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Company executives told a news conference they were aiming to sign up 10 million customers in Ivory Coast in the next five years and also plan to expand into the West African countries of Senegal, Mali and Burkina Faso next year.
Orange diversified into digital banking<\/a> in 2017, betting that the launch of a standalone lender would give it an edge over its competitors in attracting and retaining clients.
Paul de Leusse, Orange's deputy chief executive, said he expects strong uptake of banking services in Ivory Coast, where millions of customers already use Orange's mobile money transfer services.
\"We think that profitability will be achieved ... more quickly than in France,\" he said.
The company says that growth is strong in Europe but the business is not yet profitable.
Banking operations in Ivory Coast will focus on small-scale lending to entrepreneurs, farmers and young people, with loans starting at 5,000 CFA francs ($8.88), company executives said.
They touted the company's expertise in managing digital platforms and the speed at which their systems can approve loans - within seconds for small credits - as advantages over traditional lenders.
Orange is partnering with West African bank Groupe NSIA for the project.
African countries are major markets for Orange, where one in 10 Africans are Orange clients. About 50 million people use its Orange Money<\/a> mobile transfer service across about 15 African countries.
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公司高管在新闻发布会上表示,他们打算报名1000万客乐动扑克户在象牙海岸在未来五年内,还计划扩大的西非国家塞内加尔、马里和布基纳法索明年。
橙色的多样化电子银行2017年,押注于推出一个独立的银行将给它胜过其竞争对手在吸引和留住客户。
保罗•德•Leusse橙色的副首席执行官说,他预计强劲的银行服务在象牙海岸,在数以百万计的客户已经使用橙色的手机转账服务。
“我们认为盈利能力将达到…比在法国,”他说。
该公司表示,在欧洲增长强劲,但业务还没有盈利。
银行业务在科特迪瓦将专注于小型贷款企业家、农民和年轻人来说,贷款从5000非洲法郎(8.88美元),公司高管说。
他们宣扬公司的专业知识在管理数字化平台和系统可以批准贷款的速度,在几秒内对小型信贷——优势传统的银行。
橙色是与西非银行Groupe NSIA项目。
非洲国家是橙色的主要市场,在10个非洲人橙一个客户。大约有5000万人使用它橙色的钱移动传输服务在15个非洲国家。
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