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甲骨文为3D游戏环境推出广告测量技术
世界上第一个针对3D游戏环境的广告测量技术，将帮助营销人员更好地理解视频游戏中的广告表现……
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BSNL视人力资源转型为转折点
在2022年至2032年的10年期间，平均每年将有近2000名员工退休，这使该公司成为一个更专注于与私营行业企业——Reliance Jio、Bharti Airtel和Vodafone Idea——竞争的组织。
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最新更新甲骨文广告和客户体验(CX)包括印象传递和一般无效流量(GIVT)用于PC、移动和基于web的测量游戏环境在'Oracle护城河测量'。
根据市场研究公司的最新数据，游戏内置广告收入预计将在2024年达到560亿美元Omdia．
Oracle Moat与领先的游戏内广告平台Anzu、Bidstack、Adverty和Frameplay合作，使广告商能够有效地衡量印象和GIVT，以确定广告是否被提供给了人类，并避免广告花费在无效流量或欺诈活动上。
通过测量印象和GIVT，广告商可以就他们的投资做出更明智的决定，更好地保护广告支出。
该公司还宣布了对甲骨文广告和客户体验(CX)的订阅管理更新。
“最新的更新使企业能够快速解决导致客户流失的问题，并采取措施改善订阅体验，提高续订的可能性，”该公司副总裁Katrina Gosek说。产品策略，甲骨文广告和客户体验(CX)。
![\"](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
The latest updates to Oracle Advertising and Customer Experience<\/a> (CX) include impressions delivery and General Invalid Traffic<\/a> (GIVT) measurement for PC, mobile, and web-based gaming<\/a> environments in 'Oracle Moat Measurement'.
In-game ad revenue is expected to hit $56 billion in 2024, according to recent data from market research firm Omdia<\/a>.
<\/div><\/div>\"As the gaming industry continues to grow and become a key area of investment for advertisers, it's crucial that advertisers can measure whether an ad was served to a human and detect any fraudulent ad activity inside games,\" said Derek Wise, Chief Product Officer, Oracle Advertising.
Working with leading in-game advertising platforms Anzu, Bidstack, Adverty, and Frameplay, Oracle Moat enables advertisers to effectively measure impressions and GIVT to determine whether an ad was served to a human and to avoid ad spend on invalid traffic or fraudulent activity.
By measuring impressions and GIVT, advertisers can make more informed decisions around their investments and better protect ad spend.
The company also announced subscription management updates to Oracle Advertising and Customer Experience (CX).
\"The latest updates enable businesses to quickly address issues that lead to customer churn and take steps that enhance the subscription experience to improve the likelihood of renewal,\" said Katrina Gosek, vice president, Product Strategy<\/a>, Oracle Advertising and Customer Experience (CX).
<\/div><\/div>
Working with leading in-game advertising platforms Anzu, Bidstack, Adverty, and Frameplay, Oracle Moat enables advertisers to effectively measure impressions and GIVT to determine whether an ad was served to a human and to avoid ad spend on invalid traffic or fraudulent activity.
By measuring impressions and GIVT, advertisers can make more informed decisions around their investments and better protect ad spend.
The company also announced subscription management updates to Oracle Advertising and Customer Experience (CX).
\"The latest updates enable businesses to quickly address issues that lead to customer churn and take steps that enhance the subscription experience to improve the likelihood of renewal,\" said Katrina Gosek, vice president, Product Strategy<\/a>, Oracle Advertising and Customer Experience (CX).
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Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"8.0","minfoseo":"8-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1620907519953","minfoseo":"1620907519953"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"HashCode":{"minfo":"-1879432126","minfoseo":"-1879432126"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"NumberOfCharacters":{"minfo":"1649.0","minfoseo":"1649-0"},"NumberOfWords":{"minfo":"239.0","minfoseo":"239-0"},"key":{"0":{"keyid":"43340","value":"Oracle","smid":"0","keynameseo":"Oracle","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"2202373","value":"Product Strategy","smid":"0","keynameseo":"Product-Strategy","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"8842100","value":"omdia","smid":"0","keynameseo":"omdia","keytype":"","keycount":"totalcount","weightage":"20"},"3":{"keyid":"9739846","value":"Martequity","smid":"0","keynameseo":"Martequity","keytype":"","keycount":"totalcount","weightage":"20"},"5":{"keyid":"11251637","value":"General Invalid Traffic","smid":"0","keynameseo":"General-Invalid-Traffic","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"6357332","value":"Gaming","smid":"0","keynameseo":"Gaming","keytype":"","keycount":"totalcount","weightage":"20"},"7":{"keyid":"11251636","value":"game environments","smid":"0","keynameseo":"game-environments","keytype":"","keycount":"totalcount","weightage":"20"},"8":{"keyid":"1284549","value":"Customer Experience","smid":"0","keynameseo":"Customer-Experience","keytype":"","keycount":"totalcount","weightage":"20"},"9":{"keyid":"11248142","value":"ad measurement","smid":"0","keynameseo":"ad-measurement","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":[],"similarlytagged":[{"msid":"96185765","stname":"Oracle posts upbeat quarterly revenue on cloud demand, Cerner boost","artsyn":"For the third quarter, Oracle forecast revenue to rise between 21% and 23% in constant currency, while analysts expect growth of about 17.4%.","seolocation":"telecomnews\/oracle-posts-upbeat-quarterly-revenue-on-cloud-demand-cerner-boost","seolocationalt":"Oracle posts upbeat quarterly revenue on cloud demand, Cerner boost","url_seo":"oracle-posts-upbeat-quarterly-revenue-on-cloud-demand-cerner-boost"},{"msid":"96071134","stname":"Pentagon splits $9 billion cloud contract between 4 firms","artsyn":"The Joint Warfighter Cloud Capability is envisioned to provide access to unclassified, secret and top-secret data to military personnel all over the globe. 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The US headquartered tech major intends to launch a shopping app for Indian consumers, along with their social circle, harnessing the ONDC network to discover the best pricing among retailers and sellers, a statement said.","seolocation":"telecomnews\/microsoft-becomes-first-multinational-technology-firm-to-join-ondc","seolocationalt":"Microsoft becomes first multinational technology firm to join ONDC","url_seo":"microsoft-becomes-first-multinational-technology-firm-to-join-ondc"},{"msid":"93285732","stname":"Oracle starts job cuts in US: Report","artsyn":"The publication in July reported that Oracle was considering cutting thousands of jobs in its global workforce after targeting cost cuts of up to $1 billion.","seolocation":"telecomnews\/oracle-starts-job-cuts-in-us-report","seolocationalt":"Oracle starts job cuts in US: Report","url_seo":"oracle-starts-job-cuts-in-us-report"},{"msid":"93261844","stname":"Oracle\u2019s India cloud unit targets triple-digit growth in next few 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It is anticipated to serve as a backbone for the Pentagon's modern war operations, which will rely heavily on unmanned aircraft and space communications satellites, but will still need a way to quickly get the intelligence from those platforms to troops on the ground.","seolocation":"telecomnews\/pentagon-splits-9-billion-cloud-contract-between-4-firms","seolocationalt":"Pentagon splits $9 billion cloud contract between 4 firms","url_seo":"pentagon-splits-9-billion-cloud-contract-between-4-firms"},"95089116":{"msid":"95089116","stname":"Indian biz up for enterprise tech firms as demand for digitisation, Cloud-led solutions stays high","artsyn":"As Indian enterprises continue to invest in digitisation and shift to the Cloud, firms like Accenture, Oracle, SAP and Nutanix have all reported high double-digit increases in India revenue over the past year.","seolocation":"telecomnews\/indian-biz-up-for-enterprise-tech-firms-as-demand-for-digitisation-cloud-led-solutions-stays-high","seolocationalt":"Indian biz up for enterprise tech firms as demand for digitisation, Cloud-led solutions stays high","url_seo":"indian-biz-up-for-enterprise-tech-firms-as-demand-for-digitisation-cloud-led-solutions-stays-high"},"95079972":{"msid":"95079972","stname":"Software maker SAP's revenue and outlook sends shares higher","artsyn":"Since becoming SAP's sole CEO in 2020, Christian Klein has focused on cloud operations, adopting a subscription-based service model that generates predictable revenue over time rather than the lumpy up-front cash flows from software licences.","seolocation":"telecomnews\/software-maker-saps-revenue-and-outlook-sends-shares-higher","seolocationalt":"Software maker SAP's revenue and outlook sends shares higher","url_seo":"software-maker-saps-revenue-and-outlook-sends-shares-higher"},"95042656":{"msid":"95042656","stname":"Oracle modernising Airtel for larger 5G roll-out in India: Top executive","artsyn":"\"Airtel has deployed our Fusion ERP and SCM Cloud solutions that are helping them address some of the challenges such as real-time integration, automation and less scope of collaboration, simplification and agility for the 5G era,\" Rai elaborated.","seolocation":"telecomnews\/oracle-modernising-airtel-for-larger-5g-roll-out-in-india-top-executive","seolocationalt":"Oracle modernising Airtel for larger 5G roll-out in India: Top executive","url_seo":"oracle-modernising-airtel-for-larger-5g-roll-out-in-india-top-executive"},"94550571":{"msid":"94550571","stname":"Will 'methodically' expand in India, says Oracle NetSuite\u2019s Evan Goldberg","artsyn":"Goldberg stated that smaller companies are showing more leanings now towards automation and technologies that will take their business to the next level of growth.","seolocation":"telecomnews\/will-methodically-expand-in-india-says-oracle-netsuites-evan-goldberg","seolocationalt":"Will 'methodically' expand in India, says Oracle NetSuite\u2019s Evan Goldberg","url_seo":"will-methodically-expand-in-india-says-oracle-netsuites-evan-goldberg"},"94498460":{"msid":"94498460","stname":"SEC fines Oracle over $23 million on bribery charges in India, Turkey and UAE","artsyn":"According to the SEC order, \u201cOracle India sales employees used an excessive discount scheme in connection with a transaction with a transportation company, a majority of which was owned by the Indian Ministry of Railways (\u201cIndian SOE\u201d). In January 2019, the sales employees working on the deal claimed the deal would be lost without a 70% discount on the software component of the deal, citing intense competition from other original equipment manufacturers\u201d","seolocation":"telecomnews\/sec-fines-oracle-over-23-million-on-bribery-charges-in-india-turkey-and-uae","seolocationalt":"SEC fines Oracle over $23 million on bribery charges in India, Turkey and UAE","url_seo":"sec-fines-oracle-over-23-million-on-bribery-charges-in-india-turkey-and-uae"},"94352583":{"msid":"94352583","stname":"Oracle releases Java 19 to help users create innovative apps, services","artsyn":"The company said that Java 19 delivers thousands of performance, stability, and security improvements, including enhancements to the platform that will help developers improve productivity and drive business-wide innovation.","seolocation":"telecomnews\/oracle-releases-java-19-to-help-users-create-innovative-apps-services","seolocationalt":"Oracle releases Java 19 to help users create innovative apps, services","url_seo":"oracle-releases-java-19-to-help-users-create-innovative-apps-services"},"94251893":{"msid":"94251893","stname":"Siemens Digital Industries Software appoints new India biz head","artsyn":"Thomas succeeds Suprakash Chaudhuri with immediately effect, the company said in a statement.","seolocation":"telecomnews\/siemens-digital-industries-software-appoints-new-india-biz-head","seolocationalt":"Siemens Digital Industries Software appoints new India biz head","url_seo":"siemens-digital-industries-software-appoints-new-india-biz-head"},"94234885":{"msid":"94234885","stname":"Oracle cloud business clocks triple-digit growth in India: Senior executive","artsyn":"\u201cCloud technology has done significantly well, and Oracle\u2019s India business has been a strong growth engine for the company \u2013 with the Oracle Cloud Infrastructure (OCI) unit clocking over 100% growth for the third year in a row,\u201d Makhija said.","seolocation":"telecomnews\/oracle-cloud-business-clocks-triple-digit-growth-in-india-senior-executive","seolocationalt":"Oracle cloud business clocks triple-digit growth in India: Senior executive","url_seo":"oracle-cloud-business-clocks-triple-digit-growth-in-india-senior-executive"},"94227229":{"msid":"94227229","stname":"Oracle Cloud biz sees 100% growth in India, doubles customer base","artsyn":"In India, the OCI is growing at 25 per cent quarter on quarter (QoQ) and the company has clocked double-digit growth across all lines of businesses, in some even triple digit, Kapil Makhija, Vice President - Technology Cloud Business, Oracle India, told IANS.","seolocation":"telecomnews\/oracle-cloud-biz-sees-100-growth-in-india-doubles-customer-base","seolocationalt":"Oracle Cloud biz sees 100% growth in India, doubles customer base","url_seo":"oracle-cloud-biz-sees-100-growth-in-india-doubles-customer-base"},"94163871":{"msid":"94163871","stname":"Oracle meets revenue targets on cloud strength, Cerner boost","artsyn":"Cerner contributed $1.4 billion in the quarter, months after Oracle bought it in a deal that unlocked troves of data from one of the biggest healthcare IT firms in the United States.","seolocation":"telecomnews\/oracle-meets-revenue-targets-on-cloud-strength-cerner-boost","seolocationalt":"Oracle meets revenue targets on cloud strength, Cerner boost","url_seo":"oracle-meets-revenue-targets-on-cloud-strength-cerner-boost"},"93733937":{"msid":"93733937","stname":"Oracle hit by lawsuit in US for violating privacy of '5 billion people'","artsyn":"The lawsuit, filed in the Northern District of California, accused the company and its adtech and advertising subsidiaries of \"violating the privacy of the majority of the people on Earth\".","seolocation":"telecomnews\/oracle-hit-by-lawsuit-in-us-for-violating-privacy-of-5-billion-people","seolocationalt":"Oracle hit by lawsuit in US for violating privacy of '5 billion people'","url_seo":"oracle-hit-by-lawsuit-in-us-for-violating-privacy-of-5-billion-people"},"93584074":{"msid":"93584074","stname":"Apple lays off recruiters as part of its slowdown in hiring","artsyn":"The recruiters were responsible for hiring new employees for Apple, and the cuts underscore that a slowdown is underway at the company.","seolocation":"telecomnews\/apple-lays-off-recruiters-as-part-of-its-slowdown-in-hiring","seolocationalt":"Apple lays off recruiters as part of its slowdown in hiring","url_seo":"apple-lays-off-recruiters-as-part-of-its-slowdown-in-hiring"},"93483351":{"msid":"93483351","stname":"Microsoft lays off more workers, this time from consumer R&D team: Report","artsyn":"According to posts on Microsoft-owned LinkedIn, the recent layoffs have also impacted contracted recruiters across several locations.","seolocation":"telecomnews\/microsoft-lays-off-more-workers-this-time-from-consumer-rd-team-report","seolocationalt":"Microsoft lays off more workers, this time from consumer R&D team: Report","url_seo":"microsoft-lays-off-more-workers-this-time-from-consumer-rd-team-report"},"93459368":{"msid":"93459368","stname":"Microsoft becomes first multinational technology firm to join ONDC","artsyn":"Through this, Microsoft intends to introduce social eCommerce, i.e., group buying experience, in the Indian market. The US headquartered tech major intends to launch a shopping app for Indian consumers, along with their social circle, harnessing the ONDC network to discover the best pricing among retailers and sellers, a statement said.","seolocation":"telecomnews\/microsoft-becomes-first-multinational-technology-firm-to-join-ondc","seolocationalt":"Microsoft becomes first multinational technology firm to join ONDC","url_seo":"microsoft-becomes-first-multinational-technology-firm-to-join-ondc"},"93285732":{"msid":"93285732","stname":"Oracle starts job cuts in US: Report","artsyn":"The publication in July reported that Oracle was considering cutting thousands of jobs in its global workforce after targeting cost cuts of up to $1 billion.","seolocation":"telecomnews\/oracle-starts-job-cuts-in-us-report","seolocationalt":"Oracle starts job cuts in US: Report","url_seo":"oracle-starts-job-cuts-in-us-report"},"93261844":{"msid":"93261844","stname":"Oracle\u2019s India cloud unit targets triple-digit growth in next few years","artsyn":"This comes as Oracle\u2019s India business has been a strong growth engine for the company \u2013 with the OCI unit clocking over 100% growth for the third year in succession and the software-as-a-services (SaaS) business also more than doubling for each of the last two years.","seolocation":"telecomnews\/oracles-india-cloud-unit-targets-triple-digit-growth-in-next-few-years","seolocationalt":"Oracle\u2019s India cloud unit targets triple-digit growth in next few years","url_seo":"oracles-india-cloud-unit-targets-triple-digit-growth-in-next-few-years"},"93030707":{"msid":"93030707","stname":"Oracle Database Service for Microsoft Azure now available for all users","artsyn":"Oracle and Microsoft partnered to deliver the Oracle Interconnect for Microsoft Azure in 2019 and hundreds of organisations have used the secure and private interconnections in 11 global regions.","seolocation":"telecomnews\/oracle-database-service-for-microsoft-azure-now-available-for-all-users","seolocationalt":"Oracle Database Service for Microsoft Azure now available for all users","url_seo":"oracle-database-service-for-microsoft-azure-now-available-for-all-users"},"93010706":{"msid":"93010706","stname":"Exotel aims to boost revenues through automation, other measures","artsyn":"\"Having demonstrated goal-oriented working aptitude in global technology companies including Airtel, Microsoft, and Oracle, Manpreet Madaan joined end-to-end customer engagement platform & virtual telecom operator Exotel as VP Revenue Operations,\" the statement said.","seolocation":"telecomnews\/exotel-aims-to-boost-revenues-through-automation-other-measures","seolocationalt":"Exotel aims to boost revenues through automation, other measures","url_seo":"exotel-aims-to-boost-revenues-through-automation-other-measures"}}}}" data-news-images="[{"msid":"82595634","msname":"","msnameseo":"file-photo-the-oracle-logo-is-shown-on-an-office-building-in-irvine-california","mediatype":"44","artdate":"2021-04-27 13:09:13.0","caption":" Oracle unveils ad measurement tech for 3D in-game environments."}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
