\n
Shoppers in the world’s biggest mobile market are accustomed to getting the latest technology with their Huawei<\/a>, Oppo<\/a> and Xiaomi<\/a> handsets. That makes it harder for Apple to convince jaded customers that marrying such attributes with its own software is worth the much higher price tag.
\n
\nThat’s a problem for Apple in the market that matters most to the Cupertino giant beyond its home country. While it sticks to a global template that’s served it well, local vendors have become adept at technology design while tailoring phones to local tastes, such as with dual SIM capability. In a show of confidence, Huawei Technologies Co., Xiaomi Corp. and likely Vivo -- far from front-running or avoiding the iPhone the way movie studios juggle summer tentpoles -- are tackling the U.S. company head-on by timing new products around the publicity avalanche sure to engulf Apple’s Sept. 12 launch.
\n
\n
![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
\n
\nAfter six straight quarters of falling sales in Greater China and a share-price rally fueled by expectations for the 10th-anniversary device, the stakes are enormous.
\n
\n“The challenge comes from Vivo, Oppo and Huawei, they can replace Apple in high-end markets priced around $500, even as Apple remains dominant in the ultra high-end $600 plus segment,” said Kiranjeet Kaur, an analyst with industry consultancy IDC. “We don’t expect big growth as China’s market is now very saturated. The biggest demand for the new iPhone will come from the replacement market.”
\n
\n
\n
\nApple has a lot riding on the biggest re-design of the iPhone in the post-Steve Jobs era, with its new flagship tipped to cost about $1,000. On Tuesday, it will lift the lid on three new models of the device that ushered in the modern smartphone age, alongside a higher-powered Apple TV and a watch that can connect to LTE cellular data networks, Bloomberg has reported.
\n
\nWhile users wait for the new hardware, Apple has previewed its iOS 11 operating system which has added features for Chinese users. That includes a photo app that allows scanning of the near ubiquitous QR codes that drive the country’s mobile payment systems, a keyboard that makes Chinese characters easier to input and a new mapping app that shows traffic camera locations.
\n
\nThe iPhone remains the world’s best-selling phone model and continues to win praise for Apple’s hallmark fusion of software and hardware. Its iOS ecosystem has locked in millions who’ve built up valuable music and movie libraries. There’s the possibility of a surprise killer feature beyond the usually well-telegraphed bells and whistles. And Apple’s “best, not first” mindset has served it well in the past.
\n
\n“Apple hasn’t done a big design change since 2014 but Huawei and Vivo kept releasing new devices,” Kaur added. “To many Chinese, having the latest iPhone is also a social status symbol.”
\n
\nYet now more than ever, China boasts a coterie of technology champions that have already won over consumers, using not just tricked-out gadgets but also faster product updates to push Apple to fifth place last quarter. The company’s revenue in Greater China, which includes Hong Kong and Taiwan, fell 10 percent in the latest quarter -- the only region to experience a year-on-year decline. While revenue was little changed in mainland China, Counterpoint has put the iPhone’s share of the over $600 device market at 80 percent and sales are growing in urban areas.
\n
\nXiaomi, showing signs of bouncing back from its worst shipment declines in its seven-year history, is going to unveil the Mi MIX 2 a day before Apple’s event. The new phone, a second-generation to a model developed with designer Philippe Starck featuring a ceramic body and bezel-less screen, takes it deeper into Apple’s high-end territory.
\n
\nThe MIX series, of which last year’s version sold for 3,999 yuan ($615), encapsulates Xiaomi’s intention of exploring new designs, said Donovan Sung, product and marketing director of its international expansion unit. “Xiaomi has always relentlessly pursued technological innovations, and the Mi MIX product line is where much of that effort is concentrated,” Sung wrote in an email.
\n
\nHuawei -- a company that declared its intention of supplanting Apple and Samsung at the top of the mobile food chain --debuts its full-screened Mate 10 next month. The last iteration of its flagship sported cameras designed with Leica; this one is expected to employ an in-house developed multicore Kirin 970 processor.
\n
\n“The dual-camera technology, which was first introduced by Huawei, is now a must-have feature adopted by major players across the globe,” rotating Chief Executive Officer Guo Ping told Bloomberg Television. “Apple is an outstanding company that we respect, but Huawei also has a lot of innovations.”
\n
\nEven Vivo -- the smallest player of the group, is teasing the silhouette of a new thin-bezel device, presaging an imminent release though it declined to comment on details.
\n
\nWith supply of new iPhones expected to be tight in the early going, Apple’s Chinese rivals may jump at the chance to lure buyers away. Their tool-kits include features aimed squarely at local users, from dual SIM devices that support multiple phone numbers to outsized memory and selfie cameras.
\n
\n“The growth of Chinese brands is an important trend which no player in the mobile ecosystem can ignore,” Counterpoint Research Associate Director Tarun Pathak wrote in a report this week. “Huawei, Oppo, Vivo and Xiaomi have successfully gained access to key supply chain partners, which has allowed them to launch designs with bezel-free, full displays, augmented reality, in-house chipsets and advanced camera features, that have kept them toe-to-toe with rivals.”
\n
\nThey may also appeal to nationalistic sentiments in a country on the ascendancy. And it doesn’t help Apple that the U.S. company has taken a drubbing in the public eye. Apple has faced the ire of Chinese consumers and been on the receiving end of official crackdowns. Its iTunes Movies and iBooks were shut down last year by regulators. In 2013, it was forced to apologize after powerful state broadcaster CCTV criticized customer-service standards.
\n
\nCanalys estimates Apple’s Chinese smartphone shipments will grow a mere 1.4 percent to 22.5 million units in the second half. The top-shelf iPhone’s rumored $1,000-plus price tag may end up pushing iOS fans toward local alternatives, because even well-heeled buyers are price-sensitive, said Jia Mo, an analyst from Canalys.
\n
\n“Not every high-end user in China are willing to accept a price tag above 8,000 yuan. Actually there are many who can’t afford it,” he said.\n\n<\/body>","next_sibling":[{"msid":60434631,"title":"Telecom panel seeks details from Trai to make free data operational","entity_type":"ARTICLE","link":"\/news\/telecom-panel-seeks-details-from-trai-to-make-free-data-operational\/60434631","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":60435366,"entity_type":"ARTICLE","title":"No fear of Apple as China rivals plan own debuts with new iPhone","synopsis":"Shoppers in the world\u2019s biggest mobile market are accustomed to getting the latest technology with their Huawei, Oppo and Xiaomi handsets.","titleseo":"telecomnews\/no-fear-of-apple-as-china-rivals-plan-own-debuts-with-new-iphone","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Bloomberg","artdate":"2017-09-09 11:06:48","lastupd":"2017-09-09 11:11:35","breadcrumbTags":["iphone8","Apple","Oppo","Xiaomi","china","Devices","Huawei"],"secinfo":{"seolocation":"telecomnews\/no-fear-of-apple-as-china-rivals-plan-own-debuts-with-new-iphone"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2017-09-09" data-index="article_1">
苹果Inc .)的新iphone预计将有活力的全屏显示,无线充电和其他尖端技术。但消费者在中国这些特性可以在其他设备已经,没有冲击。
购物者在这个全球最大的手机市场已经习惯了被他们的最新的技术华为,相对应的人和小米手机。使苹果更难说服顾客厌倦,嫁给这样的属性有自己的软件是值得更高的价格标签。
这是一个问题最重要的市场,苹果的库比蒂诺巨头之外。虽然坚持全球模板,适合它,本地供应商已经成为善于技术设计而定制手机当地消费者的口味,例如双卡功能。在信心的体现,华为技术有限公司,小米公司和可能体内——远离领跑或避免iPhone电影制片厂的方式兼顾夏季概念——由计时正面应对美国公司新产品在宣传雪崩吞噬苹果的9月12日发射。
在连续六个季度在大中华区销售下降,股价上涨了预期的10周年设备,赌注是巨大的。
“挑战来自于体内,同僚和华为,他们可以替代苹果在高端市场定价在500美元左右,即使苹果仍然是占主导地位的超高端600美元+段,“Kiranjeet Kaur说,行业咨询公司IDC的分析师。“我们不指望大增长,随着中国市场现在非常饱和。新iPhone的最大需求将来自替代市场。”
苹果有很多骑在最大的重新设计后史蒂夫•乔布斯时代,iPhone的新旗舰将耗资约1000美元。周二,这会把盖子盖上的三个新车型设备,开启了现代智能手机的时代,在一个高功率的苹果电视和一块手表,可以连接到LTE蜂窝数据网络,彭博社报道。
在用户等待新硬件的同时,苹果公司已经展示了其操作系统iOS 11为中国用户添加了一些新功能。包括照片应用程序,允许扫描附近无处不在的QR码驱动的移动支付系统,键盘,使汉字更容易输入和一个新的映射应用显示交通摄像头的位置。
iPhone仍然是世界上最畅销的手机模型,并继续为苹果赢得称赞的特征融合的软件和硬件。其iOS系统锁在数百万人已经建立了宝贵的音乐和电影图书馆。有一个惊喜的可能性杀手特性超出了通常一直的铃声和口哨声。和苹果的“最佳,而不是第一个“过去的心态一直很好。
“苹果没有做很大的设计改变自2014年以来,但华为和体内释放新设备,“考尔说。“许多中国人,拥有最新的iPhone也是一种社会地位的象征。”
现在比以往任何时候都更,中国拥有的技术冠军,已经赢得了消费者,不仅使用特制小玩意也更快的产品更新,推动苹果上一季度第五名。公司在大中华地区的收入,其中包括香港和台湾,在最近一个季度下跌了10%——地区中唯一一个同比下降。虽然收入在中国大陆几乎没有改变,对位将iPhone的超过600美元的设备的市场份额为80%,销售增长在城市地区。
小米,从装船最严重的下跌中反弹的迹象在其七年历史,将推出Mi混合2天前苹果的事件。新手机,第二代模型开发与设计师菲利普·陶瓷体和bezel-less屏幕,把它深入到苹果的高端领域。
混合系列,其中去年的版本售价3999元(合615美元),封装了小米的探索新的设计意图,唱多诺万说,产品和营销总监的国际扩张。“小米一直不断追求技术创新,Mi混合生产线是大部分精力集中的地方,“唱在一封电子邮件中写道。
华为,公司宣布打算取代苹果和三星在食物链的顶端移动,将其全屏伴侣下月10。最后的迭代旗舰炫耀与徕卡相机设计;这一预计将使用一个内部开发的多核麒麟970处理器。
“双摄像头技术也推出,首先介绍了华为,现在是一个必备特征采用全球主要参与者,”郭旋转首席执行官萍告诉彭博电视。“苹果是一个杰出的公司,我们尊重,但华为也有很多创新。”
甚至体内——最小的球员,是取笑一个新的thin-bezel设备的剪影,预示着即将释放虽然拒绝透露细节。
供应的新iphone将紧初,苹果的中国竞争对手可能抓住机会来吸引买家。他们的工具包包括直接针对本地用户的特性,从双卡的设备支持多个电话号码超大内存和摄像头有问题。
“中国品牌的发展是一个重要的趋势没有球员在移动生态系统可以忽略,”对比研究副主任塔伦帕沙克本周在一份报告中写道。“华为,相对应的人体内,小米已经成功地获得关键的供应链合作伙伴,这使得他们与bezel-free启动设计,完整的展示,增强现实技术,内部芯片和先进的相机功能,让他们能够同竞争对手。”
他们也可能诉诸民族主义情绪的国家崛起。它不会帮助苹果公司,美国公司在公众眼中痛击。苹果公司面临着中国消费者的愤怒和官方镇压的接收端。iTunes电影和iBooks被监管机构去年关闭了。2013年,该公司被迫道歉后强大的中央电视台批评客户服务标准。
Canalys估计苹果的中国智能手机出货量将增长1.4%至2250万辆在下半年。顶层的iPhone的传言1000美元,加上价格标签可能最终推动iOS球迷向当地的替代品,因为即使是富有的买家对价格敏感,从Canalys分析师贾莫说。
“中国并不是每一个高端用户愿意接受价格8000元以上。其实有许多人买不起,”他说。
购物者在这个全球最大的手机市场已经习惯了被他们的最新的技术华为,相对应的人和小米手机。使苹果更难说服顾客厌倦,嫁给这样的属性有自己的软件是值得更高的价格标签。
这是一个问题最重要的市场,苹果的库比蒂诺巨头之外。虽然坚持全球模板,适合它,本地供应商已经成为善于技术设计而定制手机当地消费者的口味,例如双卡功能。在信心的体现,华为技术有限公司,小米公司和可能体内——远离领跑或避免iPhone电影制片厂的方式兼顾夏季概念——由计时正面应对美国公司新产品在宣传雪崩吞噬苹果的9月12日发射。
在连续六个季度在大中华区销售下降,股价上涨了预期的10周年设备,赌注是巨大的。
“挑战来自于体内,同僚和华为,他们可以替代苹果在高端市场定价在500美元左右,即使苹果仍然是占主导地位的超高端600美元+段,“Kiranjeet Kaur说,行业咨询公司IDC的分析师。“我们不指望大增长,随着中国市场现在非常饱和。新iPhone的最大需求将来自替代市场。”
苹果有很多骑在最大的重新设计后史蒂夫•乔布斯时代,iPhone的新旗舰将耗资约1000美元。周二,这会把盖子盖上的三个新车型设备,开启了现代智能手机的时代,在一个高功率的苹果电视和一块手表,可以连接到LTE蜂窝数据网络,彭博社报道。
在用户等待新硬件的同时,苹果公司已经展示了其操作系统iOS 11为中国用户添加了一些新功能。包括照片应用程序,允许扫描附近无处不在的QR码驱动的移动支付系统,键盘,使汉字更容易输入和一个新的映射应用显示交通摄像头的位置。
iPhone仍然是世界上最畅销的手机模型,并继续为苹果赢得称赞的特征融合的软件和硬件。其iOS系统锁在数百万人已经建立了宝贵的音乐和电影图书馆。有一个惊喜的可能性杀手特性超出了通常一直的铃声和口哨声。和苹果的“最佳,而不是第一个“过去的心态一直很好。
“苹果没有做很大的设计改变自2014年以来,但华为和体内释放新设备,“考尔说。“许多中国人,拥有最新的iPhone也是一种社会地位的象征。”
现在比以往任何时候都更,中国拥有的技术冠军,已经赢得了消费者,不仅使用特制小玩意也更快的产品更新,推动苹果上一季度第五名。公司在大中华地区的收入,其中包括香港和台湾,在最近一个季度下跌了10%——地区中唯一一个同比下降。虽然收入在中国大陆几乎没有改变,对位将iPhone的超过600美元的设备的市场份额为80%,销售增长在城市地区。
小米,从装船最严重的下跌中反弹的迹象在其七年历史,将推出Mi混合2天前苹果的事件。新手机,第二代模型开发与设计师菲利普·陶瓷体和bezel-less屏幕,把它深入到苹果的高端领域。
混合系列,其中去年的版本售价3999元(合615美元),封装了小米的探索新的设计意图,唱多诺万说,产品和营销总监的国际扩张。“小米一直不断追求技术创新,Mi混合生产线是大部分精力集中的地方,“唱在一封电子邮件中写道。
华为,公司宣布打算取代苹果和三星在食物链的顶端移动,将其全屏伴侣下月10。最后的迭代旗舰炫耀与徕卡相机设计;这一预计将使用一个内部开发的多核麒麟970处理器。
“双摄像头技术也推出,首先介绍了华为,现在是一个必备特征采用全球主要参与者,”郭旋转首席执行官萍告诉彭博电视。“苹果是一个杰出的公司,我们尊重,但华为也有很多创新。”
甚至体内——最小的球员,是取笑一个新的thin-bezel设备的剪影,预示着即将释放虽然拒绝透露细节。
供应的新iphone将紧初,苹果的中国竞争对手可能抓住机会来吸引买家。他们的工具包包括直接针对本地用户的特性,从双卡的设备支持多个电话号码超大内存和摄像头有问题。
“中国品牌的发展是一个重要的趋势没有球员在移动生态系统可以忽略,”对比研究副主任塔伦帕沙克本周在一份报告中写道。“华为,相对应的人体内,小米已经成功地获得关键的供应链合作伙伴,这使得他们与bezel-free启动设计,完整的展示,增强现实技术,内部芯片和先进的相机功能,让他们能够同竞争对手。”
他们也可能诉诸民族主义情绪的国家崛起。它不会帮助苹果公司,美国公司在公众眼中痛击。苹果公司面临着中国消费者的愤怒和官方镇压的接收端。iTunes电影和iBooks被监管机构去年关闭了。2013年,该公司被迫道歉后强大的中央电视台批评客户服务标准。
Canalys估计苹果的中国智能手机出货量将增长1.4%至2250万辆在下半年。顶层的iPhone的传言1000美元,加上价格标签可能最终推动iOS球迷向当地的替代品,因为即使是富有的买家对价格敏感,从Canalys分析师贾莫说。
“中国并不是每一个高端用户愿意接受价格8000元以上。其实有许多人买不起,”他说。
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