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While, MX Player has witnessed a 2X increase in OTT<\/a> viewership, companies such as Zee5 and VOOT<\/a> are seeing an increase in new sign ups.
Karan Bedi, CEO - MX Player observed, “With the health advisory in place, Indians are increasingly turning to the digital realm to fulfill their dose of digital entertainment.” While video consumption on OTT platforms is higher, there is a jump in consumption on TVs rather than mobiles. “Interestingly, we have seen a jump of over 10% in the consumption of our original content and over 5% for TV content via connected devices<\/a> like Amazon Fire Stick and on Smart TVs,” said Tarun Katial, CEO, ZEE5 India<\/a>
Video Analytics firm Vidooly<\/a> sees a 20% jump in video consumption on OTT platforms in the last 10 days. A report from Nokia<\/a> shows that an average user spends 70 minutes a day on OTT platforms on a regular day.
Besides the spike in viewership, the platforms are also seeing an increase in subscription numbers. Zee5 reports that their new subscriptions are up by over 10% compared to the previous weekend. Another OTT platform VOOT, which recently introduced VOOT select earlier this month is seeing 3x increase in their subscription numbers compared to their projections.
“People have a lot more time to consume videos and therefore they are watching videos across all digital platforms. If the current situation continues for prolonged period of time, it will lead to people gravitating towards new content on OTT platforms,” said Ferzad Palia, head - Voot Select.
“In the era of social distancing and limiting exposure to the external world, consumers and viewers are turning to forms of digital entertainment and Eros Now is playing it’s part. We have seen an increase of 100% on registered users and now touching 200% increase in paid subscribers on a daily basis,” said Ali Hussein, CEO, Eros Now.
Keeping with the spike in demand, firms are expanding features to keep their audience engaged. Netflix<\/a> has launched Netflix Party that helps users watch shows together from remote locations.
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同时,MX球员增加2 x奥特收视率,公司如Zee5和VOOT看到新增加ups迹象。
卡兰·贝迪CEO - MX玩家指出,“与健康咨询,印第安人都转向数字领域实现数字娱乐的剂量。“虽然奥特平台上的视频消费较高,电视上有消费猛增,而不是手机。“有趣的是,我们已经看到一个跳超过10%的消费我们的原创内容并通过连接电视内容的5%以上设备像亚马逊这样的火棍在智能电视,”塔伦Katial说,首席执行官,ZEE5印度
视频分析公司Vidooly在奥特平台上看到视频消费增长20%在过去的10天。一份报告诺基亚显示用户平均每天花70分钟奥特平台上普通的一天。
除了收视率飙升,平台也看到订阅人数的增加。Zee5报告说,他们的新订阅周末相比,上升了超过10%。另一个奥特平台VOOT,最近推出了VOOT选择本月早些时候看到3 x增加他们的订阅数量相比,他们的预测。
“人们有更多的时间来使用视频,因此它们在所有数字平台上观看视频。如果目前的状况持续长时间的时间,这将导致人们关注新内容在奥特平台上,“说Ferzad Palia,头——Voot选择。
“在远离社会和时代限制暴露于外部世界,消费者和观众转向形式的数字娱乐和厄洛斯现在是玩的。我们已经看到增加了100%的注册用户,现在触摸,付费用户每天会增加200%,”阿里·侯赛因说,首席执行官,厄洛斯。
符合需求的飙升,公司正在扩大功能让观众参与进来。网飞公司推出了Netflix,帮助用户从远程位置一起看节目。
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