X

我们使用cookie,以确保适合你的经验

我们用饼干和其他跟踪技术来提高你的浏览体验在我们的网站上,显示个性化内容和有针对性的广告,分析网站流量,并理解我们的观众来自哪里。你也可以阅读我们的隐私政策,我们使用cookie来确保你在我们的网站上的最好的体验。

选择我接受,或继续在网站上,你同意我们使用饼干和条款和条件。

得到应用
\"\"NEW DELHI: After launching mobile applications, ecommerce and entertainment companies are now focussing on getting them embedded in some popular models of smartphones, a move aimed at tapping into the large customer base of handset makers.
\n
For instance, Paytm<\/a>, Jabong<\/a> and Hotstar<\/a> have inked deals with handset manufacturers like Micromax<\/a>, Intex<\/a>, Spice<\/a>, Microsoft and Karbonn.
\n
“Up to 75-80% of our sales come through either our smartphone<\/a> apps<\/a> or mobile phones. So, mobile strategy is a vital element of marketing for us, especially android platform,” said Shankar Nath, senior vice-president of Paytm<\/a>. Paytm has a partnership with Samsung, Microsoft, Micromax<\/a>, Lava and Spice<\/a> for pre-bundling their app on the largest selling models of these handset manufacturers. The Paytm app has seen close to 29 million downloads. Similarly, Jabong<\/a> has tied up with Microsoft to embed its app in some models of the Lumia series of phones. The partnership will help the ecommerce company reach out to Lumia loyals.
\n
\n“When an app is already installed on a smartphone, the probability of the consumer using it increases and hence, such tie-ups make sense for us,” said Praveen Sinha, co-founder of Jabong. Jabong’s transactions through smartphones have increased to up to 50% from 5% about two years ago. As smartphone sales grow about 51% every three months, the mobile commerce market is likely to grow 55% to $19 billion by 2019, from $2 billion now, according to a study by Zinnov.
\n
\n“Media consumption pattern of consumers have changed completely. It will continue to change rapidly in the coming future. We are moving towards the era of wireless communications.So this is the new way towards which marketing and advertising is moving,” said Sandeep Goyal, chairman of Mogae Media. “Brands are looking toward digital marketing strategies more seriously and pre-embedding apps<\/a> in popular handsets is catching up.”
\n
\nApps not only facilitate transactions, but also help ecommerce companies know their consumers better through analytics, which in turn help in better targeted advertising.
\n
\nMogae Media handles all advertising properties of Airtel across mobile, direct-to-home and broadband. It has the exclusive rights to do the entire m-advertising, m-couponing and m-commerce for the telecom operator. It’s not just ecommerce companies that are taking this route. Hotstar<\/a>, the mobile-based app of Star network, has a tie-up with Micromax, Panasonic, Karbonn, Lava and Spice to preembed its app on some of their leading models.
\n
\nHotstar offers more than 35,000 hours of content in seven languages, ranging from movies and television shows to live sports.\n\n<\/body>","next_sibling":[{"msid":47580314,"title":"Microsoft, Intel see big market for PC-on-Stick; to launch via TV vendors in India","entity_type":"ARTICLE","link":"\/news\/devices\/microsoft-intel-see-big-market-for-pc-on-stick-to-launch-via-tv-vendors-in-india\/47580314","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":47608825,"entity_type":"ARTICLE","title":"Paytm, Jabong, Hotstar tie up with smartphone makers","synopsis":"Paytm, Jabong and Hotstar have inked deals with handset manufacturers like Micromax, Intex, Spice, Microsoft and Karbonn.","titleseo":"devices\/paytm-jabong-hotstar-tie-up-with-smartphone-makers","status":"ACTIVE","authors":[{"author_name":"Shambhavi Anand","author_link":"\/author\/479206882\/shambhavi-anand","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206882.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479206882,"author_name":"Shambhavi Anand","author_seo_name":"shambhavi-anand","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-06-10 08:28:19","lastupd":"2015-06-10 08:29:32","breadcrumbTags":["Devices","Smartphone","Spice","Micromax","Intex","Apps","PayTM","Jabong","Hotstar"],"secinfo":{"seolocation":"devices\/paytm-jabong-hotstar-tie-up-with-smartphone-makers"}}" data-authors="[" shambhavi anand"]" data-category-name="Devices" data-category_id="12" data-date="2015-06-10" data-index="article_1">

Paytm、Jabong Hotstar与智能手机制造商

Paytm, Jabong Hotstar像Micromax已经与手机制造商签订协议,国际展览中心,香料,微软和Karbonn。

Shambhavi阿南德
  • 更新在2015年6月10日凌晨08:29坚持
新德里:推出移动应用程序后,电子商务和娱乐公司现在关注让他们嵌入在一些流行的智能手机模型,此举旨在利用大型手机制造商的客户基础。

例如,Paytm,Jabong和Hotstar已经与手机制造商签订协议Micromax,国际展览中心,香料、微软和Karbonn。

”高达75 - 80%的销售来通过我们智能手机 应用程序或移动电话。所以,移动营销策略是一个至关重要的元素,特别是android平台,”高级副总裁Shankar纳说Paytm。Paytm与三星合作,微软,Micromax、熔岩和香料pre-bundling他们应用这些手机制造商的最大销售模型。Paytm应用已经接近2900万下载。同样的,Jabong与微软将其应用在一些模型的流光系列手机。伙伴关系将有助于电子商务公司接触流光忠诚。

“当应用程序已经安装在智能手机上,消费者使用它的概率增加,因此,这种合作对我们有意义," Praveen Sinha说,Jabong创始人之一。Jabong的交易通过智能手机增加了从两年前的50%降至5%。每三个月智能手机销售增长约51%,移动商务市场可能增长55%,至190亿美元,到2019年,从现在的20亿美元,根据一项研究。

“媒体消费者的消费模式已经完全改变。在不久的将来,它将继续迅速变化。我们正在向无线通讯的时代。这是市场营销和广告的新方法对移动,”主席Sandeep Goyal说莫哈埃媒体。“品牌数字营销策略更严重和pre-embedding应用程序在流行的手机正迎头赶上。”

应用程序不仅促进交易,还通过分析帮助电子商务企业更好地了解消费者,进而帮助更好的有针对性的广告。

莫哈埃Airtel在移动媒体处理所有广告属性,direct-to-home和宽带。它的整个m-advertising专有权,m-couponing电信运营商和移动商务。这不仅仅是电子商务公司,正在这条路线。Hotstar星形网络的手机应用程序,与Micromax结盟,松下,Karbonn,熔岩和香料preembed对他们的一些主要的应用模型。

Hotstar提供超过35000小时的内容在七种语言,从电影和电视节目到体育赛事直播。
  • 发表在2015年6月10日08:28点坚持

加入2 m +行业专业人士的社区

订阅我们的通讯最新见解与分析。乐动扑克

下载ETTelec乐动娱乐招聘om应用

  • 得到实时更新
  • 保存您最喜爱的文章
扫描下载应用程序
是第一个发表评论。
现在评论

评论

现在评论 阅读评论(1)
\"\"NEW DELHI: After launching mobile applications, ecommerce and entertainment companies are now focussing on getting them embedded in some popular models of smartphones, a move aimed at tapping into the large customer base of handset makers.
\n
For instance, Paytm<\/a>, Jabong<\/a> and Hotstar<\/a> have inked deals with handset manufacturers like Micromax<\/a>, Intex<\/a>, Spice<\/a>, Microsoft and Karbonn.
\n
“Up to 75-80% of our sales come through either our smartphone<\/a> apps<\/a> or mobile phones. So, mobile strategy is a vital element of marketing for us, especially android platform,” said Shankar Nath, senior vice-president of Paytm<\/a>. Paytm has a partnership with Samsung, Microsoft, Micromax<\/a>, Lava and Spice<\/a> for pre-bundling their app on the largest selling models of these handset manufacturers. The Paytm app has seen close to 29 million downloads. Similarly, Jabong<\/a> has tied up with Microsoft to embed its app in some models of the Lumia series of phones. The partnership will help the ecommerce company reach out to Lumia loyals.
\n
\n“When an app is already installed on a smartphone, the probability of the consumer using it increases and hence, such tie-ups make sense for us,” said Praveen Sinha, co-founder of Jabong. Jabong’s transactions through smartphones have increased to up to 50% from 5% about two years ago. As smartphone sales grow about 51% every three months, the mobile commerce market is likely to grow 55% to $19 billion by 2019, from $2 billion now, according to a study by Zinnov.
\n
\n“Media consumption pattern of consumers have changed completely. It will continue to change rapidly in the coming future. We are moving towards the era of wireless communications.So this is the new way towards which marketing and advertising is moving,” said Sandeep Goyal, chairman of Mogae Media. “Brands are looking toward digital marketing strategies more seriously and pre-embedding apps<\/a> in popular handsets is catching up.”
\n
\nApps not only facilitate transactions, but also help ecommerce companies know their consumers better through analytics, which in turn help in better targeted advertising.
\n
\nMogae Media handles all advertising properties of Airtel across mobile, direct-to-home and broadband. It has the exclusive rights to do the entire m-advertising, m-couponing and m-commerce for the telecom operator. It’s not just ecommerce companies that are taking this route. Hotstar<\/a>, the mobile-based app of Star network, has a tie-up with Micromax, Panasonic, Karbonn, Lava and Spice to preembed its app on some of their leading models.
\n
\nHotstar offers more than 35,000 hours of content in seven languages, ranging from movies and television shows to live sports.\n\n<\/body>","next_sibling":[{"msid":47580314,"title":"Microsoft, Intel see big market for PC-on-Stick; to launch via TV vendors in India","entity_type":"ARTICLE","link":"\/news\/devices\/microsoft-intel-see-big-market-for-pc-on-stick-to-launch-via-tv-vendors-in-india\/47580314","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":47608825,"entity_type":"ARTICLE","title":"Paytm, Jabong, Hotstar tie up with smartphone makers","synopsis":"Paytm, Jabong and Hotstar have inked deals with handset manufacturers like Micromax, Intex, Spice, Microsoft and Karbonn.","titleseo":"devices\/paytm-jabong-hotstar-tie-up-with-smartphone-makers","status":"ACTIVE","authors":[{"author_name":"Shambhavi Anand","author_link":"\/author\/479206882\/shambhavi-anand","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206882.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479206882,"author_name":"Shambhavi Anand","author_seo_name":"shambhavi-anand","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-06-10 08:28:19","lastupd":"2015-06-10 08:29:32","breadcrumbTags":["Devices","Smartphone","Spice","Micromax","Intex","Apps","PayTM","Jabong","Hotstar"],"secinfo":{"seolocation":"devices\/paytm-jabong-hotstar-tie-up-with-smartphone-makers"}}" data-news_link="//www.iser-br.com/news/devices/paytm-jabong-hotstar-tie-up-with-smartphone-makers/47608825">