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Companies across sectors such as manufacturing, FMCG, retail, including Aditya Birla<\/a>, RPG<\/a>, Godrej<\/a>, Marico<\/a>, among others are linking a CEO’s year-end goal<\/a> and KPI with digitisation, making them accountable for digital progress as it becomes a question of market leadership and growth.
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\n“Every critical business process is being touched by digital. It is making both business processes efficient and customers and consumer experience better. The boardroom is focusing on digital and every strategy is increasingly focusing as a result it is emerging rapidly as another goal for every CEO,” said Santrupt Misra, chief executive officer-carbon black business at Aditya Birla Group. The linkage of digital progress to CEO compensation depends on how the board has set the goals for the CEO.
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\n“If it is an integral part of his goals, then obviously it will be linked to his compensation depending on the compensation system of the company. It could impact his annual increment depending on the company’s short-term and long-term incentive plan,” he said.
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\nRPG has included digitisation as a goal for several of the CEOs within the group who as digital sponsors are responsible for identifying the right area to apply digital and ensuring that the business and the change management happens as per the digital process that the group is driving.
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\n“As the CEO, you are seen as the guy who understands how digital will impact every aspect of the business and the only guy who can see 360 degree in the organisation is the CEO himself and hence the CEO has to for some time take the mantle of driving the digital,” said Sachin Nandgaonkar, president and CEO of speciality sector business which comprises Harrisons Malayalam, Raychem RPG and RPG Life Sciences.organisation is the CEO himself and hence the CEO has to for some time take the mantle of driving the digital,” said Sachin Nandgaonkar, president and CEO of speciality sector business which comprises Harrisons Malayalam, Raychem RPG and RPG Life Sciences.
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\n“This is different from driving IT strategy or culture change or driving an operating model change and the CEO himself has to don the hat of a digital sponsor,” said Nandgaonkar, who is responsible for driving digital initiatives across the group.
\n
\nAt Marico, the CEO and his top management team got reverse mentoring from digitally savvy youngsters apart from a digital transformation plan in the organisation driven by the CEO himself.
\n
\n“Change management has to be driven in terms of the organisation becoming digitally savvy and at the outset the top management of the organisation has a significant role in driving the digital agenda,” said Saugata Gupta, CEO, Marico.
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\nWhile sectors such as banking, telecom, media have already made rapid progress in digitisation much due to the nature of the businesses, companies in the manufacturing, retail, FMCG sectors are now realising the need to move fast their digitisation process to make sure they do not lose digital connect with customers.
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\n“In the case of a consumer products or FMCG company, it is an opportunity now because it must co-exist with the traditional brick and mortar setups,” said Gupta.
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\nDigital transformation is a KPI for the CEO and a couple of other top management executives at Marico, though it is not linked to the compensation directly. Godrej Consumer Products Ltd (GCPL) has made the efforts to drive this agenda as part of every member of the senior management’s goal sheets.
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\n“As we see it, each one of us needs to step up and become digitally fit and savvy. Achieving our digital objectives is of our top 5 priorities,” said Vivek Gambhir, CEO, GCPL. Digital is one of the biggest transformations in recent times. This is not just about technology, but also includes fundamental shifts in how people communicate, connect, share, learn and engage.
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\n“While these are still early days for us, we are very excited about the tremendous opportunities that this offers. Digital is a big priority for us, both in terms of how we engage with our consumers as well as how we engage internally with our teams,” said Gambhir.
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\nCompanies are also realising the importance of digital connect internally with the employees. “A firm must have a digital embrace of the workforce as millennials want to get engaged with the firm through the digital route,” said Rajiv Krishnan, managing director, Korn Ferry Hay Group India.\n\n<\/body>","next_sibling":[{"msid":59642825,"title":"Indians love downloading music more than installing new apps: Study","entity_type":"ARTICLE","link":"\/news\/indians-love-downloading-music-more-than-installing-new-apps-study\/59642825","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":59642851,"entity_type":"ARTICLE","title":"Now, digital transformation driving CEO\u2019s annual performance targets","synopsis":"Companies across sectors such as manufacturing, FMCG, retail, including Aditya Birla, RPG, Godrej, Marico, among others are linking a CEO\u2019s year-end goal and KPI with digitisation.","titleseo":"telecomnews\/now-digital-transformation-driving-ceos-annual-performance-targets","status":"ACTIVE","authors":[{"author_name":"Rica Bhattacharyya","author_link":"\/author\/479225191\/rica-bhattacharyya","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479225191.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479225191,"author_name":"Rica Bhattacharyya","author_seo_name":"rica-bhattacharyya","designation":"Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-07-18 08:57:33","lastupd":"2017-07-18 08:58:23","breadcrumbTags":["digital transformation","Internet","Aditya Birla","Godrej","Marico","RPG","CEO\u2019s year-end goal"],"secinfo":{"seolocation":"telecomnews\/now-digital-transformation-driving-ceos-annual-performance-targets"}}" data-authors="[" rica bhattacharyya"]" data-category-name="" data-category_id="" data-date="2017-07-18" data-index="article_1">
- Telecom乐动扑克News
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现在,数字转换驱动CEO的年度业绩目标
公司各部门,如制造业、快速消费品、零售、包括Aditya Birla, RPG,高德瑞治,Marico等连接一个首席执行官的年终目标与数字化和KPI。
孟买:数字转换现在是一个角落房间作为一个首席执行官的职责的年度业绩目标,甚至在某些情况下补偿与越来越多的得到与CEO地幔驾驶的数字。
公司各部门,如制造业、快速消费品、零售、包括Aditya Birla),RPG,高德瑞治,Marico等链接首席执行官的年终目标与数字化和KPI,让他们负责数字进步就市场领导地位和经济增长的问题。
“每一个关键业务流程被感动的数字。它使业务流程高效、客户和消费者体验更好。董事会是每个策略越来越关注数字和聚焦结果迅速崛起为另一个目标为每一个CEO,”首席执行官Santrupt Misra说officer-carbon黑色Aditya Birla集团业务。数字的联系进展CEO薪酬取决于董事会已设定的目标。
”如果是他的目标的一个组成部分,那么它将与他的报酬取决于公司的薪酬体系。它可以影响年度增量取决于公司的短期和长期的激励计划,”他说。
RPG包括数字化的目标数ceo集团内部数字赞助商是谁负责识别正确的区域应用数字并确保业务和变更管理发生按数字过程组是开车。
“作为首席执行官,你被视为理解数字的家伙将影响业务的方方面面,唯一的人可以看到360度的组织首席执行官本人因此CEO必须在一段时间内的地幔驾驶的数字,“Sachin Nandgaonkar说,总裁兼首席执行官的专业部门业务由哈里森。马拉雅拉姆语、Raychem RPG和RPG生活Sciences.organisation CEO自己因此CEO需要一段时间的地幔驾驶的数字,“总裁兼首席执行官Sachin Nandgaonkar说:专业部门的业务包括哈里森。马拉雅拉姆语,Raychem RPG和RPG生命科学。
“这不同于驾驶IT战略和文化改变或驾驶操作模型和首席执行官本人也数字赞助商的帽子,“Nandgaonkar说,负责推动数字计划整个集团。
Marico,首席执行官和他的高级管理团队有反向指导数字精明的年轻人除了数字转化计划组织自己的CEO。
“变更管理必须驱动的组织一开始就成为数字精明和组织高层管理人员的一个重要的角色在推动数字议程,“Saugata Gupta说,首席执行官Marico。
虽然银行等行业、电信、媒体已经取得了长足进步,在数字化由于企业的性质,企业制造、零售、快速消费品行业现在意识到需要快速移动他们的数字化过程,以确保他们不失去数字联系客户。
“在消费产品或快速消费品公司,现在是一个机会,因为它必须与传统的砖和迫击炮设置,“古普塔说。
数字转换是首席执行官的KPI和其他几个高层管理高管Marico,虽然不是直接与补偿。高德瑞治消费者产品有限公司(GCPL)使得努力推动这一议程的一部分,每一个成员的高级管理层的目标表。
“在我们看来,我们每个人都需要加强,成为数字化和精明。实现我们的数字目标是我们的五大重点,“说Vivek Gambhir首席执行官GCPL。数字是近年来最大的一个转换。这不仅仅是技术,也包括人们交流方式的根本转变,连接,分享,学习和参与。
“虽然目前还处于初期阶段。对我们来说,我们非常兴奋,这提供了巨大的机会。数字对我们是一个很大的优先级,如何与我们的消费者,以及我们如何在内部参与我们的团队,“Gambhir说。
公司也意识到数字连接内部和员工的重要性。“一个公司必须有一个数字拥抱的劳动力作为千禧一代想订婚通过数字路线,与该公司“拉吉夫·克里希南说,光辉国际董事总经理Hay Group印度。
公司各部门,如制造业、快速消费品、零售、包括Aditya Birla),RPG,高德瑞治,Marico等链接首席执行官的年终目标与数字化和KPI,让他们负责数字进步就市场领导地位和经济增长的问题。
“每一个关键业务流程被感动的数字。它使业务流程高效、客户和消费者体验更好。董事会是每个策略越来越关注数字和聚焦结果迅速崛起为另一个目标为每一个CEO,”首席执行官Santrupt Misra说officer-carbon黑色Aditya Birla集团业务。数字的联系进展CEO薪酬取决于董事会已设定的目标。
”如果是他的目标的一个组成部分,那么它将与他的报酬取决于公司的薪酬体系。它可以影响年度增量取决于公司的短期和长期的激励计划,”他说。
RPG包括数字化的目标数ceo集团内部数字赞助商是谁负责识别正确的区域应用数字并确保业务和变更管理发生按数字过程组是开车。
“作为首席执行官,你被视为理解数字的家伙将影响业务的方方面面,唯一的人可以看到360度的组织首席执行官本人因此CEO必须在一段时间内的地幔驾驶的数字,“Sachin Nandgaonkar说,总裁兼首席执行官的专业部门业务由哈里森。马拉雅拉姆语、Raychem RPG和RPG生活Sciences.organisation CEO自己因此CEO需要一段时间的地幔驾驶的数字,“总裁兼首席执行官Sachin Nandgaonkar说:专业部门的业务包括哈里森。马拉雅拉姆语,Raychem RPG和RPG生命科学。
“这不同于驾驶IT战略和文化改变或驾驶操作模型和首席执行官本人也数字赞助商的帽子,“Nandgaonkar说,负责推动数字计划整个集团。
Marico,首席执行官和他的高级管理团队有反向指导数字精明的年轻人除了数字转化计划组织自己的CEO。
“变更管理必须驱动的组织一开始就成为数字精明和组织高层管理人员的一个重要的角色在推动数字议程,“Saugata Gupta说,首席执行官Marico。
虽然银行等行业、电信、媒体已经取得了长足进步,在数字化由于企业的性质,企业制造、零售、快速消费品行业现在意识到需要快速移动他们的数字化过程,以确保他们不失去数字联系客户。
“在消费产品或快速消费品公司,现在是一个机会,因为它必须与传统的砖和迫击炮设置,“古普塔说。
数字转换是首席执行官的KPI和其他几个高层管理高管Marico,虽然不是直接与补偿。高德瑞治消费者产品有限公司(GCPL)使得努力推动这一议程的一部分,每一个成员的高级管理层的目标表。
“在我们看来,我们每个人都需要加强,成为数字化和精明。实现我们的数字目标是我们的五大重点,“说Vivek Gambhir首席执行官GCPL。数字是近年来最大的一个转换。这不仅仅是技术,也包括人们交流方式的根本转变,连接,分享,学习和参与。
“虽然目前还处于初期阶段。对我们来说,我们非常兴奋,这提供了巨大的机会。数字对我们是一个很大的优先级,如何与我们的消费者,以及我们如何在内部参与我们的团队,“Gambhir说。
公司也意识到数字连接内部和员工的重要性。“一个公司必须有一个数字拥抱的劳动力作为千禧一代想订婚通过数字路线,与该公司“拉吉夫·克里希南说,光辉国际董事总经理Hay Group印度。
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