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近38%的销量可能会组成Rs 25-50K付费5 g智能手机价格区间,而奢侈段(Rs 50 k以上)将获得近67%的总收入在九月/十月节日期间直到排灯节,根据TechArc。
高端旗舰智能手机看到最重的折扣在即将到来的节日期间销售,市场追踪器预计近5200万部智能手机销售期间,斜在1.44十万的卢比在智能手机行业的收入。
近38%的销量可能会组成Rs 25-50K付费5 g智能手机价格区间,而奢侈段(Rs 50 k以上)将获得近67%的总收入在九月/十月节日期间直到排灯节,据TechArc。
“高涨的兴趣5 g设备也在全国各地的消费者,我们的首要任务是加强我们与5克产品的产品组合,”阿说沙玛CMO,小米印度。
研究公司表示,今年的节日期间销售的亮点是一个转向等品牌的溢价部分苹果,三星,OnePlus,相对应的人体内Realme和小米可能积极地那一类。
TechArc预计7智能手机品牌共同获得接近90%的总销量在节日期间。
“OnePlus将引入提供丰厚的薪酬和折扣在其5 g功能的产品组合,使签名OnePlus经验更容易给消费者,”公司发言人告诉等。
TechArc还预计65 - 68%的销量发生通过在线市场。离线零售商等向说智能手机品牌是离线部分保持类似的定价。
“在我们会议前领导人的品牌,我们一直保证在线和离线之间的平价的价格段,和足够的股票频道”,已经帕沙克,所有印度移动零售商协会秘书长(AIMRA)说。
他补充说,小米和三星已经传达贴现利率折扣零售商和沉重的高端设备已经可见。
“多年来,我们一直致力于维护50:50的比例在在线和离线的存在。与消费者在我们所做的一切的中心,我们推出类似的优惠和折扣跨渠道,确保我们全国的满足消费者的需求,”Sharma说。
上面的溢价部分——Rs 40 k,今年一直是增长最快的国际数据公司(IDC)印度计算较上年同期增长83%,市场份额由苹果主导(53%)、OnePlus(19%)和三星(15%)。
段一直关注智能手机品牌今年大多数消费者使用中档智能手机或预算预计将提升价格,追求高端设备。
“有机转换功能手机用户智能手机现在已经几乎停止由于通货膨胀,品牌定位中档设备的用户升级到他们的高端产品,“Navkendar辛格助理副总裁设备研究、IDC印度,说。
品牌积累了老款的库存溢价部分,最重的折扣将在即将到来的节日期间,IDC的辛格补充说。
沉重的折扣老款iphone手机,三星和小米已经在电子商务平台上的广告。
”高端智能手机允许更多的空间品牌降价的这部分的利润更高。也更高端智能手机的销售帮助品牌转移到一个更高的ASP(平均销售价格),享受增加品牌忠诚度”高级分析师Prachir辛格说,对比研究。
对位的辛格说品牌是利用照明灯具(生产与激励)计划和Make-in-India政策在本地组装高端智能手机。“这将帮助他们绕过关税和转嫁到消费者的利益。”
相比之下的条目和中档段没有看到折扣的规模溢价,尽管市场分析师预测的大部分销量在这些片段。
市场分析人士把这种现象归因于高投入成本,减少利润条目/中档品牌的部分。的部分还在接收端增加通胀压力迫使消费者削减可自由支配的开支和抑制消费。
“记住,春节期间响应去年和今年的初始预测,我们乐观地认为,节日期间将帮助我们回到pre-covid增长,”Sharma说。
说,TechArc预计销量的约59%发生在入门级段(Rs 6001 - Rs 12000),中端品牌的最高收入预计(Rs 12001 - Rs 25000)。
近38%的销量可能会组成Rs 25-50K付费5 g智能手机价格区间,而奢侈段(Rs 50 k以上)将获得近67%的总收入在九月/十月节日期间直到排灯节,据TechArc。
“高涨的兴趣5 g设备也在全国各地的消费者,我们的首要任务是加强我们与5克产品的产品组合,”阿说沙玛CMO,小米印度。
TechArc预计7智能手机品牌共同获得接近90%的总销量在节日期间。
“OnePlus将引入提供丰厚的薪酬和折扣在其5 g功能的产品组合,使签名OnePlus经验更容易给消费者,”公司发言人告诉等。
TechArc还预计65 - 68%的销量发生通过在线市场。离线零售商等向说智能手机品牌是离线部分保持类似的定价。
“在我们会议前领导人的品牌,我们一直保证在线和离线之间的平价的价格段,和足够的股票频道”,已经帕沙克,所有印度移动零售商协会秘书长(AIMRA)说。
他补充说,小米和三星已经传达贴现利率折扣零售商和沉重的高端设备已经可见。
“多年来,我们一直致力于维护50:50的比例在在线和离线的存在。与消费者在我们所做的一切的中心,我们推出类似的优惠和折扣跨渠道,确保我们全国的满足消费者的需求,”Sharma说。
段一直关注智能手机品牌今年大多数消费者使用中档智能手机或预算预计将提升价格,追求高端设备。
“有机转换功能手机用户智能手机现在已经几乎停止由于通货膨胀,品牌定位中档设备的用户升级到他们的高端产品,“Navkendar辛格助理副总裁设备研究、IDC印度,说。
品牌积累了老款的库存溢价部分,最重的折扣将在即将到来的节日期间,IDC的辛格补充说。
节日期间获取超过180亿美元的智能手机销售;15.6 mn 5 g手机可能被出售:Techarc
期间,预计1560万年5 g智能手机销量将,将智能手机销售总量的30.2%。在收入方面,这将转化为总数的66.7%资金获得的行业在节日期间。
沉重的折扣老款iphone手机,三星和小米已经在电子商务平台上的广告。
”高端智能手机允许更多的空间品牌降价的这部分的利润更高。也更高端智能手机的销售帮助品牌转移到一个更高的ASP(平均销售价格),享受增加品牌忠诚度”高级分析师Prachir辛格说,对比研究。
对位的辛格说品牌是利用照明灯具(生产与激励)计划和Make-in-India政策在本地组装高端智能手机。“这将帮助他们绕过关税和转嫁到消费者的利益。”
相比之下的条目和中档段没有看到折扣的规模溢价,尽管市场分析师预测的大部分销量在这些片段。
市场分析人士把这种现象归因于高投入成本,减少利润条目/中档品牌的部分。的部分还在接收端增加通胀压力迫使消费者削减可自由支配的开支和抑制消费。
“记住,春节期间响应去年和今年的初始预测,我们乐观地认为,节日期间将帮助我们回到pre-covid增长,”Sharma说。
说,TechArc预计销量的约59%发生在入门级段(Rs 6001 - Rs 12000),中端品牌的最高收入预计(Rs 12001 - Rs 25000)。
Premium flagship smartphones are seeing heaviest discounts in the lead-up to the upcoming festive season sales, with market trackers expecting nearly 52 million smartphones to be sold during the period, raking in around Rs 1.44 lakh crore in revenues for the smartphone industry.
Nearly 38% of volume sales are likely to comprise premium 5G smartphones in the Rs 25-50K price range, while the luxe segment (Rs 50K and above) is slated to garner almost 67% of total revenues during the September\/October festive season till Diwali, according to TechArc<\/a>.
\"With the heightened interest in 5G-enabled devices<\/a> amongst consumers across the country, our priority is also to strengthen our product portfolio with 5G offerings,\" said Anuj Sharma<\/a>, CMO, Xiaomi<\/a> India.
Nearly 38% of volume sales are likely to comprise premium 5G smartphones in the Rs 25-50K price range, while the luxe segment (Rs 50K and above) is slated to garner almost 67% of total revenues during the September\/October festive season till Diwali, according to TechArc<\/a>.
\"With the heightened interest in 5G-enabled devices<\/a> amongst consumers across the country, our priority is also to strengthen our product portfolio with 5G offerings,\" said Anuj Sharma<\/a>, CMO, Xiaomi<\/a> India.
<\/div><\/div>The research firm said the highlight of this year's festive season sales is a shift towards the premium segment with brands such as Apple<\/a>, Samsung<\/a>, OnePlus<\/a>, Vivo, Oppo, Realme and Xiaomi likely to be aggressive in that category.
TechArc expects the seven smartphone brands to collectively garner close to 90% of total volume sales during the festive season.
\"OnePlus will be introducing lucrative offers and discounts across its 5G-ready product portfolio to make the signature OnePlus experience more accessible to consumers,\" a company spokesperson told ET.
TechArc also expects 65-68% of the sales volume to happen through online marketplaces. Offline retailers ET spoke to said smartphone brands are maintaining similar pricing for the offline segment.
\"After our meetings with the top leaderships of the brands, we have been assured of parity in prices between the online and offline segments, and adequate stocks for both channels\", Navneet Pathak, general secretary of All India Mobile Retailers Association (AIMRA), said.
He added that Xiaomi and Samsung have already communicated the discounted rates to retailers and heavy discounts on premium devices are already visible.
\"Over the years, we have been working towards maintaining a 50:50 ratio across the online and offline presence. With consumers at the center of everything we do, we roll out similar offers and discounts across both channels to ensure we meet consumer demand across the country,\" Sharma said.
TechArc expects the seven smartphone brands to collectively garner close to 90% of total volume sales during the festive season.
\"OnePlus will be introducing lucrative offers and discounts across its 5G-ready product portfolio to make the signature OnePlus experience more accessible to consumers,\" a company spokesperson told ET.
TechArc also expects 65-68% of the sales volume to happen through online marketplaces. Offline retailers ET spoke to said smartphone brands are maintaining similar pricing for the offline segment.
\"After our meetings with the top leaderships of the brands, we have been assured of parity in prices between the online and offline segments, and adequate stocks for both channels\", Navneet Pathak, general secretary of All India Mobile Retailers Association (AIMRA), said.
He added that Xiaomi and Samsung have already communicated the discounted rates to retailers and heavy discounts on premium devices are already visible.
\"Over the years, we have been working towards maintaining a 50:50 ratio across the online and offline presence. With consumers at the center of everything we do, we roll out similar offers and discounts across both channels to ensure we meet consumer demand across the country,\" Sharma said.
<\/div><\/div>The premium segment -- above Rs 40K -- has been the fastest growing this year, with IDC<\/a> India computing an 83% on-year growth, with market shares dominated by Apple (53%), OnePlus (19%) and Samsung (15%).
The segment has been the focus for smartphone brands this year as most consumers using a mid-range or budget smartphone are expected to move up the price ladder and chase premium devices.
\"With organic conversion of feature phones users to smartphones now having practically stopped due to inflation, brands are targeting users of mid-range devices to upgrade to their premium offerings,\" Navkendar Singh, associate vice president, device research, IDC India, said.
Brands have accumulated inventories of older models in the premium segment that will see the heaviest discounts during the upcoming festive season, IDC's Singh added.
The segment has been the focus for smartphone brands this year as most consumers using a mid-range or budget smartphone are expected to move up the price ladder and chase premium devices.
\"With organic conversion of feature phones users to smartphones now having practically stopped due to inflation, brands are targeting users of mid-range devices to upgrade to their premium offerings,\" Navkendar Singh, associate vice president, device research, IDC India, said.
Brands have accumulated inventories of older models in the premium segment that will see the heaviest discounts during the upcoming festive season, IDC's Singh added.
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