NEW DELHI: The recently notified Information Technology (Guidelines for Intermediaries and Digital Media Ethics Code), 2021 (Rules) should take into account consumer welfare to become successful, said industry body CUTS International<\/a> on Monday.
“Under the rules, both government and industry expect each other to act objectively and fairly in the interest of consumers. However, in their current form, the Rules do not envisage any engagement with consumers or consumer representatives in their design of enforcement. Consumer welfare needs to be the guiding principle for the Rules to be successful,” noted Pradeep S Mehta, Secretary General, CUTS<\/a> International.
The Central government on Thursday last week brought into effect new and stricter rules for social media intermediaries such as Facebook and WhatsApp to identify the originator of “unlawful” messages within a stipulated time. These new intermediary rules<\/a> also provide for taking down such content within a specific time frame along with setting up grievance redressal mechanisms and assisting agencies in investigations.
The three-tier grievance redressal structure as envisaged by the Code of Ethics for Digital Media does not take into account the role of consumer or consumer organisations, it noted.
Out Of these three-tiers, the first two tiers will be held by the industry while the last one will be dominated by the government.
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