KOLKATA: Oppo<\/a> Mobiles has surpassed Micromax<\/a>, the largest homegrown mobile maker, and Sony, the biggest Japanese electronics firm by revenue, after its sales grew more than seven times during FY17<\/a>. This indicates Chinese dominance in the Indian smartphone market<\/a>, even though industry executives said Oppo’s growth has actually slowed down this year due to cutting down on investment, impact on sales due to Indo-China frictions, and rival Chinese firm Xiaomi’s rapid growth.
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According to the company’s latest regulatory filings<\/a>, Oppo Mobiles India saw sales surge to Rs 7,974.29 crore in the year ended March 2017, a 754% increase from Rs 933.74 crore in the fiscal before.
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\nThat translates into Oppo, that entered India four years ago, adding more than a billion dollars, or about the entire size of Micromax or Sony in just a year. “Oppo was burning a lot of money in the Indian market last fiscal along with Vivo, be it through advertising blitzkrieg, sponsorship of marquee cricketing tournaments, paying retailers hefty margins, buying out retail shelves to place its handsets and branding.
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\nAll these led to a massive jump in sales. However, this fiscal its growth rate has plunged,” said a senior industry executive. Another executive said Oppo’s performance in 2016-17 is commendable considering demonetisation in November 2016 took the steam out of smartphone sales when industry sales had declined till the fiscal end. “But this fiscal, Oppo’s growth rate has come down across neighbourhood stores and retail chains. Hence, Oppo which has largely been offline trade focused is now trying to be aggressive online and running promotions and discounts on Amazon and Flipkart,” he said.
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\nAn email sent to Oppo India did not elicit any response till press time. Micromax, however, reported a 42% drop in revenue last fiscal to Rs 5,613.97 crore while the second largest homegrown maker Intex’s revenue too plunged 30% to Rs 4,364.08 crore due to Chinese competition and lack of 4G handset portfolio. Sony India’s revenue fell 11% to Rs 7,181.84 crore in 2016-17 due to downsizing of the smartphone business. Xiaomi India had said its revenue for calendar year 2016 was about Rs 7,000 crore, whereby Oppo may have even toppled Xiaomi in the Indian market last fiscal.
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\nXiaomi recently equalled Samsung in smartphone shipments and the company has said it is targeting doubling sales to $2 billion in India this calendar year. Financials of Vivo and Xiaomi for 2016-17 are not yet posted with the Registrar of Companies.
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\nOppo had posted a net loss of Rs 206.1 crore in 2015-16, but corresponding figures for last fiscal are yet to be reported. According to Hong Kong-based researcher Counterpoint, Chinese firms controlled more than half the Indian smartphone market as of September this year, compared with 33% a year earlier. The share of Indian brands has narrowed to 14% from 33% in the same period.<\/p><\/body>","next_sibling":[{"msid":61906665,"title":"Bharti Airtel PAT expected to leap 9-fold by 2020-2021: CLSA","entity_type":"ARTICLE","link":"\/news\/bharti-airtel-pat-expected-to-leap-9-fold-by-2020-2021-clsa\/61906665","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"seoschemas":false,"msid":61909535,"entity_type":"ARTICLE","title":"Oppo\u2019s India sales jump over 750 per cent in FY17","synopsis":"Oppo Mobiles India saw sales surge to Rs 7,974.29 crore in the year ended March 2017, a 754% increase from Rs 933.74 crore in the fiscal before.","titleseo":"telecomnews\/oppos-india-sales-jump-over-750-per-cent-in-fy17","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=250&height=250&imgsize=39503","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-12-04 08:09:44","lastupd":"2017-12-04 08:11:32","breadcrumbTags":["Oppo","annual sales","regulatory filings","Indian smartphone market","Devices","Micromax","FY17"],"secinfo":{"seolocation":"telecomnews\/oppos-india-sales-jump-over-750-per-cent-in-fy17"}}" data-authors="[" writankar mukherjee"]" data-category-name="" data-category_id="" data-date="2017-12-04" data-index="article_1">

相对应的人的印度在FY17销售量上涨超过750%

印度朋友手机销量飙升至7974 .29卢比在截至2017年3月的一年,从933.74卢比增加754%的财政。

Writankar穆克吉,
等局

更新2017年12月4日08:11点坚持

加尔各答:相对应的人手机已超过Micromax最大的国产手机制造商,和索尼,后最大的日本电子公司收入,其销量增长了七倍FY17。这表明中国的主导地位印度智能手机市场,尽管业内高管表示同僚的增长已经放缓今年由于投资减少,对销售的影响由于印度支那摩擦,和竞争对手中国公司小米的快速增长。

根据公司最新的提交给监管机构的文件印度朋友手机销量飙升至7974 .29卢比在截至2017年3月的一年,从933.74卢比增加754%的财政。

转化为朋友,四年前进入印度,增加超过十亿美元,相当于整个Micromax大小或索尼在仅仅一年。“朋友是烧了很多钱在印度市场去年财政以及体内,通过广告闪电战,赞助选框板球锦标赛,支付高额利润,零售商购买零售货架将其手机和品牌。

所有这些导致了一个巨大的销量猛增。然而,这种财政增长率已经下降,”一位资深业内高管表示。另一位高管说,相对应的人的表现在2016 - 2016年11月17日是值得称道的考虑demonetisation带蒸汽的智能手机销售行业销售有所下降,直到财政。“但这财政、同僚的增长率已经下降在附近商店和零售连锁店。因此,相对应的人主要是线下贸易集中正试图积极在线和Flipkart公司促销和折扣亚马逊和运行,”他说。

电子邮件发送给朋友印度没有引起任何反应,直到截稿时间。然而Micromax,去年财政收入下降了42%到5613 .97点卢比而第二大本土制造商国际展览中心的收入也下降30%,至4364。08卢比由于中国竞争和缺乏4 g手机组合。索尼印度的收入下降11%,至7181 .84卢比在2016 - 17由于裁员的智能手机业务。小米印度曾表示其2016年度营收约为7000卢比,即相对应的人可能甚至推翻小米去年财政在印度市场。

小米最近与三星在智能手机出货量和公司已表示,它的目标是把销量提高一倍至20亿美元在印度这个日历年。金融类股Vivo和小米2016 - 17尚未发布的注册公司。

同僚已经公布净亏损206.1卢比在2015 - 16,但相应的数据最后财政尚未报道。据香港研究对比,中国公司控制超过一半的印度智能手机市场今年截至9月份,相比之下,去年同期的33%。印度品牌的份额已从33%收窄至14%。