The National Payments Corporation of India (NPCI<\/a>), which runs the Unified Payments Interface<\/a> (UPI) digital railroad<\/a>, is talking to the government<\/a> and industry stakeholders<\/a> on the implications of delaying its implementation timeline for limiting the market share of players in the UPI ecosystem<\/a>, people briefed on the matter said.
This follows a formal request from digital payments firm PhonePe to defer the January 2023 deadline by at least three years, they said. Google Pay has also had consultations with NPCI regarding an extension, a person briefed on the matter said.
NPCI’s move comes at a time when Swiggy and Zomato<\/a> are thinking of making an entry into the UPI digital payments platform as third-party payments apps, sources aware of the matter said.
NPCI had Consulted RBI on Issue
This would be different from a wallet. If approved, they will essentially look to offer UPI services as third-party payments apps.
Though it may take a few more months for the food-delivery companies to roll out the network, conversations with banks are already underway, the sources added.
A spokesperson for Google Pay said, \"While it is our belief that at this juncture, interventions in UPI should spur growth and innovation than limit it, which we think the market cap might do, we remain committed to complying with the laws of the country.\"
While PhonePe clocked 3.14 billion UPI transactions in August with a 48% market share, Google Pay turned in 2.2 billion transactions on the payments highway with a 34% share, according to the latest data on the NPCI website.
Newer entrant, Meta-owned WhatsApp Pay, garnered less than 1% share of the overall UPI market in August, with only 6.72 million transactions, despite launching successive cashback campaigns in April and June<\/a> that had resulted in a small spike in numbers.
The National Payments Corporation of India (NPCI<\/a>), which runs the Unified Payments Interface<\/a> (UPI) digital railroad<\/a>, is talking to the government<\/a> and industry stakeholders<\/a> on the implications of delaying its implementation timeline for limiting the market share of players in the UPI ecosystem<\/a>, people briefed on the matter said.
This follows a formal request from digital payments firm PhonePe to defer the January 2023 deadline by at least three years, they said. Google Pay has also had consultations with NPCI regarding an extension, a person briefed on the matter said.
NPCI’s move comes at a time when Swiggy and Zomato<\/a> are thinking of making an entry into the UPI digital payments platform as third-party payments apps, sources aware of the matter said.
NPCI had Consulted RBI on Issue
This would be different from a wallet. If approved, they will essentially look to offer UPI services as third-party payments apps.
Though it may take a few more months for the food-delivery companies to roll out the network, conversations with banks are already underway, the sources added.
A spokesperson for Google Pay said, \"While it is our belief that at this juncture, interventions in UPI should spur growth and innovation than limit it, which we think the market cap might do, we remain committed to complying with the laws of the country.\"
While PhonePe clocked 3.14 billion UPI transactions in August with a 48% market share, Google Pay turned in 2.2 billion transactions on the payments highway with a 34% share, according to the latest data on the NPCI website.
Newer entrant, Meta-owned WhatsApp Pay, garnered less than 1% share of the overall UPI market in August, with only 6.72 million transactions, despite launching successive cashback campaigns in April and June<\/a> that had resulted in a small spike in numbers.
The total number of UPI transactions in August stood at 6.5 billion.
PhonePe and Google Pay, on average, have about 80% share on the digital payments network each month. The NPCI has set a limit of 30% market share for any digital payments entity.
\"There are requests to delay the implementation timeline by even five years. But they (NPCI) are consulting with the government and are keen to know more about its implications...,\" one of the sources said. \"As things stand, there hasn’t been any change in market share dominance on UPI even after WhatsApp Pay was allowed to scale to 100 million users.\"
NPCI had consulted the Reserve Bank of India<\/a> (RBI) on whether such an extension was a viable option. \"It wasn’t submitted as a formal opinion though, but this was discussed,\" the person added.
Tata Group’s super app Tata Neu also joined UPI earlier this year<\/a> but hasn’t seen any noticeable traction yet.
Zomato, Swiggy and NPCI did not respond to ET’s queries till press time Monday.
A spokesperson for PhonePe said bringing an \"artificial market cap implementation will severely limit the growth of the digital ecosystem and will impede the goals of financial inclusion.\"
Organic growth
<\/strong>Leading platforms with a majority share have argued that as more third-party players come into the UPI fold, it should be allowed to grow organically instead of setting limits on market share, people aware of the discussions between NPCI and UPI apps said.
\"It is obvious that existing leaders on UPI don’t want the cap to come into effect as they invested in it early on. Their argument is to let consumers opt for new UPI apps organically and not by force,\" one of the people said.
\"The big challenge on UPI market cap continues to be its implementation,\" said another fintech executive who is aware of the discussions. \"These players have been consulting with NPCI asking for guidelines, stating there's no way for them to curb market share, apart from blocking existing users from performing transactions. This obviously doesn't seem like a feasible plan of action (to these players).\"
A third fintech executive told ET that certain stakeholders in the UPI ecosystem have also begun informal discussions with the regulator and the central government on the market cap issue.
Earlier this month, RBI deputy governor T Rabi Sankar said the regulator was looking to address and find a solution to the issues related to the duopoly created by PhonePe and Alphabet-owned Google Pay.
While Google Pay, commonly referred to as Gpay, remains one of the leaders on UPI, the market share cap would be more critical for homegrown PhonePe.
PhonePe is slated to hold its board meeting this week to discuss plans for next year and is currently working on a restructuring plan as part of its separation from parent entity, Flipkart group.
PhonePe, ET reported previously,<\/a> has plans to raise external capital after the restructuring exercise and a market share cap may impact those plans.
\"There have been conversations internally on the implications of the market cap proposal on PhonePe as an independent organisation outside the Flipkart group and its future keeping in mind its ambitious plans,\" one of the people aware of the goings-on said.
PhonePe co-founder and chief executive Sameer Nigam, who had previously expressed apprehensions about the cap on UPI market share, told ET in September last year that he was not worried about cutting back market share. \"That, however, has changed closer to the deadline and led to communication to the regulator (NPCI),\" one of the sources added.<\/p><\/body>","next_sibling":[{"msid":94313937,"title":"Cracked iPhone back glass? Some new models much easier to fix, firm finds","entity_type":"ARTICLE","link":"\/news\/cracked-iphone-back-glass-some-new-models-much-easier-to-fix-firm-finds\/94313937","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"94311049","title":"NPCI_UPI-digital mobile_payments_THUMB IMAGE_ETTECH","entity_type":"IMAGES","seopath":"tech\/technology\/npci-pings-govt-industry-on-upi-market-share-cap\/npci_upi-digital-mobile_payments_thumb-image_ettech","category_name":"NPCI pings govt, industry on UPI market share cap","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-2069369\/94311049.cms?width=150&height=112","link":"\/image\/tech\/technology\/npci-pings-govt-industry-on-upi-market-share-cap\/npci_upi-digital-mobile_payments_thumb-image_ettech\/94311049"}],"msid":94313990,"entity_type":"ARTICLE","title":"NPCI pings govt, industry on UPI market share cap","synopsis":"\u200bThis follows a formal request from digital payments firm PhonePe to defer the January 2023 deadline by at least three years, they said. Google Pay has also had consultations with NPCI regarding an extension, a person briefed on the matter said.","titleseo":"telecomnews\/npci-pings-govt-industry-on-upi-market-share-cap","status":"ACTIVE","authors":[{"author_name":"Digbijay Mishra","author_link":"\/author\/479221599\/digbijay-mishra","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479221599.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479221599,"author_name":"Digbijay Mishra","author_seo_name":"Digbijay-Mishra","designation":"Correspondent","agency":false}},{"author_name":"Tarush Bhalla","author_link":"\/author\/479256595\/tarush-bhalla","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479256595.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479256595,"author_name":"Tarush Bhalla","author_seo_name":"tarush-bhalla","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":101,"shares":0,"engagementtimems":505000},"Alttitle":{"minfo":""},"artag":"ETtech","artdate":"2022-09-20 07:31:41","lastupd":"2022-09-20 07:32:07","breadcrumbTags":["npci","reserve bank of india","unified payments interface","digital railroad","government","industry stakeholders","upi ecosystem","zomato","MVAS\/Apps"],"secinfo":{"seolocation":"telecomnews\/npci-pings-govt-industry-on-upi-market-share-cap"}}" data-news_link="//www.iser-br.com/news/npci-pings-govt-industry-on-upi-market-share-cap/94313990">