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\"\"NEW DELHI: One out of two feature phone users have strong intent to buy a 4G feature phone in next 6 months, a report by IDC<\/a> said on Friday. It further highlighted that one out of three feature phone users in India intend to purchase a data enabled phone in next one year.
\n
Feature phone users are getting more aware of the different use cases of the internet thereby showing intent to switch to a data enabled phone, however affordability of the mobile devices<\/a> in terms of upfront purchase cost continues to remain a strong barrier for migration of feature phone users to smartphones<\/a>, the report added.
\n
The survey also brought out that almost 40% of the consumers of Samsung and Xiaomi<\/a> staying brand loyal in their next smartphone purchase.
\n
\nThe report said that consumers are willing to hold on to their smartphones for a longer period now, with more than 50% of the respondents having replaced their phones after 18 months or more. But there still remains an opportunity for new brands to capture the other 50% who are more prone to experimenting and replacing their devices more frequently.
\n
IDC India’s smartphone PULSE<\/a> study which covered 10 major cities of India showed that one out of three mobile phone consumers are willing to spend more than their planned budget and more than half ready to spend $100 to $200 on a new smartphone.
\n
\nALSO READ: 4G feature phones <\/a><\/strong>cannibalising<\/strong><\/a> smartphones sales in India: Report<\/strong><\/a>
\n
\n\"Word of mouth and recommendation by family and friends continue to be the most prominent factors influencing the smartphone consumer's purchase decision. In Tier 1 cities like Delhi, Mumbai & Bengaluru, specifications and brand value are other key drivers of choice of a brand, whereas in Tier 2&3 cities, apart from price, consumers also prefer design and good after sales service,\" said Himanshu Jain, Market Analyst, IDC India.
\n
\nRetailer or promoter push is one of the most prominent factors for choosing the brand and model selection and almost half of the consumers check online portals for price comparisons and more than 70% consumers take recommendations from their family, friends & colleagues for brand & model choice, IDC stated.
\n
\n\"The online channel is finding appeal across consumer segments by high decibel marketing, consumer offers and multiple round of sales. Around one third of the online purchases try to get information about prices and specifications via online blogs and reviews,\" said Sachin Mehta, Market Analyst, IDC India.
\n
\n\"In offline, around half of the consumers want to pay via cash followed by zero cost EMIs. Interestingly, 3\/4th of the consumers pay via cash while buying a high-end phone above $400\" added Mehta.<\/body>","next_sibling":[{"msid":62753322,"title":"Telecom stocks down; RCom sinks 8%","entity_type":"ARTICLE","link":"\/news\/telecom-stocks-down-rcom-sinks-8\/62753322","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":62755518,"entity_type":"ARTICLE","title":"One out of two feature phone users wish to buy 4G feature phone in next 6 months: IDC","synopsis":"The survey also brought out that almost 40% of the consumers of Samsung and Xiaomi staying brand loyal in their next smartphone purchase.","titleseo":"telecomnews\/one-out-of-two-feature-phone-users-wish-to-buy-4g-feature-phone-in-next-6-months-idc","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":161,"shares":0,"engagementtimems":754000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2018-02-02 15:48:53","lastupd":"2018-02-02 15:59:50","breadcrumbTags":["4G feature phones","Xiaomi","Devices","Smsung","pulse","IDC","Smartphones"],"secinfo":{"seolocation":"telecomnews\/one-out-of-two-feature-phone-users-wish-to-buy-4g-feature-phone-in-next-6-months-idc"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2018-02-02" data-index="article_1">

的两个功能手机用户想买4 g功能手机在未来6个月:国际数据公司(IDC)

调查还了,几乎40%的三星和小米保持品牌忠诚的消费者在他们的下一代智能手机购买。

  • 更新2018年2月2日下午03:59坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
新德里:一两个功能手机用户有强壮的意图来买一个4 g功能手机在未来6个月,一份报告国际数据公司(IDC)周五表示。进一步强调,在印度三分之一的功能手机用户打算购买数据启用电话在下一年。

功能手机用户越来越意识到互联网的不同用例从而显示意图切换到一个数据启用手机,但是手机的支付能力设备前期的采购成本继续保持强大的屏障功能手机用户的迁移智能手机,报告补充说。

调查还了,三星和消费者的近40%小米保持品牌忠诚在他们的下一代智能手机购买。

报告说,消费者愿意抓住现在智能手机的时间较长,超过50%的受访者有更换手机后18个月或更多。但仍然是一个新品牌的机会捕捉其他50%的人更倾向于尝试和更频繁地更换他们的设备。

IDC印度的智能手机脉冲这份包含10个主要城市的印度显示,三分之一的手机消费者愿意花更多的比他们计划预算,超过一半准备花100到200美元在一个新的智能手机。

还读:4 g功能手机 挤占了 智能手机销售在印度:报告

“口碑和推荐家人和朋友继续成为最突出的影响因素智能手机消费者的购买决策。在一级城市德里、孟买和班加罗尔,规格和品牌价值的其他关键因素选择一个品牌,而在2、3线城市,除了价格,消费者也更喜欢设计和良好的售后服务,“Himanshu Jain说,市场分析师,IDC印度。

零售商或启动子推是选择品牌和模型选择的最突出因素,几乎一半的消费者对价格比较检查门户网站和超过70%的消费者采取建议从他们的家庭、朋友和同事对品牌和模型的选择,IDC表示。

“在线渠道发现吸引力在消费领域的高分贝营销、消费者提供销售和多个回合。大约三分之一的网上购物把价格和规格信息通过网络博客和评论,“萨奇·梅塔说,市场分析师,IDC印度。

“在线下,大约一半的消费者希望通过现金支付后跟零成本工作。有趣的是,一起的消费者通过现金支付而购买高端手机400美元上方”梅塔补充说。
  • 发布于2018年2月2日下午03:48坚持
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  • 的两个功能手机用户想买4 g功能手机在未来6个月:国际数据公司(IDC)
\"\"NEW DELHI: One out of two feature phone users have strong intent to buy a 4G feature phone in next 6 months, a report by IDC<\/a> said on Friday. It further highlighted that one out of three feature phone users in India intend to purchase a data enabled phone in next one year.
\n
Feature phone users are getting more aware of the different use cases of the internet thereby showing intent to switch to a data enabled phone, however affordability of the mobile devices<\/a> in terms of upfront purchase cost continues to remain a strong barrier for migration of feature phone users to smartphones<\/a>, the report added.
\n
The survey also brought out that almost 40% of the consumers of Samsung and Xiaomi<\/a> staying brand loyal in their next smartphone purchase.
\n
\nThe report said that consumers are willing to hold on to their smartphones for a longer period now, with more than 50% of the respondents having replaced their phones after 18 months or more. But there still remains an opportunity for new brands to capture the other 50% who are more prone to experimenting and replacing their devices more frequently.
\n
IDC India’s smartphone PULSE<\/a> study which covered 10 major cities of India showed that one out of three mobile phone consumers are willing to spend more than their planned budget and more than half ready to spend $100 to $200 on a new smartphone.
\n
\nALSO READ: 4G feature phones <\/a><\/strong>cannibalising<\/strong><\/a> smartphones sales in India: Report<\/strong><\/a>
\n
\n\"Word of mouth and recommendation by family and friends continue to be the most prominent factors influencing the smartphone consumer's purchase decision. In Tier 1 cities like Delhi, Mumbai & Bengaluru, specifications and brand value are other key drivers of choice of a brand, whereas in Tier 2&3 cities, apart from price, consumers also prefer design and good after sales service,\" said Himanshu Jain, Market Analyst, IDC India.
\n
\nRetailer or promoter push is one of the most prominent factors for choosing the brand and model selection and almost half of the consumers check online portals for price comparisons and more than 70% consumers take recommendations from their family, friends & colleagues for brand & model choice, IDC stated.
\n
\n\"The online channel is finding appeal across consumer segments by high decibel marketing, consumer offers and multiple round of sales. Around one third of the online purchases try to get information about prices and specifications via online blogs and reviews,\" said Sachin Mehta, Market Analyst, IDC India.
\n
\n\"In offline, around half of the consumers want to pay via cash followed by zero cost EMIs. Interestingly, 3\/4th of the consumers pay via cash while buying a high-end phone above $400\" added Mehta.<\/body>","next_sibling":[{"msid":62753322,"title":"Telecom stocks down; RCom sinks 8%","entity_type":"ARTICLE","link":"\/news\/telecom-stocks-down-rcom-sinks-8\/62753322","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":62755518,"entity_type":"ARTICLE","title":"One out of two feature phone users wish to buy 4G feature phone in next 6 months: IDC","synopsis":"The survey also brought out that almost 40% of the consumers of Samsung and Xiaomi staying brand loyal in their next smartphone purchase.","titleseo":"telecomnews\/one-out-of-two-feature-phone-users-wish-to-buy-4g-feature-phone-in-next-6-months-idc","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":161,"shares":0,"engagementtimems":754000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2018-02-02 15:48:53","lastupd":"2018-02-02 15:59:50","breadcrumbTags":["4G feature phones","Xiaomi","Devices","Smsung","pulse","IDC","Smartphones"],"secinfo":{"seolocation":"telecomnews\/one-out-of-two-feature-phone-users-wish-to-buy-4g-feature-phone-in-next-6-months-idc"}}" data-news_link="//www.iser-br.com/news/one-out-of-two-feature-phone-users-wish-to-buy-4g-feature-phone-in-next-6-months-idc/62755518">