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<\/span><\/figcaption><\/figure> New Delhi: The Indian mobile handset<\/a> market, second largest in the world, is expected to grow in single-digits in 2020, lower than the 2019 levels, as consumers are hesitant to upgrade to entry level smartphones and are holding onto their devices<\/a> for a longer time.

Market research firm TechArc<\/a>, in its forecast on 2020, said that the overall market will see 2% dip compared to sales in 2019, attributed to continuous fall in sales of feature phones<\/a> as well as smart feature phones. Counterpoint Research predicts a 6-9% growth due to low demand of feature phones. International Data Corp. (IDC) also expects double-digit growth will be difficult to achieve.

“There are about 450 million smartphone<\/a> users as compared to 550 million feature phone users in India. About 40-45% of feature phone users own a device at less than Rs 1000. So the cost of ownership, the lack in internet literacy and the rigidity that feature phones have is holding the users back from buying a smartphone,” said Navkender Singh, Research Director, IDC India.

He added that there was rapid growth in the smartphone market two-three years back as people were replacing their phones within 12-16 months. Right now, the replacement cycle has increased to 16-20 months as they are getting better affordable phones.

“Beginning 2019, we are now seeing market moving towards pricier smartphones. This means that the average spend of a consumer on a smartphone has gone up to Rs 15,000. It is but natural that as my investment on any gadget increases, my hold period of that gadget also increases,” said research firm TechArc's co-founder Faisal Kawoosa.

The Average Selling Price (ASP) of smartphones is expected to rise by 8.4-8.6% and settle between Rs 15,500-15,800 in 2020.
<\/body>","next_sibling":[{"msid":72949355,"title":"ByteDance, the world\u2019s most valuable startup, weighs selling TikTok","entity_type":"ARTICLE","link":"\/news\/bytedance-the-worlds-most-valuable-startup-weighs-selling-tiktok\/72949355","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"seoschemas":false,"msid":72950113,"entity_type":"ARTICLE","title":"Overall India handset market growth to fall in 2020","synopsis":"The Indian mobile handset market, second largest in the world, is expected to grow in single-digits in 2020, lower than the 2019 levels, as consumers are hesitant to upgrade to entry level smartphones and are holding onto their devices for a longer time. ","titleseo":"telecomnews\/overall-india-handset-market-growth-to-fall-in-2020","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2019-12-24 11:40:12","lastupd":"2019-12-24 11:40:12","breadcrumbTags":["Handset","Smartphone","Devices","feature phones","techARC"],"secinfo":{"seolocation":"telecomnews\/overall-india-handset-market-growth-to-fall-in-2020"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2019-12-24" data-index="article_1">

2020年整体印度手机市场增长下降

印度手机市场,世界上第二大,预计将于2020年在个位数增长,低于2019年的水平,因为消费者不愿升级到入门级智能手机,抓住他们的设备较长时间了。

Himanshi Lohchab
  • 发布于2019年12月24日上午11点坚持
新德里:印度移动手机市场,世界上第二大,预计将于2020年在个位数增长,低于2019年的水平,因为消费者不愿升级到入门级智能手机和坚持自己的设备更长的时间了。

市场研究公司TechArc,预估在2020年表示,整体市场将在2019年看到销售额相比下降2%,由于持续的销售下降功能手机以及智能功能手机。对比研究预计6 - 9%的速度增长,由于低需求的功能手机。国际数据公司(IDC)也预计将难以实现两位数增长。

广告
“大约有4.5亿智能手机用户与5.5亿个功能手机用户在印度。约40 - 45%的功能手机用户拥有设备不到1000卢比。拥有成本,网络素养的缺乏和功能手机的刚度是阻碍用户购买智能手机,”IDC研究主任Navkender辛格说,印度。

他补充说,有快速增长的智能手机市场2 - 3年前人们更换手机在12到16个月。现在,更换周期增加了16 - 20个月好转便宜的手机。

“从2019年开始,我们看到市场朝着更为昂贵的智能手机。这意味着消费者在智能手机上的平均花费了15000卢比。但自然,随着我的投资在任何设备的增加,我持有时间的小玩意也会增加,”TechArc研究公司的联合创始人费萨尔Kawoosa说。

智能手机的平均售价(ASP)预计将增长8.4 - -8.6%和Rs 2020年15500 - 15800年之间解决。
  • 发布于2019年12月24日上午11点坚持
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\"\"
<\/span><\/figcaption><\/figure> New Delhi: The Indian mobile handset<\/a> market, second largest in the world, is expected to grow in single-digits in 2020, lower than the 2019 levels, as consumers are hesitant to upgrade to entry level smartphones and are holding onto their devices<\/a> for a longer time.

Market research firm TechArc<\/a>, in its forecast on 2020, said that the overall market will see 2% dip compared to sales in 2019, attributed to continuous fall in sales of feature phones<\/a> as well as smart feature phones. Counterpoint Research predicts a 6-9% growth due to low demand of feature phones. International Data Corp. (IDC) also expects double-digit growth will be difficult to achieve.

“There are about 450 million smartphone<\/a> users as compared to 550 million feature phone users in India. About 40-45% of feature phone users own a device at less than Rs 1000. So the cost of ownership, the lack in internet literacy and the rigidity that feature phones have is holding the users back from buying a smartphone,” said Navkender Singh, Research Director, IDC India.

He added that there was rapid growth in the smartphone market two-three years back as people were replacing their phones within 12-16 months. Right now, the replacement cycle has increased to 16-20 months as they are getting better affordable phones.

“Beginning 2019, we are now seeing market moving towards pricier smartphones. This means that the average spend of a consumer on a smartphone has gone up to Rs 15,000. It is but natural that as my investment on any gadget increases, my hold period of that gadget also increases,” said research firm TechArc's co-founder Faisal Kawoosa.

The Average Selling Price (ASP) of smartphones is expected to rise by 8.4-8.6% and settle between Rs 15,500-15,800 in 2020.
<\/body>","next_sibling":[{"msid":72949355,"title":"ByteDance, the world\u2019s most valuable startup, weighs selling TikTok","entity_type":"ARTICLE","link":"\/news\/bytedance-the-worlds-most-valuable-startup-weighs-selling-tiktok\/72949355","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"seoschemas":false,"msid":72950113,"entity_type":"ARTICLE","title":"Overall India handset market growth to fall in 2020","synopsis":"The Indian mobile handset market, second largest in the world, is expected to grow in single-digits in 2020, lower than the 2019 levels, as consumers are hesitant to upgrade to entry level smartphones and are holding onto their devices for a longer time. ","titleseo":"telecomnews\/overall-india-handset-market-growth-to-fall-in-2020","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2019-12-24 11:40:12","lastupd":"2019-12-24 11:40:12","breadcrumbTags":["Handset","Smartphone","Devices","feature phones","techARC"],"secinfo":{"seolocation":"telecomnews\/overall-india-handset-market-growth-to-fall-in-2020"}}" data-news_link="//www.iser-br.com/news/overall-india-handset-market-growth-to-fall-in-2020/72950113">