![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
This comes at a time when the brand is going through a leadership change with general manager C. Manmohan stepping down from the position. He, however, will stay with the company till December-end.
\"Poco is still a very small team. We will become a big team going next year. We are working on how the organisation would look...what products are needed and ensuring what our core strategy is,\" Anuj Sharma<\/a>, the former Xiaomi CMO who now heads Poco India<\/a>, told ET.
\"Even if we want to, we would not be able to tap everyone since we are a small team. Our target audience is someone who is interested in tech. It is a little niche but is big enough for Poco,\" he added.
He, however, said that the brand is on track to meet its targets for the 2020 calendar year despite suffering an impact on sales due to lockdown earlier this year. \"We just had one product but we saw a strong response for our phones.\"
China's Xiaomi started the Poco brand in 2018 with the launch of the Poco F1 smartphone<\/a>, featuring high-end specifications at around Rs 20,000. However, the departure of the head of product of the POCO division, Jai Mani, derailed its plan in 2019.
The company revived the brand early this year with the launch of Poco X2 in February, and subsequently launched X and M series.
As per Counterpoint Research, Poco maintained its strong performance in online channels in Q2 2020 with X2 being the second-highest shipped model on Flipkart.
Poco X series operates in the sub- Rs 20,000 segment, while M series targets customers in the Rs 10,000-Rs 15,000 segment. The F series, however, will be its flagship series and will target Rs 27,000-Rs 33,000 segment.
Read also<\/h4><\/a><\/figure>Poco India GM C Manmohan to exit the company by end-2020<\/a><\/h5><\/div><\/a><\/figure>6GB Poco M2 Pro with MediaTek Helio G80 chip in India<\/a><\/h5><\/div><\/div><\/div>
The brand, however, didn't launch Poco F2 pro in India, rather made it available in Europe at 499 euros in May.
Asked why Poco didn't launch the phone in Indian Sharma said that the timing wasn't good for the phone in India as the nation was going through a lockdown. \"Market for a Rs 40,000 phone is already small and Poco isn't a known brand with no marketing budget..it was tough for us and the 400 euros price point is apt for the European market.\"
\"We are testing waters with our flagship series,\" Sharma added.
\"Since its inception, brand Poco has yielded a mixed bag of results in terms of its market performance. In a hyper-competitive market, POCO must seek to get its market positioning and value proposition right to get consumer buy-in, and endeavour to potentially further its brand success,\" Prabhu Ram, Head - Industry Intelligence Group, CMR told ET.
Sharma said that the brand is heading in the \"right direction\", but it doesn't want to pick up too many products to expand its portfolio. \"We want to get the right product, audio seems simple but it is...we were not happy with the progress we were making on this front.
Poco has gotten into an agreement with its parent brand for R&D, procurement and after-sales to support its operations in India. However, it is still in a process of getting the legal entity setup in India, Mannohan informed.
\"We are in process of making it happen. It is taking more time. Steps are being taken to set up different teams and operations. Getting the legal entity is taking time but we will get there soon,\" Manmohan added.
Sharma said that he will implement his Xiaomi India experience to grow the Poco brand. \"Community development and user feedback is something we want to strengthen. Besides, I want to implement my experience with the Razer brand around gaming for Poco.'
Poco India Tuesday launched its Poco X3<\/a> phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.
Poco X3 comes in three variants. The base model packs 6GB RAM with 64GB internal storage and is priced at Rs 16,999. There is another variant that packs 6GB RAM and 128GB internal storage, which can be purchased at Rs 18,499. The phone's top-end variant comes with 8GB RAM and 128GB storage capacity and is priced at Rs 19,999.
<\/body>","next_sibling":[{"msid":78255121,"title":"Jio unleashes post-paid tariff war, targets high paying Airtel, Vodafone Idea users","entity_type":"ARTICLE","link":"\/news\/jio-unleashes-post-paid-tariff-war-targets-high-paying-airtel-vi-users\/78255121","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78257690,"entity_type":"ARTICLE","title":"Poco India says no plans to go mass market; going slow on category expansion","synopsis":"Poco India Tuesday launched its Poco X3 phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.","titleseo":"telecomnews\/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1045,"shares":0,"engagementtimems":4374000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-22 18:36:51","lastupd":"2020-09-22 19:45:47","breadcrumbTags":["Poco X3","Smartphone","Devices","poco india","c manmohan","Anuj Sharma"],"secinfo":{"seolocation":"telecomnews\/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-09-22" data-index="article_1">
- Telecom乐动扑克News
- 4分钟阅读
少印度说不打算走大众市场;类别进展缓慢扩张
少印度周二推出了少X3的电话,这是由高通Snapdragon 732 g octa-core处理器和提供了一个6.67英寸的显示屏,120 hz刷新率。
新德里:手机制造商少,去年从母公司剥离出来Xioami作为一个单独的实体,近期没有计划去大众市场的智能手机,目前专注于科技的客户在印度。该公司还将产品类别扩张缓慢,今年不会发射任何非智能手机产品。
这正值品牌通过与总经理的领导改变印度c下台的立场。然而,他将留在公司直到December-end。
“少仍然是一个很小的团队。明年我们将成为一个大团队。我们正在组织会如何……需要什么样的产品,确保我们的核心战略是什么,”阿前小米CMO现在正面少印度告诉等。
“即使我们想要,我们将无法利用每个人都因为我们是一个小团队。我们的目标受众是人对科技感兴趣。这是一个小但略大,”他补充说。
然而,他说,该品牌有望实现其2020年的目标,尽管痛苦影响销售由于锁定今年早些时候。“我们只有一个产品,但我们又看见一位大力响应我们的电话。”
中国的小米开始略品牌在2018年推出的少F1智能手机,高端规格在20000卢比。然而,离开产品少的部门主管,洁玛尼,出轨2019年计划。
公司的品牌今年年初推出重新略X2今年2月,随后启动X和M系列。
根据对比研究,少维护的强劲表现在2020年第二季度在线渠道X2 Flipkart公司第二运输模型。
少X系列在子- Rs 20000段,而M系列目标客户的Rs 10000 - Rs 15000段。F系列,然而,将其旗舰系列,将针对Rs 27000 - Rs 33000段。
品牌,然而,没有启动略F2 pro在印度,而使它在欧洲在499欧元左右。
问为什么少没有在印度推出手机Sharma说,时机不是好手机在印度的国家正在经历一个锁定。“Rs 40000手机市场已经小而少不是一个已知的品牌没有营销预算。这对我们来说是一个艰难的400欧元价格点是恰当的欧洲市场。”
“我们正在测试水域与我们的旗舰系列,“Sharma说。
“自成立以来,品牌少取得了好坏参半的结果而言,它的市场表现。在激烈竞争的市场中,少必须寻求让其市场定位和价值定位得到消费者的认同,并尽力可能进一步其品牌成功,“您正在Ram,行业情报组织,CMR告诉等。
Sharma说,品牌正朝着“正确的方向”,但它不想接太多产品,以扩大其投资组合。“我们希望能获得正确的产品、音频看似简单但它是……我们不满意我们在这方面的进展。
少已经变成一个协议与母公司品牌研发、采购和售后支持其在印度的业务。然而,它仍然是在一个过程的法律实体设置在印度,Mannohan通知。
“我们正在使它发生的过程。花费更多的时间。正在采取措施建立不同的团队和操作。法律实体是花时间但我们很快就会到达那里,”印度补充道。
Sharma说,他将实现他的小米印度经验增长略品牌。“社区发展和用户的反馈是我们要加强。除此之外,我想实现我的经验与周围的雷蛇的品牌游戏少。”
少印度周二推出了少X3电话,由高通Snapdragon 732 g octa-core处理器和提供了一个6.67英寸的显示屏,120 hz刷新率。
少X3进来三个变种。基本模型包6 gb内存64 gb的内部存储和售价为16999卢比。还有另一个变体包6 gb内存和128 gb的内部存储,可以买到18499卢比。手机的高端变体有8 gb内存和128 gb的容量和售价为19999卢比。
<\/span><\/figcaption><\/figure>NEW DELHI: Handset maker Poco, which last year spun off from parent Xioami as a separate entity, has no immediate plans to go mass market with its smartphones and is currently focusing on tech-savvy customers in India. The company is also going slow on product category expansion and will not launch any non-smartphone product this year.
This comes at a time when the brand is going through a leadership change with general manager C. Manmohan stepping down from the position. He, however, will stay with the company till December-end.
\"Poco is still a very small team. We will become a big team going next year. We are working on how the organisation would look...what products are needed and ensuring what our core strategy is,\" Anuj Sharma<\/a>, the former Xiaomi CMO who now heads Poco India<\/a>, told ET.
\"Even if we want to, we would not be able to tap everyone since we are a small team. Our target audience is someone who is interested in tech. It is a little niche but is big enough for Poco,\" he added.
He, however, said that the brand is on track to meet its targets for the 2020 calendar year despite suffering an impact on sales due to lockdown earlier this year. \"We just had one product but we saw a strong response for our phones.\"
China's Xiaomi started the Poco brand in 2018 with the launch of the Poco F1 smartphone<\/a>, featuring high-end specifications at around Rs 20,000. However, the departure of the head of product of the POCO division, Jai Mani, derailed its plan in 2019.
The company revived the brand early this year with the launch of Poco X2 in February, and subsequently launched X and M series.
As per Counterpoint Research, Poco maintained its strong performance in online channels in Q2 2020 with X2 being the second-highest shipped model on Flipkart.
Poco X series operates in the sub- Rs 20,000 segment, while M series targets customers in the Rs 10,000-Rs 15,000 segment. The F series, however, will be its flagship series and will target Rs 27,000-Rs 33,000 segment.
Read also<\/h4><\/a><\/figure>Poco India GM C Manmohan to exit the company by end-2020<\/a><\/h5><\/div><\/a><\/figure>6GB Poco M2 Pro with MediaTek Helio G80 chip in India<\/a><\/h5><\/div><\/div><\/div>
The brand, however, didn't launch Poco F2 pro in India, rather made it available in Europe at 499 euros in May.
Asked why Poco didn't launch the phone in Indian Sharma said that the timing wasn't good for the phone in India as the nation was going through a lockdown. \"Market for a Rs 40,000 phone is already small and Poco isn't a known brand with no marketing budget..it was tough for us and the 400 euros price point is apt for the European market.\"
\"We are testing waters with our flagship series,\" Sharma added.
\"Since its inception, brand Poco has yielded a mixed bag of results in terms of its market performance. In a hyper-competitive market, POCO must seek to get its market positioning and value proposition right to get consumer buy-in, and endeavour to potentially further its brand success,\" Prabhu Ram, Head - Industry Intelligence Group, CMR told ET.
Sharma said that the brand is heading in the \"right direction\", but it doesn't want to pick up too many products to expand its portfolio. \"We want to get the right product, audio seems simple but it is...we were not happy with the progress we were making on this front.
Poco has gotten into an agreement with its parent brand for R&D, procurement and after-sales to support its operations in India. However, it is still in a process of getting the legal entity setup in India, Mannohan informed.
\"We are in process of making it happen. It is taking more time. Steps are being taken to set up different teams and operations. Getting the legal entity is taking time but we will get there soon,\" Manmohan added.
Sharma said that he will implement his Xiaomi India experience to grow the Poco brand. \"Community development and user feedback is something we want to strengthen. Besides, I want to implement my experience with the Razer brand around gaming for Poco.'
Poco India Tuesday launched its Poco X3<\/a> phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.
Poco X3 comes in three variants. The base model packs 6GB RAM with 64GB internal storage and is priced at Rs 16,999. There is another variant that packs 6GB RAM and 128GB internal storage, which can be purchased at Rs 18,499. The phone's top-end variant comes with 8GB RAM and 128GB storage capacity and is priced at Rs 19,999.
<\/body>","next_sibling":[{"msid":78255121,"title":"Jio unleashes post-paid tariff war, targets high paying Airtel, Vodafone Idea users","entity_type":"ARTICLE","link":"\/news\/jio-unleashes-post-paid-tariff-war-targets-high-paying-airtel-vi-users\/78255121","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78257690,"entity_type":"ARTICLE","title":"Poco India says no plans to go mass market; going slow on category expansion","synopsis":"Poco India Tuesday launched its Poco X3 phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.","titleseo":"telecomnews\/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1045,"shares":0,"engagementtimems":4374000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-22 18:36:51","lastupd":"2020-09-22 19:45:47","breadcrumbTags":["Poco X3","Smartphone","Devices","poco india","c manmohan","Anuj Sharma"],"secinfo":{"seolocation":"telecomnews\/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion"}}" data-news_link="//www.iser-br.com/news/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion/78257690">
<\/a><\/figure>Poco India GM C Manmohan to exit the company by end-2020<\/a><\/h5><\/div><\/a><\/figure>6GB Poco M2 Pro with MediaTek Helio G80 chip in India<\/a><\/h5><\/div><\/div><\/div>
The brand, however, didn't launch Poco F2 pro in India, rather made it available in Europe at 499 euros in May.
Asked why Poco didn't launch the phone in Indian Sharma said that the timing wasn't good for the phone in India as the nation was going through a lockdown. \"Market for a Rs 40,000 phone is already small and Poco isn't a known brand with no marketing budget..it was tough for us and the 400 euros price point is apt for the European market.\"
\"We are testing waters with our flagship series,\" Sharma added.
\"Since its inception, brand Poco has yielded a mixed bag of results in terms of its market performance. In a hyper-competitive market, POCO must seek to get its market positioning and value proposition right to get consumer buy-in, and endeavour to potentially further its brand success,\" Prabhu Ram, Head - Industry Intelligence Group, CMR told ET.
Sharma said that the brand is heading in the \"right direction\", but it doesn't want to pick up too many products to expand its portfolio. \"We want to get the right product, audio seems simple but it is...we were not happy with the progress we were making on this front.
Poco has gotten into an agreement with its parent brand for R&D, procurement and after-sales to support its operations in India. However, it is still in a process of getting the legal entity setup in India, Mannohan informed.
\"We are in process of making it happen. It is taking more time. Steps are being taken to set up different teams and operations. Getting the legal entity is taking time but we will get there soon,\" Manmohan added.
Sharma said that he will implement his Xiaomi India experience to grow the Poco brand. \"Community development and user feedback is something we want to strengthen. Besides, I want to implement my experience with the Razer brand around gaming for Poco.'
Poco India Tuesday launched its Poco X3<\/a> phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.
Poco X3 comes in three variants. The base model packs 6GB RAM with 64GB internal storage and is priced at Rs 16,999. There is another variant that packs 6GB RAM and 128GB internal storage, which can be purchased at Rs 18,499. The phone's top-end variant comes with 8GB RAM and 128GB storage capacity and is priced at Rs 19,999.
<\/body>","next_sibling":[{"msid":78255121,"title":"Jio unleashes post-paid tariff war, targets high paying Airtel, Vodafone Idea users","entity_type":"ARTICLE","link":"\/news\/jio-unleashes-post-paid-tariff-war-targets-high-paying-airtel-vi-users\/78255121","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78257690,"entity_type":"ARTICLE","title":"Poco India says no plans to go mass market; going slow on category expansion","synopsis":"Poco India Tuesday launched its Poco X3 phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.","titleseo":"telecomnews\/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1045,"shares":0,"engagementtimems":4374000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-22 18:36:51","lastupd":"2020-09-22 19:45:47","breadcrumbTags":["Poco X3","Smartphone","Devices","poco india","c manmohan","Anuj Sharma"],"secinfo":{"seolocation":"telecomnews\/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-09-22" data-index="article_1">
- Telecom乐动扑克News
- 4分钟阅读
少印度说不打算走大众市场;类别进展缓慢扩张
少印度周二推出了少X3的电话,这是由高通Snapdragon 732 g octa-core处理器和提供了一个6.67英寸的显示屏,120 hz刷新率。
新德里:手机制造商少,去年从母公司剥离出来Xioami作为一个单独的实体,近期没有计划去大众市场的智能手机,目前专注于科技的客户在印度。该公司还将产品类别扩张缓慢,今年不会发射任何非智能手机产品。
这正值品牌通过与总经理的领导改变印度c下台的立场。然而,他将留在公司直到December-end。
“少仍然是一个很小的团队。明年我们将成为一个大团队。我们正在组织会如何……需要什么样的产品,确保我们的核心战略是什么,”阿前小米CMO现在正面少印度告诉等。
“即使我们想要,我们将无法利用每个人都因为我们是一个小团队。我们的目标受众是人对科技感兴趣。这是一个小但略大,”他补充说。
然而,他说,该品牌有望实现其2020年的目标,尽管痛苦影响销售由于锁定今年早些时候。“我们只有一个产品,但我们又看见一位大力响应我们的电话。”
中国的小米开始略品牌在2018年推出的少F1智能手机,高端规格在20000卢比。然而,离开产品少的部门主管,洁玛尼,出轨2019年计划。
公司的品牌今年年初推出重新略X2今年2月,随后启动X和M系列。
根据对比研究,少维护的强劲表现在2020年第二季度在线渠道X2 Flipkart公司第二运输模型。
少X系列在子- Rs 20000段,而M系列目标客户的Rs 10000 - Rs 15000段。F系列,然而,将其旗舰系列,将针对Rs 27000 - Rs 33000段。
品牌,然而,没有启动略F2 pro在印度,而使它在欧洲在499欧元左右。
问为什么少没有在印度推出手机Sharma说,时机不是好手机在印度的国家正在经历一个锁定。“Rs 40000手机市场已经小而少不是一个已知的品牌没有营销预算。这对我们来说是一个艰难的400欧元价格点是恰当的欧洲市场。”
“我们正在测试水域与我们的旗舰系列,“Sharma说。
“自成立以来,品牌少取得了好坏参半的结果而言,它的市场表现。在激烈竞争的市场中,少必须寻求让其市场定位和价值定位得到消费者的认同,并尽力可能进一步其品牌成功,“您正在Ram,行业情报组织,CMR告诉等。
Sharma说,品牌正朝着“正确的方向”,但它不想接太多产品,以扩大其投资组合。“我们希望能获得正确的产品、音频看似简单但它是……我们不满意我们在这方面的进展。
少已经变成一个协议与母公司品牌研发、采购和售后支持其在印度的业务。然而,它仍然是在一个过程的法律实体设置在印度,Mannohan通知。
“我们正在使它发生的过程。花费更多的时间。正在采取措施建立不同的团队和操作。法律实体是花时间但我们很快就会到达那里,”印度补充道。
Sharma说,他将实现他的小米印度经验增长略品牌。“社区发展和用户的反馈是我们要加强。除此之外,我想实现我的经验与周围的雷蛇的品牌游戏少。”
少印度周二推出了少X3电话,由高通Snapdragon 732 g octa-core处理器和提供了一个6.67英寸的显示屏,120 hz刷新率。
少X3进来三个变种。基本模型包6 gb内存64 gb的内部存储和售价为16999卢比。还有另一个变体包6 gb内存和128 gb的内部存储,可以买到18499卢比。手机的高端变体有8 gb内存和128 gb的容量和售价为19999卢比。
<\/span><\/figcaption><\/figure>NEW DELHI: Handset maker Poco, which last year spun off from parent Xioami as a separate entity, has no immediate plans to go mass market with its smartphones and is currently focusing on tech-savvy customers in India. The company is also going slow on product category expansion and will not launch any non-smartphone product this year.
This comes at a time when the brand is going through a leadership change with general manager C. Manmohan stepping down from the position. He, however, will stay with the company till December-end.
\"Poco is still a very small team. We will become a big team going next year. We are working on how the organisation would look...what products are needed and ensuring what our core strategy is,\" Anuj Sharma<\/a>, the former Xiaomi CMO who now heads Poco India<\/a>, told ET.
\"Even if we want to, we would not be able to tap everyone since we are a small team. Our target audience is someone who is interested in tech. It is a little niche but is big enough for Poco,\" he added.
He, however, said that the brand is on track to meet its targets for the 2020 calendar year despite suffering an impact on sales due to lockdown earlier this year. \"We just had one product but we saw a strong response for our phones.\"
China's Xiaomi started the Poco brand in 2018 with the launch of the Poco F1 smartphone<\/a>, featuring high-end specifications at around Rs 20,000. However, the departure of the head of product of the POCO division, Jai Mani, derailed its plan in 2019.
The company revived the brand early this year with the launch of Poco X2 in February, and subsequently launched X and M series.
As per Counterpoint Research, Poco maintained its strong performance in online channels in Q2 2020 with X2 being the second-highest shipped model on Flipkart.
Poco X series operates in the sub- Rs 20,000 segment, while M series targets customers in the Rs 10,000-Rs 15,000 segment. The F series, however, will be its flagship series and will target Rs 27,000-Rs 33,000 segment.
Read also<\/h4><\/a><\/figure>Poco India GM C Manmohan to exit the company by end-2020<\/a><\/h5><\/div><\/a><\/figure>6GB Poco M2 Pro with MediaTek Helio G80 chip in India<\/a><\/h5><\/div><\/div><\/div>
The brand, however, didn't launch Poco F2 pro in India, rather made it available in Europe at 499 euros in May.
Asked why Poco didn't launch the phone in Indian Sharma said that the timing wasn't good for the phone in India as the nation was going through a lockdown. \"Market for a Rs 40,000 phone is already small and Poco isn't a known brand with no marketing budget..it was tough for us and the 400 euros price point is apt for the European market.\"
\"We are testing waters with our flagship series,\" Sharma added.
\"Since its inception, brand Poco has yielded a mixed bag of results in terms of its market performance. In a hyper-competitive market, POCO must seek to get its market positioning and value proposition right to get consumer buy-in, and endeavour to potentially further its brand success,\" Prabhu Ram, Head - Industry Intelligence Group, CMR told ET.
Sharma said that the brand is heading in the \"right direction\", but it doesn't want to pick up too many products to expand its portfolio. \"We want to get the right product, audio seems simple but it is...we were not happy with the progress we were making on this front.
Poco has gotten into an agreement with its parent brand for R&D, procurement and after-sales to support its operations in India. However, it is still in a process of getting the legal entity setup in India, Mannohan informed.
\"We are in process of making it happen. It is taking more time. Steps are being taken to set up different teams and operations. Getting the legal entity is taking time but we will get there soon,\" Manmohan added.
Sharma said that he will implement his Xiaomi India experience to grow the Poco brand. \"Community development and user feedback is something we want to strengthen. Besides, I want to implement my experience with the Razer brand around gaming for Poco.'
Poco India Tuesday launched its Poco X3<\/a> phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.
Poco X3 comes in three variants. The base model packs 6GB RAM with 64GB internal storage and is priced at Rs 16,999. There is another variant that packs 6GB RAM and 128GB internal storage, which can be purchased at Rs 18,499. The phone's top-end variant comes with 8GB RAM and 128GB storage capacity and is priced at Rs 19,999.
<\/body>","next_sibling":[{"msid":78255121,"title":"Jio unleashes post-paid tariff war, targets high paying Airtel, Vodafone Idea users","entity_type":"ARTICLE","link":"\/news\/jio-unleashes-post-paid-tariff-war-targets-high-paying-airtel-vi-users\/78255121","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78257690,"entity_type":"ARTICLE","title":"Poco India says no plans to go mass market; going slow on category expansion","synopsis":"Poco India Tuesday launched its Poco X3 phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.","titleseo":"telecomnews\/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1045,"shares":0,"engagementtimems":4374000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-22 18:36:51","lastupd":"2020-09-22 19:45:47","breadcrumbTags":["Poco X3","Smartphone","Devices","poco india","c manmohan","Anuj Sharma"],"secinfo":{"seolocation":"telecomnews\/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion"}}" data-news_link="//www.iser-br.com/news/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion/78257690">
<\/a><\/figure>6GB Poco M2 Pro with MediaTek Helio G80 chip in India<\/a><\/h5><\/div><\/div><\/div>
The brand, however, didn't launch Poco F2 pro in India, rather made it available in Europe at 499 euros in May.
Asked why Poco didn't launch the phone in Indian Sharma said that the timing wasn't good for the phone in India as the nation was going through a lockdown. \"Market for a Rs 40,000 phone is already small and Poco isn't a known brand with no marketing budget..it was tough for us and the 400 euros price point is apt for the European market.\"
\"We are testing waters with our flagship series,\" Sharma added.
\"Since its inception, brand Poco has yielded a mixed bag of results in terms of its market performance. In a hyper-competitive market, POCO must seek to get its market positioning and value proposition right to get consumer buy-in, and endeavour to potentially further its brand success,\" Prabhu Ram, Head - Industry Intelligence Group, CMR told ET.
Sharma said that the brand is heading in the \"right direction\", but it doesn't want to pick up too many products to expand its portfolio. \"We want to get the right product, audio seems simple but it is...we were not happy with the progress we were making on this front.
Poco has gotten into an agreement with its parent brand for R&D, procurement and after-sales to support its operations in India. However, it is still in a process of getting the legal entity setup in India, Mannohan informed.
\"We are in process of making it happen. It is taking more time. Steps are being taken to set up different teams and operations. Getting the legal entity is taking time but we will get there soon,\" Manmohan added.
Sharma said that he will implement his Xiaomi India experience to grow the Poco brand. \"Community development and user feedback is something we want to strengthen. Besides, I want to implement my experience with the Razer brand around gaming for Poco.'
Poco India Tuesday launched its Poco X3<\/a> phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.
Poco X3 comes in three variants. The base model packs 6GB RAM with 64GB internal storage and is priced at Rs 16,999. There is another variant that packs 6GB RAM and 128GB internal storage, which can be purchased at Rs 18,499. The phone's top-end variant comes with 8GB RAM and 128GB storage capacity and is priced at Rs 19,999.
<\/body>","next_sibling":[{"msid":78255121,"title":"Jio unleashes post-paid tariff war, targets high paying Airtel, Vodafone Idea users","entity_type":"ARTICLE","link":"\/news\/jio-unleashes-post-paid-tariff-war-targets-high-paying-airtel-vi-users\/78255121","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78257690,"entity_type":"ARTICLE","title":"Poco India says no plans to go mass market; going slow on category expansion","synopsis":"Poco India Tuesday launched its Poco X3 phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.","titleseo":"telecomnews\/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1045,"shares":0,"engagementtimems":4374000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-22 18:36:51","lastupd":"2020-09-22 19:45:47","breadcrumbTags":["Poco X3","Smartphone","Devices","poco india","c manmohan","Anuj Sharma"],"secinfo":{"seolocation":"telecomnews\/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-09-22" data-index="article_1">
- Telecom乐动扑克News
- 4分钟阅读
少印度说不打算走大众市场;类别进展缓慢扩张
少印度周二推出了少X3的电话,这是由高通Snapdragon 732 g octa-core处理器和提供了一个6.67英寸的显示屏,120 hz刷新率。
新德里:手机制造商少,去年从母公司剥离出来Xioami作为一个单独的实体,近期没有计划去大众市场的智能手机,目前专注于科技的客户在印度。该公司还将产品类别扩张缓慢,今年不会发射任何非智能手机产品。
这正值品牌通过与总经理的领导改变印度c下台的立场。然而,他将留在公司直到December-end。
“少仍然是一个很小的团队。明年我们将成为一个大团队。我们正在组织会如何……需要什么样的产品,确保我们的核心战略是什么,”阿前小米CMO现在正面少印度告诉等。
“即使我们想要,我们将无法利用每个人都因为我们是一个小团队。我们的目标受众是人对科技感兴趣。这是一个小但略大,”他补充说。
然而,他说,该品牌有望实现其2020年的目标,尽管痛苦影响销售由于锁定今年早些时候。“我们只有一个产品,但我们又看见一位大力响应我们的电话。”
中国的小米开始略品牌在2018年推出的少F1智能手机,高端规格在20000卢比。然而,离开产品少的部门主管,洁玛尼,出轨2019年计划。
公司的品牌今年年初推出重新略X2今年2月,随后启动X和M系列。
根据对比研究,少维护的强劲表现在2020年第二季度在线渠道X2 Flipkart公司第二运输模型。
少X系列在子- Rs 20000段,而M系列目标客户的Rs 10000 - Rs 15000段。F系列,然而,将其旗舰系列,将针对Rs 27000 - Rs 33000段。
品牌,然而,没有启动略F2 pro在印度,而使它在欧洲在499欧元左右。
问为什么少没有在印度推出手机Sharma说,时机不是好手机在印度的国家正在经历一个锁定。“Rs 40000手机市场已经小而少不是一个已知的品牌没有营销预算。这对我们来说是一个艰难的400欧元价格点是恰当的欧洲市场。”
“我们正在测试水域与我们的旗舰系列,“Sharma说。
“自成立以来,品牌少取得了好坏参半的结果而言,它的市场表现。在激烈竞争的市场中,少必须寻求让其市场定位和价值定位得到消费者的认同,并尽力可能进一步其品牌成功,“您正在Ram,行业情报组织,CMR告诉等。
Sharma说,品牌正朝着“正确的方向”,但它不想接太多产品,以扩大其投资组合。“我们希望能获得正确的产品、音频看似简单但它是……我们不满意我们在这方面的进展。
少已经变成一个协议与母公司品牌研发、采购和售后支持其在印度的业务。然而,它仍然是在一个过程的法律实体设置在印度,Mannohan通知。
“我们正在使它发生的过程。花费更多的时间。正在采取措施建立不同的团队和操作。法律实体是花时间但我们很快就会到达那里,”印度补充道。
Sharma说,他将实现他的小米印度经验增长略品牌。“社区发展和用户的反馈是我们要加强。除此之外,我想实现我的经验与周围的雷蛇的品牌游戏少。”
少印度周二推出了少X3电话,由高通Snapdragon 732 g octa-core处理器和提供了一个6.67英寸的显示屏,120 hz刷新率。
少X3进来三个变种。基本模型包6 gb内存64 gb的内部存储和售价为16999卢比。还有另一个变体包6 gb内存和128 gb的内部存储,可以买到18499卢比。手机的高端变体有8 gb内存和128 gb的容量和售价为19999卢比。
<\/span><\/figcaption><\/figure>NEW DELHI: Handset maker Poco, which last year spun off from parent Xioami as a separate entity, has no immediate plans to go mass market with its smartphones and is currently focusing on tech-savvy customers in India. The company is also going slow on product category expansion and will not launch any non-smartphone product this year.
This comes at a time when the brand is going through a leadership change with general manager C. Manmohan stepping down from the position. He, however, will stay with the company till December-end.
\"Poco is still a very small team. We will become a big team going next year. We are working on how the organisation would look...what products are needed and ensuring what our core strategy is,\" Anuj Sharma<\/a>, the former Xiaomi CMO who now heads Poco India<\/a>, told ET.
\"Even if we want to, we would not be able to tap everyone since we are a small team. Our target audience is someone who is interested in tech. It is a little niche but is big enough for Poco,\" he added.
He, however, said that the brand is on track to meet its targets for the 2020 calendar year despite suffering an impact on sales due to lockdown earlier this year. \"We just had one product but we saw a strong response for our phones.\"
China's Xiaomi started the Poco brand in 2018 with the launch of the Poco F1 smartphone<\/a>, featuring high-end specifications at around Rs 20,000. However, the departure of the head of product of the POCO division, Jai Mani, derailed its plan in 2019.
The company revived the brand early this year with the launch of Poco X2 in February, and subsequently launched X and M series.
As per Counterpoint Research, Poco maintained its strong performance in online channels in Q2 2020 with X2 being the second-highest shipped model on Flipkart.
Poco X series operates in the sub- Rs 20,000 segment, while M series targets customers in the Rs 10,000-Rs 15,000 segment. The F series, however, will be its flagship series and will target Rs 27,000-Rs 33,000 segment.
Read also<\/h4><\/a><\/figure>Poco India GM C Manmohan to exit the company by end-2020<\/a><\/h5><\/div><\/a><\/figure>6GB Poco M2 Pro with MediaTek Helio G80 chip in India<\/a><\/h5><\/div><\/div><\/div>
The brand, however, didn't launch Poco F2 pro in India, rather made it available in Europe at 499 euros in May.
Asked why Poco didn't launch the phone in Indian Sharma said that the timing wasn't good for the phone in India as the nation was going through a lockdown. \"Market for a Rs 40,000 phone is already small and Poco isn't a known brand with no marketing budget..it was tough for us and the 400 euros price point is apt for the European market.\"
\"We are testing waters with our flagship series,\" Sharma added.
\"Since its inception, brand Poco has yielded a mixed bag of results in terms of its market performance. In a hyper-competitive market, POCO must seek to get its market positioning and value proposition right to get consumer buy-in, and endeavour to potentially further its brand success,\" Prabhu Ram, Head - Industry Intelligence Group, CMR told ET.
Sharma said that the brand is heading in the \"right direction\", but it doesn't want to pick up too many products to expand its portfolio. \"We want to get the right product, audio seems simple but it is...we were not happy with the progress we were making on this front.
Poco has gotten into an agreement with its parent brand for R&D, procurement and after-sales to support its operations in India. However, it is still in a process of getting the legal entity setup in India, Mannohan informed.
\"We are in process of making it happen. It is taking more time. Steps are being taken to set up different teams and operations. Getting the legal entity is taking time but we will get there soon,\" Manmohan added.
Sharma said that he will implement his Xiaomi India experience to grow the Poco brand. \"Community development and user feedback is something we want to strengthen. Besides, I want to implement my experience with the Razer brand around gaming for Poco.'
Poco India Tuesday launched its Poco X3<\/a> phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.
Poco X3 comes in three variants. The base model packs 6GB RAM with 64GB internal storage and is priced at Rs 16,999. There is another variant that packs 6GB RAM and 128GB internal storage, which can be purchased at Rs 18,499. The phone's top-end variant comes with 8GB RAM and 128GB storage capacity and is priced at Rs 19,999.
<\/body>","next_sibling":[{"msid":78255121,"title":"Jio unleashes post-paid tariff war, targets high paying Airtel, Vodafone Idea users","entity_type":"ARTICLE","link":"\/news\/jio-unleashes-post-paid-tariff-war-targets-high-paying-airtel-vi-users\/78255121","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":78257690,"entity_type":"ARTICLE","title":"Poco India says no plans to go mass market; going slow on category expansion","synopsis":"Poco India Tuesday launched its Poco X3 phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.","titleseo":"telecomnews\/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1045,"shares":0,"engagementtimems":4374000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-09-22 18:36:51","lastupd":"2020-09-22 19:45:47","breadcrumbTags":["Poco X3","Smartphone","Devices","poco india","c manmohan","Anuj Sharma"],"secinfo":{"seolocation":"telecomnews\/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion"}}" data-news_link="//www.iser-br.com/news/poco-india-says-no-plans-to-go-mass-market-going-slow-on-category-expansion/78257690">
- Telecom乐动扑克News
- 4分钟阅读
少印度说不打算走大众市场;类别进展缓慢扩张
少印度周二推出了少X3的电话,这是由高通Snapdragon 732 g octa-core处理器和提供了一个6.67英寸的显示屏,120 hz刷新率。
读到
这正值品牌通过与总经理的领导改变印度c下台的立场。然而,他将留在公司直到December-end。
“少仍然是一个很小的团队。明年我们将成为一个大团队。我们正在组织会如何……需要什么样的产品,确保我们的核心战略是什么,”阿前小米CMO现在正面少印度告诉等。
“即使我们想要,我们将无法利用每个人都因为我们是一个小团队。我们的目标受众是人对科技感兴趣。这是一个小但略大,”他补充说。
然而,他说,该品牌有望实现其2020年的目标,尽管痛苦影响销售由于锁定今年早些时候。“我们只有一个产品,但我们又看见一位大力响应我们的电话。”
中国的小米开始略品牌在2018年推出的少F1智能手机,高端规格在20000卢比。然而,离开产品少的部门主管,洁玛尼,出轨2019年计划。
公司的品牌今年年初推出重新略X2今年2月,随后启动X和M系列。
根据对比研究,少维护的强劲表现在2020年第二季度在线渠道X2 Flipkart公司第二运输模型。
少X系列在子- Rs 20000段,而M系列目标客户的Rs 10000 - Rs 15000段。F系列,然而,将其旗舰系列,将针对Rs 27000 - Rs 33000段。
品牌,然而,没有启动略F2 pro在印度,而使它在欧洲在499欧元左右。
问为什么少没有在印度推出手机Sharma说,时机不是好手机在印度的国家正在经历一个锁定。“Rs 40000手机市场已经小而少不是一个已知的品牌没有营销预算。这对我们来说是一个艰难的400欧元价格点是恰当的欧洲市场。”
“我们正在测试水域与我们的旗舰系列,“Sharma说。
“自成立以来,品牌少取得了好坏参半的结果而言,它的市场表现。在激烈竞争的市场中,少必须寻求让其市场定位和价值定位得到消费者的认同,并尽力可能进一步其品牌成功,“您正在Ram,行业情报组织,CMR告诉等。
Sharma说,品牌正朝着“正确的方向”,但它不想接太多产品,以扩大其投资组合。“我们希望能获得正确的产品、音频看似简单但它是……我们不满意我们在这方面的进展。
少已经变成一个协议与母公司品牌研发、采购和售后支持其在印度的业务。然而,它仍然是在一个过程的法律实体设置在印度,Mannohan通知。
“我们正在使它发生的过程。花费更多的时间。正在采取措施建立不同的团队和操作。法律实体是花时间但我们很快就会到达那里,”印度补充道。
Sharma说,他将实现他的小米印度经验增长略品牌。“社区发展和用户的反馈是我们要加强。除此之外,我想实现我的经验与周围的雷蛇的品牌游戏少。”
少印度周二推出了少X3电话,由高通Snapdragon 732 g octa-core处理器和提供了一个6.67英寸的显示屏,120 hz刷新率。
少X3进来三个变种。基本模型包6 gb内存64 gb的内部存储和售价为16999卢比。还有另一个变体包6 gb内存和128 gb的内部存储,可以买到18499卢比。手机的高端变体有8 gb内存和128 gb的容量和售价为19999卢比。
This comes at a time when the brand is going through a leadership change with general manager C. Manmohan stepping down from the position. He, however, will stay with the company till December-end.
\"Poco is still a very small team. We will become a big team going next year. We are working on how the organisation would look...what products are needed and ensuring what our core strategy is,\" Anuj Sharma<\/a>, the former Xiaomi CMO who now heads Poco India<\/a>, told ET.
\"Even if we want to, we would not be able to tap everyone since we are a small team. Our target audience is someone who is interested in tech. It is a little niche but is big enough for Poco,\" he added.
He, however, said that the brand is on track to meet its targets for the 2020 calendar year despite suffering an impact on sales due to lockdown earlier this year. \"We just had one product but we saw a strong response for our phones.\"
China's Xiaomi started the Poco brand in 2018 with the launch of the Poco F1 smartphone<\/a>, featuring high-end specifications at around Rs 20,000. However, the departure of the head of product of the POCO division, Jai Mani, derailed its plan in 2019.
The company revived the brand early this year with the launch of Poco X2 in February, and subsequently launched X and M series.
As per Counterpoint Research, Poco maintained its strong performance in online channels in Q2 2020 with X2 being the second-highest shipped model on Flipkart.
Poco X series operates in the sub- Rs 20,000 segment, while M series targets customers in the Rs 10,000-Rs 15,000 segment. The F series, however, will be its flagship series and will target Rs 27,000-Rs 33,000 segment.
Read also<\/h4><\/a><\/figure>Poco India GM C Manmohan to exit the company by end-2020<\/a><\/h5><\/div><\/a><\/figure>6GB Poco M2 Pro with MediaTek Helio G80 chip in India<\/a><\/h5><\/div><\/div><\/div>
The brand, however, didn't launch Poco F2 pro in India, rather made it available in Europe at 499 euros in May.
Asked why Poco didn't launch the phone in Indian Sharma said that the timing wasn't good for the phone in India as the nation was going through a lockdown. \"Market for a Rs 40,000 phone is already small and Poco isn't a known brand with no marketing budget..it was tough for us and the 400 euros price point is apt for the European market.\"
\"We are testing waters with our flagship series,\" Sharma added.
\"Since its inception, brand Poco has yielded a mixed bag of results in terms of its market performance. In a hyper-competitive market, POCO must seek to get its market positioning and value proposition right to get consumer buy-in, and endeavour to potentially further its brand success,\" Prabhu Ram, Head - Industry Intelligence Group, CMR told ET.
Sharma said that the brand is heading in the \"right direction\", but it doesn't want to pick up too many products to expand its portfolio. \"We want to get the right product, audio seems simple but it is...we were not happy with the progress we were making on this front.
Poco has gotten into an agreement with its parent brand for R&D, procurement and after-sales to support its operations in India. However, it is still in a process of getting the legal entity setup in India, Mannohan informed.
\"We are in process of making it happen. It is taking more time. Steps are being taken to set up different teams and operations. Getting the legal entity is taking time but we will get there soon,\" Manmohan added.
Sharma said that he will implement his Xiaomi India experience to grow the Poco brand. \"Community development and user feedback is something we want to strengthen. Besides, I want to implement my experience with the Razer brand around gaming for Poco.'
Poco India Tuesday launched its Poco X3<\/a> phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.
Poco X3 comes in three variants. The base model packs 6GB RAM with 64GB internal storage and is priced at Rs 16,999. There is another variant that packs 6GB RAM and 128GB internal storage, which can be purchased at Rs 18,499. The phone's top-end variant comes with 8GB RAM and 128GB storage capacity and is priced at Rs 19,999.
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<\/a><\/figure>Poco India GM C Manmohan to exit the company by end-2020<\/a><\/h5><\/div><\/a><\/figure>6GB Poco M2 Pro with MediaTek Helio G80 chip in India<\/a><\/h5><\/div><\/div><\/div>
The brand, however, didn't launch Poco F2 pro in India, rather made it available in Europe at 499 euros in May.
Asked why Poco didn't launch the phone in Indian Sharma said that the timing wasn't good for the phone in India as the nation was going through a lockdown. \"Market for a Rs 40,000 phone is already small and Poco isn't a known brand with no marketing budget..it was tough for us and the 400 euros price point is apt for the European market.\"
\"We are testing waters with our flagship series,\" Sharma added.
\"Since its inception, brand Poco has yielded a mixed bag of results in terms of its market performance. In a hyper-competitive market, POCO must seek to get its market positioning and value proposition right to get consumer buy-in, and endeavour to potentially further its brand success,\" Prabhu Ram, Head - Industry Intelligence Group, CMR told ET.
Sharma said that the brand is heading in the \"right direction\", but it doesn't want to pick up too many products to expand its portfolio. \"We want to get the right product, audio seems simple but it is...we were not happy with the progress we were making on this front.
Poco has gotten into an agreement with its parent brand for R&D, procurement and after-sales to support its operations in India. However, it is still in a process of getting the legal entity setup in India, Mannohan informed.
\"We are in process of making it happen. It is taking more time. Steps are being taken to set up different teams and operations. Getting the legal entity is taking time but we will get there soon,\" Manmohan added.
Sharma said that he will implement his Xiaomi India experience to grow the Poco brand. \"Community development and user feedback is something we want to strengthen. Besides, I want to implement my experience with the Razer brand around gaming for Poco.'
Poco India Tuesday launched its Poco X3<\/a> phone, which comes powered by Qualcomm Snapdragon 732G octa-core processor and offers a 6.67-inch display with 120Hz refresh rate.
Poco X3 comes in three variants. The base model packs 6GB RAM with 64GB internal storage and is priced at Rs 16,999. There is another variant that packs 6GB RAM and 128GB internal storage, which can be purchased at Rs 18,499. The phone's top-end variant comes with 8GB RAM and 128GB storage capacity and is priced at Rs 19,999.
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<\/a><\/figure>
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