New Delhi: Content streaming platform Netflix<\/a>, which reduced its subscription prices in India<\/a> late last year, is witnessing an uptick in user engagement in the country, as it doubles down on creating more localised content. 根据Netflix首席运营官(COO) Greg Peters,印度的用户行为在很大程度上类似于用户他们增加了在过去的12个月。 新德里:内容流媒体平台网飞公司,减少了订阅的价格在印度去年晚些时候,正在增加用户参与度,在双打上创造更多的本地化内容。
In a first-quarter (Q1) earnings call with analysts, Netflix said it has seen nice growth in the country after it announced in December that its mobile-only plan was available at Rs 149 per month<\/a>, and its entry-level plan at Rs 199 per month.
\"The product fit incorporates subscription prices as well as the willingness and ability to pay. So we have seen a nice uptick in engagement in India. We are definitely taking it in the right direction,\" Netflix co-chief executive officer (CEO), Ted Sarandos<\/a> said late on Tuesday.
According to Netflix chief operating officer (COO) Greg Peters, the subscribers in India are largely behaving similar to the subscribers they have added over the last 12 months.
\"So not a fundamental difference. And really, this was a bet in terms of long-term revenue maximisation, which is sort of how we think about the top level, the valuation model we have for these things,\" Peters told analysts.
He said that Ted's team \"is doing some incredible work on Indian content, and we saw the slate there\".
\"And we're really excited about a bunch of titles that were coming down and thought there was an opportunity to broaden the audience that got to see those titles,\" he announced.
Netflix said it is making good progress in Asia-Pacific (APAC) - \"where we are seeing nice growth in a variety of markets including Japan, India, Philippines, Thailand and Taiwan\".
The APAC region added 1.09 million paid Netflix members in the region in Q1 2022.
According to Netflix chief Reed Hastings<\/a>, the company is working on how to monetise sharing of its content.
\"There are over 100 million households that already are choosing to view Netflix. They love the service. We just got to get paid to some degree for them,\" he said.
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在印度好增加用户参与度,Netflix说
在第一季度(Q1)业绩与分析师的电话,网飞公司表示,它已经看到不错的增长在去年12月宣布,其国家只用手机计划可以在每月149卢比,其入门级计划每月199卢比。
“该产品适合包含订阅价格以及支付意愿和能力。所以我们看到一个在印度参与上升。我们肯定把它正确的方向,“Netflix首席执行官(CEO),供应商Ted Sarandos在周二晚些时候表示。
“所以不是一个根本区别。实际上,这是一个赌注的长期收益最大化,这是我们如何看待顶层,估值模型我们有这些东西,”彼得斯告诉分析师。
他说,Ted的团队”在印度是做一些不可思议的工作内容,我们看到了板岩”。
”,我们很兴奋一串头衔下来,认为有一个机会扩大观众看到这些头衔,”他宣布。
Netflix说,在亚太地区取得良好进展(亚太地区)——“我们看到漂亮的各种市场的增长包括日本、印度、菲律宾、泰国和台湾”。
亚太地区区域增加了109万2022年第一季度付费Netflix会员在该地区。
据Netflix首席Reed Hastings,该公司正致力于如何货币化分享的内容。
“已经有超过1亿个家庭,选择视图Netflix。他们喜欢服务。我们刚刚得到在某种程度上,”他说。
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New Delhi: Content streaming platform Netflix<\/a>, which reduced its subscription prices in India<\/a> late last year, is witnessing an uptick in user engagement in the country, as it doubles down on creating more localised content.
In a first-quarter (Q1) earnings call with analysts, Netflix said it has seen nice growth in the country after it announced in December that its mobile-only plan was available at Rs 149 per month<\/a>, and its entry-level plan at Rs 199 per month.
\"The product fit incorporates subscription prices as well as the willingness and ability to pay. So we have seen a nice uptick in engagement in India. We are definitely taking it in the right direction,\" Netflix co-chief executive officer (CEO), Ted Sarandos<\/a> said late on Tuesday.
According to Netflix chief operating officer (COO) Greg Peters, the subscribers in India are largely behaving similar to the subscribers they have added over the last 12 months.
\"So not a fundamental difference. And really, this was a bet in terms of long-term revenue maximisation, which is sort of how we think about the top level, the valuation model we have for these things,\" Peters told analysts.
He said that Ted's team \"is doing some incredible work on Indian content, and we saw the slate there\".
\"And we're really excited about a bunch of titles that were coming down and thought there was an opportunity to broaden the audience that got to see those titles,\" he announced.
Netflix said it is making good progress in Asia-Pacific (APAC) - \"where we are seeing nice growth in a variety of markets including Japan, India, Philippines, Thailand and Taiwan\".
The APAC region added 1.09 million paid Netflix members in the region in Q1 2022.
According to Netflix chief Reed Hastings<\/a>, the company is working on how to monetise sharing of its content.
\"There are over 100 million households that already are choosing to view Netflix. They love the service. We just got to get paid to some degree for them,\" he said.
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