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“India is still the most important market for India. With the diverse products, we have seen amazing traction within India, and that's the focus there is never going to go away. India is still going to be a primary focus,” Jeff Norris<\/a>, head of integrated marketing and communications at OnePlus told ET.
“India has a lot of attention on it from HQ level and ensuring that we're driving the right feature set, the right products and again meeting the needs of our customers within India,” he added.
The executive said that OnePlus continues to operate independently after its integration with Oppo<\/a>. “We have the ability to make the choices to ensure OnePlus is meeting the needs of our customers. We will continue to do that across the product portfolio.”
Norris said that the global smartphone industry is going through an interesting time with new players entering at a time when there have been exits. “...we're really focused on what we are doing to benefit the brand and making sure we're driving not just the innovation on the hardware side, but innovation on the software side.”
His comments came at a time when former OnePlus co-founder Carl Pei’s Nothing brand launched its first ever smartphone.
Norris, however, said that OnePlus never reacts to competition and is focused on following what is best for its consumers.
He added that the company will continue to drive efforts in areas like 5G and the Internet of Things (IoT) ecosystem.