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The company's customer base fell by 200,000 subscribers during the January-March period, according to its quarterly earnings report released Tuesday It's the first time that Netflix's subscribers have fallen since the streaming service became available throughout most of the world outside of China six years ago. The drop this year stemmed in part from Netflix's decision to withdraw from Russia to protest the war against Ukraine, resulting in a loss of 700,00 subscribers.
Netflix acknowledged its problems are deep rooted by projecting a loss of another 2 million subscribers during the April-June period.
If the stock drop extends into Wednesday's regular trading session, Netflix shares will have lost more than half of their value so far this year - wiping out about $150 billion in shareholder wealth in less than four months.
Netflix is hoping to reverse the tide by taking steps it has previously resisted, including blocking the sharing of accounts and introducing a lower-priced - and ad-supported - version of its service.
Netflix absorbed its biggest blow since losing 800,000 subscribers in 2011 - the result of unveiled plans to begin charging separately for its then-nascent streaming service, which had been bundled for free with its traditional DVD-by-mail service. The customer backlash to that move elicited an apology from Netflix CEO Reed Hastings<\/a> for botching the execution of the spin-off.
The latest subscriber loss was far worse than a forecast by Netflix management for a conservative gain of 2.5 million subscribers. The news deepens troubles that have been mounting for the streaming since a surge of signups from a captive audience during the pandemic began to slow.
It marks the fourth time in the last five quarters that Netflix's subscriber growth has fallen below the gains of the previous year, a malaise that has been magnified by stiffening competition from well-funded rivals such as Apple<\/a> and Walt Disney<\/a>.
The setback follows the company's addition of 18.2 million subscribers in 2021, its weakest annual growth since 2016. That contrasted with an increase of 36 million subscribers during 2020 when people were corralled at home and starved for entertainment, which Netflix was able to quickly and easily provide with its stockpile of original programming.
Netflix has previously predicted that it will regain its momentum, but on Tuesday faced up to the issues bogging it down. \"COVID created a lot of noise on how to read the situation,\" Hastings said in a video conference reviewing the latest numbers.
Among other things, Hastings confirmed Netflix will start crack down on the sharing of subscriber passwords that has enabled multiple households to access its service from a single account, with changes likely to roll out during the next year or so.
The Los Gatos, California, company estimated that about 100 million households worldwide are watching its service for free by using the account of a friend or another family member, including 30 million in the U.S. and Canada. \"\"Those are over 100 million households already are choosing to view Netflix,\" Hastings said. \"They love the service. We've just got to get paid at some degree for them.\"
To stop the practice and prod more people to pay for their own accounts, Netflix indicated it will expand a test introduced last month in Chile, Peru and Costa Rica that allows subscribers to add up to two people living outside their households to their accounts for an additional fee.
Netflix ended March with 221.6 million worldwide subscribers. The subscriber downturn clipped Netflix's finances in the first quarter when the company's profit fell 6% from last year to $1.6 billion, or $3.53 per share. Revenue climbed 10% from last year to nearly $7.9 billion.
With the pandemic easing, people have been finding other things to do, and other video streaming services are working hard to lure new viewers with their own award-winning programming. Apple, for instance, held the exclusive streaming rights to \"CODA,\" which eclipsed Netflix's \"Power of The Dog,\" among other movies, to win Best Picture at last month's Academy Awards.
Escalating inflation over the past year has also squeezed household budgets, leading more consumers to rein in their spending on discretionary items. Despite that pressure, Netflix recently raised its prices in the U.S., where it has its greatest household penetration - and where it's had the most trouble finding more subscribers. In the most recent quarter, Netflix lost 640,000 subscribers in the U.S. and Canada, prompting management to point out that most of its future growth will come in international<\/a> markets.
Netflix also is trying to give people another reason to subscribe by adding video games at no extra charge - a feature that began to roll out last year.
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Netflix股票下降25%售后服务十年第一次失去用户
公司的客户群下降了200000用户1期间,据周二发布的季度盈利报告这是第一次,Netflix的用户已经开发出流媒体服务以来在六年前中国以外的世界。今年下降在一定程度上源于Netflix的决定退出俄罗斯对乌克兰,抗议战争导致损失700,00订阅者。
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公司的客户群下降了200000用户1期间,据周二发布的季度盈利报告这是第一次,Netflix的用户已经开发出流媒体服务以来在六年前中国以外的世界。今年下降在一定程度上源于Netflix的决定退出俄罗斯对乌克兰,抗议战争导致损失700,00订阅者。
Netflix承认其根深蒂固的问题预测另一个200万用户在4 - 6月期间的损失。
如果股票下跌延伸到周三的常规交易时段,Netflix股票会下跌超过一半的今年迄今为止——清除约1500亿美元的股东财富在不到四个月。
Netflix希望通过采取措施扭转潮流此前抵制,包括阻止共享账户和引入低价和广告版服务。
Netflix吸收2011年以来最大的打击失去800000用户的结果公布计划开始单独充电then-nascent流媒体服务,免费被捆绑的传统dvd邮寄租赁服务。客户反对此举招致Netflix首席执行官道歉Reed Hastings为修补剥离的执行。
最新的用户损失远比预测的Netflix管理一个保守的250万用户。新闻加深乐动扑克以来流问题被越来越多的用户从一个俘虏观众在大流行期间开始放缓。
这是第四次在过去五个季度,Netflix的用户增长低于前一年的收益,一个问题被放大了加强资金雄厚等竞争对手的竞争苹果和华特迪士尼。
挫折遵循公司的2021年增加1820万用户,年增长率自2016年以来的最低点。2020年相比,增加3600万用户当人们圈养在家里缺少娱乐,Netflix是能够快速、轻松地提供原创节目的储备。
Netflix此前预测,它将重拾动力,但周二将面临陷入困境的问题。“COVID创造了一个很大的噪音如何阅读的情况,”黑斯廷斯表示视频会议审查的最新数据。
除此之外,黑斯廷斯证实Netflix将开始打击的共享用户的密码启用多个家庭访问其服务从单一账户,变化可能在明年推出。
洛斯盖多斯,加州公司估计,全球大约1亿户家庭免费看其服务利用朋友的账户或其他家庭成员,其中包括3000万名在美国和加拿大。”“这是超过1亿个家庭已经选择视图Netflix,”黑斯廷斯说。“他们喜欢服务。我们刚刚得到报酬在某种程度上他们。”
停止这种做法,促使更多的人来支付自己的账户,Netflix表示,将扩大测试介绍了上个月在智利、秘鲁和哥斯达黎加,允许用户添加两人住在他们的家庭占了一个额外的费用。
Netflix截至2.216亿年3月与全球用户。订阅者低迷剪Netflix的财务公司第一季度的利润比去年下降了6%至16亿美元,或每股亏损3.53美元。收入较去年上涨了10%,接近79亿美元。
随着大流行宽松,人们一直在寻找其他的事情要做,和其他视频流服务正在努力吸引新观众用自己的获奖节目。举例来说,苹果公司举行了流媒体独家“终结”,超越Netflix的”的狗,“其他电影,赢得最佳影片在上个月的奥斯卡奖。
不断升级的通货膨胀率在过去的一年里也挤压了家庭预算,导致更多的消费者控制可自由支配的支出项目。尽管有压力,Netflix最近在美国上调价格,它有其最大的家庭普及率,最麻烦的寻找更多的用户。最近一个季度,Netflix在美国和加拿大丢失了640000的订购者,这是促使管理层指出,大多数的未来的经济增长也会实现国际市场。
Netflix也试图让人们订阅通过添加视频游戏的另一个原因在没有额外费用,去年一项功能,开始推出。
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