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According to Alphabet and Google CEO<\/a> Sundar Pichai<\/a>, YouTube has surpassed 50 million music and premium subscribers, including those in trial, and short-video making app YouTube Shorts<\/a> (launched first in India last year) continues to see higher adoption rates.
\"In the past year, the average number of daily first-time creators more than doubled. There's a lot more to come, including tapping into commerce on YouTube,\" Pichai said during the company's earnings call late on Tuesday.
\"From shoppable live stream experiments with retailers like Sephora, Target and Walmart<\/a>, to pilots that view us by directly from their favourite creators videos, we're still in the early innings of what's possible,\" he added.
In the July-September quarter, YouTube recorded advertising revenues of $7.2 billion -- up 43 per cent due to strength in both direct response and brand advertising.
Over 2 million creators are now making money and building their businesses on YouTube via YouTube partner programme<\/a> with 10 different ways to monetise -- their content from Super Chat to BrandConnect.
Google said that YouTube's reach is becoming increasingly incremental to TV.
\"Connected TV is driving part of this growth. It's our fastest-growing screen. Advertisers can now drive conversions on the big screen, which brings me to brands of all sizes continue to buy YouTube at both ends of the funnel to create future demand while they convert existing demand,\" said Philipp Schindler, Senior Vice President\/Chief Business Officer.
For Pichai, YouTube is unique in the sense that it's a true video -- native video first product from day one.
\"Content responsibility has been our most important focus for the past many years. And beyond that, I think we worked hard to make sure both creators can do well, and it's a great platform for advertisers. We've had strengthened brand. We've built on it with robust momentum in direct response,\" Pichai said.
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超过十万的创造者现在建筑企业在YouTube上
为谷歌和YouTube继续笔成功的故事超过200万(20十万卢比)的创造者现在赚钱,在YouTube上建立他们的业务,公司说。
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根据字母和谷歌首席执行官 Sundar PichaiYouTube的音乐和付费用户已超过5000万,包括那些在审判,和简短的视频应用程序YouTube短裤(去年发起了第一次在印度)继续看到更高的采用率。
“在过去的一年里,每天的平均首次创作者翻了一倍多。还有很多,包括利用商务在YouTube上,“Pichai周二晚些时候该公司的财报电话会议中说。
“从shoppable直播实验与零售商像丝芙兰,和目标沃尔玛,飞行员直接从他们最喜爱的创造者这一观点我们视频,我们还在早期的局是有可能的,”他补充道。
7 - 9月当季,YouTube广告收入记录的72亿美元,上升了43%力量直接回应和品牌广告。
现在超过200万的创造者和建立他们的业务在YouTube上通过赚钱YouTube合作伙伴计划10个不同的货币化的方法——从超级BrandConnect聊天内容。
谷歌表示,YouTube的达到越来越增量电视。
“连接电视正在推动这种增长的一部分。这是我们增长最快的屏幕。广告商可以驱动转换在大屏幕上,这让我各种规模的品牌继续购买YouTube两端的漏斗来创建未来需求时转换现有的需求,”菲利普·辛德勒说,高级副总裁/首席商务官。
Pichai, YouTube是独一无二的,这是一个真正的视频——从一开始就本地视频的第一个产品。
“内容责任一直是我们最重要的焦点在过去的许多年。除此之外,我认为我们努力确保创造者都可以做得很好,这是一个伟大的广告平台。我们已经加强了品牌。我们建立在强劲的势头在直接回应,”Pichai说。
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