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\"\"NEW DELHI: Google<\/a> has announced a strong surge in search around automobiles and auto brands in 2015. The overall search, combining both desktop and smartphone, grew by 40% in 2015. Searches were split equally with 50% of all searches driven by desktop users and the rest through smartphones.
\n
\nThe four metros (Delhi, Mumbai, Chennai and Kolkata) contributed about 35% of all search results around automobiles while the remaining 65% searches emerged from smaller cities and towns. Interestingly, search interest around 'used cars' also saw a strong pickup in 2015, highlighting a growth of over 200% when compared to the previous year.
\n
\nGoogle’s search results reveal that in 2015, Bangalore emerged as the city with the maximum searches in this category, closely followed by Delhi. Among the non-metros, the second highest search results were recorded from Pune, followed by Hyderabad. Interestingly both these cities recorded more searches than Kolkata. Search interest was driven by tier-2 and tier-3 cities. While 30% growth in queries came from tier-2 cities, 25% search queries were from tier-1 cities. The rest or 45% of search queries were from tier-3 or smaller towns.
\n
Based on the early data available for 2016, searches around this year’s Auto Expo<\/a> are almost double when compared to the previous Auto Expo in 2014. New launches and announcements from automakers is expected to further fuel search interest over the next few weeks.
\n
In the run up to the Auto Expo (basis search trends over the last 30 days) Maruti<\/a> continued to capture the top slot in terms of search interest followed closely by Mahindra & Mahindra, with both taking a strong lead over other auto majors (including Honda, Tata, Hyundai<\/a>, Renault<\/a>, Ford, Toyota and Volkswagen).
\n
\n\n<\/body>","next_sibling":[{"msid":50833075,"title":"Need to reinvent and transform in today's age: Virginia Rometty, IBM","entity_type":"ARTICLE","link":"\/news\/need-to-reinvent-and-transform-in-todays-age-virginia-rometty-ibm\/50833075","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":50834706,"entity_type":"ARTICLE","title":"Online search grew by 40% in 2015: Google","synopsis":"Google has announced a strong surge in search around automobiles and auto brands in 2015.","titleseo":"telecomnews\/online-search-grew-by-40-in-2015-google","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"TOI Tech","artdate":"2016-02-03 14:01:50","lastupd":"2016-02-03 15:10:02","breadcrumbTags":["Hyundai","maruti","Internet","Google","Renault","Auto Expo","Google Search"],"secinfo":{"seolocation":"telecomnews\/online-search-grew-by-40-in-2015-google"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2016-02-03" data-index="article_1">

在线搜索在2015年增长了40%:谷歌

谷歌宣布了一个强大的搜索在汽车和汽车品牌激增2015。

  • 更新2016年2月3日下午03:10坚持
新德里消息:谷歌宣布了一个强大的搜索在汽车和汽车品牌激增2015。整个搜索,结合桌面和智能手机,在2015年增长了40%。搜索分割同样有50%的搜索由桌面用户通过智能手机和其他。

四个地铁(德里、孟买、钦奈和加尔各答)贡献了约35%的搜索结果在汽车,而剩下的65%搜索出现在小城市和城镇。有趣的是,搜索兴趣“二手车”也看到一个强大的2015年皮卡,突出相比增长超过200%。

Google的搜索结果显示,2015年,班加罗尔成为最大的城市搜索在这个类别,紧随其后的是印度。non-metros,浦那的第二高的搜索结果都被记录下来,其次是海德拉巴。有趣的是这两个城市搜索记录超过加尔各答。搜索感兴趣的是由二级和三级城市。而30%的增长来自查询二级城市,25%的搜索查询从一级城市。其余45%的搜索查询从3级或更小的城镇。

基于2016年的早期数据,在今年的搜索汽车博览会几乎是两倍相比,前面的汽车在2014年世博会。新启动并公告汽车制造商预计将进一步推动搜索兴趣在未来几周内。

在车展(基础搜索趋势在过去的30天)马鲁蒂继续捕捉榜首的搜索兴趣紧随其后Mahindra & Mahindra,与接管遥遥领先其他汽车专业(包括本田(Honda)、塔塔、现代,雷诺、福特、丰田和大众汽车(Volkswagen)。

  • 发布于2016年2月3日下午02:01坚持
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\"\"NEW DELHI: Google<\/a> has announced a strong surge in search around automobiles and auto brands in 2015. The overall search, combining both desktop and smartphone, grew by 40% in 2015. Searches were split equally with 50% of all searches driven by desktop users and the rest through smartphones.
\n
\nThe four metros (Delhi, Mumbai, Chennai and Kolkata) contributed about 35% of all search results around automobiles while the remaining 65% searches emerged from smaller cities and towns. Interestingly, search interest around 'used cars' also saw a strong pickup in 2015, highlighting a growth of over 200% when compared to the previous year.
\n
\nGoogle’s search results reveal that in 2015, Bangalore emerged as the city with the maximum searches in this category, closely followed by Delhi. Among the non-metros, the second highest search results were recorded from Pune, followed by Hyderabad. Interestingly both these cities recorded more searches than Kolkata. Search interest was driven by tier-2 and tier-3 cities. While 30% growth in queries came from tier-2 cities, 25% search queries were from tier-1 cities. The rest or 45% of search queries were from tier-3 or smaller towns.
\n
Based on the early data available for 2016, searches around this year’s Auto Expo<\/a> are almost double when compared to the previous Auto Expo in 2014. New launches and announcements from automakers is expected to further fuel search interest over the next few weeks.
\n
In the run up to the Auto Expo (basis search trends over the last 30 days) Maruti<\/a> continued to capture the top slot in terms of search interest followed closely by Mahindra & Mahindra, with both taking a strong lead over other auto majors (including Honda, Tata, Hyundai<\/a>, Renault<\/a>, Ford, Toyota and Volkswagen).
\n
\n\n<\/body>","next_sibling":[{"msid":50833075,"title":"Need to reinvent and transform in today's age: Virginia Rometty, IBM","entity_type":"ARTICLE","link":"\/news\/need-to-reinvent-and-transform-in-todays-age-virginia-rometty-ibm\/50833075","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":50834706,"entity_type":"ARTICLE","title":"Online search grew by 40% in 2015: Google","synopsis":"Google has announced a strong surge in search around automobiles and auto brands in 2015.","titleseo":"telecomnews\/online-search-grew-by-40-in-2015-google","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"TOI Tech","artdate":"2016-02-03 14:01:50","lastupd":"2016-02-03 15:10:02","breadcrumbTags":["Hyundai","maruti","Internet","Google","Renault","Auto Expo","Google Search"],"secinfo":{"seolocation":"telecomnews\/online-search-grew-by-40-in-2015-google"}}" data-news_link="//www.iser-br.com/news/online-search-grew-by-40-in-2015-google/50834706">