\"\"\n

KOLKATA: Chinese smartphone makers Oppo<\/a> and Vivo<\/a>, which together have a 17% share of the market in India, have slashed trade margins by over 40%, leading to a backlash by neighbourhood stores and mobile phone retail chains.<\/p>\n

\n\tIndustry executives said Oppo and Vivo have lost about 10,000 sales outlets each. Both had about 70,000 outlets each in the country before the margin cuts and the number of stores selling their phones may fall further, they said.<\/p>\n

\n\tChains including Sangeetha Mobile, Big C, Lot Mobile, Poorvika, Mobiliti World and Hotspot have stopped selling the two brands or reduced focus on them, three senior industry executives said. These chains have a combined network of over 1,300 outlets.<\/p>\n

\n\tOppo and Vivo, both founded by Chinese billionaire Duan Yongping, cut the margin offered to large chains to 14-15% from 23-25%, the executives said. They reduced it to 5-6% for standalone stores from 15-16%.<\/p>\n

Sangeetha Mobile has stopped selling Oppo and Vivo in Tamil Nadu due to margin issues, managing director Subhash Chandra<\/a> said. “The two brands have different margins in different states, which is a problem for multi-state retailers,” he said.<\/p>\n

\n\tThere is now no sales push for Oppo and Vivo, the CEO of a leading chain said.<\/p>\n

\n\tAn Oppo India spokesman confirmed the margin changes and the drop in number of outlets. The spokesperson said some stores were no longer able to sell handsets after the goods and services tax was introduced — he did not elaborate. He also said Oppo has changed its strategy to focus on mid- to high-end models and some stores had to be shed when their sales didn’t match expectations.<\/p>\n

\n\t“Every market has a different policy and the margin is decided on the basis of market dynamics... These adjustments are being done across markets by different smartphone industry players... All these decisions have been taken keeping in mind health of the company. We believe the company will now be healthier and efficient,” he said.<\/p>\n

\n\tA Vivo India spokesperson said its retail network has not shrunk and the company plans to add outlets this year.<\/p>\n

\n\t“Last year, we witnessed good response from the market which contributed towards increase in revenue and market share. As per Counterpoint Research, Vivo V7+ commanded 40% share in ₹20,000-25,000 segment in November 2017. We plan to further build on the growth momentum this year,” he said.<\/p>\n

\n\tThe two brands have been forced to reduce margins in India because they are under pressure to become profitable, the CEO of a retailer said. “They are replicating the strategy adopted in China of slowing down the high investment after reaching a certain scale. But India is a different market and their share is already coming down,” he said.<\/p>\n

\n\tBoth have drastically scaled down their huge marketing investment in India over the past three months in outdoor, television and print advertising, executives said.<\/p>\n

\n\tVivo had a 9% share of India’s smartphone market in the third quarter of 2017 compared with 5% a year earlier, according to Counterpoint Technology Market Research, a Hong Kong-based firm that tracks device shipments. Oppo’s share increased to 8% from 4% during this time, Counterpoint said.<\/p>\n

Oppo currently manufactures phones in India through third-party vendors and is setting up its own unit in Greater Noida near New Delhi. Vivo has an assembling unit in Greater Noida with a capacity of 1-million smartphones<\/a> per month, according to its website.<\/p>\n

\n\tVivo India posted a loss of ₹111.66 crore in 2016-17, according to regulatory filings, while sales grew six-fold to ₹6,173 crore. Oppo’s earnings figure was not available, although its sales surged seven-fold to ₹7,974 crore.<\/p>\n

\n\tOppo and Vivo were among the fastest-growing smartphone brands in the third quarter of 2017, Counterpoint said.<\/p>\n\n<\/body>","next_sibling":[{"msid":62414843,"title":"Airtel offers 5 GB extra data to home broadband users on their Airtel postpaid mobile","entity_type":"ARTICLE","link":"\/news\/airtel-offers-5-gb-extra-data-to-home-broadband-users-on-their-airtel-postpaid-mobile\/62414843","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":62423196,"entity_type":"ARTICLE","title":"Oppo, Vivo offer retailers unkindest cut","synopsis":"Both had about 70,000 outlets each in the country before the margin cuts and the number of stores selling their phones may fall further, they said.","titleseo":"telecomnews\/oppo-vivo-offer-retailers-unkindest-cut","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2018-01-09 07:48:20","lastupd":"2018-01-09 07:51:39","breadcrumbTags":["Oppo","Devices","subhash chandra","Smartphones","Vivo"],"secinfo":{"seolocation":"telecomnews\/oppo-vivo-offer-retailers-unkindest-cut"}}" data-authors="[" writankar mukherjee"]" data-category-name="" data-category_id="" data-date="2018-01-09" data-index="article_1">

相对应的人,体内提供零售商无情的削减

都有大约70000家门店前的国家削减利润率和商店卖手机的数量可能进一步下降,他们说。

Writankar穆克吉
  • 更新2018年1月9日07:51点坚持

加尔各答:中国智能手机制造商相对应的人体内,在印度有17%的市场份额,削减贸易的利润率超过40%,导致强烈的邻里商店和手机零售连锁店。

业内高管表示,相对应的人,体内已经失去了大约10000个销售网点。都有大约70000家门店前的国家削减利润率和商店卖手机的数量可能进一步下降,他们说。

链包括Sangeetha移动,大C,很多手机,Poorvika, Mobiliti世界和热点已停止销售这两个品牌或减少关注他们,三个行业高管说。这些链结合网络超过1300家分店。

同僚和体内,由中国的亿万富翁公司削减利润提供给大型连锁店从23 - 25%,14 - 15%的高管说。他们减少了5 - 6%为独立的商店从15 - 16%。

Sangeetha手机已经停止出售同僚和体内在泰米尔纳德邦由于保证金的问题,董事总经理Subhash钱德拉说。”这两个品牌在不同的州有不同的利润,零售商服务——这是一个问题,”他说。

现在没有销售推动同僚和体内,主要连锁店的首席执行官说。

印度朋友发言人证实幅度变化和网点数量的下降。发言人表示,一些商店不再能够出售手机后引入商品及服务税,他没有详细说明。他还说朋友改变了策略,专注于高端中期模型和一些商店必须摆脱当销售不匹配的期望。

“每一个市场都有不同的政策和利润是决定市场动态的基础上…正在做这些调整在市场不同的智能手机行业的球员……所有这些决定都记住健康的公司。我们认为公司现在将更健康的和有效的,”他说。

体内印度发言人表示,其零售网络并没有缩小,该公司今年计划增加网点。

“去年,我们目睹了好回应市场贡献了收入和市场份额的增加。根据对比研究,体内V7 +吩咐₹40%的股份在2017年11月20000 - 25000段。我们计划进一步建立在今年增长势头,”他说。

这两个品牌在印度被迫减少利润,因为他们是成为盈利的压力下,零售商的首席执行官说。“他们在中国复制策略采用减速达到一定规模后的高投资。但印度是一个不同的市场和他们的份额已经下降,”他说。

都有大幅缩减其庞大的市场营销投资在印度在过去三个月在户外,电视和印刷广告,高管表示。

体内有一个印度的智能手机市场9%的份额在2017年第三季度与上年同期的5%相比,根据对位技术市场研究,香港公司跟踪设备出货量。相对应的人的份额从8%增加到4%在这段时间里,对位说。

相对应的人目前在印度通过第三方供应商和生产手机设置自己的单位在新德里附近的大诺伊达。体内有一个装配单元大诺伊达100万智能手机每月,根据其网站。

体内印度亏损₹111.66卢比在2016 - 17日据提交给监管机构的文件显示,销售额增长6倍₹6173卢比。图没有相对应的人的收入,尽管它的销量猛增7倍₹7974卢比。

同僚和体内增长最快的智能手机品牌在2017年第三季度,对位说。

  • 发表在2018年1月9日上午07:48坚持
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\"\"\n

KOLKATA: Chinese smartphone makers Oppo<\/a> and Vivo<\/a>, which together have a 17% share of the market in India, have slashed trade margins by over 40%, leading to a backlash by neighbourhood stores and mobile phone retail chains.<\/p>\n

\n\tIndustry executives said Oppo and Vivo have lost about 10,000 sales outlets each. Both had about 70,000 outlets each in the country before the margin cuts and the number of stores selling their phones may fall further, they said.<\/p>\n

\n\tChains including Sangeetha Mobile, Big C, Lot Mobile, Poorvika, Mobiliti World and Hotspot have stopped selling the two brands or reduced focus on them, three senior industry executives said. These chains have a combined network of over 1,300 outlets.<\/p>\n

\n\tOppo and Vivo, both founded by Chinese billionaire Duan Yongping, cut the margin offered to large chains to 14-15% from 23-25%, the executives said. They reduced it to 5-6% for standalone stores from 15-16%.<\/p>\n

Sangeetha Mobile has stopped selling Oppo and Vivo in Tamil Nadu due to margin issues, managing director Subhash Chandra<\/a> said. “The two brands have different margins in different states, which is a problem for multi-state retailers,” he said.<\/p>\n

\n\tThere is now no sales push for Oppo and Vivo, the CEO of a leading chain said.<\/p>\n

\n\tAn Oppo India spokesman confirmed the margin changes and the drop in number of outlets. The spokesperson said some stores were no longer able to sell handsets after the goods and services tax was introduced — he did not elaborate. He also said Oppo has changed its strategy to focus on mid- to high-end models and some stores had to be shed when their sales didn’t match expectations.<\/p>\n

\n\t“Every market has a different policy and the margin is decided on the basis of market dynamics... These adjustments are being done across markets by different smartphone industry players... All these decisions have been taken keeping in mind health of the company. We believe the company will now be healthier and efficient,” he said.<\/p>\n

\n\tA Vivo India spokesperson said its retail network has not shrunk and the company plans to add outlets this year.<\/p>\n

\n\t“Last year, we witnessed good response from the market which contributed towards increase in revenue and market share. As per Counterpoint Research, Vivo V7+ commanded 40% share in ₹20,000-25,000 segment in November 2017. We plan to further build on the growth momentum this year,” he said.<\/p>\n

\n\tThe two brands have been forced to reduce margins in India because they are under pressure to become profitable, the CEO of a retailer said. “They are replicating the strategy adopted in China of slowing down the high investment after reaching a certain scale. But India is a different market and their share is already coming down,” he said.<\/p>\n

\n\tBoth have drastically scaled down their huge marketing investment in India over the past three months in outdoor, television and print advertising, executives said.<\/p>\n

\n\tVivo had a 9% share of India’s smartphone market in the third quarter of 2017 compared with 5% a year earlier, according to Counterpoint Technology Market Research, a Hong Kong-based firm that tracks device shipments. Oppo’s share increased to 8% from 4% during this time, Counterpoint said.<\/p>\n

Oppo currently manufactures phones in India through third-party vendors and is setting up its own unit in Greater Noida near New Delhi. Vivo has an assembling unit in Greater Noida with a capacity of 1-million smartphones<\/a> per month, according to its website.<\/p>\n

\n\tVivo India posted a loss of ₹111.66 crore in 2016-17, according to regulatory filings, while sales grew six-fold to ₹6,173 crore. Oppo’s earnings figure was not available, although its sales surged seven-fold to ₹7,974 crore.<\/p>\n

\n\tOppo and Vivo were among the fastest-growing smartphone brands in the third quarter of 2017, Counterpoint said.<\/p>\n\n<\/body>","next_sibling":[{"msid":62414843,"title":"Airtel offers 5 GB extra data to home broadband users on their Airtel postpaid mobile","entity_type":"ARTICLE","link":"\/news\/airtel-offers-5-gb-extra-data-to-home-broadband-users-on-their-airtel-postpaid-mobile\/62414843","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":62423196,"entity_type":"ARTICLE","title":"Oppo, Vivo offer retailers unkindest cut","synopsis":"Both had about 70,000 outlets each in the country before the margin cuts and the number of stores selling their phones may fall further, they said.","titleseo":"telecomnews\/oppo-vivo-offer-retailers-unkindest-cut","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2018-01-09 07:48:20","lastupd":"2018-01-09 07:51:39","breadcrumbTags":["Oppo","Devices","subhash chandra","Smartphones","Vivo"],"secinfo":{"seolocation":"telecomnews\/oppo-vivo-offer-retailers-unkindest-cut"}}" data-news_link="//www.iser-br.com/news/oppo-vivo-offer-retailers-unkindest-cut/62423196">