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<\/span><\/figcaption><\/figure>New Delhi: Offline retailers are in a tussle with smartphone brands ahead of the festive season to ensure parity in festive discounts and stock availability with online stores.

Smartphone brands are expected to unveil a host of discounts, offers and affordability options for consumers during the festive season to make up for a slow start to the year as a result of macroeconomic headwinds hurting demand.

Retailers said they are expecting big discounts on premium smartphones and older models, while budget smartphones will see a host of bank offers.

“We had a tip-off that sales have been slow for smartphone brands, and to make up for it, they are gearing up to offer big discounts on online platforms during the festive season,” said Arvinder Khuranna, president, All India Mobile Retailers Association (AIMRA<\/a>).

“We are meeting the leadership teams of smartphone brands to lobby for parity in discount schemes as well as prices for both online and offline segments, and to ensure adequate stocks for retailers.”

The association has met the leadership at top brands Xiaomi, Vivo and Oppo<\/a>, and will be meeting Realme<\/a> in the coming days to lobby for equal treatment.

“In our meetings, we have made it clear that retailers will not be burning capital on their own to match the lower online prices this time. Instead, they will sell phones at the online prices, and bill the distributor for the difference in amount,” said Khurana.

The brands, on their part, have given a positive response and assured retailers of adequate stocks and discounts, he said.

Meanwhile, AIMRA has called for a boycott of Realme, in a letter to the company dated September 6, on grounds including not maintaining ample stocks in mainline retail and making models available exclusively to online channels. ET has seen a copy of the letter.

The association will be meeting Realme executives on September 10.

Realme, on its part, has announced it will be offering discounts worth Rs 700 crore during its upcoming festive sale, redeemable through Amazon<\/a>, Flipkart<\/a> and mainline stores. Discounts include up to Rs 10,000 off on smartphones and up to Rs 12,000 off on AIoT products during the sale starting Thursday.

Retailers are also demanding an end to online exclusivity of smartphone models, asking brands to provide stocks of all models that are in demand.

Smartphone shipments in India declined further by 5% in the April-June quarter, according to market watchers, with inventory cycles increasing across brands and channels.
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离线零售商寻求与电子商务平价

智能手机预计将推出一系列品牌折扣,为消费者提供和支付能力选择在节日季节来弥补一个缓慢的开始今年由于宏观经济的不利因素伤害的需求。

Subhrojit Mallick
  • 更新2022年9月8日07:47点坚持
阅读: 100年行业专业人士
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新德里:离线零售商在争斗与智能手机品牌在节日期间确保平价节日折扣和股票可用性与在线商店。

智能手机预计将推出一系列品牌折扣,为消费者提供和支付能力选择在节日季节来弥补一个缓慢的开始今年由于宏观经济的不利因素伤害的需求。

零售商表示,他们预计大折扣高端智能手机和老款,而预算智能手机将会看到许多银行提供。

“我们有密报,销售一直缓慢的智能手机品牌,并以弥补它,他们正准备在网络平台上提供大的折扣在节日期间,“说arvind Khuranna,总统,所有印度移动零售商协会(AIMRA)。

广告
“我们会议的领导团队游说的平价智能手机品牌折扣方案以及价格线上和线下两部分,并确保足够的零售商的股票。”

在顶级品牌协会领导了小米,Vivo和相对应的人,并将会议Realme在未来几天为平等待遇游说。

“在我们的会议中,我们已经明确表示,零售商将不会自己燃烧的资本与网上价格下跌。相反,他们将在网上出售手机价格,和比尔的经销商数量的差异,”库拉纳说。

的品牌,他们给了一个积极的响应,并保证足够的股票和折扣零售商,他说。

同时,AIMRA呼吁抵制Realme,致信该公司9月6日等理由不保持充足的库存在主流零售和型号完全在线渠道。等信的副本。

协会将于9月10日会议Realme高管。

Realme,它已经宣布,它将提供折扣价值700卢比在其即将到来的节日销售,可赎回亚马逊,Flipkart公司和主流商店。折扣包括Rs 10000在智能手机和Rs 12000 AIoT产品在周四开始发售。

广告
在线零售商也要求结束排他性的智能手机模型,要求品牌提供股票的需求模型。

智能手机出货量在印度拒绝进一步5%,第二季度,市场观察人士表示,随着库存周期增加在品牌和渠道。
  • 发布于2022年9月8日07:47点坚持
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<\/span><\/figcaption><\/figure>New Delhi: Offline retailers are in a tussle with smartphone brands ahead of the festive season to ensure parity in festive discounts and stock availability with online stores.

Smartphone brands are expected to unveil a host of discounts, offers and affordability options for consumers during the festive season to make up for a slow start to the year as a result of macroeconomic headwinds hurting demand.

Retailers said they are expecting big discounts on premium smartphones and older models, while budget smartphones will see a host of bank offers.

“We had a tip-off that sales have been slow for smartphone brands, and to make up for it, they are gearing up to offer big discounts on online platforms during the festive season,” said Arvinder Khuranna, president, All India Mobile Retailers Association (AIMRA<\/a>).

“We are meeting the leadership teams of smartphone brands to lobby for parity in discount schemes as well as prices for both online and offline segments, and to ensure adequate stocks for retailers.”

The association has met the leadership at top brands Xiaomi, Vivo and Oppo<\/a>, and will be meeting Realme<\/a> in the coming days to lobby for equal treatment.

“In our meetings, we have made it clear that retailers will not be burning capital on their own to match the lower online prices this time. Instead, they will sell phones at the online prices, and bill the distributor for the difference in amount,” said Khurana.

The brands, on their part, have given a positive response and assured retailers of adequate stocks and discounts, he said.

Meanwhile, AIMRA has called for a boycott of Realme, in a letter to the company dated September 6, on grounds including not maintaining ample stocks in mainline retail and making models available exclusively to online channels. ET has seen a copy of the letter.

The association will be meeting Realme executives on September 10.

Realme, on its part, has announced it will be offering discounts worth Rs 700 crore during its upcoming festive sale, redeemable through Amazon<\/a>, Flipkart<\/a> and mainline stores. Discounts include up to Rs 10,000 off on smartphones and up to Rs 12,000 off on AIoT products during the sale starting Thursday.

Retailers are also demanding an end to online exclusivity of smartphone models, asking brands to provide stocks of all models that are in demand.

Smartphone shipments in India declined further by 5% in the April-June quarter, according to market watchers, with inventory cycles increasing across brands and channels.
<\/body>","next_sibling":[{"msid":94062802,"title":"Apple 2nd Gen AirPods Pro with H2 chip to cost Rs 26,900 in India","entity_type":"ARTICLE","link":"\/news\/apple-2nd-gen-airpods-pro-with-h2-chip-to-cost-rs-26900-in-india\/94062802","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":94062863,"entity_type":"ARTICLE","title":"Offline retailers seek parity with ecommerce","synopsis":"Smartphone brands are expected to unveil a host of discounts, offers and affordability options for consumers during the festive season to make up for a slow start to the year as a result of macroeconomic headwinds hurting demand.","titleseo":"telecomnews\/offline-retailers-seek-parity-with-ecommerce","status":"ACTIVE","authors":[{"author_name":"Subhrojit Mallick","author_link":"\/author\/479244756\/subhrojit-mallick","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479244756.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479244756,"author_name":"Subhrojit Mallick","author_seo_name":"Subhrojit-Mallick","designation":"Correspondent","agency":false}}],"analytics":{"comments":0,"views":257,"shares":0,"engagementtimems":1067000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2022-09-08 07:47:54","lastupd":"2022-09-08 07:47:55","breadcrumbTags":["Phone retailers","aimra","flipkart","amazon","Devices","Realme","online retailers","xiaomi, vivo and oppo"],"secinfo":{"seolocation":"telecomnews\/offline-retailers-seek-parity-with-ecommerce"}}" data-news_link="//www.iser-br.com/news/offline-retailers-seek-parity-with-ecommerce/94062863">