一加投资10亿卢比扩大线下零售业务，并将开设3000家新店，以扩大其在三线和四线城市的影响力，这符合其通过智能手机、智能电视和连接设备扩大更广泛用户群的战略。
Source:<\/b> https:\/\/www.samsung.com\/in\/smartphones\/galaxy-fold-sm-f900\/SM-F900FZKDINS\/<\/a><\/p>","title":"Samsung Galaxy Fold","titleseo":"samsung-galaxy-fold","slideseolocationalt":"slide-shows\/9-foldable-smartphones-you-need-to-know-about\/samsung-galaxy-fold","prominentcolor":"","imgtype":"1"},"filters":[],"url":"\/\/www.iser-br.com\/news\/oneplus-investing-rs-100-crore-to-build-offline-network-in-india-launches-8t-smartphone\/78664311","content":" 在2022年至2032年的10年期间，平均每年将有近2000名员工退休，这使该公司成为一个更专注于与私营行业企业——Reliance Jio、Bharti Airtel和Vodafone Idea——竞争的组织。![\"OnePlus](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/figure>NEW DELHI: OnePlus<\/a> is making an investment of Rs 100 crore to expand its offline retail presence and will open 3,000 new stores to expand its reach in even tier 3 and tier 4 cities in line with its strategy to expand to a much wider user base with its smartphones<\/a>, smart TV<\/a> and connected devices<\/a>.
OnePlus currently has 5000 points of sales, including larger modern trade retail shops through 14-15 partners like Reliance Digital, Vijay Sales, Sangeetha Mobile among others. In terms of general trade, it is present across 3000 shops in over 800 cities.
\u201c8,000 shops will happen in the next couple of quarters. We are monitoring the covid-19 situation and the expansion will be a little tempered,\u201d OnePlus India<\/a>\u2019s new Vice President and Chief Strategy Officer Navnit Nakra<\/a>, told ET.<\/div><\/div>OnePlus will also open 14 big experience stores in the next six months, taking the overall count to 44 in India.
Even as the company is going for an aggressive offline expansion, Nakra said that the sales figures are currently \u201ctilted\u201d towards the online channel due to the pandemic. \u201cWe are seeing a fair amount of demand coming from online,\u201d he said, adding that the expansion is not getting delayed.
He, however, said that the company is working with all offline partners to ensure supply of products. \u201cWhenever we believe that offline needs a higher push, we will help our partners.\u201dNakra said that the company now works with Flipkart to build its smart TV business in the country. \u201cWe are close partners with Amazon and now similar efforts are being made for smart TV with Flipkart.\u201dRead also<\/h3>
<\/a><\/div>OnePlus 8T to come with OxygenOS 11 out of the box<\/h4><\/a><\/div>
<\/a><\/div>OnePlus 8T 5G smartphone to debut globally on Oct 14<\/h4><\/a><\/div>
<\/a><\/div>OnePlus TV Y Series launched; prices start at Rs 14,999.<\/h4><\/a><\/div>
<\/a><\/div>OnePlus co-founder Carl Pei quits; to start his own venture: Report<\/h4><\/a><\/div><\/div>
OnePlus also launched its flagship model, 8T, on Wednesday, having launched OnePlus 8 Pro recently.
At the end of the second quarter, OnePlus was the leading brand in India's premium smartphone market with 29% share, a tad ahead of Samsung, with Apple third with 23%, as per Counterpoint Research.<\/div><\/div>OnePlus had earlier this year revealed its new product diversification strategy in India and globally. Under this, the company is building a complete ecosystem for handsets, smart TVs and connected devices with affordability as the key factor.
\u201cFor phones, we are focusing on premium and mid-premium. Nord smartphone is the result of that strategy,\u201d Nakra said, adding that the company is now launching entry level smart TVs.
OnePlus will make all its smart TVs in India by 2021. It commenced the manufacturing of the Y series in India this year and by 2021 it will make all OnePlus TVs locally including the Q and the U series. \u201cIt is a massive investment from us to be closer to the market,\u201d Nakra said. He, however, didn\u2019t reveal manufacturing related investment size.
OnePlus already manufactures its entire smartphone portfolio in India through Oppo\u2019s factory in Greater Noida.
OnePlus has already begun work to build a complete ecosystem play and is in the process of launching connected devices across categories like health, smart lighting, smart speakers, office productivity and automobile.
\u201cWe are moving away from the old appliance world in India to connected devices which have the ability to talk to us. In the new focus areas, OnePlus will have a larger play in India and globally,\u201d Nakra said. \u201cWe are trying very hard to see if we can launch new products around mid-November.\u201d
The company is also building its services business in India, including the OnePlus Pay. \u201cOur R&D is working on OnePlus pay...on the services side, there are a few more initiatives planned for 2021,\u201d Nakra said.
<\/div><\/div>Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"29.0","minfoseo":"29-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1602691963241","minfoseo":"1602691963241"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"GadgetsMarkedReviewed":{"minfo":"0","minfoseo":"0"},"HashCode":{"minfo":"-1022543413","minfoseo":"-1022543413"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"OriginalImageHeightPx":{"minfo":"600.0","minfoseo":"600-0"},"OriginalImageWidthPx":{"minfo":"800.0","minfoseo":"800-0"},"NumberOfCharacters":{"minfo":"3509.0","minfoseo":"3509-0"},"NumberOfWords":{"minfo":"586.0","minfoseo":"586-0"},"key":[{"keyid":"9184481","value":"OnePlus 8T","smid":"0","keynameseo":"OnePlus-8T","keytype":"","keycount":"totalcount","weightage":"100"},{"keyid":"2210217","value":"oneplus","smid":"0","keynameseo":"oneplus","keytype":"","keycount":"totalcount","weightage":"80"},{"keyid":"9633450","value":"navnit nakra","smid":"0","keynameseo":"navnit-nakra","keytype":"","keycount":"totalcount","weightage":"60"},{"keyid":"6354775","value":"Smartphones","smid":"0","keynameseo":"Smartphones","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"169786","value":"smart TV","smid":"0","keynameseo":"smart-TV","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"2911024","value":"OnePlus smartphones","smid":"0","keynameseo":"OnePlus-smartphones","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"7001671","value":"oneplus smart tv","smid":"0","keynameseo":"oneplus-smart-tv","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"2613562","value":"OnePlus India","smid":"0","keynameseo":"OnePlus-India","keytype":"","keycount":"totalcount","weightage":"20"}],"authorsplit":{"author":{"artau":"Danish Khan","aunameseo":"danish-khan","artauid":"479206691","artauemail":"danish.khan@timesinternet.in","auFullName":"Danish Khan","pubname":"ETTelecom","designame":"Assistant Editor - Telecom","audetailsxml":{"authordetails":[],"details":{"detail":[{"@attributes":{"type":"occupation"}},{"@attributes":{"type":"beat"}}]}},"aulinksxml":{"links":{"link":{"twitter":[],"facebook":[],"googlePlusUrl":[],"contributorUrl":[]}}},"auagencyid":"88675626","auagencyname":"ETTelecom","autype":"GENERAL"}},"similarlytagged":[{"msid":"84674120","stname":"OnePlus management investing more after Oppo integration; expansion continuing: India chief strategy officer","artsyn":"OnePlus and Oppo had last year integrated research and development teams in China after Pete Lau, founder of OnePlus, took additional responsibilities to oversee product strategy for both the brands.","seolocation":"telecomnews\/oneplus-management-investing-more-after-oppo-integration-expansion-continuing-india-chief-strategy-officer","seolocationalt":"OnePlus management investing more after Oppo integration; expansion continuing: India chief strategy officer","url_seo":"oneplus-management-investing-more-after-oppo-integration-expansion-continuing-india-chief-strategy-officer"},{"msid":"79002564","stname":"OnePlus 8T Cyberpunk 2077 Limited Edition smartphone launched","artsyn":"OnePlus has launched the Cyberpunk 2077 Limited Edition of its flagship smartphone -- OnePlus 8T in China. 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BSNL视人力资源转型为转折点
