独家
印度首席执行官Navnit Nakra表示，一加将在2022年专注于扩大Nord系列物联网设备组合
“2022年，我们的重点关注领域之一将是通过提供支持5g的产品来继续增长Nord产品组合，并通过新的物联网发布来扩大一加生态系统，从而加强我们连接的生态系统组合，”一加印度首席执行官兼印度地区负责人Navnit Nakra告诉印度经济时报。
“2022年，我们的重点关注领域之一将是通过提供支持5g的产品来继续增长Nord产品组合，并通过新的物联网发布来扩大一加生态系统，从而加强我们连接的生态系统组合。”Navnit Nakra印度首席执行官兼印度地区负责人，OnePlus印度告诉等。
尽管中国加大了发展Nord系列一加将继续为印度消费者带来旗舰智能手机。
一加在2022年第一季度推出了主要的旗舰产品一加10 Pro，现在正在推出一加10R。
“同样，Nord系列的起源是基于我们社区的宝贵反馈，结果是显著的。我们看到了扩大Nord系列的价值，随着一加Nord CE 2 Lite的推出，我们现在可以接触到更多元化的受众，包括Z世代和千禧一代，”Nakra说。
他补充说:“话虽如此，我们将继续优先考虑这两个细分市场，并将在未来几天在一加生态系统中推出令人兴奋的产品。”
一加手机Nord系列售价在2万至3万卢比之间，自2020年7月推出以来，已在印度售出440万部智能手机。
在Nord CE 2 5G和9RT出货量的推动下，一加在2022年第一季度同比增长347%。Nord CE 2 5G是2022年第一季度排名第一的5G智能手机型号。根据Counterpoint的数据，一加在其9系列的推动下，在高端市场(3万卢比或400美元)占据了第三位。
一加推出新Ace系列，150W快速充电，三后置摄像头设置。里面的细节
这款智能手机由2.5D曲面康宁Gorilla Glass 5保护，运行在Android 12操作系统和ColorOS 12.1之上。一加Ace拥有6.7英寸的全高清+，提供120Hz的动态刷新率，并配有4500毫安时的双电池。
![\"OnePlus](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/figure>NEW DELHI: Chinese handset maker OnePlus<\/a> said that the brand is bullish on growing its Nord<\/a> product portfolio in India and is making \u201csubstantial efforts\u201d to make the \u201cflagship\u201d OnePlus experience more accessible through the Nord category. In 2022, it is also focusing on extending the Internet of Things or IoT<\/a> device ecosystem with new launches.\u201cIn 2022, one of our key focus areas will be to continue growing the Nord product portfolio by providing 5G-capable products as well as to expand the OnePlus ecosystem with new IoT launches, thereby strengthening our connected ecosystem portfolio,\u201d Navnit Nakra<\/a>, India CEO and Head of India Region, OnePlus India<\/a> told ET.
Despite its increased efforts to grow the Nord series<\/a>, OnePlus will continue to bring flagship smartphones to Indian consumers.
<\/div><\/div>\u201cOur flagship smartphones have always been fundamental towards addressing our community\u2019s aspirations. And they will continue to be so. We launched a major flagship product, the OnePlus 10 Pro just recently in Q1 2022 globally,\u201d Nakra said.
OnePlus launched a major flagship product, the OnePlus 10 Pro in Q1 2022 and is now launching the OnePlus 10R.
\u201cSimilarly, the genesis of Nord series is based on the valuable feedback from our community and the outcome has been phenomenal. We see value in expanding our Nord series, with the launch of the OnePlus Nord CE 2 Lite, we are now reaching a more diversified audience that spans across Gen Z and Millennials,\u201d Nakra said.
\u201cHaving said that, we will continue to prioritize both the segments and will be introducing exciting products across the OnePlus ecosystem in the coming days,\u201d he added.
The OnePlus Nord Series, priced between Rs 20,000-Rs 30,000, has sold 4.4 million smartphones in India since its launch in July 2020.
OnePlus grew 347% year-on-year in Q1 2022 driven by the Nord CE 2 5G and 9RT shipments. The Nord CE 2 5G was the top 5G smartphone model in Q1 2022. OnePlus captured the third position in the premium segment (Rs 30,000 or ~ $400) driven by its 9 series, as per Counterpoint data.
OnePlus launched a major flagship product, the OnePlus 10 Pro in Q1 2022 and is now launching the OnePlus 10R.
\u201cSimilarly, the genesis of Nord series is based on the valuable feedback from our community and the outcome has been phenomenal. We see value in expanding our Nord series, with the launch of the OnePlus Nord CE 2 Lite, we are now reaching a more diversified audience that spans across Gen Z and Millennials,\u201d Nakra said.
\u201cHaving said that, we will continue to prioritize both the segments and will be introducing exciting products across the OnePlus ecosystem in the coming days,\u201d he added.
The OnePlus Nord Series, priced between Rs 20,000-Rs 30,000, has sold 4.4 million smartphones in India since its launch in July 2020.
OnePlus grew 347% year-on-year in Q1 2022 driven by the Nord CE 2 5G and 9RT shipments. The Nord CE 2 5G was the top 5G smartphone model in Q1 2022. OnePlus captured the third position in the premium segment (Rs 30,000 or ~ $400) driven by its 9 series, as per Counterpoint data.
<\/div><\/div>OnePlus will also continue to strengthen its retail footprint in the India market. It opened the OnePlus Boulevard<\/a>, its largest experience store. \u201cIn fact, we aim to have 15000+ offline outlets, including partnered stores, and 150+ Experience Centers (containing kiosks and experience stores) by the end of this year,\u201d Nakra added.