独家
支付&食品交付应用程序使用游戏来增加用户
游戏增加客户的时间花在这样的应用程序和相关的行业,在本质上是事务性的,如付款应用程序和食品交付应用程序,业内专家告诉等。
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BSNL眼睛人力资源变换把一个角落
平均每年近2000名员工即将退休十年为一个周期在2022 - 2032之间,使它更集中组织与私人企业竞争的球员——信实Jio Bharti Airtel和沃达丰的想法。
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应用内游戏,等Zomato板球杯,Swiggy比赛日狂热,Paytm游戏和特斯镜头谷歌工资,只是几个例子。
这些游戏增加客户的时间花在这样的应用程序和相关的行业,在本质上是事务性的,如付款应用程序和食品交付应用程序,业内专家告诉等。
”游戏已经成为一个丰富的主流娱乐在最近一段时间,专注接触特性在这些应用也使得他们在市场中脱颖而出在其他提供者,“Manish Agarwal说,首席执行官Nazara技术,手机游戏公司。
Zomato开始游戏英超联赛和板球杯。
“这还是一个破冰船Zomato及其之间的首次用户,尤其是在小城镇,他们不仅体验如何在网上订购食品也首次享受板球和预测元素而做,“Zomato发言人说。
Paytm提供一种幻想板球比赛,队长,这届世界杯,超过60%的用户每天都玩游戏。谷歌特斯,由谷歌支付另一个虚拟移动板球比赛。
“添加游戏应用程序像Paytm给用户打开应用,更多的原因从而抬高订婚。用户也参加各种免费游戏赢得奖励,如免费的电影票,飞行票和商品,为生态系统提供交叉销售的另一个平台,”Sudhanshu Gupta说,首席运营官,Paytm第一个游戏。
Paytm发现,超过70%的用户每天玩这些游戏。手机游戏是主要的用例和游戏用户平均花费超过15分钟的应用,而只有几分钟。
Zerodha的最新计划,大学,这是一个app-based教育人们感兴趣的股票交易平台,是主要依赖增加消费者与产品的交互。大学设置的目标用户,一旦获得它,他们可以收集点,最终坐测验。他们需要在测验分数最低分数,根据他们得到最终的证书。
“主动Zerodha最近的一个,但我们已经看到超过7000人和32000人提交了测试应用,“说Karthik Rangappa,副总裁Zerodha研究和教育服务。游戏元素的数据显示,介绍了用户参与。
![\"Payments](\"https:\/\/st.etb2bimg.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/figure> Payment apps and food delivery<\/a> platforms are launching games to increase user base and stickiness, with the ongoing cricket World Cup one such event where many Indian startups are utilizing to ratchet up the number of subscribers.In-app games, such as Zomato<\/a> Cricket Cup, Swiggy<\/a> Match Day Mania, Paytm Games and Tez Shots by Google<\/a> Pay, are just a few examples.
These games increase the time customers spend on such apps and is relevant for sectors that are transactional in nature, like payment apps and food delivery apps, industry experts told ET.
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\u201cAs gaming has become a rich source of mainstream entertainment in recent times, content-led engagement feature in these apps also makes them stand out in the market among other providers,\" said Manish Agarwal, chief executive officer, Nazara Technologies, a mobile gaming firm.
Zomato has started games like Premier League<\/a> and Cricket Cup.
\u201cIt also works as an icebreaker between Zomato and its first-time users, especially in small towns, who not only get to experience how to order food online for the first time but also enjoy the cricket and prediction elements while doing it,\u201d said a Zomato spokesperson.
Paytm is offering a fantasy cricket game, First Captains, this World Cup which has seen more than 60% of users play the game daily. Google\u2019s Tez Shots, by Google Pay, is another virtual mobile cricket game.
\u201cAddition of games to an app like Paytm gives more reasons to users to open the app, thereby driving up engagement. Users also compete in various free games to win rewards such as free movie tickets, flight tickets and goods, providing another platform to cross-sell for the ecosystem,\u201d said Sudhanshu Gupta, chief operating officer, Paytm First Games.
Paytm has found that more than 70% of its users play these games daily. Mobile games are the primary use case and gaming users spend an average of more than 15 minutes on the app, compared to only a few minutes for others.
<\/figure> \u201cAs gaming has become a rich source of mainstream entertainment in recent times, content-led engagement feature in these apps also makes them stand out in the market among other providers,\" said Manish Agarwal, chief executive officer, Nazara Technologies, a mobile gaming firm.
Zomato has started games like Premier League<\/a> and Cricket Cup.
\u201cIt also works as an icebreaker between Zomato and its first-time users, especially in small towns, who not only get to experience how to order food online for the first time but also enjoy the cricket and prediction elements while doing it,\u201d said a Zomato spokesperson.
Paytm is offering a fantasy cricket game, First Captains, this World Cup which has seen more than 60% of users play the game daily. Google\u2019s Tez Shots, by Google Pay, is another virtual mobile cricket game.
\u201cAddition of games to an app like Paytm gives more reasons to users to open the app, thereby driving up engagement. Users also compete in various free games to win rewards such as free movie tickets, flight tickets and goods, providing another platform to cross-sell for the ecosystem,\u201d said Sudhanshu Gupta, chief operating officer, Paytm First Games.
Paytm has found that more than 70% of its users play these games daily. Mobile games are the primary use case and gaming users spend an average of more than 15 minutes on the app, compared to only a few minutes for others.
<\/div><\/div>While some internet companies are layering their offerings with games, others have added games-related elements, in the form of quizzes, puzzles, targets and others, to increase customer retention.
Zerodha\u2019s latest initiative, Varsity, which is an app-based educational platform for people interested in stock trading, is relying mainly on this to increase consumer interactions with the product. Varsity sets targets for users, and once it is attained, they can collect points and eventually sit for a quiz. They are required to score a minimum score across the quizzes, based on which they get the final certificate.
\u201cThe initiative is a recent one from Zerodha, but already we have seen more than 7,000 people and 32,000 have submitted the quiz in the app,\u201d said Karthik Rangappa, vice president, research and educational services, Zerodha. The numbers show that introduction of gaming elements has led to a spike in user engagement.
<\/div><\/div>
Zerodha\u2019s latest initiative, Varsity, which is an app-based educational platform for people interested in stock trading, is relying mainly on this to increase consumer interactions with the product. Varsity sets targets for users, and once it is attained, they can collect points and eventually sit for a quiz. They are required to score a minimum score across the quizzes, based on which they get the final certificate.
\u201cThe initiative is a recent one from Zerodha, but already we have seen more than 7,000 people and 32,000 have submitted the quiz in the app,\u201d said Karthik Rangappa, vice president, research and educational services, Zerodha. The numbers show that introduction of gaming elements has led to a spike in user engagement.
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Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"17.0","minfoseo":"17-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1561779041869","minfoseo":"1561779041869"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"HashCode":{"minfo":"-556425602","minfoseo":"-556425602"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"canonicalURL":{"minfo":"https:\/\/tech.economictimes.indiatimes.com\/news\/internet\/payments-food-delivery-apps-use-games-to-increase-subscribers\/69995616","minfoseo":"https\/tech-economictimes-indiatimes-com\/news\/internet\/payments-food-delivery-apps-use-games-to-increase-subscribers\/69995616"},"OriginalImageHeightPx":{"minfo":"506.0","minfoseo":"506-0"},"OriginalImageWidthPx":{"minfo":"900.0","minfoseo":"900-0"},"NumberOfCharacters":{"minfo":"2915.0","minfoseo":"2915-0"},"NumberOfWords":{"minfo":"473.0","minfoseo":"473-0"},"key":{"0":{"keyid":"830092","value":"Zomato","smid":"0","keynameseo":"Zomato","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"6358977","value":"swiggy","smid":"0","keynameseo":"swiggy","keytype":"","keycount":"totalcount","weightage":"100"},"2":{"keyid":"52458","value":"Premier League","smid":"0","keynameseo":"Premier-League","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"659753","value":"Google Wallet","smid":"0","keynameseo":"Google-Wallet","keytype":"","keycount":"totalcount","weightage":"20"},"5":{"keyid":"6355629","value":"google","smid":"0","keynameseo":"google","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"7810611","value":"GameDaily","smid":"0","keynameseo":"GameDaily","keytype":"","keycount":"totalcount","weightage":"20"},"7":{"keyid":"6376068","value":"food delivery","smid":"0","keynameseo":"food-delivery","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":{"author":[{"artau":"Sanghamitra Kar","aunameseo":"sanghamitra-kar","artauid":"479246405","artauemail":"sanghamitra.p@timesinternet.in","auselfimageid":"479246405","auimageid":"00479246405","auimagelen":"26499","auFullName":"Sanghamitra Kar","pubname":"Times Internet","designame":"Digital Content Creator","audetailsxml":{"authordetails":"Keep looking for stories in the unusual, always eager to listen and learn new things. If you have a view on anything that is new and interesting am always up to hear it. Please write to me @ sanghamitra90.kar@gmail.com or DM at sangha_kar","details":{"detail":[{"@attributes":{"type":"occupation"}},{"@attributes":{"type":"beat"}}]}},"aulinksxml":{"links":{"link":{"twitter":[],"facebook":[],"googlePlusUrl":[],"contributorUrl":[]}}},"auagencyid":"88675630","auagencyname":"ETtech","autype":"GENERAL"},{"artau":"Pratik Bhakta","aunameseo":"pratik-bhakta","artauid":"479242111","artauemail":"pratik.bhakta@timesgroup.com","auFullName":"Pratik Bhakta","pubname":"ET","designame":"Correspondent","audetailsxml":{"details":[]},"aulinksxml":{"links":{"link":[]}},"auagencyid":"88675387","auagencyname":"ET Bureau","autype":"GENERAL"}]},"similarlytagged":[{"msid":"96098162","stname":"Revised telecom draft to clear air on OTT, DTH","artsyn":"The absence of any specific definition of apps in the current draft raised concerns that all types of apps - including streaming platforms such as Netflix, Amazon Prime and Hotstar as well as food aggregators like Swiggy and Zomato - may be regulated by the telecom department. 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Amazon climbed up to the third place (46.7) and its video-subscription platform- Amazon Prime, made a new entry into the list in the fifth place (38.1)...","seolocation":"telecomnews\/youtube-dethrones-google-becomes-top-ranked-brand-in-india-yougov-report","seolocationalt":"YouTube dethrones Google, becomes top-ranked brand in India: YouGov report","url_seo":"youtube-dethrones-google-becomes-top-ranked-brand-in-india-yougov-report"},{"msid":"87012200","stname":"Zomato, Bharti Airtel among top 5 stocks that HDFC MF sold in Sept","artsyn":"The top five stocks where the country\u2019s third largest mutual fund sold part of its stake had cumulatively given returns of 66-169 per cent for last one year.","seolocation":"telecomnews\/zomato-bharti-airtel-among-top-5-stocks-that-hdfc-mf-sold-in-sept","seolocationalt":"Zomato, Bharti Airtel among top 5 stocks that HDFC MF sold in Sept","url_seo":"zomato-bharti-airtel-among-top-5-stocks-that-hdfc-mf-sold-in-sept"},{"msid":"86780437","stname":"Paytm rightfully worth less than $20 billion, says NYU valuation professor","artsyn":"Mapping out Paytm's financial pathway in a scenario in which it remains a dominant digital payments player for the next 10 years, Damodaran argues that even with favorable assumptions, a justifiable valuation of equity would be around $19.6 billion.","seolocation":"telecomnews\/paytm-rightfully-worth-less-than-20-billion-says-nyu-valuation-professor","seolocationalt":"Paytm rightfully worth less than $20 billion, says NYU valuation professor","url_seo":"paytm-rightfully-worth-less-than-20-billion-says-nyu-valuation-professor"},{"msid":"85896437","stname":"In no hurry to launch IPO, will go public when it makes sense: PhonePe CEO","artsyn":"The company has just \"scratched the surface\" when it comes to financial services and is excited about the prospects in multiple verticals like insurance, PhonePe CEO Sameer Nigam told reporters here on Thursday.","seolocation":"telecomnews\/in-no-hurry-to-launch-ipo-will-go-public-when-it-makes-sense-phonepe-ceo","seolocationalt":"In no hurry to launch IPO, will go public when it makes sense: PhonePe CEO","url_seo":"in-no-hurry-to-launch-ipo-will-go-public-when-it-makes-sense-phonepe-ceo"},{"msid":"85419649","stname":"Nothing that we are doing on retro tax affects right of a sovereign govt: Nirmala Sitharaman","artsyn":"India is ideally placed to attract businesses looking to move out of China, finance minister Nirmala Sitharaman said in an interview to Deepshikha Sikarwar and Bodhisatva Ganguli. 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The I&B ministry also raised concerns on inclusion of broadcasting services as part of telecommunication services in the current draft bill.","seolocation":"telecomnews\/revised-telecom-draft-to-clear-air-on-ott-dth","seolocationalt":"Revised telecom draft to clear air on OTT, DTH","url_seo":"revised-telecom-draft-to-clear-air-on-ott-dth"},"94486999":{"msid":"94486999","stname":"AI-driven chatbots are redefining customer engagement: Exotel's Shivakumar Ganesan","artsyn":"\u201cAt the moment, we are just skimming the surface with chatbots. I envision a future where chatbots will be able to offer specific assistance towards achieving an outcome for a given situation for a customer,\u201d he says in an interview.","seolocation":"telecomnews\/ai-driven-chatbots-are-redefining-customer-engagement-exotels-shivakumar-ganesan","seolocationalt":"AI-driven chatbots are redefining customer engagement: Exotel's Shivakumar Ganesan","url_seo":"ai-driven-chatbots-are-redefining-customer-engagement-exotels-shivakumar-ganesan"},"94313990":{"msid":"94313990","stname":"NPCI pings govt, industry on UPI market share cap","artsyn":"\u200bThis follows a formal request from digital payments firm PhonePe to defer the January 2023 deadline by at least three years, they said. Google Pay has also had consultations with NPCI regarding an extension, a person briefed on the matter said.","seolocation":"telecomnews\/npci-pings-govt-industry-on-upi-market-share-cap","seolocationalt":"NPCI pings govt, industry on UPI market share cap","url_seo":"npci-pings-govt-industry-on-upi-market-share-cap"},"94244573":{"msid":"94244573","stname":"Blinkit partners with Apple reseller Unicorn to deliver iPhones and more in minutes","artsyn":"\u201ciPhone 14 in minutes! We have partnered with Unicorn to bring Apple iPhone and accessories to Blinkit customers within minutes. Available in Delhi and Mumbai for now. Update to the latest [Blinkit] app version on your iOS and Android phones to buy,\u201d Dhindsa tweeted on Friday.","seolocation":"telecomnews\/blinkit-partners-with-apple-reseller-unicorn-to-deliver-iphones-and-more-in-minutes","seolocationalt":"Blinkit partners with Apple reseller Unicorn to deliver iPhones and more in minutes","url_seo":"blinkit-partners-with-apple-reseller-unicorn-to-deliver-iphones-and-more-in-minutes"},"93269317":{"msid":"93269317","stname":"Over 32,000 tech workers fired in US, more than 11,000 in India till July","artsyn":"Since April 1 this year, more than 43,000 workers from 342 tech companies\/startups have been laid off across the world and over 13% are from India, according to latest data compiled by layoffs.fyi, a website that tracks layoffs in startups.","seolocation":"telecomnews\/over-32000-tech-workers-fired-in-us-more-than-11000-in-india-till-july","seolocationalt":"Over 32,000 tech workers fired in US, more than 11,000 in India till July","url_seo":"over-32000-tech-workers-fired-in-us-more-than-11000-in-india-till-july"},"92558614":{"msid":"92558614","stname":"Apple seeks access to documents pertaining to CCI probe","artsyn":"\u200bApple and its associate company have asked the Competition Commission of India (CCI) to supply relevant case documents submitted by a Rajasthan-based informant against Apple and ADI, people aware of the developments told ET.","seolocation":"telecomnews\/apple-seeks-access-to-documents-pertaining-to-cci-probe","seolocationalt":"Apple seeks access to documents pertaining to CCI probe","url_seo":"apple-seeks-access-to-documents-pertaining-to-cci-probe"},"92033176":{"msid":"92033176","stname":"VCs backing startups in India, southeast Asia despite growth stocks crashing","artsyn":"Growth stocks like Southeast Asia's largest ride-hailing and food delivery company Grab, ecommerce giant Sea Limited, Indian companies Paytm, Zomato and Freshworks are some example of unicorns that went public recently but have performed poorly against the rest of the market.","seolocation":"telecomnews\/vcs-backing-startups-in-india-southeast-asia-despite-growth-stocks-crashing","seolocationalt":"VCs backing startups in India, southeast Asia despite growth stocks crashing","url_seo":"vcs-backing-startups-in-india-southeast-asia-despite-growth-stocks-crashing"},"90902033":{"msid":"90902033","stname":"Technology to push investments globally for many more years: TCS chief Rajesh Gopinathan","artsyn":"Cyber security, building resilient supply chains, data protection to drive spends: Gopinathan","seolocation":"telecomnews\/technology-to-push-investments-globally-for-many-more-years-tcs-chief-rajesh-gopinathan","seolocationalt":"Technology to push investments globally for many more years: TCS chief Rajesh Gopinathan","url_seo":"technology-to-push-investments-globally-for-many-more-years-tcs-chief-rajesh-gopinathan"},"90095015":{"msid":"90095015","stname":"Pandemic surveillance: Is tracing tech here to stay?","artsyn":"Elsewhere in Asia, countries from Singapore to India, from Thailand to Taiwan continue to use contact tracing apps to track local residents, as well as keep tabs on tourists.","seolocation":"telecomnews\/pandemic-surveillance-is-tracing-tech-here-to-stay","seolocationalt":"Pandemic surveillance: Is tracing tech here to stay?","url_seo":"pandemic-surveillance-is-tracing-tech-here-to-stay"},"89478951":{"msid":"89478951","stname":"YouTube dethrones Google, becomes top-ranked brand in India: YouGov report","artsyn":"WhatsApp recorded a decline in its Buzz scores and dropped down two places to fourth (44.7). On the other hand, Instagram strengthened its position in the Indian market and climbed up three places to sixth (36.5) in the 2021 rankings. Amazon climbed up to the third place (46.7) and its video-subscription platform- Amazon Prime, made a new entry into the list in the fifth place (38.1)...","seolocation":"telecomnews\/youtube-dethrones-google-becomes-top-ranked-brand-in-india-yougov-report","seolocationalt":"YouTube dethrones Google, becomes top-ranked brand in India: YouGov report","url_seo":"youtube-dethrones-google-becomes-top-ranked-brand-in-india-yougov-report"},"87012200":{"msid":"87012200","stname":"Zomato, Bharti Airtel among top 5 stocks that HDFC MF sold in Sept","artsyn":"The top five stocks where the country\u2019s third largest mutual fund sold part of its stake had cumulatively given returns of 66-169 per cent for last one year.","seolocation":"telecomnews\/zomato-bharti-airtel-among-top-5-stocks-that-hdfc-mf-sold-in-sept","seolocationalt":"Zomato, Bharti Airtel among top 5 stocks that HDFC MF sold in Sept","url_seo":"zomato-bharti-airtel-among-top-5-stocks-that-hdfc-mf-sold-in-sept"},"86780437":{"msid":"86780437","stname":"Paytm rightfully worth less than $20 billion, says NYU valuation professor","artsyn":"Mapping out Paytm's financial pathway in a scenario in which it remains a dominant digital payments player for the next 10 years, Damodaran argues that even with favorable assumptions, a justifiable valuation of equity would be around $19.6 billion.","seolocation":"telecomnews\/paytm-rightfully-worth-less-than-20-billion-says-nyu-valuation-professor","seolocationalt":"Paytm rightfully worth less than $20 billion, says NYU valuation professor","url_seo":"paytm-rightfully-worth-less-than-20-billion-says-nyu-valuation-professor"},"85896437":{"msid":"85896437","stname":"In no hurry to launch IPO, will go public when it makes sense: PhonePe CEO","artsyn":"The company has just \"scratched the surface\" when it comes to financial services and is excited about the prospects in multiple verticals like insurance, PhonePe CEO Sameer Nigam told reporters here on Thursday.","seolocation":"telecomnews\/in-no-hurry-to-launch-ipo-will-go-public-when-it-makes-sense-phonepe-ceo","seolocationalt":"In no hurry to launch IPO, will go public when it makes sense: PhonePe CEO","url_seo":"in-no-hurry-to-launch-ipo-will-go-public-when-it-makes-sense-phonepe-ceo"},"85419649":{"msid":"85419649","stname":"Nothing that we are doing on retro tax affects right of a sovereign govt: Nirmala Sitharaman","artsyn":"India is ideally placed to attract businesses looking to move out of China, finance minister Nirmala Sitharaman said in an interview to Deepshikha Sikarwar and Bodhisatva Ganguli. She also said the telecom ministry was looking into the adjusted gross revenue (AGR) issue. Edited excerpts","seolocation":"telecomnews\/nothing-that-we-are-doing-on-retro-tax-affects-right-of-a-sovereign-govt-nirmala-sitharaman","seolocationalt":"Nothing that we are doing on retro tax affects right of a sovereign govt: Nirmala Sitharaman","url_seo":"nothing-that-we-are-doing-on-retro-tax-affects-right-of-a-sovereign-govt-nirmala-sitharaman"},"85093701":{"msid":"85093701","stname":"View: Chinese tech under scrutiny, Indian tech can gain","artsyn":"Since February 2021, Chinese tech companies have lost more than $800 billion in market value. Indian tech companies are aware that these developments will create unprecedented opportunities for them.","seolocation":"telecomnews\/view-chinese-tech-under-scrutiny-indian-tech-can-gain","seolocationalt":"View: Chinese tech under scrutiny, Indian tech can gain","url_seo":"view-chinese-tech-under-scrutiny-indian-tech-can-gain"},"84334638":{"msid":"84334638","stname":"Paytm Money will let you pre-book IPO allotments","artsyn":"The upcoming IPO rush is expected to trigger heightened competition among new-age online broking entities.","seolocation":"telecomnews\/paytm-money-will-let-you-pre-book-ipo-allotments","seolocationalt":"Paytm Money will let you pre-book IPO allotments","url_seo":"paytm-money-will-let-you-pre-book-ipo-allotments"},"82363834":{"msid":"82363834","stname":"Amid hardship, startups stand up to be counted","artsyn":"Support employees and their families, help with finances; some paying deceased staff\u2019s salary to kin for up to 2 years","seolocation":"telecomnews\/amid-hardship-startups-stand-up-to-be-counted","seolocationalt":"Amid hardship, startups stand up to be counted","url_seo":"amid-hardship-startups-stand-up-to-be-counted"},"81905949":{"msid":"81905949","stname":"Startups end FY21 on a high note as fund flows top in Q4","artsyn":"Startup funding in Q4 FY21 stood at $3.65 billion, a tenth higher than the year-ago period when fundraising stood at $3.22 billion. The surge was led by unicorns Byju's, Dream11, Udaan and Zomato.","seolocation":"telecomnews\/startups-end-fy21-on-a-high-note-as-fund-flows-top-in-q4","seolocationalt":"Startups end FY21 on a high note as fund flows top in Q4","url_seo":"startups-end-fy21-on-a-high-note-as-fund-flows-top-in-q4"},"81772217":{"msid":"81772217","stname":"Startup funding hits 2-year high in Q1 at $4.2 billion","artsyn":"The investments are also happening at a higher valuation than before, leading to certain startups attaining the unicorn status (startups valued at $1 billion or more) sooner than expected.","seolocation":"telecomnews\/startup-funding-hits-2-year-high-in-q1-at-4-2-billion","seolocationalt":"Startup funding hits 2-year high in Q1 at $4.2 billion","url_seo":"startup-funding-hits-2-year-high-in-q1-at-4-2-billion"},"80499087":{"msid":"80499087","stname":"Google easing Play Store rules for games-based loyalty programs","artsyn":"The policy clarification is based on several discussions Google has had with startup leaders along with feedback they have received from app developers globally.","seolocation":"telecomnews\/google-easing-play-store-rules-for-games-based-loyalty-programs","seolocationalt":"Google easing Play Store rules for games-based loyalty programs","url_seo":"google-easing-play-store-rules-for-games-based-loyalty-programs"}}}}" data-news-images="[{"msid":"69995677","msname":"","msnameseo":"zomatoswiggy","mediatype":"1","artdate":"2019-06-28 23:57:17.0","caption":""},{"msid":"69995678","msname":"","msnameseo":"image-1","mediatype":"1","artdate":"2019-06-28 23:57:17.0","caption":""}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
