New Delhi: The telecom regulator<\/a> is encountering a new lawsuit everyday, courtesy to its regulation on SMS content checking<\/a>. Noida-based telemarketing firm Shivtel Communications has dragged the telecom regulatory authority of India (Trai<\/a>) to the Delhi High Court<\/a> for the implementation of its new regulations.
This comes after Indiamart Intermesh Ltd had filed a case last week against Trai’s framework on unsolicited commercial SMSes, albeit on different grounds. The court is already hearing another case by telemarketing firm Venets Media and two separate cases by Paytm<\/a> and Insight Consultancy have been wrapped up against Trai.
The bulk messaging service provider Shivtel has alleged that Trai’s activation of SMS content scrubbing on March 8, has caused close to 80% of Shivtel’s messages being dropped in some cases while the overall failure rate was 50%. Shivtel processes close to 5.3 billion SMS per year for corporates across 20 business segments, it says.
ET had reported that over 400 million SMSes were dropped on March 8 pan-India.
Shivtel is seeking an immediate suspension of second phase implementation or content scrubbing of SMSes until the system is “independently tested and its feasibility certified” to avoid a situation that arose on March 8.
“It needs to be independently assessed, and evaluated, in active consultation with all the stakeholders, through robust testing and if possible through hybrid modes to ensure that the delivery of services do not suffer in case of any such similar situation as faced industry<\/a> wide on 08.03.2020,” it said. “The system needs to be robust and failproof before its activated.”
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