New Delhi: The offline retail<\/a> channel is expected to bounce back in 2021 to an extent, driven by the smaller towns and cities, and contribute some 60% to smartphone sales, as major brands such as Xiaomi<\/a> and Realme<\/a> double down on expanding their offline presence, say market trackers. 线下零售渠道预计将在2021年反弹在某种程度上,由于较小的城镇和城市,贡献约60%的智能手机销量,主要品牌如小米和Realme双重扩大线下的存在,说市场追踪器。 新德里:线下零售频道预计将在2021年反弹在某种程度上,由于较小的城镇和城市,贡献约60%的智能手机销量,等大品牌小米和Realme双扩大线下的存在,说市场追踪器。 New Delhi: The offline retail<\/a> channel is expected to bounce back in 2021 to an extent, driven by the smaller towns and cities, and contribute some 60% to smartphone sales, as major brands such as Xiaomi<\/a> and Realme<\/a> double down on expanding their offline presence, say market trackers.
Growth in the online channel has jumped in the last three years – growing from 38.4% share in 2018, to 41.7% in 2019 and is estimated to be 45% in 2020. In fact, it outperformed the offline sales in the month of October, crossing 51% for the first time, according to data from IDC<\/a>.
But, analysts at Counterpoint<\/a> and CyberMedia Research are forecasting the offline retail channel to again dominate the market with a 60:40 distribution, as major brands such as Xiaomi and Realme expand their offline presence. IDC expects the same to be 55:45.
“2020 has been a peculiar year which forced consumers to make online purchases, but as things normalise, we expect consumers will again buy smartphones<\/a> through a more trusted process from a nearby retailer offering a touch-and-feel experience of the product,” said Shilpi Jain, research analyst at Counterpoint.
She added that besides Vivo, which is already offline-heavy, other volume brands such as Xiaomi and Realme are focused on expanding their offline presence in 2021 with similar discounts and offers in both channels.
India’s top brand Xiaomi said it plans to expand its footprint to reach the smaller towns and grow its offline business.
“At Mi India, offline is one of the most strategic and fastest growing business. If we just look at the pre-COVID numbers, we witnessed a 30% y-o-y growth in our retail network (Q1 2019 to Q1 2020). Today offline contributes to approx. 50% of our business and we aim to give equal importance to all platforms,” said Muralikrishanan B, COO, Mi India.
<\/p>Read also<\/h4>
![](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/a><\/figure>India's smartphone segment set to script double-digit growth story in 2021<\/a><\/h5><\/div>
<\/a><\/figure>Smartphone shipments to surpass 150 million units in 2020: Research firms<\/a><\/h5><\/div><\/div><\/div>
Realme said it will open a few flagship stores and expand to 300-500 Realme exclusive smart stores in 2021.
“Our offline channel constitutes 30% of our businesses and we will look forward to the growth of both our online and offline channel business in the coming year. We offer parity between our mainline and online channel partners and have always made sure that there is product availability to our retailers on both online and mainline platforms on the same day itself,” Realme spokesperson said.
In the coming year, you will be able to see realme’s promoters, demos, offline branding and other retailing support going deeper, he added.
Vivo, the top brand in offline, is aiming to add 130 exclusive stores next year which would take its total count to 650 stores by 2021 end.
Analysts expect, going forward, smartphone demand will come from the next set of emerging towns and cities with huge untapped potential in the up-country geographies having a large feature phone base.
According to a report by research firm IDC, in October, 25% of the market sat in top tier cities, namely New Delhi, Mumbai, Bengaluru, Chennai, and Kolkata. The leading 50 cities of India accounted for 55% demand nationally.
“With the smartphone market still concentrated around the leading 50-70 cities of India, the industry must address the untapped potential in the lower tier cities with affordable entry-level offerings to offset the large feature phone base and ensure steady year-over-year organic growth in upcoming years,” said Upasana Joshi, Associate Research Manager, Client Devices<\/a>, IDC India<\/a>.
<\/body>","next_sibling":[{"msid":79937989,"title":"Fight for mobile subscribers may remain intense; Airtel to drive sector recovery: Analysts","entity_type":"ARTICLE","link":"\/news\/fight-for-mobile-subscribers-may-remain-intense-airtel-to-drive-sector-recovery-analysts\/79937989","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"79938959","title":"smartphones","entity_type":"IMAGES","seopath":"telecomnews\/offline-channel-for-smartphones-expected-to-bounce-back-in-2021-analysts\/smartphones","category_name":"Offline channel for smartphones expected to bounce back in 2021: Analysts","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-592283\/79938959.cms?width=150&height=112","link":"\/image\/offline-channel-for-smartphones-expected-to-bounce-back-in-2021-analysts\/smartphones\/79938959"},{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":79938965,"entity_type":"ARTICLE","title":"Offline channel for smartphones expected to bounce back in 2021: Analysts","synopsis":"The offline retail channel is expected to bounce back in 2021 to an extent, driven by the smaller towns and cities, and contribute some 60% to smartphone sales, as major brands such as Xiaomi and Realme double down on expanding their offline presence, say market trackers. ","titleseo":"telecomnews\/offline-channel-for-smartphones-expected-to-bounce-back-in-2021-analysts","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":1140,"shares":0,"engagementtimems":4975000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-12-24 14:33:22","lastupd":"2020-12-24 14:34:23","breadcrumbTags":["Smartphones","idc","offline smartphone sale","Smartphone sale","Xiaomi","realme","Devices","Offline retail","IDC India","Counterpoint"],"secinfo":{"seolocation":"telecomnews\/offline-channel-for-smartphones-expected-to-bounce-back-in-2021-analysts"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2020-12-24" data-index="article_1">
线下渠道智能手机预计将在2021年反弹:分析师
增长的在线渠道增加了在过去的三年中增长从2018年的38.4%的市场份额,到2019年的41.7%和2020年估计为45%。事实上,它比线下销售的10月,首次跨越51%,数据显示国际数据公司(IDC)。
但是,分析师对位法和当地网络预测线下零售渠道与比例分配再次主导市场,大品牌如小米和Realme扩大其线下的存在。IDC预计相同的争取。
她补充说,除了Vivo,体积已经offline-heavy,其他品牌,如小米和Realme专注于扩大线下业务在2021年类似的折扣和提供在两个频道。
印度的顶级品牌小米说,它计划,以扩大自己的地盘达到较小的城镇和离线业务增长。
“在印度小姐,离线是其中最战略和增长最快的业务。如果我们只看pre-COVID数字,我们目睹了在我们的零售网络同比增长30% (Q1 2019 Q1 2020)。今天离线有助于约。50%的我们的业务,我们的目标是给所有平台同样重要,”印度Muralikrishanan B说,首席运营官,Mi。
Realme表示,它将打开一个旗舰店,扩大到300 - 500 Realme独家智能商店在2021年。
“我们的线下渠道构成30%的我们的企业,我们将期待我们的线上和线下渠道的增长在未来一年的业务。我们之间提供平价主线和在线渠道合作伙伴和总是确保我们的网上零售商在产品可用性和主流平台在同一天本身,”Realme发言人表示。
在未来一年,你将能够看到realme的推广者,演示、线下品牌和其他零售支持更深,他补充说。
体内,离线的顶级品牌,旨在增加130独家商店明年将其总数到2021年的650家门店。
分析师预计,未来智能手机需求将来自新兴城镇的下一组具有巨大的开发潜力在内地的区域有一个大的功能手机。
根据研究公司IDC的报告,去年10月,25%的市场份额坐在顶级城市,即新德里、孟买、班加罗尔、钦奈,和加尔各答。印度的主要50个城市占全国需求的55%。
”智能手机市场仍主要集中在50 - 70个城市的印度,这个行业必须解决低线城市的开发潜力和负担得起的入门级产品,以抵消大功能手机的基础,确保稳定同比有机增长即将到来的年,“Upasana Joshi说,副研究经理,客户端设备,国际数据公司(IDC)印度。
Growth in the online channel has jumped in the last three years – growing from 38.4% share in 2018, to 41.7% in 2019 and is estimated to be 45% in 2020. In fact, it outperformed the offline sales in the month of October, crossing 51% for the first time, according to data from IDC<\/a>.
But, analysts at Counterpoint<\/a> and CyberMedia Research are forecasting the offline retail channel to again dominate the market with a 60:40 distribution, as major brands such as Xiaomi and Realme expand their offline presence. IDC expects the same to be 55:45.
“2020 has been a peculiar year which forced consumers to make online purchases, but as things normalise, we expect consumers will again buy smartphones<\/a> through a more trusted process from a nearby retailer offering a touch-and-feel experience of the product,” said Shilpi Jain, research analyst at Counterpoint.
She added that besides Vivo, which is already offline-heavy, other volume brands such as Xiaomi and Realme are focused on expanding their offline presence in 2021 with similar discounts and offers in both channels.
India’s top brand Xiaomi said it plans to expand its footprint to reach the smaller towns and grow its offline business.
“At Mi India, offline is one of the most strategic and fastest growing business. If we just look at the pre-COVID numbers, we witnessed a 30% y-o-y growth in our retail network (Q1 2019 to Q1 2020). Today offline contributes to approx. 50% of our business and we aim to give equal importance to all platforms,” said Muralikrishanan B, COO, Mi India.
<\/p>Read also<\/h4>
<\/a><\/figure>India's smartphone segment set to script double-digit growth story in 2021<\/a><\/h5><\/div>
<\/a><\/figure>Smartphone shipments to surpass 150 million units in 2020: Research firms<\/a><\/h5><\/div><\/div><\/div>
Realme said it will open a few flagship stores and expand to 300-500 Realme exclusive smart stores in 2021.
“Our offline channel constitutes 30% of our businesses and we will look forward to the growth of both our online and offline channel business in the coming year. We offer parity between our mainline and online channel partners and have always made sure that there is product availability to our retailers on both online and mainline platforms on the same day itself,” Realme spokesperson said.
In the coming year, you will be able to see realme’s promoters, demos, offline branding and other retailing support going deeper, he added.
Vivo, the top brand in offline, is aiming to add 130 exclusive stores next year which would take its total count to 650 stores by 2021 end.
Analysts expect, going forward, smartphone demand will come from the next set of emerging towns and cities with huge untapped potential in the up-country geographies having a large feature phone base.
According to a report by research firm IDC, in October, 25% of the market sat in top tier cities, namely New Delhi, Mumbai, Bengaluru, Chennai, and Kolkata. The leading 50 cities of India accounted for 55% demand nationally.
“With the smartphone market still concentrated around the leading 50-70 cities of India, the industry must address the untapped potential in the lower tier cities with affordable entry-level offerings to offset the large feature phone base and ensure steady year-over-year organic growth in upcoming years,” said Upasana Joshi, Associate Research Manager, Client Devices<\/a>, IDC India<\/a>.
<\/body>","next_sibling":[{"msid":79937989,"title":"Fight for mobile subscribers may remain intense; Airtel to drive sector recovery: Analysts","entity_type":"ARTICLE","link":"\/news\/fight-for-mobile-subscribers-may-remain-intense-airtel-to-drive-sector-recovery-analysts\/79937989","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"79938959","title":"smartphones","entity_type":"IMAGES","seopath":"telecomnews\/offline-channel-for-smartphones-expected-to-bounce-back-in-2021-analysts\/smartphones","category_name":"Offline channel for smartphones expected to bounce back in 2021: Analysts","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-592283\/79938959.cms?width=150&height=112","link":"\/image\/offline-channel-for-smartphones-expected-to-bounce-back-in-2021-analysts\/smartphones\/79938959"},{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":79938965,"entity_type":"ARTICLE","title":"Offline channel for smartphones expected to bounce back in 2021: Analysts","synopsis":"The offline retail channel is expected to bounce back in 2021 to an extent, driven by the smaller towns and cities, and contribute some 60% to smartphone sales, as major brands such as Xiaomi and Realme double down on expanding their offline presence, say market trackers. ","titleseo":"telecomnews\/offline-channel-for-smartphones-expected-to-bounce-back-in-2021-analysts","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":1140,"shares":0,"engagementtimems":4975000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-12-24 14:33:22","lastupd":"2020-12-24 14:34:23","breadcrumbTags":["Smartphones","idc","offline smartphone sale","Smartphone sale","Xiaomi","realme","Devices","Offline retail","IDC India","Counterpoint"],"secinfo":{"seolocation":"telecomnews\/offline-channel-for-smartphones-expected-to-bounce-back-in-2021-analysts"}}" data-news_link="//www.iser-br.com/news/offline-channel-for-smartphones-expected-to-bounce-back-in-2021-analysts/79938965">
读到
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动