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<\/span><\/figcaption><\/figure>New Delhi: As Apple<\/a> and Google<\/a> aim to control mobile app tracking<\/a> on their respective platforms, the opt-out rate for mobile app tracking is expected to decline from 85 per cent in 2021 to 60 per cent by 2023 as consumers gain experience with untargeted ads, a new Gartner report has said.

While Apple has added new privacy features in iOS<\/a> for consumers to manage how they are tracked, marketers must demonstrate the benefit to consumers in allowing mobile app tracking.

\"Roughly one-quarter of consumers would allow tracking if they are familiar with the brand or publisher that's requesting tracking, especially as part of an explicit value exchange, such as in cash rewards, coupons, discounts or loyalty points,\" said Andrew Frank, vice president and distinguished analyst in the Gartner Marketing practice.

\"Although Apple terms prohibit developers from offering people incentives for granting permission to track on iOS devices, marketers and consumers are finding workarounds,\" he said in a statement.

Marketers should ensure that their consented data collection provides tangible value to customers and educate them on exactly how it does so.

The should make changing privacy behaviors and settings easy and seamless with self-service privacy and preference site features and work with publishers to optimize contextual targeting and measurement in the absence of tracking data, the report said.

By 2026, 60 per cent of Millennial and Gen Z consumers will prefer making purchases on social platforms over traditional digital commerce platforms.

\"Consumers, especially younger ones, are turning toward commerce options that emphasise convenience and discovery, both hallmarks of social commerce. The share of consumers who have made purchases through social platforms has increased, accelerated by the COVID-19 pandemic,\" the report noted.
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手机应用程序退出率跟踪下降2023:Gartner

苹果和谷歌的目标是控制手机应用程序跟踪在各自的平台上,手机应用程序的退出率跟踪预计将从2021年的85%下降到2023年的60%作为消费者获得经验与没有针对性广告,Gartner的一份新报告说。

  • 更新2021年12月3日12:23点坚持
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新德里:苹果和谷歌目标控制手机应用程序跟踪在各自的平台上,手机应用程序的退出率跟踪预计将从2021年的85%下降到2023年的60%,消费者获得的经验没有针对性广告,Gartner的一份新报告说。

而苹果增加了新的隐私保护功能iOS消费者如何跟踪管理,营销人员必须证明消费者的利益让手机应用程序跟踪。

“大约四分之一的消费者将允许跟踪如果他们熟悉的品牌或出版商请求跟踪,特别是作为一个明确的价值交换的一部分,如现金奖励,优惠券,折扣或忠诚点,”安德鲁·弗兰克说的副总裁、知名分析师在Gartner营销实践。

广告
“尽管苹果许可条款禁止开发人员提供人们激励来跟踪在iOS设备上,营销人员和消费者正在寻找解决方案,”他在一份声明中说。

营销人员应该确保他们答应了客户数据收集提供了有形资产的价值和它是如何教育他们。

应改变隐私行为和设置简单和无缝自助服务网站隐私和偏好特性和与出版商合作,优化相关目标和测量在缺乏跟踪数据,报告说。

到2026年,60%的千禧,Z一代消费者会喜欢购物在社交平台上比传统的电子商务平台。

“消费者,尤其是年轻人,转向商业选项强调便利和发现,社交商务的特点。消费者做出购买的份额通过社交平台增加,加速了COVID-19大流行,”该报告指出。
  • 发布于2021年12月3日,将近12点坚持
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\"\"
<\/span><\/figcaption><\/figure>New Delhi: As Apple<\/a> and Google<\/a> aim to control mobile app tracking<\/a> on their respective platforms, the opt-out rate for mobile app tracking is expected to decline from 85 per cent in 2021 to 60 per cent by 2023 as consumers gain experience with untargeted ads, a new Gartner report has said.

While Apple has added new privacy features in iOS<\/a> for consumers to manage how they are tracked, marketers must demonstrate the benefit to consumers in allowing mobile app tracking.

\"Roughly one-quarter of consumers would allow tracking if they are familiar with the brand or publisher that's requesting tracking, especially as part of an explicit value exchange, such as in cash rewards, coupons, discounts or loyalty points,\" said Andrew Frank, vice president and distinguished analyst in the Gartner Marketing practice.

\"Although Apple terms prohibit developers from offering people incentives for granting permission to track on iOS devices, marketers and consumers are finding workarounds,\" he said in a statement.

Marketers should ensure that their consented data collection provides tangible value to customers and educate them on exactly how it does so.

The should make changing privacy behaviors and settings easy and seamless with self-service privacy and preference site features and work with publishers to optimize contextual targeting and measurement in the absence of tracking data, the report said.

By 2026, 60 per cent of Millennial and Gen Z consumers will prefer making purchases on social platforms over traditional digital commerce platforms.

\"Consumers, especially younger ones, are turning toward commerce options that emphasise convenience and discovery, both hallmarks of social commerce. The share of consumers who have made purchases through social platforms has increased, accelerated by the COVID-19 pandemic,\" the report noted.
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