in-house offerings","artsyn":"\"We\u2019re excited to announce that Spry Fox is joining Netflix to become our sixth in-house games studio,\" the streaming giant said in a statement.","seolocation":"telecomnews\/netflix-buys-game-developer-spry-fox-to-expand-in-house-offerings","seolocationalt":"Netflix buys game developer 'Spry Fox' to expand in-house offerings","url_seo":"netflix-buys-game-developer-spry-fox-to-expand-in-house-offerings"},"95011394":{"msid":"95011394","stname":"Google, Netflix under scrutiny in South Korea over network fees","artsyn":"The deliberations mirror attempts in Europe by some countries that want the European Commission to come up with legislation that ensures Big Tech firms partly finance telecoms infrastructure, as video streaming and other data usage surges.","seolocation":"telecomnews\/google-netflix-under-scrutiny-in-south-korea-over-network-fees","seolocationalt":"Google, Netflix under scrutiny in South Korea over network fees","url_seo":"google-netflix-under-scrutiny-in-south-korea-over-network-fees"},"94975970":{"msid":"94975970","stname":"Netflix reverses subscriber slump, shares surge 14%","artsyn":"Netflix estimated that competitors would end 2022 with combined operating losses of \"well over $10 billion,\" compared with Netflix's annual operating profit of $5 billion to $6 billion.","seolocation":"telecomnews\/netflix-reverses-subscriber-slump-shares-surge-14","seolocationalt":"Netflix reverses subscriber slump, shares surge 14%","url_seo":"netflix-reverses-subscriber-slump-shares-surge-14"},"94934564":{"msid":"94934564","stname":"Microsoft continues layoffs, sacks nearly 1,000: Report","artsyn":"The company has confirmed the \u2018role eliminations\u2019. This is the third round of layoffs at Microsoft in four months. In July, the Big Tech firm fired nearly 1% of its 180,000-strong workforce across offices and product divisions as part of a \u2018realignment\u2019.","seolocation":"telecomnews\/microsoft-continues-layoffs-sacks-nearly-1000-report","seolocationalt":"Microsoft continues layoffs, sacks nearly 1,000: Report","url_seo":"microsoft-continues-layoffs-sacks-nearly-1000-report"},"94848018":{"msid":"94848018","stname":"Netflix sets $7 monthly price for its ad-supported service","artsyn":"The ad-supported service is scheduled to debut Nov. 3 as Netflix tries to reverse a drop in subscribers. It will cost $7 per month in the U.S., a 55% markdown from Netflix's most popular $15.50-per-month plan, which is ad-free.","seolocation":"telecomnews\/netflix-sets-7-monthly-price-for-its-ad-supported-service","seolocationalt":"Netflix sets $7 monthly price for its ad-supported service","url_seo":"netflix-sets-7-monthly-price-for-its-ad-supported-service"},"94812624":{"msid":"94812624","stname":"Cisco partners with Microsoft to add Teams to its meeting devices","artsyn":"Cisco's Jeetu Patel, head of Security & Collaboration, said the company aims to be the hardware platform for a wide range of conferencing software platforms.","seolocation":"telecomnews\/cisco-partners-with-microsoft-to-add-teams-to-its-meeting-devices","seolocationalt":"Cisco partners with Microsoft to add Teams to its meeting devices","url_seo":"cisco-partners-with-microsoft-to-add-teams-to-its-meeting-devices"},"94798486":{"msid":"94798486","stname":"EU regulators group against big tech paying for telco infrastructure","artsyn":"The findings by the Body of European Regulators for Electronic Communications (BEREC) come as the European Commission is debating whether internet platforms should be obliged to fund digital infrastructure such as 5G telecoms networks, given they make heavy use of it.","seolocation":"telecomnews\/eu-regulators-group-against-big-tech-paying-for-telco-infrastructure","seolocationalt":"EU regulators group against big tech paying for telco infrastructure","url_seo":"eu-regulators-group-against-big-tech-paying-for-telco-infrastructure"}}}}" data-news-images="[{"msid":"95776915","msname":"Netflix nights still come wrapped in red-and-white envelopes","msnameseo":"netflix-nights-still-come-wrapped-in-red-and-white-envelopes","mediatype":"44","artdate":"2022-11-26 02:56:00.0","caption":" A Netflix DVD envelope is shown on Nov. 17, 2022 in San Francisco. Subscribers to Netflix\u2019s DVD-by-mail service still look forward to opening up their mailbox and finding one of the discs delivered in the familiar red-and-white envelopes. (AP Photo\/Michael Liedtke)"}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
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