Sales of premium products<\/a> across categories from smartphones and televisions to water purifiers, refrigerators and ACs grew as much as nine times faster than their overall segmental growth last year, shows the 2022 data for the consumer electronics industry. This demand pattern suggests that mostly the upper middle class and the rich have been buying electronic products despite price hikes - which too were more for the premium<\/a> range - even as the lower income consumers largely stayed away due to inflationary pressures, according to industry executives. 销售优质产品的类别从智能手机和电视机到净水器,冰箱和ACs增长9倍比去年整体节段增长更快,显示了消费电子产品行业的2022年的数据。 的销售高端产品净水器跨类别从智能手机和电视机,冰箱和ACs增长9倍的速度比他们去年整体节段性增长,显示了消费电子产品行业的2022年的数据。这个需求模式表明,主要是上层中产阶级和富人购买电子产品虽然价格上涨——这也被更多的溢价范围——尽管低收入消费者基本上没有由于通胀压力,据行业高管。
Latest data from GfK<\/a>, the only researcher in India which tracks actual sales, show that while smartphone sales increased 35% by value, the growth was 94% for handsets priced above Rs 30,000. In televisions, sales of premium models (ultra-HD with screen size of 55-inch and above) grew 95%, while the overall television category expanded by 11%.
![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
Similarly, for large appliances, the sales growth rate for the premium range was 45% last year by value, against 29% for the segment. These include products such as 350-litre-plus refrigerators, 1.5-tonne 5-star split ACs, 7.5-kg-plus front-load washing machines and combination microwave ovens.
For small appliances like those used for food preparation, water purifiers, electric water heaters and air coolers, the overall market growth rate was 37% but for the premium range, it was faster at 54%. Premium products have also pushed up the overall sales expansion for the categories.
The premium segment is driving growth as there is an increased demand for bigger capacity, innovative technology and future-ready products, said Deepak Bansal<\/a>, vice-president at LG India<\/a>, the country's largest appliance manufacturer.
\"We have seen some profound changes in consumer behaviour post Covid; consumer preference for bigger capacity due to high storage requirement in refrigerators or big capacity washers for high wash load during weekends...This trend of premiumisation leapfrogged in 2021 and 2022 since earlier it was a gradual increase,\" he said.
Anant Jain<\/a>, head of market intelligence at GfK India<\/a>, said Indian consumers were driven by the value-led approach whereby promotions and premium features would continue to influence sales. The average selling price for the premium segment in some of the categories, such as large-screen TVs<\/a>, has also become more attractive and affordable, he said.
\"However, the pace (of premiumisation) could slow down in 2023 as compared to 2022 as consumers are increasingly seeking out products with premium features without the high-end price tag to combat inflationary pressure. While the growth (of the market) will continue to be more for premium segments, there could be a better time for the mass segment in some categories because consumers will be cautious of global slowdown and its effects,\" said Jain<\/a>.
The value sales growth has been higher than the volume sales (or the number of units sold) for all the categories in 2022 as compared to 2021 even after factoring in a 5-8% price hike, reflecting premiumisation.
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电话或电视,现在行动是在高端
最新数据捷孚凯在印度,唯一研究员追踪实际销售,显示,智能手机销量增长了35%,价值,手机价格的增长率为94%高于30000卢比。电视、销售溢价模型(超高清的55寸以上的屏幕大小)增长了95%,而整个电视类别扩大了11%。
同样,对于大型电器、溢价范围是45%的销售增长率去年价值,反对29%的部分。其中包括产品,如350 -升- +冰箱,重达1.5吨的五星级分裂ACs, 7.5公斤一劳永逸洗衣机和微波炉组合。
等小家电用于准备食物,净水器,电热水器和空气冷却器,整体市场的增长率是37%,但溢价范围,这是更快的为54%。高端产品也推高了整体销售扩张的类别。
溢价部分是推动经济增长,增加对大容量的需求,创新技术和future-ready产品,说迪帕克·邦萨尔,副总裁LG印度中国最大的电器制造商。
“我们已经看到了一些深刻的变化在消费者行为Covid;消费者倾向于更大的能力由于高存储在冰箱或大容量洗衣机要求高洗负载在周末…这一趋势以来premiumisation超越了2021年和2022年早些时候逐渐增加,”他说。
Anant耆那教徒的市场情报主管GfK印度value-led表示,印度消费者驱动的方法,晋升和高级功能将继续影响销售。的平均销售价格溢价部分的一些类别,如大屏幕电视,也变得更有吸引力和负担得起的,他说。
(premiumisation)“然而,速度可以慢下来2023年与2022年相比,消费者越来越多地寻求产品有高级功能没有高端的价格应对通胀压力。而增长(的市场)将继续更多的溢价部分,可能会有一个更好的时间质量部门在某些类别,因为消费者会谨慎的全球经济减速的影响,”说耆那教徒的。
价值销售增长一直高于销量(或单位出售的数量)对于所有类型的2022年与2021年相比,即使考虑到涨价5 - 8%,反映出premiumisation。
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Sales of premium products<\/a> across categories from smartphones and televisions to water purifiers, refrigerators and ACs grew as much as nine times faster than their overall segmental growth last year, shows the 2022 data for the consumer electronics industry. This demand pattern suggests that mostly the upper middle class and the rich have been buying electronic products despite price hikes - which too were more for the premium<\/a> range - even as the lower income consumers largely stayed away due to inflationary pressures, according to industry executives.
Latest data from GfK<\/a>, the only researcher in India which tracks actual sales, show that while smartphone sales increased 35% by value, the growth was 94% for handsets priced above Rs 30,000. In televisions, sales of premium models (ultra-HD with screen size of 55-inch and above) grew 95%, while the overall television category expanded by 11%.
Similarly, for large appliances, the sales growth rate for the premium range was 45% last year by value, against 29% for the segment. These include products such as 350-litre-plus refrigerators, 1.5-tonne 5-star split ACs, 7.5-kg-plus front-load washing machines and combination microwave ovens.
For small appliances like those used for food preparation, water purifiers, electric water heaters and air coolers, the overall market growth rate was 37% but for the premium range, it was faster at 54%. Premium products have also pushed up the overall sales expansion for the categories.
The premium segment is driving growth as there is an increased demand for bigger capacity, innovative technology and future-ready products, said Deepak Bansal<\/a>, vice-president at LG India<\/a>, the country's largest appliance manufacturer.
\"We have seen some profound changes in consumer behaviour post Covid; consumer preference for bigger capacity due to high storage requirement in refrigerators or big capacity washers for high wash load during weekends...This trend of premiumisation leapfrogged in 2021 and 2022 since earlier it was a gradual increase,\" he said.
Anant Jain<\/a>, head of market intelligence at GfK India<\/a>, said Indian consumers were driven by the value-led approach whereby promotions and premium features would continue to influence sales. The average selling price for the premium segment in some of the categories, such as large-screen TVs<\/a>, has also become more attractive and affordable, he said.
\"However, the pace (of premiumisation) could slow down in 2023 as compared to 2022 as consumers are increasingly seeking out products with premium features without the high-end price tag to combat inflationary pressure. While the growth (of the market) will continue to be more for premium segments, there could be a better time for the mass segment in some categories because consumers will be cautious of global slowdown and its effects,\" said Jain<\/a>.
The value sales growth has been higher than the volume sales (or the number of units sold) for all the categories in 2022 as compared to 2021 even after factoring in a 5-8% price hike, reflecting premiumisation.
<\/p><\/body>","next_sibling":[{"msid":97933332,"title":"CCI probe against Apple almost complete","entity_type":"ARTICLE","link":"\/news\/cci-probe-against-apple-almost-complete\/97933332","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"97927740","title":"mobile","entity_type":"IMAGES","seopath":"industry\/cons-products\/electronics\/phone-or-tv-action-is-at-the-premium-end-now\/mobile","category_name":"Phone or TV, action is at the premium end now","synopsis":"Image used for representational purpose","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-13498\/97927740.cms?width=150&height=112","link":"\/image\/industry\/cons-products\/electronics\/phone-or-tv-action-is-at-the-premium-end-now\/mobile\/97927740"}],"msid":97933380,"entity_type":"ARTICLE","title":"Phone or TV, action is at the premium end now","synopsis":"Sales of premium products across categories from smartphones and televisions to water purifiers, refrigerators and ACs grew as much as nine times faster than their overall segmental growth last year, shows the 2022 data for the consumer electronics industry. ","titleseo":"telecomnews\/phone-or-tv-action-is-at-the-premium-end-now","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":104,"shares":0,"engagementtimems":520000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2023-02-15 07:34:27","lastupd":"2023-02-15 07:35:44","breadcrumbTags":["premium products","lg india","jain","gfk india","gfk","Premium","deepak bansal","covid","anant jain","tvs","Devices"],"secinfo":{"seolocation":"telecomnews\/phone-or-tv-action-is-at-the-premium-end-now"}}" data-news_link="//www.iser-br.com/news/phone-or-tv-action-is-at-the-premium-end-now/97933380">
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