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LOS ANGELES: Netflix<\/a> Inc has raised its monthly subscription price by $1 to $2 per month in the United States depending on the plan, the company said on Friday, to help pay for new programming to compete in the crowded streaming TV market.
The standard plan, which allows for two simultaneous streams, now costs $15.49 per month, up from $13.99, in the United States.
Prices also rose in Canada, where the standard plan climbed to C$16.49 from C$14.99.
Shares of Netflix gained nearly 3% to $533.84 on Nasdaq after Reuters broke the news of the price rises. They closed 1.3% higher at $525.69.
The increases, the first in those markets since October 2020, took effect immediately for new customers. Existing members will see the new prices in the coming weeks when they receive their monthly bills.
\"We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members,\" a Netflix spokesperson said.
\"We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always we offer a range of plans so members can pick a price that works for their budget,\" the spokesperson added.
The world's largest streaming service is facing the most competition ever from companies looking to attract viewers to online entertainment. Walt Disney Co, AT&T Inc's WarnerMedia, Amazon.com Inc and Apple<\/a> Inc are among the rivals pouring billions into new programming.
Netflix has added customers despite prior price increases, which shows its members have been willing to accept higher costs, Evercore ISI analyst Mark Mahaney said.
\"This is evidence that Netflix has pricing power,\" Mahaney said.
Netflix had said it would spend $17 billion on programming in 2021. The company has not disclosed spending for 2022.
The U.S. price of Netflix's premium plan, which enables four streams at a time and streaming in ultra HD, was increased by $2 to $19.99 per month. For Netflix's basic plan, with one stream, the cost rose by $1 to $9.99 per month.
In Canada, the premium plan rose by C$2 to C$20.99, and the basic plan was unchanged at C$9.99.
At $15.49 per month, the standard U.S. plan from Netflix now costs more than competitors. HBO Max, owned by AT&T Inc, is currently offering an $11.99-a-month promotion for 12 months.
The price of Walt Disney Co's Disney+ is $7.99 a month or $79.99 a year.
The United States and Canada is Netflix's largest region with 74 million streaming customers as of September 2021. The region accounted for nearly 44% of the company's revenue in 2021's third quarter, or about $3.3 billion.
Most of the company's recent pickup in subscribers has come from overseas.
Netflix's subscriber growth slowed from a boom early in the COVID-19 pandemic but rebounded with help from global phenomenon \"Squid Game,\" a dystopian thriller from South Korea released in September. Total global subscriptions reached 213.6 million.
The company's next subscriber report is due Thursday when Netflix posts quarterly earnings. Analysts project the company will report 8.5 million new sign-ups from October through December, according to Thomson Reuters I\/B\/E\/S data, bringing its global subscriber base to 222 million.
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Netflix提出每月订阅的价格在美国、加拿大
Netflix已经增加了客户,尽管价格上涨之前,显示其成员愿意接受更高的成本,Evercore ISI分析师Mark Mahaney说。
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洛杉矶:网飞公司公司已将月度订阅价格上调1美元每月2美元在美国根据该计划,该公司上周五表示,帮助支付新的编程在拥挤的流媒体电视市场竞争。
标准的计划,允许两个同步流,现在的费用是每月15.49美元,高于13.99美元,在美国。
加拿大的价格也出现上涨,标准的计划从14.99加元升至16.49加元。
Netflix股价上涨近3%,至533.84美元,此前路透打破了价格上涨的消息。乐动扑克他们收涨1.3%,报525.69美元。
的增加,2020年10月以来首次在这些市场,为新客户立即生效。现有成员将看到新的价格在未来几周,当他们收到他们的每月账单。
“我们理解人们比以往有了更多的娱乐选择,我们致力于为我们的会员提供一个更好的体验,“Netflix公司的一位发言人说。
“我们正在更新我们的价格,这样我们可以继续提供各种质量的娱乐选择。一如既往地我们提供一系列计划成员可以选择一个适合他们的预算价格,”这位发言人补充道。
世界上最大的流媒体服务正面临有史以来最竞争的公司想要吸引观众在线娱乐。华特-迪士尼公司,美国电话电报公司的WarnerMedia Amazon.com Inc .苹果公司的竞争对手将数十亿美元资金注入到新的编程。
Netflix已经增加了客户,尽管价格上涨之前,显示其成员愿意接受更高的成本,Evercore ISI分析师Mark Mahaney说。
“这是证据,Netflix定价权,”马哈尼说。
Netflix已经表示,它将花费170亿美元在2021年编程。该公司尚未披露2022年支出。
美国Netflix的溢价的价格计划,使四个流和超流高清,每月增加了2美元,至19.99美元。Netflix的基本计划,与一个流,成本上升了9.99 - 1美元每月。
在加拿大,保险费计划增加了2至20.99加元,加元和基本持平于9.99加元的计划。
每月15.49美元,美国标准计划从Netflix现在成本超过竞争对手。HBO马克斯,由美国电话电报公司,目前可提供12个月的收费11.99美元的推广。
迪士尼公司是迪士尼+的价格是每月7.99美元或79.99美元一年。
美国和加拿大是Netflix最大的地区2021年9月7400万流的客户。该地区占公司收入的近44%在2021年的第三季度,约合33亿美元。
最近公司的皮卡在用户来自海外。
Netflix的用户增长放缓从繁荣COVID-19早期流行但反弹在全球现象的帮助下“乌贼的比赛,”在9月份发布的一项反乌托邦从韩国惊悚片。全球用户达到2.136亿。
该公司的下一个订户定于周四当Netflix发布季度收益报告。分析师项目公司将报告850万年新注册用户从10月到12月,据汤森路透I / B / E / S数据,将其全球用户数为2.22亿。
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