A decline in advertising budgets because of decades-high inflation has roiled earnings of online players from Alphabet Inc<\/a> to Meta Platforms Inc<\/a> and Snap Inc .
But Pinterest's results show its ads business stayed resilient amid the wider industry downturn and people were still engaging with its image-sharing platform for inspiration to take up activities such as home renovation and recipe-based cooking.
Pinterest returned to user growth in the July-September period after three straight quarters of decline, with its global monthly active users rising 2.8% sequentially to 445 million, above Factset<\/a> estimates of 437.4 million.
Part of the growth was fueled by an update to Apple Inc's iOS 16 in September, finance chief Todd Morgenfeld<\/a> said on a call with analysts.
He added the resilience in ad sales was driven by the fact that a large portion of Pinterest's ad sales come from e-commerce and consumer goods.
\"What hurt Pinterest before (during the pandemic) is helping them now,\" said D.A. Davidson analyst Thomas Forte, referring to the company's focus on retail and consumer goods.
\"The bigger opportunity going forward is to find a way to drive incremental engagement on the platform and get monthly active users growing again and improve monetization since growth is slowing.\"
Pinterest's third-quarter revenue rose 8% to $684.6 million. While the pace of growth was its slowest in nearly two years, the figure came in well above analysts' average estimate of $666.7 million, according to Refinitiv<\/a>.
The company's global average revenue per user jumped 11% to $1.56. It earned an adjusted profit of $0.11 per share, above analyst estimates of $0.06 per share.
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Pinterest公司周四超过预期的季度收入,使之成为一个难得的亮点在原本悲观的社交媒体部门和发送图片共享平台)的股价在盘后交易中上涨15%。
广告预算的下降是因为decades-high通货膨胀困扰了在线玩家的收益字母公司来元平台公司和快速公司。
但Pinterest结果显示广告业务保持弹性,更广泛的行业低迷时期,人们仍然与灵感的图片共享平台)占用房屋改造和食谱烹饪等活动。
Pinterest返回给用户在7 - 9月当季增长连续三个季度下降后,其全球月度活跃用户连续上涨2.8%至4.45亿年,以上Factset4.374亿年的估计。
增长了一个更新的一部分苹果(aapl . o:行情)的iOS 9月16日,首席财务官托德Morgenfeld在与分析师的电话说。
他补充说广告销售的弹性是由这一事实Pinterest广告销售的很大一部分来自电子商务和消费品。
“什么伤害Pinterest之前(在大流行期间)是帮助他们了,”D.A. Davidson分析师托马斯•福特说指的零售和消费品公司的关注。
“未来更大的机会找到一个方法来驱动增量订婚的平台和以来得到月度活跃用户再次增长,提高盈利增长正在放缓。”
Pinterest的第三季度营收增长8%,至6.846亿美元。增长最慢的速度在近两年,这个数字是在远高于分析师平均预计的6.667亿美元,根据Refinitiv。
该公司的全球每用户平均收入上涨11%,至1.56美元。它获得了一个调整后的每股获利0.11美元,高于分析师预期的0.06美元每股。
广告预算的下降是因为decades-high通货膨胀困扰了在线玩家的收益字母公司来元平台公司和快速公司。
但Pinterest结果显示广告业务保持弹性,更广泛的行业低迷时期,人们仍然与灵感的图片共享平台)占用房屋改造和食谱烹饪等活动。
Pinterest返回给用户在7 - 9月当季增长连续三个季度下降后,其全球月度活跃用户连续上涨2.8%至4.45亿年,以上Factset4.374亿年的估计。
增长了一个更新的一部分苹果(aapl . o:行情)的iOS 9月16日,首席财务官托德Morgenfeld在与分析师的电话说。
他补充说广告销售的弹性是由这一事实Pinterest广告销售的很大一部分来自电子商务和消费品。
“什么伤害Pinterest之前(在大流行期间)是帮助他们了,”D.A. Davidson分析师托马斯•福特说指的零售和消费品公司的关注。
“未来更大的机会找到一个方法来驱动增量订婚的平台和以来得到月度活跃用户再次增长,提高盈利增长正在放缓。”
Pinterest的第三季度营收增长8%,至6.846亿美元。增长最慢的速度在近两年,这个数字是在远高于分析师平均预计的6.667亿美元,根据Refinitiv。
该公司的全球每用户平均收入上涨11%,至1.56美元。它获得了一个调整后的每股获利0.11美元,高于分析师预期的0.06美元每股。
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