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By Foo Yun Chee<\/strong>
BRUSSELS: Rules that govern agreements between manufacturers and distributors have been simplified because of the growth of online sales<\/a> and the entry of new players such as online marketplaces, EU<\/a> antitrust regulators said on Tuesday.
The rules, called the Verticals Block Exemption Regulation and the Vertical Guidelines, will go into force on June 1 to replace the current set of rules that expire this month.
The new rules mean it will be easier for buyers to actively approach customers and for suppliers to set different wholesale prices for online and offline sales by the same distributor in order to incentivise or reward investments.
Agreements with sustainability objectives, such as exclusivity obligations to incentivise investments in green energy plants, also get more leeway.
The rules also said criteria imposed by suppliers for online sales should not prevent the effective use of the internet by the buyer or its customers to sell goods or services, an issue which in the past has pitted brand names against online platforms.
Illegal practices under the new rules include preventing a distributor from using an online advertising channel such as search engine advertising or price comparison services to attract customers to its website.
\"The new rules will provide companies with up-to-date guidance that is fit for an even more digitalized decade ahead,\" European Commission<\/a> digital chief Margrethe Vestager<\/a> said in a statement.
Tech lobbying group CCIA criticised the rules, saying they make it easier for big brands and suppliers to discriminate against online sales channels.
\"During the COVID lockdowns, many traditional businesses found their way online. Now the Commission wants them to move back offline again,\" CCIA policy manager Mathilde Adjutor<\/a> said in a statement.
\"With these changes, anticompetitive agreements that would be illegal for big brands and large merchants offline will become effectively legal online,\" she said.
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由Foo Yun Chee
布鲁塞尔:规则控制制造商和经销商之间的协议已经被简化的增长在线销售和新玩家的进入,如在线市场,欧盟反垄断监管机构周二表示。
规则,称为垂直块免税监管和垂直的指导方针,将在6月1日生效,取代目前的规则集,本月到期。
新规则意味着它将买家更容易积极方法客户和供应商设置不同的批发价格线上和线下销售同样的经销商为了激励或回报的投资。
与可持续发展目标的协议,比如排他性义务激励投资绿色能源植物,也有更多的回旋余地。
规则还说网上销售标准由供应商不应阻止互联网的有效使用由买方或其客户销售产品或服务,一个问题,在过去的品牌与网络平台。
违法行为在新规则下包括防止经销商使用在线广告频道如搜索引擎广告或价格比较网站服务来吸引顾客。
“新规则将为企业提供最新的指南,是适合一个更加数字化未来十年,“欧洲委员会数字主管Margrethe Vestager在一份声明中说。
科技游说团体CCIA批评规则,说他们方便大品牌在线销售渠道和供应商的歧视。
“在COVID封锁,许多传统企业网上找到了。现在,委员会希望他们再次离线移动,“CCIA政策经理马蒂尔德Adjutor在一份声明中说。
“随着这些变化,反竞争协议,将非法大品牌和大商人离线在线将成为有效的法律,”她说。
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