$\"\"$ NEW DELHI: Chinese smartphone maker Oppo<\/a> is taking big steps into India, a key market where it will begin manufacturing at a more granular level besides entering into the online sales segment, after jumping to the No 5 spot in quick time on the back of traditional offline sales.
\n
Oppo will partner with Flipkart<\/a> to launch exclusive online models starting this week, and will co-invest in branding and marketing to strengthen its position as a top player in the country.
\n
\n“OPPO Mobiles<\/a> would begin operations at the brand new SMT facility in Greater Noida in 2017 as part of our commitment under Make in India programme,” an India spokesperson said.
\n
SMT, or surface mount technology, produces the printed circuit boards of an electronic device, on which various circuits are embedded that allow basic functioning of the device, in this case a smartphone. At present, most companies except for Samsung<\/a> assemble phones from semi-knocked down (SKD) mobile phone modules or kits. SMT is part of the completely knocked down (CKD) phase of assembling, wherein a handset maker imports individual components in a CKD form and assembles them in India. This takes manufacturing a step up from SKD.
\n
\nBesides its existing facility in Greater Noida, the company is also planning a 1000-acre industrial park with an investment of over Rs 1,400 crore. Part of a long-term plan, operations in this park are expected to begin in the next two to three years.
\n
\nThe company which edged out Apple and Samsung in China to become the No 1 smartphone brand, has similar ambitions in the India market which is led by the Korean player, and is now attacking the online market. It has now teamed up with Flipkart to sell phone models exclusive to the online channel, starting with the F1s Rose Gold Limited Edition announced on Thursday, priced at Rs 18,990.
\n
\n\"This is the first product… going ahead, many more models will be launched exclusively online with Flipkart,\" Ayyapan Rajagopal, director of mobiles and IoT category, said.
\n
\nAnalysts said that since the company's brand has significant recall value, it would like to cash on the growing online market as well, which is a third of the overall market.
\n
\n\"However to avoid any conflict with their channel partners they need to have dedicated and separate online strategy for Indian market,\" Tarun Pathak, senior analyst at Counterpoint Research, said.
\n
\nFlipkart's Rajagopal said that the country's largest online retailer was 'working very deeply' with Oppo to get into different price segments. \"We will tell them which models and price points to garner more share. Oppo will be a priority brand for us in the Rs 15,000-Rs 20,000 category,\" he said.
\n
\nFlipkart will help Oppo build a position in the Rs 10,000-15,000 and Rs 20,000-Rs 25,000 price brackets with exclusive models in these bands, which is different from the Rs 15,000-20,000 segment, where the company is very strong. This, Rajagopal said, would avoid any discrepancy in prices in the offline market, and reduce the chances of brick-and-mortar sellers to sell models at a discount online.
\n
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Telecom乐动扑克News

同僚的赌注大印度,巨大的投资计划

朋友将与Flipkart公司合作推出独家在线模型从本周开始,并将投资在品牌和营销,以加强其地位作为一个顶级球员。

Gulveen Aulakh,
等局

更新2017年2月10日下午05:48坚持

新德里:中国智能手机制造商相对应的人开始大步进军印度,一个关键的市场,它将开始生产在更细粒度上除了进入网上销售,在快速跳号5点后时间的传统线下销售。

朋友会合作Flipkart公司本周推出独家在线模式开始,将在品牌和营销投资,加强其地位作为一个顶级球员。

”朋友的手机将开始全新的SMT设备的操作大诺伊达在2017年使印度计划下我们的承诺的一部分,”一位印度的发言人说。

SMT,或表面安装技术,生产印刷电路板的电子设备,在各种电路嵌入,使设备的基本功能,在这种情况下,智能手机。目前,大多数公司除外三星组装手机从semi-knocked(通用)手机模块或包。SMT是完全拆除的一部分(CKD)阶段的装配,其中进口手机制造商单个组件CKD的形式并在印度组装它们。这需要制造一个步骤实现。

除了其现有设施大诺伊达,公司还计划一个1000英亩的工业园区,总投资超过1400卢比。长期计划的一部分,在这个公园预计将在未来两到三年。

公司击败苹果和三星在中国成为第一的智能手机品牌,也有类似的野心在印度市场由韩国球员,现在攻击在线市场。Flipkart公司现在已经与销售手机独家在线渠道,从f1玫瑰金限量版周四宣布,售价为18990卢比。

“这是第一个产品…继续,更多的模型Flipkart公司将推出了独家在线,“Ayyapan Rajagopal,手机和物联网范畴,说。

分析师表示,由于该公司的品牌价值具有显著的回忆,希望现金日益增长的在线市场,这是整个市场的三分之一。

“然而,以避免任何冲突与他们的渠道合作伙伴需要有专门的独立的在线策略对印度市场,”塔伦帕沙克,对比研究、高级分析师说。

Flipkart Rajagopal说,中国最大的在线零售商与同僚工作很深的进入不同的价格段。“我们将告诉他们的型号和价格来获得更多的份额。相对应的人将是一个优先级为我们品牌的Rs 15000 - Rs 20000类别,”他说。

Flipkart公司将帮助朋友建立一个位置在10000年Rs - 15000和Rs 20000 - 25000卢比的价格括号与独家模型在这些乐队,这是不同于Rs 15000 - 20000段,公司非常强大。Rajagopal说,这将避免任何价格差异在线下市场,和减少实体卖家出售的可能性模型在线打折。

发布于2017年2月10日08:26点坚持

$\"\"$ NEW DELHI: Chinese smartphone maker Oppo<\/a> is taking big steps into India, a key market where it will begin manufacturing at a more granular level besides entering into the online sales segment, after jumping to the No 5 spot in quick time on the back of traditional offline sales.
\n
Oppo will partner with Flipkart<\/a> to launch exclusive online models starting this week, and will co-invest in branding and marketing to strengthen its position as a top player in the country.
\n
\n“OPPO Mobiles<\/a> would begin operations at the brand new SMT facility in Greater Noida in 2017 as part of our commitment under Make in India programme,” an India spokesperson said.
\n
SMT, or surface mount technology, produces the printed circuit boards of an electronic device, on which various circuits are embedded that allow basic functioning of the device, in this case a smartphone. At present, most companies except for Samsung<\/a> assemble phones from semi-knocked down (SKD) mobile phone modules or kits. SMT is part of the completely knocked down (CKD) phase of assembling, wherein a handset maker imports individual components in a CKD form and assembles them in India. This takes manufacturing a step up from SKD.
\n
\nBesides its existing facility in Greater Noida, the company is also planning a 1000-acre industrial park with an investment of over Rs 1,400 crore. Part of a long-term plan, operations in this park are expected to begin in the next two to three years.
\n
\nThe company which edged out Apple and Samsung in China to become the No 1 smartphone brand, has similar ambitions in the India market which is led by the Korean player, and is now attacking the online market. It has now teamed up with Flipkart to sell phone models exclusive to the online channel, starting with the F1s Rose Gold Limited Edition announced on Thursday, priced at Rs 18,990.
\n
\n\"This is the first product… going ahead, many more models will be launched exclusively online with Flipkart,\" Ayyapan Rajagopal, director of mobiles and IoT category, said.
\n
\nAnalysts said that since the company's brand has significant recall value, it would like to cash on the growing online market as well, which is a third of the overall market.
\n
\n\"However to avoid any conflict with their channel partners they need to have dedicated and separate online strategy for Indian market,\" Tarun Pathak, senior analyst at Counterpoint Research, said.
\n
\nFlipkart's Rajagopal said that the country's largest online retailer was 'working very deeply' with Oppo to get into different price segments. \"We will tell them which models and price points to garner more share. Oppo will be a priority brand for us in the Rs 15,000-Rs 20,000 category,\" he said.
\n
\nFlipkart will help Oppo build a position in the Rs 10,000-15,000 and Rs 20,000-Rs 25,000 price brackets with exclusive models in these bands, which is different from the Rs 15,000-20,000 segment, where the company is very strong. This, Rajagopal said, would avoid any discrepancy in prices in the offline market, and reduce the chances of brick-and-mortar sellers to sell models at a discount online.
\n
\n\n<\/body>","next_sibling":[{"msid":57066489,"title":"MeitY hopeful to woo Apple for large-scale iPhone production","entity_type":"ARTICLE","link":"\/news\/meity-hopeful-to-woo-apple-for-large-scale-iphone-production\/57066489","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":57073697,"entity_type":"ARTICLE","title":"Oppo bets big on India, plans huge investment","synopsis":"Oppo will partner with Flipkart to launch exclusive online models starting this week, and will co-invest in branding and marketing to strengthen its position as a top player in the country.","titleseo":"telecomnews\/oppo-bets-big-on-india-plans-huge-investment","status":"ACTIVE","authors":[{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-02-10 08:26:53","lastupd":"2017-02-10 17:48:03","breadcrumbTags":["Oppo","Samsung","Flipkart","Devices","Oppo India","Oppo Mobiles","Oppo India investment"],"secinfo":{"seolocation":"telecomnews\/oppo-bets-big-on-india-plans-huge-investment"}}" data-news_link="//www.iser-br.com/news/oppo-bets-big-on-india-plans-huge-investment/57073697">