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Market intelligence firm Counterpoint estimates that e-commerce channels including Amazon, Flipkart and e-stores of large format retailers such as Croma, Vijay Sales<\/a>, Reliance and Sangeetha could altogether corner 53% of the market during October-November this year. International Data Corporation (IDC) said online market share could settle between 46%-50%, which would be the highest ever.
As per IDC India data, online contribution to smartphone sales has been consistently on the rise on an annual basis, having grown to 41.7% in 2019 from 38.4% in 2018. The number touched a record high of 45.4% in June-August and 43.3% in September-December quarters last year--which roughly cover the entire festive season-- driven by multiple online sale festivals, new model launches, and price corrections on a few key models by various brands.
But this is at a cost to the brick and mortar stores.
“Standalone retailers will be the most impacted if sales plunge in the offline channel as they are not very cash-rich entities and operate on periodic credit cycles, manage inventories and get incentives on target fulfilment,” said Tarun Pathak, associate director at Counterpoint.
Read also<\/h4><\/a><\/figure>Oppo suspends production at Greater Noida factory after workers test positive; says all employees being tested<\/a><\/h5><\/div><\/a><\/figure>Lockdown 4.0: E-commerce firms Flipkart, Amazon may finally resume full operations nationally<\/a><\/h5><\/div><\/div><\/div>
However, the hybrid online-to-offline (O2O) model adopted by brands such as Xiaomi and Vivo could save the day for such independent sellers, analysts believe.
“Offline retailers have pivoted their business models, with the O2O mechanism, they have adopted the hyperlocal delivery models. This could act as a shield to offline retailers to some extent,” Pathak said.
In the O2O model, customers can order a phone from their nearest retailer via the brand’s official portal.
“The hybrid channel strategy is the step in the right direction, given the current times, but its success largely depends on the implementation,” said Upasana Joshi, associate research manager at IDC. “It depends on factors such as how many retailers actually digitize and how quickly they do it, and how comfortable customers are with browsing a single brand catalogue”.
While the online-offline tussle continues till today, the online sales numbers have remained strong in the latest quarter i.e. January-March, capturing 43.1% of the market.
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网上角落的大部分智能手机销售与线下:分析师
通过电子商务平台市场专家预测智能手机销量这节日期间捕获超过一半的市场,首次超过线下销售,消费者更喜欢送货上门,而不是店内购物在COVID-19恐慌。
新德里:作为网上销售的智能手机重启,该频道将对消费者选择在Covid的时期。市场专家预测智能手机销量通过电子商务平台这个节日期间捕获超过一半的市场,首次超过线下销售,消费者更喜欢送货上门,而不是在店内购物COVID-19恐慌。
市场情报公司对位法估计,包括亚马逊电子商务渠道,Flipkart公司等大型格式零售商和网店八分音符,Vijay销售,完全依赖和Sangeetha角落在今年的10月53%的市场份额。国际数据公司(IDC)表示,在线市场份额可以稳定在46% - -50%之间,这将是有史以来最高的。
根据IDC数据,印度在线贡献智能手机销量一直在上升在年度基础上,已经从2018年的38.4%增长到2019年的41.7%。数量在6月触及的纪录高位45.4%,去年在September-December季度43.3%——大约覆盖整个节日期间,由多个在线销售节日,推出新的模型,和几个关键价格修正模型通过各种品牌。
但这是在一个成本的砖和迫击炮商店。
“独立的零售商将会最影响如果销售暴跌线下渠道,因为他们不是很现金充裕的实体和操作周期信贷周期,管理库存和得到激励目标实现,”塔伦帕沙克说,副主任在对位。
然而,混合online-to-offline (O2O)模型采用品牌,如小米和体内可以节省一天这样的独立的卖家,分析师认为。
“离线零售商旋转他们的商业模式,O2O机制,他们采用了地方性交付模式。这可能充当盾牌离线零售商在某种程度上,”帕沙克说。
O2O模式,客户可以通过电话从他们最近的零售商品牌的官方门户网站。
“混合渠道策略是正确方向的一步,考虑到当前时间,但它的成功很大程度上取决于实现,“Upasana Joshi说,副经理IDC的研究。“这取决于因素,如许多零售商如何数字化和速度有多快,以及舒适的客户浏览单个品牌目录”。
虽然online-offline争斗不断,直到今天,在线销售数字在最近一个季度即保持强劲。1,捕获43.1%的市场份额。
<\/span><\/figcaption><\/figure>New Delhi: As online sales of smartphone restarts, the channel is expected to be the choice for consumers in times of Covid. Market experts predict smartphone sales via ecommerce<\/a> platforms this festive season to capture more than half of the market and exceed offline sales for the first time, as consumers would prefer home delivery rather than in-store shopping amid COVID-19<\/a> scare.
Market intelligence firm Counterpoint estimates that e-commerce channels including Amazon, Flipkart and e-stores of large format retailers such as Croma, Vijay Sales<\/a>, Reliance and Sangeetha could altogether corner 53% of the market during October-November this year. International Data Corporation (IDC) said online market share could settle between 46%-50%, which would be the highest ever.
As per IDC India data, online contribution to smartphone sales has been consistently on the rise on an annual basis, having grown to 41.7% in 2019 from 38.4% in 2018. The number touched a record high of 45.4% in June-August and 43.3% in September-December quarters last year--which roughly cover the entire festive season-- driven by multiple online sale festivals, new model launches, and price corrections on a few key models by various brands.
But this is at a cost to the brick and mortar stores.
“Standalone retailers will be the most impacted if sales plunge in the offline channel as they are not very cash-rich entities and operate on periodic credit cycles, manage inventories and get incentives on target fulfilment,” said Tarun Pathak, associate director at Counterpoint.
Read also<\/h4><\/a><\/figure>Oppo suspends production at Greater Noida factory after workers test positive; says all employees being tested<\/a><\/h5><\/div><\/a><\/figure>Lockdown 4.0: E-commerce firms Flipkart, Amazon may finally resume full operations nationally<\/a><\/h5><\/div><\/div><\/div>
However, the hybrid online-to-offline (O2O) model adopted by brands such as Xiaomi and Vivo could save the day for such independent sellers, analysts believe.
“Offline retailers have pivoted their business models, with the O2O mechanism, they have adopted the hyperlocal delivery models. This could act as a shield to offline retailers to some extent,” Pathak said.
In the O2O model, customers can order a phone from their nearest retailer via the brand’s official portal.
“The hybrid channel strategy is the step in the right direction, given the current times, but its success largely depends on the implementation,” said Upasana Joshi, associate research manager at IDC. “It depends on factors such as how many retailers actually digitize and how quickly they do it, and how comfortable customers are with browsing a single brand catalogue”.
While the online-offline tussle continues till today, the online sales numbers have remained strong in the latest quarter i.e. January-March, capturing 43.1% of the market.
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<\/a><\/figure>Oppo suspends production at Greater Noida factory after workers test positive; says all employees being tested<\/a><\/h5><\/div><\/a><\/figure>Lockdown 4.0: E-commerce firms Flipkart, Amazon may finally resume full operations nationally<\/a><\/h5><\/div><\/div><\/div>
However, the hybrid online-to-offline (O2O) model adopted by brands such as Xiaomi and Vivo could save the day for such independent sellers, analysts believe.
“Offline retailers have pivoted their business models, with the O2O mechanism, they have adopted the hyperlocal delivery models. This could act as a shield to offline retailers to some extent,” Pathak said.
In the O2O model, customers can order a phone from their nearest retailer via the brand’s official portal.
“The hybrid channel strategy is the step in the right direction, given the current times, but its success largely depends on the implementation,” said Upasana Joshi, associate research manager at IDC. “It depends on factors such as how many retailers actually digitize and how quickly they do it, and how comfortable customers are with browsing a single brand catalogue”.
While the online-offline tussle continues till today, the online sales numbers have remained strong in the latest quarter i.e. January-March, capturing 43.1% of the market.
<\/body>","next_sibling":[{"msid":75802149,"title":"US restriction on chipmakers deals critical blow to Huawei","entity_type":"ARTICLE","link":"\/news\/us-restriction-on-chipmakers-deals-critical-blow-to-huawei\/75802149","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"57145581","title":"Here are the latest and trending smartphones to look out for","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/here-are-the-latest-and-trending-smartphones-to-look-out-for","category_name":"Slide-Shows","synopsis":"Here are the most latest and trending smartphones to look out for in all budget ranges.","thumb":false,"link":"\/slide-shows\/here-are-the-latest-and-trending-smartphones-to-look-out-for\/57145581"}],"msid":75802502,"entity_type":"ARTICLE","title":"Online to corner lion's share of smartphone sales vs offline: Analysts","synopsis":"Market experts predict smartphone sales via ecommerce platforms this festive season to capture more than half of the market and exceed offline sales for the first time, as consumers would prefer home delivery rather than in-store shopping amid COVID-19 scare.","titleseo":"telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":1366,"shares":0,"engagementtimems":5799000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts\/articleshow\/75802502.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-05-18 14:20:34","lastupd":"2020-05-18 14:20:34","breadcrumbTags":["Smartphones","Devices","Ecommerce","covid-19","Vijay Sales","smartphones sales","coroma","smartphones retailers"],"secinfo":{"seolocation":"telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2020-05-18" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
网上角落的大部分智能手机销售与线下:分析师
通过电子商务平台市场专家预测智能手机销量这节日期间捕获超过一半的市场,首次超过线下销售,消费者更喜欢送货上门,而不是店内购物在COVID-19恐慌。
新德里:作为网上销售的智能手机重启,该频道将对消费者选择在Covid的时期。市场专家预测智能手机销量通过电子商务平台这个节日期间捕获超过一半的市场,首次超过线下销售,消费者更喜欢送货上门,而不是在店内购物COVID-19恐慌。
市场情报公司对位法估计,包括亚马逊电子商务渠道,Flipkart公司等大型格式零售商和网店八分音符,Vijay销售,完全依赖和Sangeetha角落在今年的10月53%的市场份额。国际数据公司(IDC)表示,在线市场份额可以稳定在46% - -50%之间,这将是有史以来最高的。
根据IDC数据,印度在线贡献智能手机销量一直在上升在年度基础上,已经从2018年的38.4%增长到2019年的41.7%。数量在6月触及的纪录高位45.4%,去年在September-December季度43.3%——大约覆盖整个节日期间,由多个在线销售节日,推出新的模型,和几个关键价格修正模型通过各种品牌。
但这是在一个成本的砖和迫击炮商店。
“独立的零售商将会最影响如果销售暴跌线下渠道,因为他们不是很现金充裕的实体和操作周期信贷周期,管理库存和得到激励目标实现,”塔伦帕沙克说,副主任在对位。
然而,混合online-to-offline (O2O)模型采用品牌,如小米和体内可以节省一天这样的独立的卖家,分析师认为。
“离线零售商旋转他们的商业模式,O2O机制,他们采用了地方性交付模式。这可能充当盾牌离线零售商在某种程度上,”帕沙克说。
O2O模式,客户可以通过电话从他们最近的零售商品牌的官方门户网站。
“混合渠道策略是正确方向的一步,考虑到当前时间,但它的成功很大程度上取决于实现,“Upasana Joshi说,副经理IDC的研究。“这取决于因素,如许多零售商如何数字化和速度有多快,以及舒适的客户浏览单个品牌目录”。
虽然online-offline争斗不断,直到今天,在线销售数字在最近一个季度即保持强劲。1,捕获43.1%的市场份额。
<\/span><\/figcaption><\/figure>New Delhi: As online sales of smartphone restarts, the channel is expected to be the choice for consumers in times of Covid. Market experts predict smartphone sales via ecommerce<\/a> platforms this festive season to capture more than half of the market and exceed offline sales for the first time, as consumers would prefer home delivery rather than in-store shopping amid COVID-19<\/a> scare.
Market intelligence firm Counterpoint estimates that e-commerce channels including Amazon, Flipkart and e-stores of large format retailers such as Croma, Vijay Sales<\/a>, Reliance and Sangeetha could altogether corner 53% of the market during October-November this year. International Data Corporation (IDC) said online market share could settle between 46%-50%, which would be the highest ever.
As per IDC India data, online contribution to smartphone sales has been consistently on the rise on an annual basis, having grown to 41.7% in 2019 from 38.4% in 2018. The number touched a record high of 45.4% in June-August and 43.3% in September-December quarters last year--which roughly cover the entire festive season-- driven by multiple online sale festivals, new model launches, and price corrections on a few key models by various brands.
But this is at a cost to the brick and mortar stores.
“Standalone retailers will be the most impacted if sales plunge in the offline channel as they are not very cash-rich entities and operate on periodic credit cycles, manage inventories and get incentives on target fulfilment,” said Tarun Pathak, associate director at Counterpoint.
Read also<\/h4><\/a><\/figure>Oppo suspends production at Greater Noida factory after workers test positive; says all employees being tested<\/a><\/h5><\/div><\/a><\/figure>Lockdown 4.0: E-commerce firms Flipkart, Amazon may finally resume full operations nationally<\/a><\/h5><\/div><\/div><\/div>
However, the hybrid online-to-offline (O2O) model adopted by brands such as Xiaomi and Vivo could save the day for such independent sellers, analysts believe.
“Offline retailers have pivoted their business models, with the O2O mechanism, they have adopted the hyperlocal delivery models. This could act as a shield to offline retailers to some extent,” Pathak said.
In the O2O model, customers can order a phone from their nearest retailer via the brand’s official portal.
“The hybrid channel strategy is the step in the right direction, given the current times, but its success largely depends on the implementation,” said Upasana Joshi, associate research manager at IDC. “It depends on factors such as how many retailers actually digitize and how quickly they do it, and how comfortable customers are with browsing a single brand catalogue”.
While the online-offline tussle continues till today, the online sales numbers have remained strong in the latest quarter i.e. January-March, capturing 43.1% of the market.
<\/body>","next_sibling":[{"msid":75802149,"title":"US restriction on chipmakers deals critical blow to Huawei","entity_type":"ARTICLE","link":"\/news\/us-restriction-on-chipmakers-deals-critical-blow-to-huawei\/75802149","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"57145581","title":"Here are the latest and trending smartphones to look out for","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/here-are-the-latest-and-trending-smartphones-to-look-out-for","category_name":"Slide-Shows","synopsis":"Here are the most latest and trending smartphones to look out for in all budget ranges.","thumb":false,"link":"\/slide-shows\/here-are-the-latest-and-trending-smartphones-to-look-out-for\/57145581"}],"msid":75802502,"entity_type":"ARTICLE","title":"Online to corner lion's share of smartphone sales vs offline: Analysts","synopsis":"Market experts predict smartphone sales via ecommerce platforms this festive season to capture more than half of the market and exceed offline sales for the first time, as consumers would prefer home delivery rather than in-store shopping amid COVID-19 scare.","titleseo":"telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":1366,"shares":0,"engagementtimems":5799000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts\/articleshow\/75802502.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-05-18 14:20:34","lastupd":"2020-05-18 14:20:34","breadcrumbTags":["Smartphones","Devices","Ecommerce","covid-19","Vijay Sales","smartphones sales","coroma","smartphones retailers"],"secinfo":{"seolocation":"telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts"}}" data-news_link="//www.iser-br.com/news/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts/75802502">
<\/a><\/figure>Lockdown 4.0: E-commerce firms Flipkart, Amazon may finally resume full operations nationally<\/a><\/h5><\/div><\/div><\/div>
However, the hybrid online-to-offline (O2O) model adopted by brands such as Xiaomi and Vivo could save the day for such independent sellers, analysts believe.
“Offline retailers have pivoted their business models, with the O2O mechanism, they have adopted the hyperlocal delivery models. This could act as a shield to offline retailers to some extent,” Pathak said.
In the O2O model, customers can order a phone from their nearest retailer via the brand’s official portal.
“The hybrid channel strategy is the step in the right direction, given the current times, but its success largely depends on the implementation,” said Upasana Joshi, associate research manager at IDC. “It depends on factors such as how many retailers actually digitize and how quickly they do it, and how comfortable customers are with browsing a single brand catalogue”.
While the online-offline tussle continues till today, the online sales numbers have remained strong in the latest quarter i.e. January-March, capturing 43.1% of the market.
<\/body>","next_sibling":[{"msid":75802149,"title":"US restriction on chipmakers deals critical blow to Huawei","entity_type":"ARTICLE","link":"\/news\/us-restriction-on-chipmakers-deals-critical-blow-to-huawei\/75802149","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"57145581","title":"Here are the latest and trending smartphones to look out for","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/here-are-the-latest-and-trending-smartphones-to-look-out-for","category_name":"Slide-Shows","synopsis":"Here are the most latest and trending smartphones to look out for in all budget ranges.","thumb":false,"link":"\/slide-shows\/here-are-the-latest-and-trending-smartphones-to-look-out-for\/57145581"}],"msid":75802502,"entity_type":"ARTICLE","title":"Online to corner lion's share of smartphone sales vs offline: Analysts","synopsis":"Market experts predict smartphone sales via ecommerce platforms this festive season to capture more than half of the market and exceed offline sales for the first time, as consumers would prefer home delivery rather than in-store shopping amid COVID-19 scare.","titleseo":"telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":1366,"shares":0,"engagementtimems":5799000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts\/articleshow\/75802502.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-05-18 14:20:34","lastupd":"2020-05-18 14:20:34","breadcrumbTags":["Smartphones","Devices","Ecommerce","covid-19","Vijay Sales","smartphones sales","coroma","smartphones retailers"],"secinfo":{"seolocation":"telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2020-05-18" data-index="article_1">
- Telecom乐动扑克News
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网上角落的大部分智能手机销售与线下:分析师
通过电子商务平台市场专家预测智能手机销量这节日期间捕获超过一半的市场,首次超过线下销售,消费者更喜欢送货上门,而不是店内购物在COVID-19恐慌。
新德里:作为网上销售的智能手机重启,该频道将对消费者选择在Covid的时期。市场专家预测智能手机销量通过电子商务平台这个节日期间捕获超过一半的市场,首次超过线下销售,消费者更喜欢送货上门,而不是在店内购物COVID-19恐慌。
市场情报公司对位法估计,包括亚马逊电子商务渠道,Flipkart公司等大型格式零售商和网店八分音符,Vijay销售,完全依赖和Sangeetha角落在今年的10月53%的市场份额。国际数据公司(IDC)表示,在线市场份额可以稳定在46% - -50%之间,这将是有史以来最高的。
根据IDC数据,印度在线贡献智能手机销量一直在上升在年度基础上,已经从2018年的38.4%增长到2019年的41.7%。数量在6月触及的纪录高位45.4%,去年在September-December季度43.3%——大约覆盖整个节日期间,由多个在线销售节日,推出新的模型,和几个关键价格修正模型通过各种品牌。
但这是在一个成本的砖和迫击炮商店。
“独立的零售商将会最影响如果销售暴跌线下渠道,因为他们不是很现金充裕的实体和操作周期信贷周期,管理库存和得到激励目标实现,”塔伦帕沙克说,副主任在对位。
然而,混合online-to-offline (O2O)模型采用品牌,如小米和体内可以节省一天这样的独立的卖家,分析师认为。
“离线零售商旋转他们的商业模式,O2O机制,他们采用了地方性交付模式。这可能充当盾牌离线零售商在某种程度上,”帕沙克说。
O2O模式,客户可以通过电话从他们最近的零售商品牌的官方门户网站。
“混合渠道策略是正确方向的一步,考虑到当前时间,但它的成功很大程度上取决于实现,“Upasana Joshi说,副经理IDC的研究。“这取决于因素,如许多零售商如何数字化和速度有多快,以及舒适的客户浏览单个品牌目录”。
虽然online-offline争斗不断,直到今天,在线销售数字在最近一个季度即保持强劲。1,捕获43.1%的市场份额。
<\/span><\/figcaption><\/figure>New Delhi: As online sales of smartphone restarts, the channel is expected to be the choice for consumers in times of Covid. Market experts predict smartphone sales via ecommerce<\/a> platforms this festive season to capture more than half of the market and exceed offline sales for the first time, as consumers would prefer home delivery rather than in-store shopping amid COVID-19<\/a> scare.
Market intelligence firm Counterpoint estimates that e-commerce channels including Amazon, Flipkart and e-stores of large format retailers such as Croma, Vijay Sales<\/a>, Reliance and Sangeetha could altogether corner 53% of the market during October-November this year. International Data Corporation (IDC) said online market share could settle between 46%-50%, which would be the highest ever.
As per IDC India data, online contribution to smartphone sales has been consistently on the rise on an annual basis, having grown to 41.7% in 2019 from 38.4% in 2018. The number touched a record high of 45.4% in June-August and 43.3% in September-December quarters last year--which roughly cover the entire festive season-- driven by multiple online sale festivals, new model launches, and price corrections on a few key models by various brands.
But this is at a cost to the brick and mortar stores.
“Standalone retailers will be the most impacted if sales plunge in the offline channel as they are not very cash-rich entities and operate on periodic credit cycles, manage inventories and get incentives on target fulfilment,” said Tarun Pathak, associate director at Counterpoint.
Read also<\/h4><\/a><\/figure>Oppo suspends production at Greater Noida factory after workers test positive; says all employees being tested<\/a><\/h5><\/div><\/a><\/figure>Lockdown 4.0: E-commerce firms Flipkart, Amazon may finally resume full operations nationally<\/a><\/h5><\/div><\/div><\/div>
However, the hybrid online-to-offline (O2O) model adopted by brands such as Xiaomi and Vivo could save the day for such independent sellers, analysts believe.
“Offline retailers have pivoted their business models, with the O2O mechanism, they have adopted the hyperlocal delivery models. This could act as a shield to offline retailers to some extent,” Pathak said.
In the O2O model, customers can order a phone from their nearest retailer via the brand’s official portal.
“The hybrid channel strategy is the step in the right direction, given the current times, but its success largely depends on the implementation,” said Upasana Joshi, associate research manager at IDC. “It depends on factors such as how many retailers actually digitize and how quickly they do it, and how comfortable customers are with browsing a single brand catalogue”.
While the online-offline tussle continues till today, the online sales numbers have remained strong in the latest quarter i.e. January-March, capturing 43.1% of the market.
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- Telecom乐动扑克News
- 2分钟阅读
网上角落的大部分智能手机销售与线下:分析师
通过电子商务平台市场专家预测智能手机销量这节日期间捕获超过一半的市场,首次超过线下销售,消费者更喜欢送货上门,而不是店内购物在COVID-19恐慌。
读到
市场情报公司对位法估计,包括亚马逊电子商务渠道,Flipkart公司等大型格式零售商和网店八分音符,Vijay销售,完全依赖和Sangeetha角落在今年的10月53%的市场份额。国际数据公司(IDC)表示,在线市场份额可以稳定在46% - -50%之间,这将是有史以来最高的。
根据IDC数据,印度在线贡献智能手机销量一直在上升在年度基础上,已经从2018年的38.4%增长到2019年的41.7%。数量在6月触及的纪录高位45.4%,去年在September-December季度43.3%——大约覆盖整个节日期间,由多个在线销售节日,推出新的模型,和几个关键价格修正模型通过各种品牌。
但这是在一个成本的砖和迫击炮商店。
“独立的零售商将会最影响如果销售暴跌线下渠道,因为他们不是很现金充裕的实体和操作周期信贷周期,管理库存和得到激励目标实现,”塔伦帕沙克说,副主任在对位。
然而,混合online-to-offline (O2O)模型采用品牌,如小米和体内可以节省一天这样的独立的卖家,分析师认为。
“离线零售商旋转他们的商业模式,O2O机制,他们采用了地方性交付模式。这可能充当盾牌离线零售商在某种程度上,”帕沙克说。
O2O模式,客户可以通过电话从他们最近的零售商品牌的官方门户网站。
“混合渠道策略是正确方向的一步,考虑到当前时间,但它的成功很大程度上取决于实现,“Upasana Joshi说,副经理IDC的研究。“这取决于因素,如许多零售商如何数字化和速度有多快,以及舒适的客户浏览单个品牌目录”。
虽然online-offline争斗不断,直到今天,在线销售数字在最近一个季度即保持强劲。1,捕获43.1%的市场份额。
Market intelligence firm Counterpoint estimates that e-commerce channels including Amazon, Flipkart and e-stores of large format retailers such as Croma, Vijay Sales<\/a>, Reliance and Sangeetha could altogether corner 53% of the market during October-November this year. International Data Corporation (IDC) said online market share could settle between 46%-50%, which would be the highest ever.
As per IDC India data, online contribution to smartphone sales has been consistently on the rise on an annual basis, having grown to 41.7% in 2019 from 38.4% in 2018. The number touched a record high of 45.4% in June-August and 43.3% in September-December quarters last year--which roughly cover the entire festive season-- driven by multiple online sale festivals, new model launches, and price corrections on a few key models by various brands.
But this is at a cost to the brick and mortar stores.
“Standalone retailers will be the most impacted if sales plunge in the offline channel as they are not very cash-rich entities and operate on periodic credit cycles, manage inventories and get incentives on target fulfilment,” said Tarun Pathak, associate director at Counterpoint.
Read also<\/h4><\/a><\/figure>Oppo suspends production at Greater Noida factory after workers test positive; says all employees being tested<\/a><\/h5><\/div><\/a><\/figure>Lockdown 4.0: E-commerce firms Flipkart, Amazon may finally resume full operations nationally<\/a><\/h5><\/div><\/div><\/div>
However, the hybrid online-to-offline (O2O) model adopted by brands such as Xiaomi and Vivo could save the day for such independent sellers, analysts believe.
“Offline retailers have pivoted their business models, with the O2O mechanism, they have adopted the hyperlocal delivery models. This could act as a shield to offline retailers to some extent,” Pathak said.
In the O2O model, customers can order a phone from their nearest retailer via the brand’s official portal.
“The hybrid channel strategy is the step in the right direction, given the current times, but its success largely depends on the implementation,” said Upasana Joshi, associate research manager at IDC. “It depends on factors such as how many retailers actually digitize and how quickly they do it, and how comfortable customers are with browsing a single brand catalogue”.
While the online-offline tussle continues till today, the online sales numbers have remained strong in the latest quarter i.e. January-March, capturing 43.1% of the market.
<\/body>","next_sibling":[{"msid":75802149,"title":"US restriction on chipmakers deals critical blow to Huawei","entity_type":"ARTICLE","link":"\/news\/us-restriction-on-chipmakers-deals-critical-blow-to-huawei\/75802149","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"57145581","title":"Here are the latest and trending smartphones to look out for","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/here-are-the-latest-and-trending-smartphones-to-look-out-for","category_name":"Slide-Shows","synopsis":"Here are the most latest and trending smartphones to look out for in all budget ranges.","thumb":false,"link":"\/slide-shows\/here-are-the-latest-and-trending-smartphones-to-look-out-for\/57145581"}],"msid":75802502,"entity_type":"ARTICLE","title":"Online to corner lion's share of smartphone sales vs offline: Analysts","synopsis":"Market experts predict smartphone sales via ecommerce platforms this festive season to capture more than half of the market and exceed offline sales for the first time, as consumers would prefer home delivery rather than in-store shopping amid COVID-19 scare.","titleseo":"telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":1366,"shares":0,"engagementtimems":5799000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts\/articleshow\/75802502.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-05-18 14:20:34","lastupd":"2020-05-18 14:20:34","breadcrumbTags":["Smartphones","Devices","Ecommerce","covid-19","Vijay Sales","smartphones sales","coroma","smartphones retailers"],"secinfo":{"seolocation":"telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts"}}" data-news_link="//www.iser-br.com/news/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts/75802502">
<\/a><\/figure>Oppo suspends production at Greater Noida factory after workers test positive; says all employees being tested<\/a><\/h5><\/div><\/a><\/figure>Lockdown 4.0: E-commerce firms Flipkart, Amazon may finally resume full operations nationally<\/a><\/h5><\/div><\/div><\/div>
However, the hybrid online-to-offline (O2O) model adopted by brands such as Xiaomi and Vivo could save the day for such independent sellers, analysts believe.
“Offline retailers have pivoted their business models, with the O2O mechanism, they have adopted the hyperlocal delivery models. This could act as a shield to offline retailers to some extent,” Pathak said.
In the O2O model, customers can order a phone from their nearest retailer via the brand’s official portal.
“The hybrid channel strategy is the step in the right direction, given the current times, but its success largely depends on the implementation,” said Upasana Joshi, associate research manager at IDC. “It depends on factors such as how many retailers actually digitize and how quickly they do it, and how comfortable customers are with browsing a single brand catalogue”.
While the online-offline tussle continues till today, the online sales numbers have remained strong in the latest quarter i.e. January-March, capturing 43.1% of the market.
<\/body>","next_sibling":[{"msid":75802149,"title":"US restriction on chipmakers deals critical blow to Huawei","entity_type":"ARTICLE","link":"\/news\/us-restriction-on-chipmakers-deals-critical-blow-to-huawei\/75802149","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"57145581","title":"Here are the latest and trending smartphones to look out for","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/here-are-the-latest-and-trending-smartphones-to-look-out-for","category_name":"Slide-Shows","synopsis":"Here are the most latest and trending smartphones to look out for in all budget ranges.","thumb":false,"link":"\/slide-shows\/here-are-the-latest-and-trending-smartphones-to-look-out-for\/57145581"}],"msid":75802502,"entity_type":"ARTICLE","title":"Online to corner lion's share of smartphone sales vs offline: Analysts","synopsis":"Market experts predict smartphone sales via ecommerce platforms this festive season to capture more than half of the market and exceed offline sales for the first time, as consumers would prefer home delivery rather than in-store shopping amid COVID-19 scare.","titleseo":"telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":1366,"shares":0,"engagementtimems":5799000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts\/articleshow\/75802502.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-05-18 14:20:34","lastupd":"2020-05-18 14:20:34","breadcrumbTags":["Smartphones","Devices","Ecommerce","covid-19","Vijay Sales","smartphones sales","coroma","smartphones retailers"],"secinfo":{"seolocation":"telecomnews\/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts"}}" data-news_link="//www.iser-br.com/news/online-to-corner-lions-share-of-smartphone-sales-vs-offline-analysts/75802502">
<\/a><\/figure>
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