NEW DELHI: Rural<\/a> mobile<\/a> internet<\/a> users grew by a staggering 93% between December 2014-Dec 2015, yet only nine per cent of the hinterland has access to the technology, shows a nationwide survey released on Wednesday. 农村移动互联网用户增长惊人的93%在2014年12月- 2015年12月,然而只有百分之九的内陆地区访问技术,显示了周三公布的一项全国性的调查。 新德里消息:农村移动互联网用户增加了惊人的93%在2014年12月- 2015年12月,然而只有百分之九的内陆地区访问技术,显示了周三公布的一项全国性的调查。
\n
\nIn comparison, 53% of urban areas had mobile internet connectivity and grew at 71% during the same period, thereby highlighting the urban-rural divide in the country,
\n
\nNonetheless, India hit 306 million mobile internet users in December 2015 growing at an overall 77% from 2014, according to the report released jointly by the Internet and Mobile Association of India and consultancy firm, IMRB. The report projects 371 million mobile internet users for the country by June 2016.
\n
\nMobile internet penetration stood at 23% for the whole country, says the report.
\n
\nAccording to TRAI, there were 988.7 million mobile connections in India as of August 2015.
\n
\nThe report, Mobile Internet in India 2015, surveyed individuals from 35 Indian cities and towns, and found significant differences in rural and urban user behaviour on mobile internet. For 80% of the 219 million urban mobile internet users, online communication was the top reason for accessing the internet on their devices. Entertainment was top priority for only 30% of these users.
\n
Among rural users, on the other hand, 52% said their primary reason for accessing the internet was entertainment. Communication and social networking stood at 37% and 39% respectively. Abheek Biswas<\/a>, who was a part of the research team, says that communication could be lower down the rankings due to a preference for “offline” consumption of content.
\n
\n“We have found that rural users do not like to keep their data services on at all times. They prefer to use it to download videos and then opt for offline viewing,” says Biswas, who points out that the gap between the share of communication and entertainment is not large in rural areas.
\n
E-commerce in India has seen some big-ticket investments and glowing projections. Late last year, Goldman Sachs<\/a> estimated India’s e-commerce market to cross 100 billion USD by 2020.
\n
\nThe just-released report says that only 13% urban mobile internet users and 1% rural users shop via mobile internet. “A lot of final transactions are not happening on mobile. There is still some apprehension among people about transacting on mobile. But online shopping is gaining traction and the numbers might look completely different next year,” says Biswas.\n\n<\/p><\/body>","next_sibling":[{"msid":50844358,"title":"Odisha's CM office joins Facebook","entity_type":"ARTICLE","link":"\/news\/odishas-cm-office-joins-facebook\/50844358","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":50844397,"entity_type":"ARTICLE","title":"Only 9% of rural India has access to mobile internet: Report","synopsis":"Rural mobile internet users grew by a staggering 93% between December 2014-Dec 2015, yet only nine per cent of the hinterland has access to the technology, shows a nationwide survey released on Wednesday.","titleseo":"telecomnews\/only-9-of-rural-india-has-access-to-mobile-internet-report","status":"ACTIVE","authors":[{"author_name":"Kim Arora","author_link":"\/author\/479213115\/kim-arora","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479213115.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479213115,"author_name":"Kim Arora","author_seo_name":"Kim-Arora","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2016-02-04 08:59:57","lastupd":"2016-02-04 09:01:17","breadcrumbTags":["Rural","Internet","mobile","Goldman Sachs","Abheek Biswas"],"secinfo":{"seolocation":"telecomnews\/only-9-of-rural-india-has-access-to-mobile-internet-report"}}" data-authors="[" kim arora"]" data-category-name="" data-category_id="" data-date="2016-02-04" data-index="article_1">
只有9%的印度农村访问移动互联网:报告
相比之下,53%的城市地区移动互联网连接和同期增长了71%,从而突出了城乡差别,
尽管如此,印度在2015年12月达到3.06亿的移动互联网用户从2014年总体77%的速度增长,根据由互联网和移动协会共同发布的报告,咨询公司和印度IMRB。报告项目为国家3.71亿的移动互联网用户在2016年6月。
全国的移动互联网普及率为23%,该报告说。
根据火车,在印度有9.887亿移动连接的2015年8月。
报告指出,移动互联网在印度2015年,调查了印度人从35城市和城镇,发现显著差异在农村和城市在移动互联网用户行为。2.19亿城市80%的移动互联网用户,在线交流的最高原因是上网设备。娱乐是重中之重,只有30%的这些用户。
在农村用户,另一方面,52%的人说他们上网主要原因是娱乐。沟通和社交网络站分别为37%和39%。Abheek Biswas,他是该研究小组的一部分,说,沟通可以降低排名由于偏爱“离线”消费的内容。
“我们发现,农村用户不喜欢让他们的数据服务。他们更喜欢用它来下载视频,然后选择离线查看,“Biswas说。他指出,共享的通信和娱乐之间的差距不是很大在农村地区。
电子商务在印度一些大额投资和发光的预测。去年年底,高盛(Goldman Sachs)估计印度的电子商务市场跨越2020年的1000亿美元。
在刚发表的报告中说,只有13%的城市移动互联网用户和1%的农村用户通过移动互联网商店。“很多最终交易不发生移动。仍然有一些引起了人们关于交易的移动的忧虑。但是网上购物越来越受人关注,数字明年可能看起来完全不同,”Biswas说。
NEW DELHI: Rural<\/a> mobile<\/a> internet<\/a> users grew by a staggering 93% between December 2014-Dec 2015, yet only nine per cent of the hinterland has access to the technology, shows a nationwide survey released on Wednesday.
\n
\nIn comparison, 53% of urban areas had mobile internet connectivity and grew at 71% during the same period, thereby highlighting the urban-rural divide in the country,
\n
\nNonetheless, India hit 306 million mobile internet users in December 2015 growing at an overall 77% from 2014, according to the report released jointly by the Internet and Mobile Association of India and consultancy firm, IMRB. The report projects 371 million mobile internet users for the country by June 2016.
\n
\nMobile internet penetration stood at 23% for the whole country, says the report.
\n
\nAccording to TRAI, there were 988.7 million mobile connections in India as of August 2015.
\n
\nThe report, Mobile Internet in India 2015, surveyed individuals from 35 Indian cities and towns, and found significant differences in rural and urban user behaviour on mobile internet. For 80% of the 219 million urban mobile internet users, online communication was the top reason for accessing the internet on their devices. Entertainment was top priority for only 30% of these users.
\n
Among rural users, on the other hand, 52% said their primary reason for accessing the internet was entertainment. Communication and social networking stood at 37% and 39% respectively. Abheek Biswas<\/a>, who was a part of the research team, says that communication could be lower down the rankings due to a preference for “offline” consumption of content.
\n
\n“We have found that rural users do not like to keep their data services on at all times. They prefer to use it to download videos and then opt for offline viewing,” says Biswas, who points out that the gap between the share of communication and entertainment is not large in rural areas.
\n
E-commerce in India has seen some big-ticket investments and glowing projections. Late last year, Goldman Sachs<\/a> estimated India’s e-commerce market to cross 100 billion USD by 2020.
\n
\nThe just-released report says that only 13% urban mobile internet users and 1% rural users shop via mobile internet. “A lot of final transactions are not happening on mobile. There is still some apprehension among people about transacting on mobile. But online shopping is gaining traction and the numbers might look completely different next year,” says Biswas.\n\n<\/p><\/body>","next_sibling":[{"msid":50844358,"title":"Odisha's CM office joins Facebook","entity_type":"ARTICLE","link":"\/news\/odishas-cm-office-joins-facebook\/50844358","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":50844397,"entity_type":"ARTICLE","title":"Only 9% of rural India has access to mobile internet: Report","synopsis":"Rural mobile internet users grew by a staggering 93% between December 2014-Dec 2015, yet only nine per cent of the hinterland has access to the technology, shows a nationwide survey released on Wednesday.","titleseo":"telecomnews\/only-9-of-rural-india-has-access-to-mobile-internet-report","status":"ACTIVE","authors":[{"author_name":"Kim Arora","author_link":"\/author\/479213115\/kim-arora","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479213115.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479213115,"author_name":"Kim Arora","author_seo_name":"Kim-Arora","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2016-02-04 08:59:57","lastupd":"2016-02-04 09:01:17","breadcrumbTags":["Rural","Internet","mobile","Goldman Sachs","Abheek Biswas"],"secinfo":{"seolocation":"telecomnews\/only-9-of-rural-india-has-access-to-mobile-internet-report"}}" data-news_link="//www.iser-br.com/news/only-9-of-rural-india-has-access-to-mobile-internet-report/50844397">
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