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NEW DELHI: Smartphones made by local players are set to rock poll bound states of Madhya Pradesh<\/a>, Chhattisgarh and Rajasthan. These BJP-ruled states are in talks with handset makers Lava<\/a>, Intex<\/a>, Lyf and Micromax to provide millions of smartphones priced below Rs. 2,500 to be distributed to people ahead of the elections.\n
\nPeople aware of the developments said the three BJP-ruled states, likely to go to polls towards the end of this year, have discussed the issue with the phone makers over the last couple of months. Industry insiders said the total numbers of phones that could be ordered are likely in the range of 10-15 million.
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\n“There have been talks, the tender for Chhattisgarh has been out,” said Hari Om Rai, chairman of Lava International. The Chhattisgarh government has plans to hand out 5.5 million phones under the Chhattisgarh Communication Revolution Scheme over the current fiscal and the next.
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\nA financial plan of spending Rs. 230 crore on the implementation of the scheme has been chalked out.
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\nAccording to industry insiders Reliance Retail’s Lyf brand of smartphones is the top contender for the state’s massive order, and that the deal is likely to be closed soon. The company didn’t respond to ET’s queries as of Wednesday evening.
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Congress<\/a> and BJP<\/a> are to face tough contests in Rajasthan and Madhya Pradesh in assembly elections scheduled for the end of this year.
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\n“Some state governments are planning to bring out proposals as they have some requirements of smartphones… talks are ongoing,” said Rajesh Agarwal, co-founder of Micromax Informatics. He added that while most would be interested in such large orders, only those with capacity to supply high volumes would be contenders.
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A senior executive said Rajasthan was still formalising the number it would require, although it was already holding discussions with interested brands<\/a>.
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Analysts said the large volumes hold a lot of promise for Indian players that have been rapidly losing ground to Chinese rivals that have more than 57% of the smartphone market where 10-12 million devices<\/a> are sold each month. Indian players’ share is down to 14%, Counterpoint Research data showed.
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\n“Indian handset makers are looking at every possible way they can sell phones that is exclusive to them. This will be a very critical opportunity for them,” said Faisal Kawoosa, head of new initiatives at Cybermedia Research.
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\nWhile such deals would generate huge volume sales, some are wary of large, extra investments such orders would entail. Besides, payments for such bulk orders usually take time which would be a big risk for the cash-stricken Indian players.
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\n“The numbers are very high, but a lot of investment will be needed to supply these stocks… and I don’t think most Indian brands have the wherewithal to meet the demand within a short period of time, say around two or three months,” said a senior industry executive who did not want to be identified.
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\nThe executive’s company is not participating in the bids, but he said that the order would require a pool of players to meet the estimated volumes.
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\n“There’s also little guarantee of when the actual payments are made by the respective governments,” the executive cautioned. Offering free phones have been gaining currency in India before elections.
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\nIn Karnataka, the BJP said in its manifesto that women of BPL (Below Poverty Line) families will get free smartphones under ‘Mukhyamantri Smartphone Yojana.’ The Congress has promised the same for students.
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\nBJP leader Mukul Roy recently stirred up a controversy after he promised smartphones to first-time voters in Jalpaiguri district in Bengal, if the party emerged victorious in the Zila Parishad.
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新德里:智能手机由本地球员将岩石调查绑定状态中央邦恰蒂斯加尔邦拉贾斯坦邦。这些BJP-ruled状态与手机制造商进行谈判熔岩,国际展览中心,Lyf和Micromax提供数以百万计的智能手机价格低于2500年。分发给人们提前选举。人们意识到发展BJP-ruled三个州说,可能今年年底去投票,与手机制造商讨论了这个问题在过去的几个月。业内人士表示,手机的总数量,可以命令很可能在10 - 15美元。
“谈判,招标在恰蒂斯加尔邦,”哈里Om拉伊说,熔岩国际主席。恰蒂斯加尔邦政府计划分发550万手机在恰蒂斯加尔邦通讯革命计划当前财政和未来。
财务计划支出Rs。230卢比的实现方案用粉笔了。
据业内人士信实零售Lyf品牌的智能手机是为国家的顶级竞争者的大量订单,这笔交易是可能很快会被关闭。该公司没有回复等周三晚上的查询。
国会和人民党面对艰难的比赛在拉贾斯坦邦和中央邦定于今年年底举行的议会选举。
“一些州政府计划推出的提议,因为他们有一些智能手机的需求…谈判正在进行,“Rajesh Agarwal说Micromax信息学的创始人之一。他补充说,虽然大多数会感兴趣这样的大订单,只有那些有能力供应大量的竞争者。
一位高管表示,拉贾斯坦邦仍需要数量的正式化,尽管它已经持有与感兴趣的讨论品牌。
分析师表示,大量持有大量的承诺对印度球员迅速输给中国竞争对手,有超过57%的智能手机市场在10 - 12设备每个月销售。印度球员份额降至14%,对比研究数据显示。
“印度手机制造商正在考虑每一个可能的方式他们可以出售专用手机。这将是一个非常关键的机会对他们来说,“费萨尔Kawoosa说在当地新举措。
,此类交易将产生巨大的销量,有些警惕的大,这样的订单可能会引发额外的投资。此外,支付这样的大宗订单通常需要时间紧缺的印度球员将是一个很大的风险。
“数字是非常高的,但需要大量的投资来供应这些股票…我不认为大多数印度品牌有足够资金来满足需求在短时间内,说大约两三个月,”一位资深业内高管表示不愿具名。
执行的公司不参与投标,但他说,订单需要的球员来满足估计量。
“还有小时实际支付的保证是由各自的政府,“行政警告。提供免费的手机一直在印度大选之前。
在卡纳塔克邦,印度人民党在其宣言表示,女性的底保(低于贫困线)家庭将获得免费的智能手机在Mukhyamantri智能手机由旬。“国会承诺相同的学生。
人民党领袖成员Mukul罗伊最近激起了争议后发自他承诺智能手机第一次投票的选民在杰尔拜古里区在孟加拉,当事人在胜利Zila Parishad。
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