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一加(OnePlus)将在印度探索新的制造业投资:创始人刘銮雄(Pete Lau
“我们的全球业务对我们来说仍然非常重要。虽然我们在过去几年里一直在扩张，但印度仍将是我们品牌和产品供应的重点市场。我们优先考虑当前所有的市场，我们所有的用户对我们都同等重要，”一加创始人刘銮銮在接受ET采访时表示。
新德里:中国手机制造商一加该公司表示，将在印度探索新的制造业投资，尽管该公司在全球扩张，但东南亚国家仍是其“关键”重点市场。
“我们的全球业务对我们来说仍然非常重要。虽然我们在过去几年里一直在扩张，但印度仍将是我们品牌和产品供应的重点市场。我们优先考虑当前所有的市场，我们所有的用户对我们都同等重要，”一加创始人刘銮銮在接受ET采访时表示。
印度地区首席执行官兼负责人Navnit NakraOnePlus印度他说，印度是其全球最大的市场之一，并致力于长期可持续的增长道路。我们将继续信守这一承诺，并将探索在印度的制造业投资。”
该品牌最近进军IT外围设备领域，推出了显示器，还将推出键盘。它之前发布过TWS音频、智能手表和智能手环。
刘炽平表示，一加与相对应的人帮助公司更好地将资源最大化。“Oppo为一加提供了大量的研发资源和技术，这些资源和技术将出现在一加未来的设备中。”
但他重申，一加将在产品规划、品牌主张和营销层面保持自己的鲜明特色，并继续独立运营。
一加计划进一步扩大其在印度市场的零售足迹。今年早些时候，OnePlus在印度推出了世界上最大的OnePlus体验店OnePlus Boulevard，旨在将OnePlus的优质品牌体验扩展到零售领域。
Counterpoint称，智能手机市场收入在22年第三季度下降3%，至1000亿美元左右
“5G手机的收入贡献超过800亿美元，达到了全球手机收入的80%，高于去年第三季度的69%。在同一时期，LTE手机的收入贡献下降了10%，至190亿美元，”高级分析师Harmeet Singh Walia说。
根据Counterpoint Research最新的2022年第三季度印度智能手机型号跟踪报告，一加在2022年第三季度在3万至4.5万卢比和2万至3万卢比的5G智能手机出货量方面处于领先地位。就5G总出货量而言，一加位居第二。
在Nord CE 2系列和Nord 2T的推动下，一加在2022年第三季度同比增长35%。该品牌在高端市场(3万卢比及以上)仍排名第三。一加在Nord投资组合的推动下，引领了2万至3万卢比的价格区间。
在被问及该品牌是否会同样专注于中高端市场时，刘德华表示，“我们以专注于以合理的价格为我们的社区提供高品质的性能和卓越的技术而闻名。此外，我们始终必须优先考虑用户的需求。因此，我们将继续推出价格具有竞争力的中高端产品，并将在未来一年继续这样做。”
如果中国的新冠疫情持续下去，印度手机出货量可能会受到影响
“如果这种情况再持续三周，我们可能会看到严重依赖中国工厂零部件的智能手机品牌的零部件供应中断，”市场研究公司TechArc首席分析师费萨尔·卡沃萨(Faisal Kawoosa)说。
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<\/figure>NEW DELHI: Chinese handset maker OnePlus<\/a> said that it will explore new manufacturing investments in India as the Southeast Asian country continues to be its \u201ckey\u201d focus market despite expansion across the world.
\u201cOur global presence continues to be extremely important to us. While we have seen expansion over the last few years, India will continue to be a key focus market for the brand as well as for our product offerings. We prioritize all our current markets, and all our users matter to us equally,\u201d Pete Lau, Founder of OnePlus told ET in an interview.
Navnit Nakra, CEO and Head of India region, OnePlus India<\/a> said that India is one of its biggest markets worldwide and it is committed to a long-term sustainable growth path. \u201cWe will continue to stay true to this commitment and will explore manufacturing investments in India.\u201d
<\/div><\/div>Currently, the company is making its flagship devices<\/a> in India along with mid-premium smartphones<\/a> and smart TVs<\/a>.
The brand recently forayed into the IT peripherals segment with the launch of its monitors and will also launch its keyboards.It had previously launched TWS<\/a> audio, smartwatch and smartbands in India.
Lau said that OnePlus\u2019 integration with Oppo<\/a> has helped the company to maximize the resources better. \u201cOppo offers OnePlus access to its vast R&D resources and technologies that will be present in future OnePlus devices.\u201d
He, however, reiterated that OnePlus will maintain its own distinctive characteristics at the product planning, brand proposition and marketing levels, and continue to operate independently.
OnePlus has plans to further expand its retail footprint in the Indian market. It earlier this year launched the OnePlus Boulevard, the world\u2019s largest OnePlus experience store in India, with an aim to extend OnePlus\u2019 premium brand experience to the retail front.
The brand recently forayed into the IT peripherals segment with the launch of its monitors and will also launch its keyboards.It had previously launched TWS<\/a> audio, smartwatch and smartbands in India.
Lau said that OnePlus\u2019 integration with Oppo<\/a> has helped the company to maximize the resources better. \u201cOppo offers OnePlus access to its vast R&D resources and technologies that will be present in future OnePlus devices.\u201d
He, however, reiterated that OnePlus will maintain its own distinctive characteristics at the product planning, brand proposition and marketing levels, and continue to operate independently.
OnePlus has plans to further expand its retail footprint in the Indian market. It earlier this year launched the OnePlus Boulevard, the world\u2019s largest OnePlus experience store in India, with an aim to extend OnePlus\u2019 premium brand experience to the retail front.