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Digital media<\/a> startup POPxo<\/a> has raised Rs 37 crore in a round led by South Korean company Doosan Corporation<\/a>’s investment arm, Neoplux<\/a>, and Chinese mobile company Oppo<\/a>, which has made its first investment in th\"\"e Indian market.

Existing investors, including Japanese firm GREE Ventures, IDG Ventures India, Kalaari Capital and Philippines-based Summit Media, also participated in the round. The funds raised will be used for product development and to increasingly tap into vernacular markets.
\n
\n“Oppo<\/a> set the price for our investment round and has been one of our biggest clients prior to becoming an investor. We did a lot of their digital launches in India and Neoplux<\/a> brings in Korean beauty brands,” Priyanka Gill<\/a>, founder of POPxo<\/a>, told ET.
\n
\nThe company plans to focus on enabling content commerce, where users will be able to purchase products via the portal, which will add to their existing monetisation plans. At present, over 50% of the company’s audience comes from individuals who live outside of the top seven metros in India.
\n
\n“POPxo has been a key partner in our digital strategy in India. We are confident that POPxo will become a significant player in the ecommerce segment with their ability to create content at scale and drive user engagement,” said James Zheng<\/a>, Oppo India investment manager.
\n
\nPOPxo claims to have 14.3 million monthly users, with 82% of its users being female and over 70% of its traffic coming from outside the top five metros in India. Since July 2017, the company also has over 23,000 influencers across over 100 cities in India.
\n<\/body>","next_sibling":[{"msid":63920376,"title":"Data: You should know it\u2019s precious","entity_type":"ARTICLE","link":"\/news\/data-you-should-know-its-precious\/63920376","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":63920934,"entity_type":"ARTICLE","title":"Oppo makes first India investment with funding for digital firm POPxo","synopsis":"\u201cOppo set the price for our investment round and has been one of our biggest clients prior to becoming an investor,\u201d Priyanka Gill, founder of POPxo, told ET.","titleseo":"telecomnews\/oppo-makes-first-india-investment-with-funding-for-digital-firm-popxo","status":"ACTIVE","authors":[{"author_name":"Shashwati Shankar","author_link":"\/author\/479242471\/shashwati-shankar","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479242471.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479242471,"author_name":"Shashwati Shankar","author_seo_name":"shashwati-shankar","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2018-04-26 10:44:19","lastupd":"2018-04-26 10:45:35","breadcrumbTags":["Oppo","neoplux","POPxo","Funding","digital media","Devices","Priyanka Gill","Doosan Corporation","james zheng"],"secinfo":{"seolocation":"telecomnews\/oppo-makes-first-india-investment-with-funding-for-digital-firm-popxo"}}" data-authors="[" shashwati shankar"]" data-category-name="" data-category_id="" data-date="2018-04-26" data-index="article_1">

朋友使第一个数字公司POPxo印度投资资金

“朋友的价格我们的投资,之前一直是我们最大的客户之一成为一个投资者,“要不是吉尔POPxo创始人告诉等。

Shashwati Shankar
  • 更新于2018年4月26日上午10:45坚持
数字媒体启动POPxo提出了37卢比在一轮由韩国公司吗斗山公司投资机构,Neoplux,中国移动公司相对应的人在th,首次投资印度市场。

现有的投资者,包括日本公司格力企业,IDG的印度,Kalaari资本和菲律宾的峰会媒体,也参加了。募集的资金将用于产品开发和越来越进入本国市场。

”相对应的人设定的价格我们的投资,已经成为投资者之前我们最大的客户之一。我们做了很多他们在印度和数字发射Neoplux将韩国美容品牌”,卡•吉尔的创始人POPxo告诉等。

该公司计划把重点放在使商务内容,用户可以通过门户网站购买产品,这将增加他们现有的盈利计划。目前,超过50%的公司的观众来自个人居住在印度以外的前七个地铁。

“POPxo已经在印度我们的数字战略的一个关键伙伴。我们相信POPxo将成为电子商务领域的重要参与者和他们的能力来创建内容在规模和驱动用户参与度,”说詹姆斯郑,朋友印度投资经理。

POPxo声称每月1430万用户,其中82%用户的女性和超过70%的流量来自地铁在印度以外的前五位。2017年7月以来,该公司也有超过23000个有影响力的人在印度超过100个城市。
  • 发布于2018年4月26日上午10点坚持

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Digital media<\/a> startup POPxo<\/a> has raised Rs 37 crore in a round led by South Korean company Doosan Corporation<\/a>’s investment arm, Neoplux<\/a>, and Chinese mobile company Oppo<\/a>, which has made its first investment in th\"\"e Indian market.

Existing investors, including Japanese firm GREE Ventures, IDG Ventures India, Kalaari Capital and Philippines-based Summit Media, also participated in the round. The funds raised will be used for product development and to increasingly tap into vernacular markets.
\n
\n“Oppo<\/a> set the price for our investment round and has been one of our biggest clients prior to becoming an investor. We did a lot of their digital launches in India and Neoplux<\/a> brings in Korean beauty brands,” Priyanka Gill<\/a>, founder of POPxo<\/a>, told ET.
\n
\nThe company plans to focus on enabling content commerce, where users will be able to purchase products via the portal, which will add to their existing monetisation plans. At present, over 50% of the company’s audience comes from individuals who live outside of the top seven metros in India.
\n
\n“POPxo has been a key partner in our digital strategy in India. We are confident that POPxo will become a significant player in the ecommerce segment with their ability to create content at scale and drive user engagement,” said James Zheng<\/a>, Oppo India investment manager.
\n
\nPOPxo claims to have 14.3 million monthly users, with 82% of its users being female and over 70% of its traffic coming from outside the top five metros in India. Since July 2017, the company also has over 23,000 influencers across over 100 cities in India.
\n<\/body>","next_sibling":[{"msid":63920376,"title":"Data: You should know it\u2019s precious","entity_type":"ARTICLE","link":"\/news\/data-you-should-know-its-precious\/63920376","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":63920934,"entity_type":"ARTICLE","title":"Oppo makes first India investment with funding for digital firm POPxo","synopsis":"\u201cOppo set the price for our investment round and has been one of our biggest clients prior to becoming an investor,\u201d Priyanka Gill, founder of POPxo, told ET.","titleseo":"telecomnews\/oppo-makes-first-india-investment-with-funding-for-digital-firm-popxo","status":"ACTIVE","authors":[{"author_name":"Shashwati Shankar","author_link":"\/author\/479242471\/shashwati-shankar","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479242471.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479242471,"author_name":"Shashwati Shankar","author_seo_name":"shashwati-shankar","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2018-04-26 10:44:19","lastupd":"2018-04-26 10:45:35","breadcrumbTags":["Oppo","neoplux","POPxo","Funding","digital media","Devices","Priyanka Gill","Doosan Corporation","james zheng"],"secinfo":{"seolocation":"telecomnews\/oppo-makes-first-india-investment-with-funding-for-digital-firm-popxo"}}" data-news_link="//www.iser-br.com/news/oppo-makes-first-india-investment-with-funding-for-digital-firm-popxo/63920934">