NEW DELHI: OnePlus<\/a> said that it expects 30% handset sales to come from offline channel by next year, having initiated an aggressive offline expansion<\/a> to further drive the growth. The Chinese handset brand has also cemented its premium leadership in the July-September quarter with 35% market share. OnePlus表示,手机销售,预计30%来自线下渠道到明年,在发起咄咄逼人的离线扩张,进一步推动经济增长。 新德里消息:OnePlus表示,预计30%手机销售在明年来自线下渠道,积极发起离线扩张进一步推动经济增长。中国手机品牌也巩固了其高端领导7 - 9月当季以35%的市场份额。
“We are ahead of our sales target this year compared to last year. Now, the focus is on a lot of extending offline and service centers,” Vikas Agarwal<\/a>, General Manager, OnePlus India, told ET. “We are now among the top five brands in terms of revenue share, and contribute 4% of the overall industry’s value.”
He, however, didn’t share the sales target for 2019.
\n \n ![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
As per Counterpoint<\/a>, OnePlus was followed by Samsung<\/a> at 23% and Apple<\/a> at 22% market shares, respectively in the third quarter.
Agarwal said that the next phase of growth will be driven by the offline channel expansion, which started in the third quarter. OnePlus currently has 2000 offline touchpoints largely through large format retail stores through its partnership with 10 retail chains and own exclusive experience store.
“We are investing in offline expansion and are setting up own offline stores. We are looking to have company-owned 30 stores soon, up from 20 currently. We aim to open 100 exclusive stores…offline is a new opportunity for us,” Agarwal said, adding that the brand will have 5000 offline touchpoints before 2020 calendar year-end in 50 cities.
“We are aiming for a larger offline share. Online continues to be the dominant sales channel, but offline will be contributing around 30-40% in sales by next year.”
OnePlus also plans to open its largest experience center in Hyderabad soon, spanning across 16,000 square feet.
As per Counterpoint Research’s third-quarter data, OnePlus’s sales grew 95% on a yearly basis. Apple, on the other hand, saw 45% growth, while Samsung saw 35% yearly growth.
With OnePlus 7T and OnePlus 7T Pro, OnePlus witnessed its highest ever recorded shipment sales –0.74 million – in the third quarter, up from 0.66 million units in Q2 and 0.24 million unit sales in Q1.
This has been the highest recorded shipment by a premium smartphone brand in the last three years. Moreover, it was the only premium smartphone brand to surpass 0.5 million shipment mark this quarter and achieve record sales growth, Agarwal said.
The overall market's average selling price witnessed a healthy growth with 20% yearly growth this year, and is expected to hit $200 early next year from almost $140 three years ago, Counterpoint data revealed.
Agarwal said that the company’s growth was higher than the industry growth for the premium market. OnePlus grew even faster in the ultra-premium (Rs 45,000 and above) segment and cornered 43% market share, as per Counterpoint data.
“The main growth driver was the brand recall…we have emerged as an alternative in the premium segment. A lot of people are upgrading from other brands while existing OnePlus users are also upgrading,” Agarwal said, adding that the dual product strategy helped the brand in acquiring new users.
As compared to last year, OnePlus had two smartphones for the festive season –OnePlus 7 and 7 Pro. It had in September launched its latest smartphone, 7T, in September to further drive sales in the market.
Agarwal said that aggressive foray into the offline channel will help OnePlus maintain its growth in the fourth quarter, whereas bigger impact will be seen next year. “Q4 is a slower quarter but we will be able to sustain growth due to offline expansion... we have promotional event planned as well.”
OnePlus forayed into smart TV market recently, and is now exploring other Internet of Things (IoT) categories for the Indian market.
\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n\n
Curious about future of IoT in India? Let the experts be your guide,<\/strong> Click Here<\/a>
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从离线OnePlus眼睛30%的销售;探索新的物联网类别
“我们之前,我们今年的销售目标与去年相比。现在,重点是很多扩展离线和服务中心,“维阿加瓦尔总经理,OnePlus印度,告诉等。“我们现在在五大品牌的收入份额,而贡献4%的整个行业的价值。”
然而,他没有分享2019年的销售目标。
按对位法,OnePlus紧随其后三星为23%,苹果在第三季度分别以22%的市场份额。
阿加瓦尔表示,下一阶段的增长将由线下渠道扩张,在第三季开始。OnePlus目前有2000离线接触点主要通过大型格式与10个零售连锁店和零售店通过其合作的独家体验店。
“我们在线下扩张和投资建立自己的离线商店。我们希望公司30家不久,目前20。我们的目标是独家开100家门店…离线对我们来说是一个新的机会,”阿加沃说,该品牌将有5000个离线接触点在2020日历年底前50个城市。
“我们的目标是更大的离线份额。在线仍然是主要的销售渠道,但离线将贡献约30 - 40%的销售在明年。”
最大OnePlus还计划开放体验中心在海德拉巴很快,拱的跨度为16000平方英尺。
根据对比研究的第三季度数据,OnePlus的销售每年增长95%。苹果,另一方面,看到增长45%,而三星看到每年增长35%。
OnePlus 7 t和OnePlus 7 t Pro, OnePlus目睹有史以来最高销售货物-074万年第三季度,从066万年第二季度和024万年第一季度销量。
这是最高记录货物的高端智能手机品牌在过去三年。此外,它是唯一的高端智能手机品牌超过050万本季度装运标记,实现创纪录的销售增长,阿加沃说。
整体市场的平均售价目睹了健康的增长每年以20%的增长,今年有望达到200美元,明年初从近140美元三年前,对位数据显示。
Agarwal说,该公司的增长高于行业增长的高端市场。OnePlus增长更快的极品(Rs 45000及以上)段,占据了43%的市场份额,按对应的数据。
“主要的增长动力品牌回忆…我们已成为另一个溢价部分。很多人都从其他品牌而升级现有OnePlus用户也升级,”阿加沃说,双重产品策略帮助品牌在获取新用户。
相比去年,OnePlus有两个节日期间的智能手机-OnePlus 7和7个专业。9月推出了其最新的智能手机,9月7 t,在市场上进一步推动销售。
阿加瓦尔说,积极进军线下渠道将帮助OnePlus维持其增长在第四季度,而明年将看到更大的影响。“第四季度是一个季度放缓但我们将能够维持增长由于离线扩张……我们有促销活动计划。”
OnePlus尝试进入智能电视市场最近,,现在她正在寻求其他物联网(物联网)类别为印度市场。
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NEW DELHI: OnePlus<\/a> said that it expects 30% handset sales to come from offline channel by next year, having initiated an aggressive offline expansion<\/a> to further drive the growth. The Chinese handset brand has also cemented its premium leadership in the July-September quarter with 35% market share.
“We are ahead of our sales target this year compared to last year. Now, the focus is on a lot of extending offline and service centers,” Vikas Agarwal<\/a>, General Manager, OnePlus India, told ET. “We are now among the top five brands in terms of revenue share, and contribute 4% of the overall industry’s value.”
He, however, didn’t share the sales target for 2019.
\n \n
As per Counterpoint<\/a>, OnePlus was followed by Samsung<\/a> at 23% and Apple<\/a> at 22% market shares, respectively in the third quarter.
Agarwal said that the next phase of growth will be driven by the offline channel expansion, which started in the third quarter. OnePlus currently has 2000 offline touchpoints largely through large format retail stores through its partnership with 10 retail chains and own exclusive experience store.
“We are investing in offline expansion and are setting up own offline stores. We are looking to have company-owned 30 stores soon, up from 20 currently. We aim to open 100 exclusive stores…offline is a new opportunity for us,” Agarwal said, adding that the brand will have 5000 offline touchpoints before 2020 calendar year-end in 50 cities.
“We are aiming for a larger offline share. Online continues to be the dominant sales channel, but offline will be contributing around 30-40% in sales by next year.”
OnePlus also plans to open its largest experience center in Hyderabad soon, spanning across 16,000 square feet.
As per Counterpoint Research’s third-quarter data, OnePlus’s sales grew 95% on a yearly basis. Apple, on the other hand, saw 45% growth, while Samsung saw 35% yearly growth.
With OnePlus 7T and OnePlus 7T Pro, OnePlus witnessed its highest ever recorded shipment sales –0.74 million – in the third quarter, up from 0.66 million units in Q2 and 0.24 million unit sales in Q1.
This has been the highest recorded shipment by a premium smartphone brand in the last three years. Moreover, it was the only premium smartphone brand to surpass 0.5 million shipment mark this quarter and achieve record sales growth, Agarwal said.
The overall market's average selling price witnessed a healthy growth with 20% yearly growth this year, and is expected to hit $200 early next year from almost $140 three years ago, Counterpoint data revealed.
Agarwal said that the company’s growth was higher than the industry growth for the premium market. OnePlus grew even faster in the ultra-premium (Rs 45,000 and above) segment and cornered 43% market share, as per Counterpoint data.
“The main growth driver was the brand recall…we have emerged as an alternative in the premium segment. A lot of people are upgrading from other brands while existing OnePlus users are also upgrading,” Agarwal said, adding that the dual product strategy helped the brand in acquiring new users.
As compared to last year, OnePlus had two smartphones for the festive season –OnePlus 7 and 7 Pro. It had in September launched its latest smartphone, 7T, in September to further drive sales in the market.
Agarwal said that aggressive foray into the offline channel will help OnePlus maintain its growth in the fourth quarter, whereas bigger impact will be seen next year. “Q4 is a slower quarter but we will be able to sustain growth due to offline expansion... we have promotional event planned as well.”
OnePlus forayed into smart TV market recently, and is now exploring other Internet of Things (IoT) categories for the Indian market.
\n\t\n\t\n\t\n\t\n\n\n\n\n\n\n\n\n\n
Curious about future of IoT in India? Let the experts be your guide,<\/strong> Click Here<\/a>
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