Advertising major Dentsu Aegis Network<\/a> (DAN) has won the media mandates of Chinese smartphone manufacturer Oppo<\/a> Mobile and its sister brand OnePlus<\/a>, according to people aware of the development. 广告主要电通庇护网络(丹)赢得了媒体授权中国智能手机制造商Oppo移动和它的姊妹品牌OnePlus,根据人们意识到发展。 广告主要日本电通庇护网络(丹)赢得了媒体中国智能手机制造商的授权相对应的人移动和它的姊妹品牌OnePlus说,人们意识到发展。
The two brands’ combined annual media spend will be about Rs 550-600 crore.
DAN will handle the traditional, digital and out-of-home (OOH) advertising requirements of the two brands.
Ashish Bhasin, DAN’s chairman for South Asia, declined to comment.
Oppo Mobile had called for a multi-agency media pitch in September last year, while OnePlus had initiated the pitch in December.
The persons cited earlier said leading agencies including IPG Mediabrands, GroupM, Havas Media and DAN had participated in the pitch process.
Starcom Mediavest was the incumbent media agency of both Oppo Mobiles and OnePlus.
Oppo is also the jersey sponsor of Indian cricket team. It has picked up the five-year rights for 1,079 crore. Oppo has signed Hardik Pandya, Rohit Sharma, R Ashwin, Deepika Padukone and Sidharth Malhotra as brand ambassadors. Amitabh Bachchan has been the brand ambassador for OnePlus.
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同僚,OnePlus奖媒体授权日本电通庇护网络
这两个品牌的联合年度媒体花费约550 - 600卢比。
丹将处理传统的数字和户外广告(哦)这两个品牌的要求。
阿施施Bhasin说,南亚,丹的主席拒绝置评。
Oppo移动曾呼吁多家媒体去年9月,当OnePlus 12月发起了球场。
人说领先评级机构包括早些时候援引IPG集团,群邑,哈瓦斯媒体和丹参加了场上的过程。
朋友也是印度板球队的球衣赞助商。它已经拿起五年1079卢比的权利。相对应的人签署了Hardik迪亚,罗希特•沙玛R Ashwin,迪·帕和Sidharth Malhotra作为品牌大使。OnePlus Amitabh巴克强的品牌大使。
Advertising major Dentsu Aegis Network<\/a> (DAN) has won the media mandates of Chinese smartphone manufacturer Oppo<\/a> Mobile and its sister brand OnePlus<\/a>, according to people aware of the development.
The two brands’ combined annual media spend will be about Rs 550-600 crore.
DAN will handle the traditional, digital and out-of-home (OOH) advertising requirements of the two brands.
Ashish Bhasin, DAN’s chairman for South Asia, declined to comment.
Oppo Mobile had called for a multi-agency media pitch in September last year, while OnePlus had initiated the pitch in December.
The persons cited earlier said leading agencies including IPG Mediabrands, GroupM, Havas Media and DAN had participated in the pitch process.
Starcom Mediavest was the incumbent media agency of both Oppo Mobiles and OnePlus.
Oppo is also the jersey sponsor of Indian cricket team. It has picked up the five-year rights for 1,079 crore. Oppo has signed Hardik Pandya, Rohit Sharma, R Ashwin, Deepika Padukone and Sidharth Malhotra as brand ambassadors. Amitabh Bachchan has been the brand ambassador for OnePlus.
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