Kochi: To tackle the conflict between online and offline retailers over the pricing of its products, Panasonic India<\/a> will introduce new models to be sold exclusively through e-commerce<\/a> portals, said Manish Sharma<\/a>, president and CEO of Panasonic<\/a> India.<\/p>\n \n\tAccording to him, the importance of online trade is growing with revenue from online sales rising from zero percentage to 3.5% over the last four years.<\/p>\n \n\tHowever, traditional brick-and-mortar shops were complaining that e-tailers had been undercutting the prices of electronic goods to attract buyers, and the conflict between them has been a challenge in the consumer products industry.<\/p>\n \n\t\"As our brand is concerned, we would like a price parity between the online and offline channels. Our intention is to carry out policies which minimizes the price gap and the best policy is to differentiate the products available through different channels. We will come out with separate models in next one year,\" said Sharma.<\/p>\n \n\tCurrently, distributors account for Panasonic India's 41% revenues, followed by big local dealers who generate 40% of revenues. While exclusive shops account for 12% - 15% of the revenue, organized distributors who have nationwide presence and e-commerce portals account for the rest.<\/p>\n Panasonic also expects Rs 200 crore sales in the Onam season<\/a>, compared to Rs 118 crore a year ago.<\/p>\n\n<\/body>","next_sibling":[{"msid":53561361,"title":"Trai starts rehaul of quality norms for mobile services","entity_type":"ARTICLE","link":"\/news\/trai-starts-rehaul-of-quality-norms-for-mobile-services\/53561361","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":53567967,"entity_type":"ARTICLE","title":"Panasonic to introduce online-only models","synopsis":"According to him, the importance of online trade is growing with revenue from online sales rising from zero percentage to 3.5% over the last four years.","titleseo":"telecomnews\/panasonic-to-introduce-online-only-models","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2016-08-06 08:47:36","lastupd":"2016-08-06 08:48:45","breadcrumbTags":["Panasonic","e-commerce","Manish Sharma","Panasonic India","Onam season","Devices"],"secinfo":{"seolocation":"telecomnews\/panasonic-to-introduce-online-only-models"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2016-08-06" data-index="article_1">
高知县:解决在线和离线零售商之间的冲突在其产品的定价,松下印度将推出新车型只通过出售吗电子商务门户网站,说Manish沙玛总裁兼首席执行官松下印度。 根据他的说法,在线贸易增长的重要性与网上销售收入从零比例上升到3.5%在过去的四年。 然而,传统的实体商店都抱怨销售商已经削弱了电子产品的价格来吸引买家,以及它们之间的冲突一直是一个挑战在消费品行业。 “我们的品牌而言,我们希望价格线上和线下渠道之间的平价。我们的目的是执行价格政策,最大限度地减少差距,最好的策略是区分产品通过不同的渠道。我们将推出独立的模型在未来一年,”Sharma说。 目前,经销商占松下印度41%的收入,其次是大当地经销商产生收入的40%。而独家商店占12% - 15%的收入,组织全国经销商有存在和电子商务门户网站占其余的。 松下也预计销售200卢比阿南的季节一年前相比,118卢比。
Kochi: To tackle the conflict between online and offline retailers over the pricing of its products, Panasonic India<\/a> will introduce new models to be sold exclusively through e-commerce<\/a> portals, said Manish Sharma<\/a>, president and CEO of Panasonic<\/a> India.<\/p>\n \n\tAccording to him, the importance of online trade is growing with revenue from online sales rising from zero percentage to 3.5% over the last four years.<\/p>\n \n\tHowever, traditional brick-and-mortar shops were complaining that e-tailers had been undercutting the prices of electronic goods to attract buyers, and the conflict between them has been a challenge in the consumer products industry.<\/p>\n \n\t\"As our brand is concerned, we would like a price parity between the online and offline channels. Our intention is to carry out policies which minimizes the price gap and the best policy is to differentiate the products available through different channels. We will come out with separate models in next one year,\" said Sharma.<\/p>\n \n\tCurrently, distributors account for Panasonic India's 41% revenues, followed by big local dealers who generate 40% of revenues. While exclusive shops account for 12% - 15% of the revenue, organized distributors who have nationwide presence and e-commerce portals account for the rest.<\/p>\n
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