$\"\"$ KOLKATA: OnePlus<\/a>, the country’s second-largest premium smartphone maker, will be expanding its offline<\/a> presence in top eight cities of the country where it plans to set up authorised brand stores and also grow presence in the Tata-owned Croma<\/a> chain of electronic stores, a senior company executive said.
\n
Vikas Agarwal<\/a>, OnePlus’ general manager for India, said the brand has decided to expand offline presence since the pilot with the Bengaluru experience store showed that growth rate was faster in the city since consumers can touch-and-feel the product. Till lately, OnePlus used to sell primarily through Amazon which it will continue.
\n
\nThe experience stores are built over 5,000 plus square feet of space, while the authorised brand stores will come up over 1,000-1,500 square feet. OnePlus will soon set up authorised brand stores in markets like Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, Kolkata and Ahmedabad. It currently operates one such outlet in Mumbai. It is also looking for locations for experience stores in Delhi and Mumbai.
\n
\nAgarwal said the OnePlus brand is now available in only 20 outlets of Croma but the company intends to launch them in over 100 outlets of the chain. He said the company is exploring similar partnership with other large format consumer electronics and cellphone retailers in the country who can provide good experience to the consumers.
\n
\nOnePlus operates in the Rs 30,000-plus smartphone segment, which is growing at 30% annually and accounts for 3.5% of the country’s total smartphone market. Its main competitors are Apple and Samsung.
\n
\nAs per data from market trackers IDC and Counterpoint Research, OnePlus was the second largest brand in the premium segment after Apple in the October-December quarter, thereby becoming the largest premium Android smartphone maker in India. As per Counterpoint’s last quarter result, Apple had 47% share in the premium segment followed by OnePlus with 25% share and Samsung with 17.6% share. OnePlus overtook Samsung in the July-September quarter.
\n
\nIndia is the largest market for OnePlus, having accounted for over 35% of its global sales of $1.4-billion in 2017, when its global sales had doubled. Agarwal refused to share financials details but said OnePlus will continue with its strategy of launching one flagship smartphone model a year.
\n
\n
\n\n<\/body>","next_sibling":[{"msid":62940980,"title":"Why WhatsApp's entry into payment arena could change Indian banking forever","entity_type":"ARTICLE","link":"\/news\/why-whatsapps-entry-into-payment-arena-could-change-indian-banking-forever\/62940980","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"seoschemas":false,"msid":62941048,"entity_type":"ARTICLE","title":"OnePlus to expand offline footprint, to sell devices via Croma","synopsis":"The brand has decided to expand offline presence since the pilot with the Bengaluru experience store showed that growth rate was faster in the city since consumers can touch-and-feel the product.","titleseo":"telecomnews\/oneplus-to-expand-offline-footprint-to-sell-devices-via-croma","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=250&height=250&imgsize=39503","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2018-02-16 08:52:33","lastupd":"2018-02-16 08:53:53","breadcrumbTags":["oneplus","offline","premium smartphones","Devices","Vikas Agarwal","OnePlus Store","Croma"],"secinfo":{"seolocation":"telecomnews\/oneplus-to-expand-offline-footprint-to-sell-devices-via-croma"}}" data-authors="[" writankar mukherjee"]" data-category-name="" data-category_id="" data-date="2018-02-16" data-index="article_1">

OnePlus扩大线下足迹,出售设备通过八分音符

品牌已决定扩大线下存在自班加罗尔的飞行员的经验存储显示增长速度快于城市由于消费者可以触摸体验产品。

Writankar穆克吉,
等局

更新于2018年2月16日08:53点坚持

加尔各答:OnePlus全国第二大高端智能手机制造商,将扩大离线在前八名的城市国家,它还计划建立授权品牌商店和在Tata-owned生长八分音符链的电子商店,公司一位高管说。

维阿加瓦尔印度,总经理说,OnePlus以来已经决定扩大线下品牌班加罗尔的飞行员的经验存储显示,增长速度更快的城市由于消费者可以触摸体验产品。直到最近,OnePlus用来销售主要通过亚马逊将继续。

体验店是建于5000 +平方英尺的空间,而授权品牌商店会在1000 - 1500平方英尺。OnePlus很快就会建立授权品牌店市场德里,孟买,班加罗尔,海德拉巴,浦那、钦奈、加尔各答和艾哈迈达巴德。目前运营这样一个出口在孟买。也找地方体验店在德里和孟买。

Agarwal说OnePlus品牌现在可以在只有20个网点的八分音符,但公司打算推出超过100家的连锁店。他表示,该公司正在探索类似的伙伴关系与其他大型格式消费电子和手机零售商谁可以为消费者提供有益经验。

OnePlus Rs 30000 - +智能手机市场运作,每年以30%的速度增长,占该国总智能手机市场的3.5%。它的主要竞争对手苹果和三星。

按市场追踪IDC的数据,对比研究,OnePlus是第二大品牌溢价部分在去年第四季度苹果之后,从而成为印度最大的高端安卓智能手机制造商。按对应的最后一个季度的结果,高档车市场中的苹果47%的市场份额紧随其后的是OnePlus分享和三星17.6%的份额为25%。OnePlus超越三星在7 - 9月一季。

OnePlus印度是最大的市场,占超过35%的2017年全球销售额达1.4美元,当其全球销售额翻了一番。Agarwal拒绝分享财务细节,但表示OnePlus将继续推出一个旗舰智能手机模型的策略。

发布于2018年2月16日08:52点坚持

$\"\"$ KOLKATA: OnePlus<\/a>, the country’s second-largest premium smartphone maker, will be expanding its offline<\/a> presence in top eight cities of the country where it plans to set up authorised brand stores and also grow presence in the Tata-owned Croma<\/a> chain of electronic stores, a senior company executive said.
\n
Vikas Agarwal<\/a>, OnePlus’ general manager for India, said the brand has decided to expand offline presence since the pilot with the Bengaluru experience store showed that growth rate was faster in the city since consumers can touch-and-feel the product. Till lately, OnePlus used to sell primarily through Amazon which it will continue.
\n
\nThe experience stores are built over 5,000 plus square feet of space, while the authorised brand stores will come up over 1,000-1,500 square feet. OnePlus will soon set up authorised brand stores in markets like Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, Kolkata and Ahmedabad. It currently operates one such outlet in Mumbai. It is also looking for locations for experience stores in Delhi and Mumbai.
\n
\nAgarwal said the OnePlus brand is now available in only 20 outlets of Croma but the company intends to launch them in over 100 outlets of the chain. He said the company is exploring similar partnership with other large format consumer electronics and cellphone retailers in the country who can provide good experience to the consumers.
\n
\nOnePlus operates in the Rs 30,000-plus smartphone segment, which is growing at 30% annually and accounts for 3.5% of the country’s total smartphone market. Its main competitors are Apple and Samsung.
\n
\nAs per data from market trackers IDC and Counterpoint Research, OnePlus was the second largest brand in the premium segment after Apple in the October-December quarter, thereby becoming the largest premium Android smartphone maker in India. As per Counterpoint’s last quarter result, Apple had 47% share in the premium segment followed by OnePlus with 25% share and Samsung with 17.6% share. OnePlus overtook Samsung in the July-September quarter.
\n
\nIndia is the largest market for OnePlus, having accounted for over 35% of its global sales of $1.4-billion in 2017, when its global sales had doubled. Agarwal refused to share financials details but said OnePlus will continue with its strategy of launching one flagship smartphone model a year.
\n
\n
\n\n<\/body>","next_sibling":[{"msid":62940980,"title":"Why WhatsApp's entry into payment arena could change Indian banking forever","entity_type":"ARTICLE","link":"\/news\/why-whatsapps-entry-into-payment-arena-could-change-indian-banking-forever\/62940980","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"seoschemas":false,"msid":62941048,"entity_type":"ARTICLE","title":"OnePlus to expand offline footprint, to sell devices via Croma","synopsis":"The brand has decided to expand offline presence since the pilot with the Bengaluru experience store showed that growth rate was faster in the city since consumers can touch-and-feel the product.","titleseo":"telecomnews\/oneplus-to-expand-offline-footprint-to-sell-devices-via-croma","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=250&height=250&imgsize=39503","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2018-02-16 08:52:33","lastupd":"2018-02-16 08:53:53","breadcrumbTags":["oneplus","offline","premium smartphones","Devices","Vikas Agarwal","OnePlus Store","Croma"],"secinfo":{"seolocation":"telecomnews\/oneplus-to-expand-offline-footprint-to-sell-devices-via-croma"}}" data-news_link="//www.iser-br.com/news/oneplus-to-expand-offline-footprint-to-sell-devices-via-croma/62941048">

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OnePlus扩大线下足迹,出售设备通过八分音符

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