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\"\"NEW DELHI:<\/strong> India is among the top four markets, besides being one of the fastest growing ones globally for Ericsson<\/a>, especially for its business support system (BSS<\/a>) segment. In a wide-ranging conversation with ET’s Danish Khan, Petter Jartby<\/a>, vice president and head of Solution Area Business Support Systems<\/strong> of the Swedish telecom gear maker<\/strong>, said India is the second largest market world over for the BSS segment for the company, highlighting its importance. Edited excerpts…
\n
\nHow important and different is India from other markets?<\/strong>
\n
\nA key challenge of the Indian market is its scale, but it is also an opportunity. Around 90% of Indians are prepaid users and this gives a very different meaning to real-time operations. Addressing enormous capacity need, with prepaid and low ARPUs (average revenue per user) is extremely complex from a technology perspective. Unlike in the US market, where consumers pay $50 in the beginning of the month, Indian consumers top up morning and evening which makes it very difficult for operators to plan ahead.
\n
\nIndia is one of the most important and fastest growing markets for us. Of the 10 regions where we operate, India was our second largest market in the first quarter of this year. India, Brazil, North America, Europe are our four primary markets.
\n
\nWhat have been major BSS deployments in India lately?<\/strong>
\n
\nWe are rolling out a massive operation with Vodafone where we swapped the deployment with Nokia Networks. The other significant deal for us is with Bharti Airtel, where we are trying to help them monetize data through mobile convergence and are developing solutions specific to their needs.
\n
\nHow important is the software arm of Ericsson in India?<\/strong>
\n
\nWhat we have built in India is unique with 50% telecom and 50% IT workforce. We’ve roughly 1000 people working on BSS in India, which makes it the biggest R&D unit in the world. The India team is not only delivering innovation (design and development) for the India market, but also for global markets.
\n
\nDo you see this team expanding further this year?<\/strong>
\n
\nThe team has been expanding year on year. We have different strategies for all our key markets since they are at different maturity levels. Some are in 3G stage, while some of the Asian markets are talking about 5G. Some have 80% smartphone penetration while others have only 5%. Some have 90% prepaid while some don’t even have prepaid anymore. We need to ensure that we cater to needs of all our markets when we develop software and therefore need to have different teams in different places. Right now India, Brazil, North America, Europe are our four primary sites.
\nEricsson bought a number of smaller companies to boost its OSS (operations support systems)\/BSS portfolio. Are more on the cards?<\/strong>
\n
\nWe are open to M&As, but we look at a healthy balance between organic and inorganic growth. Our strategy is to buy small stakes in some suppliers. We work with quality suppliers; small as well as big, and are open to buying them as well if we feel the need.
\n
\nIn Q3 last year, we closed a deal with a small company called MetraTech. They have two software solutions that are addressing the needs of enterprise market based on metadata architecture. So that is the kind of niche we look at in order to expand our market.
\n
\nHow is Ericsson strengthening its portfolio to stay ahead of the competition globally?<\/strong>
\n
\nOSS and BSS are increasingly becoming significant, owing to growth in machine to machine communication, and evolution towards a networked society. Therefore, it is important for us to ensure that we have the right system and processes to support operators as well as enterprises. We expect more than 50 billion connected devices by 2020, which may increase to 100 billion by 2030.
\n
\nTherefore, the challenge going forward, will be handling this enormous scale from capacity and economy perspective. It will also be important to make sure that operators, who build the infrastructure, reap the benefits of it. Currently, that is not happening.
\n
\nConsidering the technological advancement and shift towards 4G and 5G, do you see any drastic change in BSS solutions?<\/strong>
\n
\nWhen we talk about new trends such as NFV and SDN, we are well poised to grow in the market. We have been a leader in the telecom space. Other players are trying to understand the network but we’ve built the network, we know the network, and this gives us several advantages. We understand analytics, end user experiences, and are better equipped to deliver good quality of service.
\n
\nWith our expertise, we can combine OSS & BSS with what is happening in SDN, NFV and 5G. Virtualization of network will give us strong opportunities to monetize. Together with the operator, we can get economic scale and make sure that we use resources in the most optimal way.
\n
\n
\n
\nWhat are the trends that you see in the global market vis-a-vie the Indian market, especially, in the BSS segment?<\/strong>
\n
\nInternet of Things (IoT) and Networked society are key trends in the market today. It doesn’t matter which market you go, immature or mature, the trends and challenges are just the same.
\n
\nThe traditional IT environment was built on best of breed solutions, putting component after component that solve one piece of the puzzle, but this is now giving a slow response to what the CMO actually wants. That is across the board.
\n
\nThe second challenge is monetising data growth. Every market is seeing tremendous data growth but the growth of revenue is not even the fraction of that. How companies can cut cost, grow revenue and at the same time service the high capacity need is a challenge every CTO is grappling with. This is a trend across markets.
\n
\nHow we can focus on end to end solutions, irrespective of the environment and make sure we don’t re-invent the wheel every time is important. Ericsson did a lot in 3GPP standardization. It is important to see what we can do when it comes to end to end solutions in the IT environment. This is where our uniqueness comes in, from IT, software and solutions perspective, we are here to make sure that we can do the best possible for the operators.
\nHow the competitive environment is going to take shape in coming two years, globally?<\/strong>
\n
\nCompetition is good because it keeps you on your toes. Around 20 years ago, we were roughly 15 big players in the telecom sector, now we are down to a handful. On the IT side, it is the opposite. There are more players than you can think. So now when you see the merger between telecom and IT, it’s going to be extremely interesting to see \\ who is the competitor and how the ecosystem is evolving. One of the things that we need to learn in the telecom sector is how to collaborate like IT players are doing.
\n
\nIT-fication of the network will happen. But it will be the quality of service on the network that will determine its success.\n\n<\/body>","next_sibling":[{"msid":47552760,"title":"India second largest market in Q1 for BSS solutions: Ericsson's Petter J\u00e4rtby","entity_type":"ARTICLE","link":"\/news\/india-second-largest-market-in-q1-for-bss-solutions-ericssons-petter-jrtby\/47552760","category_name":null,"category_name_seo":false}],"related_content":[],"msid":47588301,"entity_type":"ARTICLE","title":"We are open to M&As to grow our BSS business: Ericsson's Petter Jartby","synopsis":"Petter Jartby, vice president of the Swedish telecom gear maker, said India is the second largest market world over for the BSS segment for the company, highlighting its importance","titleseo":"we-are-open-to-mas-to-grow-our-bss-business-ericssons-petter-jartby","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-06-09 09:01:20","lastupd":"2015-06-09 09:07:42","breadcrumbTags":["OSS\/BSS","interview","Ericsson","BSS","Petter Jartby"],"secinfo":{"seolocation":"we-are-open-to-mas-to-grow-our-bss-business-ericssons-petter-jartby"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2015-06-09" data-index="article_1">

    我们是开放的并购成长BSS业务:爱立信的培特Jartby

    副总裁培特Jartby瑞典电信设备制造商说,印度是世界上第二大的市场BSS段为公司,突出它的重要性
    丹麦汗
    • 更新在2015年6月9日凌晨09:07坚持
    新德里消息:印度是四大市场,除了在全球增长最快的之一爱立信,尤其是对其业务支持系统(BSS)段。广泛的与外星人交谈的丹麦汗培特Jartby解决方案领域业务副总裁兼主管支持系统 瑞典电信设备制造商说,印度是世界上第二大的市场BSS段为公司,突出它的重要性。编辑摘录…

    和其他不同的是印度市场有多重要?

    印度市场的一个关键挑战是它的规模,但这也是一个机会。大约90%的印度人预付费用户和实时操作这给了一个非常不同的含义。解决巨大的产能需要,预付和低arpu(每用户平均收入)是极其复杂的从技术的角度来看。不像在美国市场,消费者支付50美元的开始月,印度消费者充值早晚这使得它很难运营商提前计划。

    印度是最重要、发展最快的市场之一。我们运营的10个地区,印度是我们的第二大市场今年第一季度。印度、巴西、北美、欧洲是我们四个主要市场。

    主要是最近BSS部署在印度吗?

    我们推出一个大规模行动与沃达丰(Vodafone),我们交换的部署与诺基亚网络。其他重要的交易与Bharti Airtel对我们来说,我们正在努力帮助他们通过移动货币化数据融合和正在开发的解决方案特定于他们的需求。

    爱立信在印度的软件子公司有多重要?

    我们在印度建立了独特的电信50%和50%的劳动力。我们大约有1000人在BSS在印度,这使得它在世界上最大的研发单位。印度团队不仅是提供创新(设计和开发)的印度市场,也为全球市场。

    你看到这支球队今年进一步扩大?

    团队一直在扩大。我们有不同的策略对所有关键市场,因为它们在不同成熟度级别。有些人在3 g阶段,尽管其中的一些亚洲市场正在谈论5克。一些智能手机普及率80%,而其他人则只有5%。有些有90%的预付,有些甚至没有预付了。我们需要确保我们满足我们所有的需求市场开发软件,因此需要在不同的地方不同的团队。现在印度、巴西、北美、欧洲是我们四个主要网站。
    爱立信买了许多小公司提升其OSS(操作支持系统)/ BSS组合。更有可能吗?

    我们是开放的并购,但我们看健康的有机和无机增长之间的平衡。我们的策略是在一些供应商购买少数股权。我们与供应商质量;小和大,开放购买如果我们觉得有必要。

    在去年第三季度,我们关闭一个叫做MetraTech处理一家小公司。他们有两个软件解决方案,解决企业市场基于元数据架构的需求。这就是我们看的利基为了扩大我们的市场。

    爱立信是如何加强其投资组合,在竞争中保持领先全球?

    OSS和BSS越来越重要,由于增长的机对机通信,与进化朝着一个网络化的社会。因此,它对我们很重要,以确保我们有正确的系统和流程支持运营商以及企业。我们预计到2020年超过500亿连接设备,这可能会增加到1000亿年的2030。

    因此,挑战未来,将处理这个巨大的规模容量和经济视角。它也将是重要的,以确保运营商,建立基础设施,获得的好处。目前,这是不会发生。

    考虑到技术进步和转向4 g和5克,你看到任何BSS剧烈变化的解决方案吗?

    当我们谈论NFV和SDN等新趋势,我们也准备在市场上成长。我们是一个领先的电信空间。其他玩家试图理解网络但是我们建立了网络,我们知道网络,这给了我们几个优点。我们理解分析,终端用户体验,并能更好地提供高质量的服务。

    用我们的专业知识,我们可以结合OSS & BSS SDN正在发生什么,NFV和5克。虚拟化的网络将给我们强烈的赚钱机会。一起操作,我们可以得到经济规模和确保我们以最优的方式使用资源。



    什么就是你看到的趋势在全球市场vis-a-vie印度市场,特别是在BSS段吗?

    物联网(物联网)和网络社会今天市场的主要趋势。不管你去哪个市场,不成熟或成熟,只是相同的趋势和挑战。

    传统的IT环境是建立在最佳的解决方案,将组件在组件的解决一个难题,但这是现在给反应迟缓CMO真正想要什么。这是全面。

    第二个挑战是货币化数据增长。每一个市场是看到巨大的数据增长,但收入的增长甚至不是它的一部分。企业如何降低成本,增加收入,同时服务于高容量需要的是每个首席技术官正努力应对挑战。这是一个跨市场趋势。

    我们如何专注于端到端解决方案,无论环境和确保我们不要重新发明轮子每次都是很重要的。爱立信在3 gpp标准做了很多。重要的是看我们能做什么在端到端解决方案的It环境。这就是我们的独特性,来自它,软件和解决方案的角度来看,我们是来确保我们能做的最好的。
    竞争激烈的环境中是如何成形在未来两年,全球范围内吗?

    竞争是好的,因为它能让你保持警觉。大约20年前,我们大约15大玩家在电信部门,现在我们一把。在这方面,它是相反的。比你能想到的有更多的球员。现在当你看到电信和IT之间的合并,这将是非常有趣的看到\谁是竞争对手和生态系统是如何演变的。的一件事,我们需要学习在电信部门是如何协作玩家喜欢它做的事情。

    IT-fication网络将会发生。但这将是网络上的服务质量将决定它的成功。
    • 发表在2015年6月9日09:01点坚持
    是第一个发表评论。
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    • 我们是开放的并购成长BSS业务:爱立信的培特Jartby
    \"\"NEW DELHI:<\/strong> India is among the top four markets, besides being one of the fastest growing ones globally for Ericsson<\/a>, especially for its business support system (BSS<\/a>) segment. In a wide-ranging conversation with ET’s Danish Khan, Petter Jartby<\/a>, vice president and head of Solution Area Business Support Systems<\/strong> of the Swedish telecom gear maker<\/strong>, said India is the second largest market world over for the BSS segment for the company, highlighting its importance. Edited excerpts…
    \n
    \nHow important and different is India from other markets?<\/strong>
    \n
    \nA key challenge of the Indian market is its scale, but it is also an opportunity. Around 90% of Indians are prepaid users and this gives a very different meaning to real-time operations. Addressing enormous capacity need, with prepaid and low ARPUs (average revenue per user) is extremely complex from a technology perspective. Unlike in the US market, where consumers pay $50 in the beginning of the month, Indian consumers top up morning and evening which makes it very difficult for operators to plan ahead.
    \n
    \nIndia is one of the most important and fastest growing markets for us. Of the 10 regions where we operate, India was our second largest market in the first quarter of this year. India, Brazil, North America, Europe are our four primary markets.
    \n
    \nWhat have been major BSS deployments in India lately?<\/strong>
    \n
    \nWe are rolling out a massive operation with Vodafone where we swapped the deployment with Nokia Networks. The other significant deal for us is with Bharti Airtel, where we are trying to help them monetize data through mobile convergence and are developing solutions specific to their needs.
    \n
    \nHow important is the software arm of Ericsson in India?<\/strong>
    \n
    \nWhat we have built in India is unique with 50% telecom and 50% IT workforce. We’ve roughly 1000 people working on BSS in India, which makes it the biggest R&D unit in the world. The India team is not only delivering innovation (design and development) for the India market, but also for global markets.
    \n
    \nDo you see this team expanding further this year?<\/strong>
    \n
    \nThe team has been expanding year on year. We have different strategies for all our key markets since they are at different maturity levels. Some are in 3G stage, while some of the Asian markets are talking about 5G. Some have 80% smartphone penetration while others have only 5%. Some have 90% prepaid while some don’t even have prepaid anymore. We need to ensure that we cater to needs of all our markets when we develop software and therefore need to have different teams in different places. Right now India, Brazil, North America, Europe are our four primary sites.
    \nEricsson bought a number of smaller companies to boost its OSS (operations support systems)\/BSS portfolio. Are more on the cards?<\/strong>
    \n
    \nWe are open to M&As, but we look at a healthy balance between organic and inorganic growth. Our strategy is to buy small stakes in some suppliers. We work with quality suppliers; small as well as big, and are open to buying them as well if we feel the need.
    \n
    \nIn Q3 last year, we closed a deal with a small company called MetraTech. They have two software solutions that are addressing the needs of enterprise market based on metadata architecture. So that is the kind of niche we look at in order to expand our market.
    \n
    \nHow is Ericsson strengthening its portfolio to stay ahead of the competition globally?<\/strong>
    \n
    \nOSS and BSS are increasingly becoming significant, owing to growth in machine to machine communication, and evolution towards a networked society. Therefore, it is important for us to ensure that we have the right system and processes to support operators as well as enterprises. We expect more than 50 billion connected devices by 2020, which may increase to 100 billion by 2030.
    \n
    \nTherefore, the challenge going forward, will be handling this enormous scale from capacity and economy perspective. It will also be important to make sure that operators, who build the infrastructure, reap the benefits of it. Currently, that is not happening.
    \n
    \nConsidering the technological advancement and shift towards 4G and 5G, do you see any drastic change in BSS solutions?<\/strong>
    \n
    \nWhen we talk about new trends such as NFV and SDN, we are well poised to grow in the market. We have been a leader in the telecom space. Other players are trying to understand the network but we’ve built the network, we know the network, and this gives us several advantages. We understand analytics, end user experiences, and are better equipped to deliver good quality of service.
    \n
    \nWith our expertise, we can combine OSS & BSS with what is happening in SDN, NFV and 5G. Virtualization of network will give us strong opportunities to monetize. Together with the operator, we can get economic scale and make sure that we use resources in the most optimal way.
    \n
    \n
    \n
    \nWhat are the trends that you see in the global market vis-a-vie the Indian market, especially, in the BSS segment?<\/strong>
    \n
    \nInternet of Things (IoT) and Networked society are key trends in the market today. It doesn’t matter which market you go, immature or mature, the trends and challenges are just the same.
    \n
    \nThe traditional IT environment was built on best of breed solutions, putting component after component that solve one piece of the puzzle, but this is now giving a slow response to what the CMO actually wants. That is across the board.
    \n
    \nThe second challenge is monetising data growth. Every market is seeing tremendous data growth but the growth of revenue is not even the fraction of that. How companies can cut cost, grow revenue and at the same time service the high capacity need is a challenge every CTO is grappling with. This is a trend across markets.
    \n
    \nHow we can focus on end to end solutions, irrespective of the environment and make sure we don’t re-invent the wheel every time is important. Ericsson did a lot in 3GPP standardization. It is important to see what we can do when it comes to end to end solutions in the IT environment. This is where our uniqueness comes in, from IT, software and solutions perspective, we are here to make sure that we can do the best possible for the operators.
    \nHow the competitive environment is going to take shape in coming two years, globally?<\/strong>
    \n
    \nCompetition is good because it keeps you on your toes. Around 20 years ago, we were roughly 15 big players in the telecom sector, now we are down to a handful. On the IT side, it is the opposite. There are more players than you can think. So now when you see the merger between telecom and IT, it’s going to be extremely interesting to see \\ who is the competitor and how the ecosystem is evolving. One of the things that we need to learn in the telecom sector is how to collaborate like IT players are doing.
    \n
    \nIT-fication of the network will happen. But it will be the quality of service on the network that will determine its success.\n\n<\/body>","next_sibling":[{"msid":47552760,"title":"India second largest market in Q1 for BSS solutions: Ericsson's Petter J\u00e4rtby","entity_type":"ARTICLE","link":"\/news\/india-second-largest-market-in-q1-for-bss-solutions-ericssons-petter-jrtby\/47552760","category_name":null,"category_name_seo":false}],"related_content":[],"msid":47588301,"entity_type":"ARTICLE","title":"We are open to M&As to grow our BSS business: Ericsson's Petter Jartby","synopsis":"Petter Jartby, vice president of the Swedish telecom gear maker, said India is the second largest market world over for the BSS segment for the company, highlighting its importance","titleseo":"we-are-open-to-mas-to-grow-our-bss-business-ericssons-petter-jartby","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-06-09 09:01:20","lastupd":"2015-06-09 09:07:42","breadcrumbTags":["OSS\/BSS","interview","Ericsson","BSS","Petter Jartby"],"secinfo":{"seolocation":"we-are-open-to-mas-to-grow-our-bss-business-ericssons-petter-jartby"}}" data-news_link="//www.iser-br.com/news/we-are-open-to-mas-to-grow-our-bss-business-ericssons-petter-jartby/47588301">