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一加管理层在Oppo整合后加大投资;印度首席战略官继续扩张

一加和Oppo去年在中国整合了研发团队，此前一加创始人刘銮雄(Pete Lau)承担了更多责任，负责监督这两个品牌的产品战略。

一加管理层在Oppo整合后加大投资;印度首席战略官继续扩张
新德里:高端手机制造商一加在进一步融入中国市场后，中国的管理层正在加大投资力度OPPO印度一位高管表示，目前正考虑在人力资源、零售和制造业领域进一步扩张。

“总部正在印度加大投资，无论是提高就业率，还是将制造业从手机扩展到电视……还有零售投资，”副总裁、首席战略官兼印度销售主管Navnit Nakra说，OnePlus印度在一次互动中告诉ET。

“管理层一直支持印度业务的增长。任何全球性的新产品、新服务或新想法，管理层都希望印度先体验一下。来自总部和CEO的能量更大，”Nakra补充道。

一加和Oppo去年在中国整合了研发团队皮特刘他还承担了监督这两个品牌产品战略的额外职责。今年6月，一加决定进一步与Oppo整合，以简化运营并利用额外的共享资源。

Nakra表示，一加没有改变战略，将继续在印度和全球范围内实施产品多元化战略。在此基础上，该公司正在为手机、智能电视和互联网络构建一个完整的生态系统设备以可承受性为关键因素，扩大其目标市场。

本周早些时候，该公司推出了Nord 2 5G，扩大了中档Nord阵容。“我们未来的设备将跨价格类别提供核心Nord体验。我们还将投入充足的资源，让一加手机的用户体验更便捷OnePlus北部排队，”他说。

一加也开始积极努力加强其印度团队。Nakra说，该公司今年在当地直接和间接创造了40%的就业机会，包括零售和服务业。

他补充说:“一加通过积极的校园安置工作，在印度理工学院、isb和nit等大学招收了几名年轻毕业生，以培养印度的年轻人才。”

在2021年第一季度，一加在一加诺德和一加的推动下增长了300%以上OnePlus 8 t根据Counterpoint的季度报告。

Nakra表示，生态系统对该品牌的印度战略至关重要，智能电视是最重要的类别。“这非常重要。未来几年，将有1 - 1.2亿家庭将普通电视升级为智能电视。潜力巨大。”

该品牌目前正在为即将到来的节日季节做准备，尽管它目前正在满足被压抑的高需求。“已经出现了一种健康的认知。第四季度对包括我们在内的整个行业都至关重要。”

读也

一加承认，应用程序节流是为了“提高”设备性能

一加与联发科合作，为Nord 2 5G带来旗舰芯片组

一加将继续线下零售扩张，并寻求投资超过4亿卢比，在班加罗尔开发一家新的体验店。此前，该公司宣布今年将在印度进行10亿卢比的线下扩张。

“我们计划到今年为止拥有100多个体验中心(包括售货亭和体验店)。到2022年初，我们还将把服务网络扩展到印度150个城市。”


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\"OnePlus<\/figure>NEW DELHI: Premium handset maker OnePlus<\/a>\u2019s management is investing more after its further integration into Oppo<\/a> and is now looking at further expansion in the areas of manpower, retail and manufacturing, a top India executive said.

\u201cThe HQ is investing more in India, whether it is higher employment or expanding manufacturing from the phone to TVs...there is the the retail investment,\u201d Navnit Nakra, Vice President, Chief Strategy Officer and Head of India Sales, OnePlus India<\/a> told ET in an interaction.

\u201cThe management has been supportive of the India growth. Any new product, service or Idea that gets conceived globally, management would like India to experience that first. There is more energy from HQ and the CEO,\u201d Nakra added.

<\/div><\/div>OnePlus and Oppo had last year integrated research and development teams in China after Pete Lau<\/a>, founder of OnePlus, took additional responsibilities to oversee product strategy for both the brands. In June this year, OnePlus decided to further integrate with Oppo to streamline operations and capitalise on additional shared resources.

Nakra said that OnePlus hasn\u2019t changed its strategy and will continue with its product diversification strategy in India and globally. Under this, the company is building a complete ecosystem for handsets, smart TVs and connected devices<\/a> with affordability as the key factor to broaden its addressable market.

Earlier this week, the company expanded its mid-range Nord lineup with the launch of Nord 2 5G. \u201cOur future devices will deliver the core Nord experience across price categories. we will also dedicate ample resources to making a great OnePlus experience more accessible through the OnePlus Nord<\/a> line,\u201d he said.

OnePlus has also started actively working towards strengthening its India team. Nakra said that the company generated 40% more jobs locally, both direct and indirect in nature - including retail and service this year.

\u201cOnePlus on boarded several young graduates through active campus placement efforts across colleges including IITs, ISBs, and NITs, to foster young talent in India,\u201d he added.

<\/div><\/div>In Q1 2021, OnePlus grew more than 300% growth driven by the OnePlus Nord and OnePlus 8T<\/a> shipments, as per Counterpoint\u2019s quarterly report.

Nakra said the ecosystem play will be crucial to the brand\u2019s India strategy with smart TV being the most important category. \u201cIt is very important. In the coming years, 100-120 million families will upgrade their regular TVs with smart TVs. There\u2019s a huge potential.\u201d

The brand is now preparing for the upcoming festive season even though it is currently catering to the high pent-up demand. \u201cThere is a healthy uptake already. Q4 is critical for the entire industry including us,\u201d he said.

Read also<\/h3>
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OnePlus admits app throttling to 'improve' device performance<\/h4><\/a><\/div>
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OnePlus teams up with MediaTek for bringing flagship chipset to Nord 2 5G<\/h4><\/a><\/div><\/div>
OnePlus will continue with its offline retail expansion and is looking to invest over Rs 40 crores towards developing a new experience store in Bangalore. It had previously announced Rs 100 crore towards offline expansion in India for this year.

\u201cWe plan to have 100+ Experience Centers (including kiosks and experience stores) by this year. We will also expand our service network to 150 cities across India by early 2022,\u201d he added.

<\/div><\/div>
Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"27.0","minfoseo":"27-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1627034741537","minfoseo":"1627034741537"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"GadgetsMarkedReviewed":{"minfo":"0","minfoseo":"0"},"HashCode":{"minfo":"-957910309","minfoseo":"-957910309"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"NumberOfCharacters":{"minfo":"3186.0","minfoseo":"3186-0"},"NumberOfWords":{"minfo":"504.0","minfoseo":"504-0"},"key":[{"keyid":"2210217","value":"oneplus","smid":"0","keynameseo":"oneplus","keytype":"","keycount":"totalcount","weightage":"100"},{"keyid":"2422604","value":"Pete Lau","smid":"0","keynameseo":"Pete-Lau","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"2664134","value":"Oppo smartphones","smid":"0","keynameseo":"Oppo-smartphones","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"2034172","value":"Oppo India","smid":"0","keynameseo":"Oppo-India","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"1731609","value":"Oppo","smid":"0","keynameseo":"Oppo","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"11589686","value":"OnePlus Nord 2 5G","smid":"0","keynameseo":"OnePlus-Nord-2-5G","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"9374259","value":"oneplus nord","smid":"0","keynameseo":"oneplus-nord","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"2613562","value":"OnePlus India","smid":"0","keynameseo":"OnePlus-India","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"9184481","value":"OnePlus 8T","smid":"0","keynameseo":"OnePlus-8T","keytype":"","keycount":"totalcount","weightage":"20"}],"authorsplit":{"author":{"artau":"Danish Khan","aunameseo":"danish-khan","artauid":"479206691","artauemail":"danish.khan@timesinternet.in","auFullName":"Danish Khan","pubname":"ETTelecom","designame":"Assistant Editor - Telecom","audetailsxml":{"authordetails":[],"details":{"detail":[{"@attributes":{"type":"occupation"}},{"@attributes":{"type":"beat"}}]}},"aulinksxml":{"links":{"link":{"twitter":[],"facebook":[],"googlePlusUrl":[],"contributorUrl":[]}}},"auagencyid":"88675626","auagencyname":"ETTelecom","autype":"GENERAL"}},"similarlytagged":[{"msid":"96267039","stname":"Homegrown brands dominating Rs 60,000-crore accessories space","artsyn":"Among the top five wearable brands in India, the top three are Indian brands\u2014 Imagine Marketing (BoAt) with over 32%, Nexxbase (Noise) with nearly 14% share, and Fire-Boltt with nearly 9% share, which have cornered almost 55% combined share of the market, according to IDC India. 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health consciousness","artsyn":"A report by market research firm Counterpoint on Tuesday night said ecommerce festive season sales made India the largest smartwatch market in the world by volume, surpassing the United States.","seolocation":"telecomnews\/indian-smartwatch-sales-surge-on-festive-push-health-consciousness","seolocationalt":"Indian smartwatch sales surge on festive push, health consciousness","url_seo":"indian-smartwatch-sales-surge-on-festive-push-health-consciousness"},"95878409":{"msid":"95878409","stname":"OnePlus to foray into monitor segment in India","artsyn":"OnePlus in a statement on Wednesday said it will launch two monitors \u2013 OnePlus Monitor X 27 and OnePlus Monitor E 24 \u2013 with a screen size of 27-inch and 24-inch, respectively.","seolocation":"telecomnews\/oneplus-to-foray-into-monitor-segment-in-india","seolocationalt":"OnePlus to foray into monitor segment in 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steady 60FPS in top mobile games along with the highest gaming visual quality.","seolocation":"telecomnews\/oppo-says-upcoming-find-x-flagship-smartphones-to-come-with-snapdragon-8-gen-2-chipset","seolocationalt":"Oppo says upcoming Find X flagship smartphones to come with Snapdragon 8 Gen 2 chipset","url_seo":"oppo-says-upcoming-find-x-flagship-smartphones-to-come-with-snapdragon-8-gen-2-chipset"},"95457596":{"msid":"95457596","stname":"India wearable market logs 75-million-unit shipments in first nine months of 2022: IDC","artsyn":"Smartwatch was the fastest growing category with shipments up by 178.8% year-over-year in Q3 to over 12 million units, whereas the wristband category declined the sharpest by 80.8%. Earwear recorded a healthy 33.6% growth, as per IDC data.","seolocation":"telecomnews\/india-wearable-market-logs-75-million-unit-shipments-in-first-nine-months-of-2022-idc","seolocationalt":"India wearable market logs 75-million-unit shipments in first nine months of 2022: IDC","url_seo":"india-wearable-market-logs-75-million-unit-shipments-in-first-nine-months-of-2022-idc"},"95403143":{"msid":"95403143","stname":"5G smartphone shipments in India up 30% YoY but overall mkt falls in Q3: CMR","artsyn":"Samsung and OnePlus led the 5G segment with a 23% and 15% market share, respectively, in the quarter ended September.","seolocation":"telecomnews\/5g-smartphone-shipments-in-india-up-30-yoy-but-overall-mkt-falls-in-q3-cmr","seolocationalt":"5G smartphone shipments in India up 30% YoY but overall mkt falls in Q3: CMR","url_seo":"5g-smartphone-shipments-in-india-up-30-yoy-but-overall-mkt-falls-in-q3-cmr"},"95256070":{"msid":"95256070","stname":"Mobile startup ControlZ to open smartphone repair facility in Gurgaon with $2 million investment","artsyn":"The facility is spread over 20,000 sq. ft. and houses a fully integrated hi-tech facility that would be completely powered with solar energy and will enable it to increase the production capacity by 6,00,000 units per annum, said ControlZ in a statement. 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