\"The number of OTT consumers is probably much higher than the number of subscriptions; like how a newspaper is consumed by several people in a family or around a tea stall in smaller towns,\" said Ashish Pherwani, leader, media<\/a> & entertainment sector, EY in the report.
Danish Khan, EVP and business head, SonyLIV<\/a> and SET at Sony Pictures Networks India<\/a>, feels that there is a lot of potential for growth in paid subscribers.
\"One has to look at both - the direct-to-consumer (D2C) subscriptions, which are around 20-25 million at present, as well as a large B2B segment, which is offered as bundled service along with telecom or other bundled offers.\"
![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
A low percentage of paid subscribers can be attributed to sharing of passwords with family and friends. The EY report estimates that on average a paid subscription was used by 3-3.5 people in 2021. \"Our estimate of 40 million OTT households could have a potential reach of up to 120-140 million people, or even more,\" mentioned the report.
Khan of SonyLIV counts piracy as the biggest challenge for the OTT platforms. \"As an industry we must come together and find a solution since piracy is hurting the entire industry. We are not too worried about password sharing, as it helps in increasing sampling and will increase our base in near future.\" Khan added that concurrency and number of device-based pricing will help platforms to convert the password sharing users to become direct subscribers.
According to Ameya Naik, founder, Fantasy Events, an event management company, piracy is not just restricted to films or songs in India \"The hunger for OTT content is rising. This has alerted people who are into creating pirated versions of OTT content given the increasing market size,\" Naik said. He added that the advent of applications through which viewers can access OTT content have impacted subscriptions thereby prompting streaming platforms to consider introducing advertisements in their offerings in a bid to seek a viable source of revenues.
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支付印度可能少于10%:奥特用户报告
“奥特消费者的数量可能是远高于订阅的数量;像报纸是如何被几个人在乐动扑克一个家庭或在茶棚在小城镇,“领袖Pherwani说,媒体和娱乐行业,是在报告中。
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流媒体视频或言过其实的(奥特)平台显示强劲的牵引力消费增长在过去几年。然而,付费用户的比例一直保持在个位数的影响反映共享账户密码和盗版内容。最近的一份行业报告莎莉指出,不到总数的10% 50.3印度卢比的奥特消费者实际支付这些服务。
“奥特消费者的数量可能是远高于订阅的数量;像报纸是如何被几个人在乐动扑克一个家庭或在茶棚在小城镇,“领袖Pherwani说媒体&娱乐部门,按照报告中。
丹麦汗,执行副总裁,负责业务,SonyLIV和设置在索尼网络印度,觉得有很多付费用户的增长潜力。
”一看,直接面向消费者(D2C)订阅,目前大约20 - 25百万,以及大型B2B段,这是作为捆绑服务与电信或其他捆绑。”
他补充说,B2B大幅增加,大约是40 -百万。
低比例的付费用户可以归因于与家人和朋友共享密码。按照报告估计,平均付费订阅被3 - 2021年的3.5人。“我们估计的4000万奥特家庭有潜力达到120 - 140人,甚至更多,”提到了报告。
汗SonyLIV计数盗版作为奥特平台最大的挑战。“作为一个行业,我们必须团结起来,找到一个解决方案由于盗版损害了整个行业。我们不是太担心密码共享,因为它有助于增加抽样,在不久的将来将增加我们的基地。”Khan added that concurrency and number of device-based pricing will help platforms to convert the password sharing users to become direct subscribers.
根据Ameya奈克,创始人,幻想事件,事件管理公司,盗版不仅局限于在印度电影或歌曲《饥饿奥特内容正在上升。这提醒人们创建奥特的盗版内容的增加市场规模,”奈克说。他补充说,应用程序的出现,观众可以通过访问奥特内容有影响订阅从而促使流媒体平台考虑引入广告在他们的产品,以寻求一个可行的的收入来源。
“奥特消费者的数量可能是远高于订阅的数量;像报纸是如何被几个人在乐动扑克一个家庭或在茶棚在小城镇,“领袖Pherwani说媒体&娱乐部门,按照报告中。
丹麦汗,执行副总裁,负责业务,SonyLIV和设置在索尼网络印度,觉得有很多付费用户的增长潜力。
”一看,直接面向消费者(D2C)订阅,目前大约20 - 25百万,以及大型B2B段,这是作为捆绑服务与电信或其他捆绑。”
低比例的付费用户可以归因于与家人和朋友共享密码。按照报告估计,平均付费订阅被3 - 2021年的3.5人。“我们估计的4000万奥特家庭有潜力达到120 - 140人,甚至更多,”提到了报告。
汗SonyLIV计数盗版作为奥特平台最大的挑战。“作为一个行业,我们必须团结起来,找到一个解决方案由于盗版损害了整个行业。我们不是太担心密码共享,因为它有助于增加抽样,在不久的将来将增加我们的基地。”Khan added that concurrency and number of device-based pricing will help platforms to convert the password sharing users to become direct subscribers.
根据Ameya奈克,创始人,幻想事件,事件管理公司,盗版不仅局限于在印度电影或歌曲《饥饿奥特内容正在上升。这提醒人们创建奥特的盗版内容的增加市场规模,”奈克说。他补充说,应用程序的出现,观众可以通过访问奥特内容有影响订阅从而促使流媒体平台考虑引入广告在他们的产品,以寻求一个可行的的收入来源。
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