ORLANDO: Making it clear that Microsoft<\/a> is not giving up on phones, company COO Kevin Turner has asserted that the technology giant is restructuring its phones business for profitable growth and will focus on only a few devices that will grab market share. 奥兰多:明确微软不是放弃手机,公司首席运营官Kevin Turner断言,科技巨头正在重组其手机业务盈利增长和将专注于只有少数设备将攫取市场份额。
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Turner, addressing over 14,000 partners, resellers and vendors at the Microsoft Worldwide Partner Conference 2015 here, said people have been asking what the company is doing about its phone business, particularly in the wake of last week's announcement that Microsoft would be cutting 7,800 jobs and write down $ 7.6 billion, all related to its Nokia<\/a> business.
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\n\"Here it is: the reality is, we care about phones. We are still in phones. We are restructuring that business for profitable growth so that it can be sustainable,\" Turner said in his vision keynote address yesterday.
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\nHe clarified that the company will not dish out a lot of devices but focus on only a few that have the potential to capture market share and address consumer needs.
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\"We are in it, we are not going to have a lot of devices. We're going to build a profitable portfolio, we're focused on a few killer devices that grab share and that enable to help us showcase our uniqueness and solutions. We are actually restructuring to grow, but grow profitably. That's the ins and outs of what's the deal with phones,\" the company's Chief Operating Officer<\/a> said.
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\nOutlining the company's plan for the phone business going forward, Turner said Microsoft is changing its manufacturing processes, \"modernising those and making them contemporary, we're changing some of our go-to-markets, and using multi-tiered distribution.\"
\n
\n\"We are right sizing the organisation, and we are hard at work at what's the next big wave of innovation relative to that size of device that we need to be working on and geared towards,\" he said.
\n
\n\"So make no mistake we're not giving up on phones, we're resetting for profitable growth, and we will continue to innovate in that space, and it remains a very important part of the portfolio,\" he added.
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\nTurner's remarks come just a week after the Redmond-based company's India-born CEO Satya Nadella announced plans to restructure the phone business to better focus and align resources.
\n
\nThe restructuring included elimination of up to 7,800 positions, primarily in the phone business, resulting in a write down of about $ 7.6-billion related to its Nokia phone business.
\n
\nIn addition it will also bear a restructuring charge of approximately $ 750 million to $ 850 million.
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特纳,处理超过14000个合作伙伴,经销商和供应商在微软2015年全球合作伙伴大会上,人们一直在问说要对公司所做的关于其手机业务,特别是在上周宣布微软之后,将削减7800个工作岗位,写下76亿美元,都与它有关诺基亚业务。
“这就是:事实是,我们关心的电话。我们仍然在手机。我们重组业务的盈利增长,这样就可以将可持续,”特纳说昨天在他的视觉主题演讲。
他澄清说,公司不会给予大量的设备上,而是侧重于少数有可能获取市场份额,满足消费者需求。
“我们,我们不会有很多设备。我们要建立一个有利可图的投资组合,我们专注于几个杀手抓住分享设备,可以帮助我们展示我们的独特性和解决方案。我们实际上是重组生长,但盈利增长。的来龙去脉是什么处理电话,”该公司的首席运营官说。
概述了该公司的手机业务未来的计划,特纳说微软正在改变其生产流程,“这些,使当代现代化,我们改变我们的一些营销,并使用多层分布。”
“我们组织是正确的大小,我们努力创新的下一波大的相对大小的设备,我们需要,面向工作,”他说。
“毫无疑问我们不放弃手机,我们重置盈利增长,我们将继续创新的空间,它仍然是一个非常重要的投资组合的一部分,”他补充道。
特纳的言论就仅仅只有一个星期之后公司的CEO India-born萨提亚Nadella宣布重组电话业务更好的专注和调整资源。
重组包括消除多达7800个职位,主要在电话业务,导致写出约7.6美元与诺基亚手机业务。
此外它还将承担约7.5亿美元到8.5亿美元的重组费用。
ORLANDO: Making it clear that Microsoft<\/a> is not giving up on phones, company COO Kevin Turner has asserted that the technology giant is restructuring its phones business for profitable growth and will focus on only a few devices that will grab market share.
\n
Turner, addressing over 14,000 partners, resellers and vendors at the Microsoft Worldwide Partner Conference 2015 here, said people have been asking what the company is doing about its phone business, particularly in the wake of last week's announcement that Microsoft would be cutting 7,800 jobs and write down $ 7.6 billion, all related to its Nokia<\/a> business.
\n
\n\"Here it is: the reality is, we care about phones. We are still in phones. We are restructuring that business for profitable growth so that it can be sustainable,\" Turner said in his vision keynote address yesterday.
\n
\nHe clarified that the company will not dish out a lot of devices but focus on only a few that have the potential to capture market share and address consumer needs.
\n
\"We are in it, we are not going to have a lot of devices. We're going to build a profitable portfolio, we're focused on a few killer devices that grab share and that enable to help us showcase our uniqueness and solutions. We are actually restructuring to grow, but grow profitably. That's the ins and outs of what's the deal with phones,\" the company's Chief Operating Officer<\/a> said.
\n
\nOutlining the company's plan for the phone business going forward, Turner said Microsoft is changing its manufacturing processes, \"modernising those and making them contemporary, we're changing some of our go-to-markets, and using multi-tiered distribution.\"
\n
\n\"We are right sizing the organisation, and we are hard at work at what's the next big wave of innovation relative to that size of device that we need to be working on and geared towards,\" he said.
\n
\n\"So make no mistake we're not giving up on phones, we're resetting for profitable growth, and we will continue to innovate in that space, and it remains a very important part of the portfolio,\" he added.
\n
\nTurner's remarks come just a week after the Redmond-based company's India-born CEO Satya Nadella announced plans to restructure the phone business to better focus and align resources.
\n
\nThe restructuring included elimination of up to 7,800 positions, primarily in the phone business, resulting in a write down of about $ 7.6-billion related to its Nokia phone business.
\n
\nIn addition it will also bear a restructuring charge of approximately $ 750 million to $ 850 million.
\n\n<\/p><\/body>","next_sibling":[{"msid":48095846,"title":"Wikileaks reveals Indian security agencies using little-known firms to obtain spying technology","entity_type":"ARTICLE","link":"\/news\/industry\/wikileaks-reveals-indian-security-agencies-using-little-known-firms-to-obtain-spying-technology\/48095846","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":48096142,"entity_type":"ARTICLE","title":"Not giving up on phones, just restructuring business: Microsoft","synopsis":"COO Kevin Turner has asserted that the technology giant is restructuring its phones business for profitable growth and will focus on only a few devices.","titleseo":"industry\/not-giving-up-on-phones-just-restructuring-business-microsoft","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2015-07-16 12:50:36","lastupd":"2015-07-16 12:51:04","breadcrumbTags":["industry","Nokia","Microsoft","Chief Operating Officer"],"secinfo":{"seolocation":"industry\/not-giving-up-on-phones-just-restructuring-business-microsoft"}}" data-news_link="//www.iser-br.com/news/industry/not-giving-up-on-phones-just-restructuring-business-microsoft/48096142">
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